商务信函的写作特征--商务英语本科学位论文

中国某某某某学校学生毕业设计(论文)

题目：商务信函的写作特征

姓名：000000000

班级、学号：000000000000

系(部) ：经济管理系

专业：商务英语

指导教师：000000000

开题时间：2009-04-10

完成时间：2009-11-08

2009 年11 月08日

目录

课题商务英语的写作特征一、课题(论文)提纲

二、内容摘要

三、参考文献

On the Features of Business English Correspondence

Writing

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Abstract:Business English Letter Writing between the two sides in international trade is an important means of business communication, its written on the company's business success has an extremely important implications.And also English Business Letter writing is there a pattern, first of all,we must pay attention to writing skills .secondly, we should insist on courtesy，consideration，completeness，clarity，conciseness，concreteness and correctness of writing features to express it more perect from the aspect of the overall structure and the content .

Keywords: linguistic features; cohesion features; discourse structure features ; content features

0.Introduction

Business English letters is an indispensable tool in the modern business activities,and also it is a very important means of expression and methods of communication. English business letter has its own unique characteristics and requirements of the language, so English business letter writing are very particular about the form and method, a decent standard of business English letters can meet the specific business environment and can successfully achieve the business purposes. Business letter writing does not require you to use beautiful words beautiful. All you need to do is, using simple language and simple, accurate and to express their meaning, so that the other party can be very clear understanding of what you are trying to say. Only the other side in order to understand what you mean to respond to your request, so that business letters to play its due role in it.

1.Linguistic features

1.1 Vocabulary features

Vocabulary features have three parts,they are formal specification terms，expression accurate and profession strong,and simple words, short on the modification.

1.1.1 Expression accurate and profession strong

The first ,business letter colloquial English, though the trend, but it is after all a formal correspondence style, so a formal business letter in English words, based on vocabulary and informal vocabulary co-exist, but the official vocabulary, neutral words are used than the informal Spoken vocabulary, fully embody the norms of formal, business-like features. Letters are often meaning the same or similar to replace the written words of basic vocabulary and spoken words, such as: inform or advise instead of

tell ;dispatch instead of send; otherwise replace or , therefore replace so; to prepositional phrase instead of a simple preposition and conjunction, as in the so far, in respect to, in connection with, and with regarding to replace about and so on.

1.1.2 Simple words

The second ,this feature mainly for the use of a large number of specialized terminology, jargon, foreign borrowed words, acronyms, and general terms in the business context of the special use words, such as insurance policy, coverage, premium , underwriter, establishment counter - off, bid, proforma invoice irrevocable letter of credit, CIF, POB, TPND, etc., these professional terms at all stages of business activity in the frequent emergence of a specific connotation of these terms, which means

clear, in the process of translation can not be too literally, coined Business English letters that do not comply with the meaning come.

1.1.3 Short on the modification.

The third,English Business Letter Writing is characterized by: simple, and clear, direct, so when the transmission of information, in addition to the use technical terms accurately express their intentions, in general, the rhetoric does not seek to avoid the use of too many qualifiers are rarely used in popular literature and stylistic rhetorical devices.

For example:

Dear sir,

One of our customers is interested in your bicycles, Particularly Model no.PA-18.

Please send us a copy of your illustrated catalogue, quote your price FOB Shanghai if possible, Meanwhile, p lease indicate the time of delivery you usually offer.

Yours faithfully,

1.2.1 Abbreviations used more

Business English letters make more use of some common acronyms, these acronyms definitions accurate, in the business letter is used fairly extensive, involving the price terms of trade,

transport, payment and settlement and so on. For example, commonly used abbreviations are: FOB(Free on Board) “FOB port of shipment", CIF (Cost, Insurance and Freight) "CIF", L / C (Letter of Credit) "L", D / P (Documents against Payment) "against payment" and so on.

1.2.2 Characteristic tone

Business letters are generally polite and pay attention to the letter of the exact expression of a variety of tone. Courtesy can lead to friendship, so that sentiment in favor of the other reading. Euphemistic term in business letters courtesy either politely refuse the other's requirements or conditions, while preserve a friendly trade relations. Therefore, in business letters, the tone used euphemism to indicate where the other side of the unsatisfactory.

2.Cohesion Features

Business English letters used in a number of grammatical cohesion means to connect the phrase to make a coherent context. For example, the connection sequence of phrases that are first, second, then, next, after, finally; said the reasons are: since, because, as, for; that the results or consequences are: therefore, as a result, hence, accordingly, consequently; said the turning point are: but, yet, however, on the contrary and so on.

