华师网络2014年9月课程考试《广告学》练习测试题库及答案
华中师范大学网络教育
《广告学》练习测试题库及答案
一、单项选择题
1、（）是在营销环境分析的基础上制定的。
A营销环境分析 B营销目标 C市场定位 D市场营销战略
2、（）是实现企业经营策略的工具之一。
A竞争 B促销 C广告 D媒体
3、( ）是产品进入的第一个阶段。
A引入期 B成长期 C成熟期 D衰退期
4、广告活动的基础是（）。
A、广告的目标
B、广告的主题
C、广告的预算费用
D、广告的市场分析
5、广告目标的关键是（）。
A、广告的目标
B、广告的市场分析
C、广告的费用预算
D、广告的主题
6、根据广告时间分类，5年以上的广告计划属于（）。
A、近期广告计划
B、长期广告计划
C、中期广告计划
D、短期广告计划
7、企业针对某一市场、某一产品在一定时段内进行广告活动应制定（）
A、单一性广告计划
B、战术性广告计划
C、战略性广告计划
D、复合性广告计划
8、下面那个是营销组合策略的内容（）
A质量 B分销 C售后服务 D产品
9、下面不是广告计划内容的是（）
A广告的市场分析 B广告的目标 C广告的对象 D广告的制作
10、下面不是广告计划的是（）
A长期广告计划 B中期广告计划 C短期广告计划 D单一性广告计
11、下面那一项不是广告标题创作的形式（）
A陈述式 B新闻式 C承诺式 D正衬式
12、以下不属于名人广告的优势是(B)
A、容易引起注意，并且记忆程度好
B因个人绯闻给企业带来负面影响
C、显示企业实力
D增加商品的可信度和可靠性
13、下列选项中，属于大众传播媒体的是（）
A、报纸
B、POP广告
C、DM广告 D户外广告
14、广告的目的就是为了把商品卖出去，广告首先涉及的是（）
A创意问题 B市场问题 C艺术问题 D经营管理问题
15、下列广告媒介中不属于户外媒介的是（）
A、路牌 B大型灯箱 C霓虹灯 D报纸
16、广告学根据具体研究对象的不同，可以分为理论广告学、历史广告学和（）
A.艺术广告学
B.应用广告学
C.经济广告学
D.消费广告学
17、我国于哪一年加入亚洲广告协会联盟（）
A.1985年
B.1986年
C.1987年
D.1988年
18、关于传播学意义上的“传播”，以下哪一句描述是错误
．．的（）
A.最早出现于7世纪中期李延寿所著《北史·突厥传》中
B.译自英语COMMUNICATION
C.大约20世纪初开始使用
D.指人与人之间通过符号传递信息、观念、态度、感情，以实现信息共享和互换的过程
19、到了20世纪90年代，下列各项中哪项成为广告界的主流（）
A.品牌营销
B.产品营销
C.IMC
D.网络营销
20、产品销售量的年增长率（N）是产品生命周期判断标准，如果0.1% A.导入期 B.成长期 C.成熟期 D.衰退期 21、由中国创办的第一座广播电台——哈尔滨广播电台开始广播是在( ) A. 1928年 B. 1920年 C. 1923年 D. 1926年 22. 在广告公司内负责广告的设计，创作和制作的是( ) A. 客户服务部 B. 创作部 C. 媒介部 D. 市场调研部 23. 广告部门与生产、销售部门等并列，作为企业主要部门，直接归总经理领导属于( ) A. 市场营销辅助制 B. 负责销售的副总经理直辖制 C. 总经理直辖制 D. 集权制 24. 把那些对社会消费习惯具有影响力的职业团体或专业人士作为对象的广告属于( ) A. 消费者广告 B. 专业广告 C. 工业企业广告 D. 经销商广告 25. 中华人民共和国广告法施行的时间是( ) A. 1994年2月1日 B. 1995年2月1日 C. 1996年2月1日 D. 1996年4月1日 26. 首次提出“品牌形象”概念的是( ) A. 罗瑟·瑞夫斯 B. 大卫·奥格威 C. 艾尔·里斯 D. 杰克·特劳特 27. 我国最早的广告行业组织——中华广告公会成立于( ) A. 1918年 B. 1927年 C. 1933年 D. 1936年 28. 广告频度由少到多，至高峰时戛然而止的过程是( ) A. 递降序列型 B. 波浪序列型 C. 递升序列型 D. 忽升忽降型 29. 企业的广告部门是按不同媒介的要求对其内部进行组织划分和职能分 工的属于( ) A. 职能组织模式 B. 市场地区模式 C. 产品组织模式 D. 广告媒介组织模式 30. 名牌商品还要做广告的原因是( ) A. 创造名牌 B. 开拓市场 C. 巩固市场、收集信息、保护企业的合法权益 D. 进一步提高商品的知名度 31.被称为“中国广告元年”的年份是（） A.1949年 B.1979年 C.1989年 D.1999年 32.中国广告开始进入现代阶段的标志是（） A.报纸广告的广泛出现 B.杂志广告的广泛出现 C.广播广告的广泛出现 D.电视广告的广泛出现 33.中国最早的专业广告公司主要集中在（） A.上海 B.广州 C.北京 D.深圳 34.1841年在美国费城开办第一家广告公司的人是（） A.帕尔默 B.罗威尔 C.艾尔 D.雷纳德 35、下列关于广告的定义说法错误 ．．的是( ) A.从宣传角度来看，广告是一种宣传手段 B.从营销角度来看，广告是营销的尖兵 C.从心理学角度来看，广告是说服的艺术 D.从艺术角度来看，广告创造真实 https://www.360docs.net/doc/544352694.html,P(独特的销售主题)学说的提出者是（） A.大卫·奥格威 B.罗瑟·瑞夫斯 C.尤金·麦卡西 D.约翰·霍华德 37.参加香港广告代理商协会(4A协会)的条件之一是：每年广告营业额在（） A.1000万港元以上 B.2000万港元以上 C.3000万港元以上 D.4000万港元以上 38.以下描述正确的是（） A.中国广告学会成立早于中国广告协会 B.中国广告学会成立晚于中国广告协会 C.中国广告学会与中国广告协会同日成立 D.中国广告学会与中国广告协会不存在隶属关系 39.以下选项不属于 ．．．广告构图原理的是（） A.对比 B.视觉导向 C.四边扩散 D.调和 40.广告推出的时间早于商品进入市场时间的广告时间策略是（） A.即时推出 B.拖拉推出 C.延时推出 D.定时推出 41、华龙面推出“煮着吃”的方便面，奥利奥饼干在广告中推荐蘸牛奶的吃法，这些案例应用的广告策略是（） A.价格定位 B.对象定位 C.外形定位 D.使用方法定位 42、广告运作的根本目的是（） A.促进社会经济和财富增长 B.塑造良好的企业形象 C.构图、色彩信息 D.间接信息 43、广告通过有关媒介传播所获得的总效果称为（） A.毛评点 B.千人成本 C.收视率 D.到达率 44、下列用来测定广告心理变化效果的方法是（） A.统计法 B.日记调查法 C.投射法 D.销售地域测定法 45、中国最大的全国性广告行业组织是（） A.中国广告学会 B.中国广告协会 C.中国广告同业公会 D.中国广告联合会 46、国际惯例中，广告代理的佣金价格是实在的版面价格乘以（） A.5％ B.10％ C.15％ D.20% 47、目前最大也是最具权威的国际广告行业组织是( ) A.国际广告协会 B.全球广告协会 C.美国广告协会 D.欧洲广告协会 48、刊登我国报刊史上第一条戏剧广告的是( ) A.《新闻报》 B.《遐尔贯珍》 C.《察世俗每月统记传》 D.《申报》 49、下列关于广告传播的说法错误 ．．的是( ) A.经验、思想、符号、标志是理解广告传播的基础 B.广告传播的核心概念是：传播者的主观意图是广告传播的一个方面，客观效果更取决于受众接触到广告之后的反应 C.