包装设计外文文献翻译最新译文

包装设计外文文献翻译最新译文
包装设计外文文献翻译最新译文

文献出处:Kent T. Interactive art creativity in packaging design [J]. International Journal of Retail & Distribution Management, 2015, (9): 734-745.

原文

Interactive art creativity in packaging design

Kent T

Abstract

Modern packaging design art has become a very important branch in visual communication arts, it completes the industrial to the evolution of the way of information science and technology. Large diversified development trend of modern design, a new way of thinking about the way people live intervention as well as the guiding thought and emotion and expression, the designers find some common rules in the application of graphic design were scattered, integration, and gradually to deconstruction, the existing design element symbols replaced, designers in the new era to cater to the trend of The Times, strive to find experience and experience in the use of packaging the mutual dynamic behavior combining site, to conquer the experience completely psychological desire of satisfy. Large diversified development trend of modern design, a new way of thinking about the way people live intervention as well as the guiding thought and emotion and expression, the designers find some common rules in the application of graphic design were scattered, integration, and gradually to deconstruction, the existing design element symbols replaced, designers in the new era to cater to the trend of The Times, strive to find experience and experience in the use of packaging the mutual dynamic behavior combining site, to conquer the experience completely psychological desire of satisfy.

Keywords: experience; Packaging design; Interactive way

1 Introduction

Due to the development of production capacity, material and machine efficiency, combined with the experience of evolution of consumer society gradually cultivated by all kinds of factors are for the current packaging market has opened up a new market. Enlightenment period of packaging design is to protect consumers, food and

clothing to oneself need to start. Under the economic and social developing, commodity packaging beautiful, practical and suitable for experience of taste has become the most important marketing tool in the commodity economy. In the stage of industrial development, in order to machine manufacturing for the mainstream economy. Along with the development of productivity and science and technology, market economy and into the era of new media, interactive packaging is a new concept of packaging field in recent years, its main meaning is through the implementation of the means of packaging materials and packaging, packaging of goods and experience between establish a kind of behavior and thought more closely linked, thus forming a kind of interactive relationship, thus established the new packaging design pattern.

2 Packaging design and interactive art originality

2.1 Packaging design and the main program

The history of mankind has connected with history of packaging design. Production technology, materials and media of developing and changing consumption society has created a new suitable for experience of packaging market. Packaging design is a branch of visual communication subject, it combines the packing structure, graphics, color and text for the integration of design disciplines, but also including the packaging materials and containers, marketing and other disciplines. The premise of basic function of packaging is to protect the goods make it looks more beautiful, practical, more environmentally friendly materials, through the way such as printing and message of the product, so the design of the packing is good or not directly affects the purchasing power of the experience.

Packaging from design to production, can be divided into the following procedures: for goods design research; Commodity packaging and production process of overall planning; Packaging design innovation point positioning; The choice of packaging materials and design; Packaging design; The packaging structure design; Packaging visual communication design; Additional commodity packaging product design; The protection of the packaging technology design; Design the product specification. In the whole process designer should strive to packaging design and

experience culture special match, to finally realize the packing the psychological demands of semantic expression and experience.

2.2 Packaging design of interactive art creativity

Interactive concept is a trend in the development of new packaging design, is the experience and the combination of information of the auxiliary materials, packaging structure. Whether it concerns design is containing the technology can give the service, and the quality of the experience and their interaction. Human life is the life of an interaction. Human out of the womb, human naturally with their facial features, body, imagination to interact with this strange world, thus forming belongs to the human emotions, knowledge, and to realize their own value. Until today, the concept of interaction, interactive art has already penetrated into every aspect of people's life, has become our environment suitable for experience is the best way to contact.

Make the products as packaging design and interactive experience, has the interactive art creative packaging design for people with experience to effectively to harvest their crop from the product itself interesting experience, more important is also can reflect the value of experience is itself. Interactive art design research, there are two key elements: product, experience; Interactive art design concerned with behavior, psychological experience and enjoy it in the design process, implementation technique and so on. Interactive art of research experience, the core is the study of experience classification, requirements, experience is the psychological experience, on the basis of fully research experience. Analysis of the behavior of the experience, from experience, from experience in the process of the behavior of the direct design method and theory.