For example: In our message of October 31, we said that we would send a purchase order by the end of November. However, as negotiations with the customers are still continuing, we are unable to place a complete order at this time. Enclosed, instead, is a particular order (No. 00501-55) for half of the merchandise listed in the provisional order. The second half of the order will be covered by P. O. No. 00501-61, which we will issue by December 6.

In this Direct Mail discourse that turns the relationship between conjunctions such as however and instead makes use of the logical relationship clear text. While the "a purchase order", "a complete order", "a partial order" these few phrases in the "order" of the repeated word restatement of the relationship between the formation is to adopt a means of lexical cohesion makes the discourse to achieve coherence. However, from another perspective, order the paper repeated the word has not consistently use the pronoun it to replace the order, which is mainly in order to avoid misunderstanding, makes sense to express more accurate. Business letters are usually worded in order to make accurate, on the alleged omission and alternative means of bridging the use of relatively small, the choice is as far as possible to avoid misunderstanding the meaning of the word or sentence.

3. Discourse structure features

Business English context determines the configuration of business letters in English text has a fixed pattern. Business English letters tend to emphasize a letter regarding the content around a multi-start thread, so the letter can use the "subject" to highlight the content of the subject, so that we can read the other at a glance. Business English letters in the body generally consists of three parts (the content can be a shorter three natural) that the start, the main body and at the end. In which each part has its own default functions and roles: the first part (that is, the first paragraph) to seize the reader's attention, demand, or interest; second part deals with business; third echo the earlier part of his side's hopes or wishes.

3.1 Sentence features

Business English Discourse letter is to provide information, declarative sentence used most often, it is widely used in narrative, interpretation or explanation of various aspects of trade exchanges between the business, to state the facts. As the foreign exchanges to follow the principles of politeness, so the writing business letters should follow the principles of politeness. The Business English letters, the Politeness Principle in syntax is mainly reflected in the widespread use of the virtual sentence. Virtual sentence makes the tone of polite euphemism, in business English letters are used

frequently.

3.1.1 Sentence Structure Features

Written English as an official body, its clause-level complex, long sentences are usually higher than the use of informal English, including complex sentences, word phrases, infinitive phrases, parentheses, with bit architecture, independent of frequent use is one of the characteristics of the sentence letters in Business English. For example:

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friend ship to our mutual advantage.

3.2 Euphemism Imperative Mood used

Business letters between the parties for the trading partner status is equal. Therefore, if one side want you to take some kind of behavior, generally do not use the imperative sentence, the use of declarative sentences express their wishes, as to whether to take other such actions can be kept for each other to decide, in the translation, we should pay attention.

3.3 Extensive use of sets of Formulaic language

In the using of long-term practice, some of the more constant of the motion gradually commonly used in business English letters

which is a major feature.Its use not only reduced time work, but also better for others to accept.For formal business letter this side is necessary.For example:

I’d ask you to raise your glass and join me in a toast ot the health of all our friends present here.

Wish you the very best of luck in your job, every successin your future endeavours, good health and a happy family.

4. Content features of Business English letter writing

4.1 Courtesy and consideration

Courtesy is not just that polite. It does not simply use some polite expressions such as your kind inquiry, your esteemed order that you can, it is from a "you are" (Your attitude) point of view the problem. Business English instrument in order to make more manners, writers should avoid extreme, offensive, and contempt of the word. At the appropriate time the correct name of exhaled readers, who have called each other Dear Greg, would not go back to the other side Mr.Jones. But also to avoid condescending to speak with others, whenever they do not forget the common sense etiquette, polite question clear , so that the recipient easily reply.

Consideration emphasizes the importance of understanding each other rather than our situation, we should reflect a sense of consideration for others, be considerate of each other's feelings

and situation of attitude. When to write instrument business English, keep each other's requirements, needs, aspirations and feelings in mind to find the best way to pass information to each other. Sometimes, in the multi-purpose I not we. Because it means that the organization, but I represent you personally, so that seems more humane, but also that you are willing to assume responsibility. But sometimes I use you or me than using good, so that better communication with readers, but does not appear a person of your rhetoric.

4.2 Completeness , concreteness and correct

First,in the letter writing, information integrity is very important, so business letters should include all the necessary information. For example an order letter should be detailed who, what, when, where, how, if we abolish the order, we also should give reasons why. Only one will complete the letter so that readers understand the causes and effects, only based on the information you give to do the necessary analysis and response. Not only the main part of writing the letter should follow the principles of integrity, as the rest of the letters also need intact, so that the party would be prepared to receive the judgments quickly write the time, place, what people generally want to do anything . The combination of both can