广告传播流程要素有：信源、编码过程、信息、译码过程、受众、反馈和噪音 D.广告传播是动态的过程 50最早使用“品牌经理制”的公司是( ) A.P&G公司 B.联合利华公司 C.BBDO公司 D.智威汤逊公司 51、下列关于广告的描述错误 ．．的是( ) A.政治宣传和政府公告不是广告 B.广告费用将成为商品或服务成本的一部分 C.从心理学角度来看，广告是说服的艺术 D.广告是非人员的销售推广活动 52、在广告信息传播过程中，广告的效果最终要体现在广告的( ) A.传播效果 B.社会效果 C.销售效果 D.长期效果 53、美国西北大学教授舒尔茨为之做出巨大贡献的理论是( ) 大学英语口语测试试题 1.Shopping 1)Do you enjoy shopping? Why or why not? I seldom go shopping. It takes too much time. I like to go shopping very much. It is so interesting. 2) What do you usually buy when you go shopping? I only shop for daily necessities, such as toothbrush, toothpaste, toilet paper, cleansing cream, soap, shampoo, washing powder… I like music/books so sometimes I go to campus bookstores to look for my favorite CDs/the recent bestsellers. 3) Where do you usually go shopping, supermarkets or department stores? Downtown or in campus stores ? I usually do my shopping at large supermarkets/campus stores/shops nearby since they often have good buys/it saves time. I enjoy shopping at supermarkets. I love to see shelf on shelf stacked with all kinds of delicious /nice things. Supermarkets are so convenient. You can get almost everything you want in a big supermarket. I hate shopping in a supermarket. It’s always so crowded/the quality of goods is questionable/not so good/ not guaranteed. I like going shopping in big department stores downtown because I think they offer a better service. 4)When you buy a dress or a coat, which do you give first priority to: color, price, quality, style or brand name? I think price/color/style/quality is the most important. I love to buy clothes that are in fashion but they are mostly too expensive for me. I love buying things when they are on sale and I often manage to get a good deal. 5) Do you enjoy bargaining? Are you good at it? I love sales/enjoy bargaining/am good at bargaining with street peddlers. I always/never ask for a discount. 2. Sports 1) Do you like sports? What is your favorite sport? I like swimming/jogging/fishing/tennis, etc. My favorite sport is basket/volleyball/football, etc. 2)Do you like jogging? Why or why not? Jogging is considered a healthy sport for both the young and the old/for people of all ages. Many people begin jogging because they believe it is a very good form of exercise/can make their hearts stronger / can help them lose weight. Jogging against the cold wind is also a test of one’s will power. 3)Why do people need to play sports? Playing sports can help us to relax. Sitting in a chair all day has made me very lazy. I can get my figure back if I play a sport. I can meet some new friends when I play sports. Sometimes people are cheated by dress. Once，a great scholar went to a party. As he was very simply __21__，he could not go inside. So he returned home and put on his __22__ clothes. He went back to the party and was given a warm reception. In the time of the dinner he did not eat but was talking to his clothes．