3Three creative packaging factor analysis

3.1 The packing structure analysis of the interaction

Packaging structure design in order to protect the products, for the convenience of the conditions of experience to carry and reuse, and the arrangement of the good internal and external structures and the birth of a structural design. Therefore, good packaging structural design, can make the security of the product, make people more convenient to carry, transport experience, more is the product of reuse rate increased,

the products and the experience is very important. In this process, both inside and outside packing structure design, auxiliary structure design of the two main forms: One is inside and outside packaging is the most intuitive experience who can feel the body of the product, also is the most can reflect the interactive part. Clever packaging structural design can fully understand the psychological experience and the experience of using habit, through the use of innovative product packaging structure and experience product information feedback, to realize the interaction between packaging structure and experience. The other is a secondary structure is in the service of internal and external packaging, is one of the types of packaging language development. It also have the experience to use packaging process more convenient, fun and comfortable. So packing the existence of the secondary structure will be more rich and the other a novel and interactive experience.

3.2 Packaging graphics interactive analysis

Graphics is a kind of visual language is different from the words, to be clear at a glance the advantage of spreading information of various kinds of products. Understood the word graphics, mostly includes a variety of photographic images, plane figure, illustrations, and other forms of image is easy to understand. On the understanding of the fine arts, graphic more has many meanings, it bear the role of visual marketing, through the processing of beauty, let products have a deeper interpretation. In product packaging, creative graphic design that is intuitive, marked the experience would see all kinds of information expressed by the graphics, thus better and interactive experience, make people feel interesting, vivid and impressive experience of experience.

4 Packing creativity and experience interactive method

4.1 The packing structure

Packaging independent legal refers to the packaging structure group structure conversion method in another form. Form of transformation can be reversed, mobile, repeatedly, expanding, reducing, distortion, extrusion, stretching, winding, such as technique, can also be done by different combinations. Morphological transformation can be various forms of transformation, such as: color conversion, shape dimension

transformation, style, structure, material conversion, conversion, etc., can also be a function of conversion, technology, media and the transformation of the program. Behind all in all, the structure performance of rich, containing the infinite possibility, that possibility is simple, regularity and can stimulate people's sensibility, contains profound connotation.

4.2 Packaging graphics

Contents of bionic graphics performance for the product image, namely by packaging its image as well as related to the goods such as raw materials, consumer, use characteristics, characteristics, origin, etc. Bionic graphic form rich variety, have photography, commercial painting, creative graphics, such as painting, cartoon form, each form has its unique expression. Choose suitable for the bionic graphical representation techniques, and is the application of bionic graphics the key to achieve good visual effect. Packaging graphic design is the most important is how to put the commodity characteristics of visualization, or handle the relationship between the visual graphic elements and commodities. Unique bionic graphic design, will stand out from many other packaging, attract the eyes of the experimental subjects, and reduce the distance of commodity and experience.

Visual image in law refers to the creation of packaging design, graphically creative means to some exaggerated combination of product and graphics, or with the function of the product itself and the experience of using product environment creation. Through the combination of the idea, this breaking things and ratio of exaggeration can make experience person interesting association when using product, cause of the experience.

5 Conclusion

Packaging image art trends of visual design and interaction into the life of people, and strongly impact and influence the society and life. Today’s market, more than 80% of the goods is to appear in front of our eyes after packaging design, so the packaging is closely related to our life. Along with the development of the market, in the role of the "silent salesman" participate in the process of marketing, the success or failure of commodity packaging design to some extent decide the success or failure of

merchandise sales, as a result, today's packaging design from the basic role oriented to the center of gravity offset to experience the spirit of the emotional and how to through the use of all kinds of materials and media to implement interactive ways and experience. Interactive concept packaging design using the experience of the psychological strategy, according to the experience of the multidimensional nature of the psychological and differences in design, starting from the experience of physiology and psychology, through the change of packing structure, the change of graphics and layout method such as changes in the way the interaction into experience can feel the effect, have the experience to win the spiritual happiness and satisfaction. 译文