The host came and asked what was __23__. The scholar told him what happened. Since he was admitted only __24__ his dress，he was talking to his dress. The host regretted about it and asked for the pardon of the scholar. Though dress may be，to some extent(某种程度上)，__25__ to judge a person，that alone will not be sufficient. A.best B.because of https://www.360docs.net/doc/544352694.html,eful D.dressed E.wrong 答案：D.dressed A.best E.wrong B.because of https://www.360docs.net/doc/544352694.html,eful Passage 62 Mary was an English girl, but she lived in Paris. She was seven years old. Last year her mother said to her, "You are six years old, Mary, and you are going to begin __21__ to a school here. You are going to like it very much because it's a very nice school." "Is it a beautiful school?" Mary asked. "Yes, it is," her mother said. Mary went to school, and enjoyed her lessons. Her mother always __22__ her to school in the morning and __23__ her home in the afternoon. Last Monday her mother went to the school at 4 o'clock, and Mary ran out of her classroom. "We've got a new girl in our school today, Mummy," she said."She's six years old, too, and she is very nice, but she isn't English. She is a German." "Does she __24__ English? " Mary's mother asked. "No, but she __25__ in English," Mary said happily. A.brought B.speak https://www.360docs.net/doc/544352694.html,ughs D.to go E.took 答案：D.to go E.took A.brought B.speak https://www.360docs.net/doc/544352694.html,ughs Passage 63 People in different parts of the world have very different ideas about what is good to eat. The people near the North Pole __21__ the raw meat of seals. People living in the desert prefer the roasted(烘烤的) meat of sheep or goats. Americans cook the meat of many different animals, but perhaps their favorite __22__ is steak. Americans also eat a lot of chicken, as well as fish and other foods from the sea. Some people in India do not eat meat or fish at all. Even when people in different parts of the world eat the same food, they often prepare it very differently. If you were in Germany, you would find soup that is thick and heavy. If you were in China, you would find soup that is thin and clear. Many __23__ like butter that is fresh and firm; however, some people -in India, for example - like butter that it is melted into an oil. People in different parts of the world also have different ideas about what is good to drink. The most popular hot drinks are coffee and tea. Coffee is very popular __24__ northern Europe and in the Middle East. Some people put cream and sugar in their coffee. But in the United States, many people make their coffee "black" - that is, __25__ cream or sugar. Tea is the national drink in China, Japan, and other east Asian countries. In these countries, people drink tea without sugar. But in England, where it is also a national drink, many people use sugar and hot or cold milk in their tea. A.food B.in C.without D.enjoy E.people 答案：D.enjoy A.food E.people B.in C.without I. Fill in the blanks in the following sentences with the words given below. （答案填写单词前的大写字母编号。每空2分，共20分） 1. As a teacher he was highly respected for his industry, patience, and his ability to F knowledge. 2. Unless a firm can J its products and services to remain ahead of the competition, the margin of profitability will be significantly reduced, with an attendant loss of market share. 