包装设计中的互动艺术创意

Kent T

摘要

当代的包装设计艺术已经成为视觉传达艺术里非常重要的一个支流,它完成了工业化到信息化科技方式的演变。现代设计的大型多元化发展趋势,对人们生存干预方式的新思路以及思想和情感的引导和表达,设计师们发现一些常用的规则在平面设计中的应用渐渐被打散、整合以及再解构,现有的设计元素符号被替代,设计师们在新的时代里努力迎合时代潮流,力求找到体验者以及体验者在使用包装这一行为相互动的结合点,从而来彻底征服体验者的心理欲望的满足。现代设计的大型多元化发展趋势,对人们生存干预方式的新思路以及思想和情感的引导和表达,设计师们发现一些常用的规则在平面设计中的应用渐渐被打散、整合以及再解构,现有的设计元素符号被替代,设计师们在新的时代里努力迎合时代潮流,力求找到体验者以及体验者在使用包装这一行为相互动的结合点,从而来彻底征服体验者的心理欲望的满足。

关键词:体验者;包装设计;互动方法

1引言

由于生产能力、材质和机器效率的发展,在加上渐渐演变的体验消费型社会所培养出来的各式各样的因素都为当前的包装市场开辟了一个全新的市场。启蒙的包装设计时期是为了保护消费者对自己、食品以及衣服需要开始的。在经济和

社会大力发展下,商品的包装精美、实用以及适合体验者的品味已然成为目前商品经济中最重要的营销工具。在工业大发展阶段,以大机器制造业为主流经济。随着生产力和科学技术的发展,市场经济以及进入新媒体时代,交互式包装是近年来包装领域出现的一个新概念,其主要含义是通过包装材料和包装手段的实施,包装商品与体验者之间建立起一种行为和思想更加紧密的联系,从而形成一种互动的关系,从而建立了新的包装设计模式。

2包装设计及互动艺术创意

2.1 包装设计及其主要程序

人类的发展史与包装设计史有着千丝万缕的联系。生产技术、材料和媒介的大力发展和各种不断变化的消费化社会共同创造了一个新的适合体验者的包装市场。包装设计是视觉传达学科的一个分支,它综合了包装结构、图形、色彩以及文字为一体的设计学科,而且还包括包装材料、容器、营销学等学科。包装的基础功能是保护商品的前提让它的外表更加漂亮、实用、材料更加环保,通过印刷等途径进而传达产品的信息,所以包装设计的好坏直接影响体验者的购买力。

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包装设计外文翻译文献

包装设计外文翻译文献(文档含中英文对照即英文原文和中文翻译)

包装对食品发展的影响 消费者对某个产品的第一印象来说包装是至关重要的,包括沟通的可取性,可接受性,健康饮食形象等。食品能够提供广泛的产品和包装组合,传达自己加工的形象感知给消费者,例如新鲜包装/准备,冷藏,冷冻,超高温无菌,消毒(灭菌),烘干产品。 食物的最重要的质量属性之一,是它的味道,其影响人类的感官知觉,即味觉和嗅觉。味道可以很大程度作退化的处理和/或扩展存储。其他质量属性,也可能受到影响,包括颜色,质地和营养成分。食品质量不仅取决于原材料,添加剂,加工和包装的方法,而且其预期的货架寿命(保质期)过程中遇到的运输和储存条件的质量。越来越多的竞争当中,食品生产商,零售商和供应商;和质量审核供应商有着显著的提高食品质量以及急剧增加包装食品的选择。这些改进也得益于严格的冷藏链中的温度控制和越来越挑剔的消费者。 保质期的一个定义是:在规定的贮存温度条件下产品保持其质量和安全性的时间。在保质期内,产品的生产企业对该产品质量符合有关标准或明示担保的质量条件负责,销售者可以放心销售这些产品,消费者可以安全使用。 保质期不是识别食物等产品是否变质的唯一标准,可能由于存放方式,环境等变化物质的过早变质。所以食物等尽量在保质期未到期就及时食用。包装产品的质量和保质期的主题是在第3章中详细讨论。