3. Depressed people can of course make G and unwise decisions, and I made one such decision when, during my second term at Berkeley, I decided to give up my London flat. 4. He wrote to them, wishing every one of them and their families a truly Happy Christmas and a very H /K New Year. (H和K两个选项一样。) 5. About three years ago, she started reading E about her grandfather because she wanted to learn the truth for herself. 6. For health reasons the president has decided to A his planned visit to Italy. 7. This book is the product of several years of B between two leading universities. 8. The new club strives to educate its members to I service to the community. 9. Though he didn’t have much to give, he was C with his money. 10. Father’s Day is a day on which the people of many countries express their D and appreciation for their fathers by giving them gifts or greeting cards. II. Fill in the blanks in the following sentences with the phrases or expressions given below. （答案填写词组前的大写字母编号。每空2分，共20分） 1. I don’t want to scare you unnecessarily, but you Q face facts. 2. As four days of talks M , the opposing sides were still unable to agree on a temporary ceasefire in the region. 3. The only thing on sale that N was a little French clock. 4. For better health you must S eating too much. 5. The UN Secretary General believes that if member countries would act O , the problem might be solved more easily. 6. The doctor asked her to try to keep drinking to a minimum while she is pregnant, K her own health and her baby’s. 第一页 重庆邮电大学移通学院14-15学年第一学期 大学英语3期末口语考试命题原则 1．命题标准 大学英语（3）课程是本科非英语专业大学一年级第一学期开设的一门公共基础课程，共4学分，理论学时64学时。根据重邮移通学院应用性人才的培养目标，大学英语课程注重知识到能力的转化，强调英语综合应用能力的培养，实施过程评价与终结评价的结合。由此，本学期大学英语2课程拟在学生学期成绩评定方面尝试变革，加入口试部分。考试命题标准参照全日制普通高校同层次、同课程的本科水平，并体现三本学生培养应用型人才为主要目标的特点。在口试难度上保证中等水平的考生能够在规定的考核时间内完成全部口试任务。 2．考试依据和范围 以《大学英语课程教学要求》以及课程组制定的课程教学大纲和考试大纲为依据，题目涵盖本学期教学计划规定的课堂教学内容和学生课外自主学习内容，包括全新版大学英语（第二版）综合教程3的1-4单元、全新版大学英语（第二版）听说教程3的1-6单元的关键话题和对话内容。 3．知识与能力的关系 大学英语（3）课程教学既要注重对词汇和语言点的理解和掌握，又要注重语言实际应用能力的培养。本次口试命题以语言实际应用为考查点，测试了学生对英语口语的掌握情况和语言的灵活运用能力，包括两个部分：小型演讲和生生 对话。每个部分具体的考查范围和分值如下： 第一部分：小型演讲（Mini-speech）（50分）：测试时间2到3分钟。要求两名学生分别就以下题目进行小型演讲，每位同学演讲时间不超过1.5分钟： 1.Which do you prefer, urban life or rural life? 2.Which one you prefer, high school life or university life? 3.What do you need to prepare before a job interview? 4.Do you agree with the death penalty? Why? 5.What is the role of creativity in children’s education? 第二部分：生生对话（Conversation）（50分）：两位同学共同的测试时间不超过3分钟。4个对话题目，对话可以情景式、辩论式、访谈式等类型进行。（准备题目详见附件一） 4. 考试形式 学生两人一组接受测试，如遇班级总人数为奇数时，最后一组可以为三人一组。分组由班级学生代表通过随机抽签确定，最终分组情况应在15周前交任 1.of lecturers are unable adequately to convey their knowledge to their students. 2. A system of donation is made possible due to the existence of social structures of rule and authority. 3.Someone with active tuberculosis (肺结核) must take medicine each day for six to nine months to pause progression of the disease. 4.We can work toward this noble goal: defeating the enemies of freedom while sparing the lives of many more innocent people, not with killer weapons but with our sharp pens. 5.Edison is such a thoughtful inventor that he leads us out of darkness and into brightness. 6.In most religions they have been used in worship in subsequence of a very old belief that beads (珠子) of glass or stone have occult (超自然的) power. 7.Food security requires that a sufficient supply of food be available and that it be accessible to all equally. 8.Drivers who violate traffic rules or who become involved in accidents are subject to fines and will be issued penalty points. 9.The Shanghai Book Festival insists on upholding its global and professional standards, to inspire China's growing publication industry and help develop its international appeal. 10.Because of the limited coal and oil, human beings desperately need new reproducible resources to take their place in the near future. 11.The highlight as well as the biggest accomplishment is the growing mutual confidence between the two countries. 12.According to doctors, many cases of seasickness originate in indigestion (消化不良). 13.UNDP (United Nations Development Program) is financed by independent contributions from virtually every member of the United Nations and its related agencies. 14.Birth control will virtually transform the role women play in society and history and any transformation in who women are will force a transformation in men, too. 15.The correspondence of his deeds with his words gave me great satisfaction. 16.It is debatable whether or not the reforms have improved conditions for people in the poor country. 17.The present welfare system often discourage poor family finding work and getting off welfare. 18.Parking in this street is the privilege of the residents after the terrible city fire accidents. 19.Tourists are obliged to travel with a(n) accompanying officer and they must even sign an official agreement requiring them to take all their garbage with them. 20.The Chinese government has committed to spend RMB 56.8 billion to curb desertification and lessen sandstorms between 2002 and 2008. 21.The sudden application of the brakes plunged him forwards. 22.In desperation, the lady had to sell her ring to get some money for daily necessities. 23.Our minds are so constructed that they compel us to view the external world in only one way. 24.We will devote ourselves to jointly building a harmonious world featuring lasting peace and common prosperity with other countries,\" the Xinhua News Agency quoted Chinese Foreign Ministry spokesman Qin Gang as saying. 25.Since the chairman is at the center of a recent scandal, people are now calling on him to quit. 26.It seems inevitable that Robot will lose the war with human beings, because we create them. 27.After a long search, the designer finally found a type of cloth with a natural look which coincided perfectly with the image Laura sought. 28.Scientists nowadays do not adopt incredulous attitude towards the benefits of clone. 29.About 56% of the casualties in the traffic accidents have accompanied chest impact injury, which ranks as the second cause of death in traffic accidents. 30.The villagers diverted the river while they were building the dam. 31.The book Ten Thousand Letters, which depicts the HIV/AIDS situation in China's countryside, has won the First Chinese Publications and Media Award for the best book of 2004. 32.The local people's government at various levels and the departments concerned Shall strengthen legal and social moral education among the citizens and advocate a healthy and civilized lifestyle. 33.The State Flood Control and Drought Relief Headquarters issued a warning urging provinces to keep a close watch on the changing weather and act to avert possible dangers. 34.The professor sighed in despair and said, \"No one knows when the social volcano below modern society will erupt.\ 35.Genetically-modified technology will undoubtedly relieve the starvation of those who live in underdeveloped African 网页设计师（初级）课程测试试卷 考生注意事项 1．本试卷满分为150分，考试用时150分钟， 分数：_________ 2．答卷前，考生务必用黑色签字笔将自己的姓名、性别、年龄、证件类型、证件号码、考试所在地、培训单位填写清楚。 考试地点：培训单位： 考生姓名：考试日期： 证件类型：证件号码： I 卷 一、单项选择题(本大题共40小题，每小题1分，共40分) 1. 在Photoshop CS3中的文字工具有四种，下列不正确的是（）。 A.直排文字工具 B.横排文字工具 C.横排文字蒙版工具 D.竖排文字工具 2. 默认的暂存盘是如何排列的（）。 shop可创建任意多的暂存磁盘 B.暂存磁盘创建在启动磁盘上 C.暂存磁盘创建在任何第二个磁盘上 D.没有暂存磁盘 3. 路径工具是编辑（）的工具。 A.矢量图形 B.位图图形 C.普通图形 D.都对 4. 一个图像最多可有（）个通道。 .76 C 5. 下列关于库项目的说法错误的是（）。 A.库项目可以看成是网页上能够被重复使用的“零件” B.利用库项目同样可以实现对文档风格的维护 C.在不同文档中放入相同的库项目时，可以得到完全一致的效果 D.不可以将多个文档内容的组合定义成库项目 6. 在Photoshop CS3中，当整条路径处于选中状态时，锚点呈（）显示。 A.黑色实心 B.圆点 C.黑色空心 D.空心 7. 在Photoshop CS3中创建段落文本时，按住（）键并拖移两边的手柄，即可实现斜切定界框。 键键 C.回车键 D.空格键 8. 在Photoshop CS3中，当想要有图像中创建一个或多个段落时，采用（）方式输入文本十分有用。 A.点文字 B.段落文字 C.路径文字 D.都不对 9. 在对插入的Flash 按钮属性设置之后，按（）键，即可预览该文档。 以下为爱麟霖/(Curlylin)倾情奉献，需要的朋友可以参考一下 7. Friendship (Listening and Speaking Course, Unit 3; Integrated Course, Unit 2) 1) Do you have many friends? What kind of people do you want to make friends with? Why? Yes. I’d like to make friends with loyal people. In my opinion,a friend is a person who can share his/hers happiness with you, who can lend you a shoulder when you cry,who can give you a hand when you are in trouble without asking for anything in return. In a word,a friend in need is a friend indeed, I think a loyal people can do the things which were mentioned above for his/hers true friend. So I prefer to make friends with loyal people, and I also believe I am a loyal people who you can make friends with. 2) How do you make friends? Please comment on “a friend you buy isn’t worth the price”. First,I’d like to talk to him to find out whether we have the same interest with each other. If the answer is YES,then we have the foundation to develop a friendship. The next days, all we need to do is to treat each other by heart and soul. 3) How valuable is friendship in a person’s life? How can we keep friendship alive? As for me, I regard friendship as a very important part in my life.Just imagine a life,there’s no one to be your friend. What life could be if you had no friend to talk to , no friend to comfore you and cheer you up when you were having a hard time,no friend to lend you a hand when you needed help …… Life without friends is unthinkable ... We have to do hard work to build up and sustain our friendship. First, let your friends know that you really care about them.It’s important to give some cues to your friends. Be sure your friend knows that she is cared about.Second,try to be with your friends when they are in trouble when they need you. Keeping friendship alive is not only to say some sweet words,but need some real action. 4) What does friendship mean to you? What kind of friends do you think are true friends? It's a fantastic experience in whole of my life. Friendship to me is what water to fish.I can't live without a real friend. 2问见（1） 5) How can we get along well with other people? To begin with, we need to be honest with others and always say what we mean. Lies will surely make people stay far away from us in the long run. After all,honesty is the best policy. Second, we have to be humble enough. If we are proud in public, we can hardly win other's respect, not to mention "friendship" . Finally, we must not be selfish. We should learn how to show concern for others. As long as we abide[?'ba?d] by what is mentioned above, we will find it easy to get along well with others. 真题一 一、交际英语 1、- Hello, I'm David Chen. Nice to meet you. - _______ A：Are you? B：Nice to meet you too. C：Yes. D：Very nice. 答案： B 2、-- Happy birthday to you! -- _______________ A：Happy birthday to you! B：I am very glad． C：That's all right． D：Thank you． 答案： D 3、- Mr. Jones, this is Sean, an English teacher from the United States. - ______________ A：What can I do for you? B：Nice to meet you. C：Please keep in touch. D：Haven't seen you for ages. 答案： B 4、- I'm sorry. I lost the key. - ________ A：Well, it's OK. B：No, it's all right. C：You are welcome. D：You are wrong. 答案： A 5、- Could I speak to Don Watkins, please？ - ________ A：Speaking, please. B：Oh, how are you？ C：I'm listening. D：I'm Don. 答案： A 二、阅读理解 1、 Snowflakes look like white stars falling from the sky. But there have been times when snow has looked red, green, I 卷 一、单项选择题： 1. 将一幅彩色图像的饱和度降为（A.0），则图像成为灰色，增加饱和度实际就是增加图像的鲜艳程度。 A.0 B.0.01 C.1 D.0.5 2. 当不透明度设为（A.0）时，图层将完全透明，就相当于隐藏了这个图层。 A.0 B.1 C.0.5 D.0.01 3. 在photoshopCS3 中允许一个图像的显示的最大比例范围是（D.16）。 A.1 B.2 C.6 D.16 4. 在Photoshop CS3 中的“模糊”滤镜组有（A.10）种。 A.10 B.7 C.9 D.6 5. 扭曲滤镜组一共有（A.13）种扭曲滤镜可供选择。 A.13 B.15 C.18 D.19 6. 曲线可以调整0～255 范围内的任意点，最多可以同时使用（B.15）个变量。 A.16 B.15 C.17 D.18 7. 一个图像最多可有（A.56）个通道。A.56 B.76 C.80 D.97 8. Flash 影片频率最大可以设置到（B.100）。 A.99 B.100 C.120 D.150 9. 下面的文件在网络上不可以播放的视频文件是（D.gif文件）。 A..mpg 文件 B..avi 文件 C..ra 文件 D..gif 文件 10. 如果在Flash CS3 的操作界面中没有显示【库】面板，选择【窗口】→【库】菜单项，或按（D.Ctrl+L）组合键，即可打开【库】面板。A.“Ctrl+ A”B.“Ctrl+ B” C.“Ctrl+ N” D.“Ctrl+L” 11. 按下（B.Ctrl+T）组合键，即可调出调整选区大小和选转选区大小的控制框。 A.“Ctrl+ B” B.“Ctrl+ T” C.“Ctrl+ A” D.“Ctrl+ R” 12. 在Photoshop 中如果没有调用选区工具，则使用（A.Ctrl+J）组合键将复制当前图层。 A.“Ctrl+ J” B.“Ctrl +V” C.“Ctrl +G” D.“Ctrl+ D” 13. 在Photoshop CS3 中关闭文件时，按（A.Ctrl＋W ）组合键，即可快速关闭当前图像文件。 A.Ctrl+W B.Ctrl C.Shift D.F8 14. 通过下列（A.DreamweaverCS3窗口）软件，可以进行网站上传。 A.DreamweaverCS3 窗口 B.Photoshop 软件 C.Flash 软件 D.Fireworks 软件 15. 在对插入的Flash 按钮属性设置之后，按（C.Shift）键，即可预览该文档。 A.F12 B.Ctrl C.Shift D.F8 16. 下列不属于Flash 对象的是（D.菜单）。 A.Flash 按钮 B.Flash 文本 C.Flash 动画 D.菜单 17.在浏览器中打开包含Flash Paper 文档的页面时，用户能够浏览Flash Paper 文档中的所有页面，而无需加载新的网页，指的是（A.Flash动画）。 A.Flash 动画 B.Flash Paper C.ActiveX D.Applet 18. Flash 对象是在Dream weaverCS3 工作时创造的小图形SWF 文件，主要有很多格式，下列不属于的是（A.Flash音乐）。 A.Flash 音乐 B.Flash 文本 C.Flash 动画 D.Flash 视频 19. 下面关于矢量图形和位图图像的说法错误的是（A）。 A.Flash 允许用户创建并产生动画效果的是矢量图形而位图图像不可以 B.在Flash 中，用户也可以导入并操作在其他应用程序中创建的矢量图形和位图图像 C.用Flash 的绘图工具画出来的图形为矢量图形 D.一般来说，矢量图形比位图图像文件量大大学英语口语测试试题
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