包装为消费者提供有关产品的重要信息,在许多情况下,使用的包装和/或产品,包括事实信息如重量,体积,配料,制造商的细节,营养价值,烹饪和开放的指示,除了法律准则的最小尺寸的文字和数字,有定义的各类产品。消费者寻求更详细的产品信息,同时,许多标签已经成为多语种。标签的可读性会是视觉发现的一个问题,这很可能成为一个对越来越多的老年人口越来越重要的问题。 食物的选择和包装创新的一个主要驱动力是为了方便消费者的需求。这里有许多方便的现代包装所提供的属性,这些措施包括易于接入和开放,处置和处理,产品的知名度,再密封性能,微波加热性,延长保质期等。在英国和其他发达经济体显示出生率下降和快速增长的一个相对富裕的老人人口趋势,伴随着更加苛刻的年轻消费者,他们将要求和期望改进包装的功能,如方便包开启(百货配送研究所,IGD)。 对零售商而言存在有一个高的成本,供应和服务的货架体系。没有储备足够的产品品种或及时补充库存,特别是副食品,如鲜牛奶,可能导致客户不满和流失到竞争对手的商店,这正需要保证产品供应。现代化的配送和包装系统,允许消费者在购买食品时,他们希望在他们想任何时间地点都能享用。近几年消费者的选择已在急剧扩大。例如在英国,20世纪60年代和90年代之间在一般超市的产品线的数量从2000年左右上升到超过18000人(INCPEN)。 自20世纪70年代以来,食品卫生和安全问题已成为日益重要的关注和选择食物的驱动力。媒体所关注的一系列问题,如使用化学添

外文文献翻译——参考格式

广东工业大学华立学院 本科毕业设计(论文) 外文参考文献译文及原文 系部经济学部 专业经济学 年级 2007级 班级名称 07经济学6班 学号 16020706001 学生姓名张瑜琴 指导教师陈锶 2011 年05月

目录 1挑战:小额贷款中的进入和商业银行的长期承诺 (1) 2什么商业银行带给小额贷款和什么把他们留在外 (2) 3 商业银行的四个模型进入小额贷款之内 (4) 3.1内在的单位 (4) 3.2财务子公司 (5) 3.3策略的同盟 (5) 3.4服务公司模型 (6) 4 合法的形式和操作的结构比较 (8) 5 服务的个案研究公司模型:厄瓜多尔和Haiti5 (9)

1 挑战:小额贷款中的进入和商业银行的长期承诺 商业银行已经是逐渐重要的运动员在拉丁美洲中的小额贷款服务的发展2到小额贷款市场是小额贷款的好消息客户因为银行能提供他们一完整类型的财务的服务,包括信用,储蓄和以费用为基础的服务。整体而言,它也对小额贷款重要,因为与他们广泛的身体、财务的和人类。如果商业银行变成重的运动员在小额贷款,他们能提供非常强烈的竞争到传统的小额贷款机构。资源,银行能廉宜地发射而且扩张小额贷款服务rela tively。如果商业广告银行在小额贷款中成为严重的运动员,他们能提出非常强烈的竞争给传统的小额贷款机构。然而,小额贷款社区里面有知觉哪一商业银行进入进入小额贷款将会是短命或浅的。举例来说,有知觉哪一商业银行首先可能不搬进小额贷款因为时候建立小额贷款操作到一个有利润的水平超过银行的标准投资时间地平线。或,在进入小额贷款,银行之后可能移动在-上面藉由增加贷款数量销售取利润最大值-或者更坏的事,退出如果他们是不满意与小额贷款的收益性的水平。这些知觉已经被特性加燃料商业银行的情形进入小额贷款和后来的出口之内。在最极端的,一些开业者已经甚至宣布,”降低尺度死!”而且抛弃了与主意合作的商业银行。 在最 signific 看得到的地方,蚂蚁利益商业银行可能带给小额贷款,国际的ACCION 发展发射而且扩张的和一些商业银行的关系小额贷款操作。在这些情形的大部分方面, ACCION 和它的合伙人正在使用方法,已知的当做服务公司模型,表演早答应当做一个能工作的方法克服真正的。 商业银行的障碍进入和穿越建立长命的小额贷款操作一个商业银行 这论文描述如何服务公司模型、住址商业银行中的主要议题进入进小额贷款,监定成功建立的因素动作井小额贷款服务公司,和礼物结果和小额贷款的课servic e 公司用最长的经验,在海地和审判官席 del 的 SOGEBANK│ SOGESOL 初期结果指出那这服务公司模型表现一重要的突破在促成商业银行进入和留在小额贷款。在厄瓜多尔的 Pichincha│ CREDIFE。初期结果指出服务公司模型在促成商业广告中表现一次重要的突破银行进入而且留在小额贷款。

英文文献及翻译

Research Article Mechanical Properties of Fiber Reinforced Lightweight Concrete Containing Surfactant Y oo-Jae Kim, Jiong Hu, Soon-Jae Lee, and Byung-Hee Y ou Department of Engineering Technology, Texas State University, San Marcos, TX 78666, USA Correspondence should be addressed to Y oo-Jae Kim, yk10@https://www.360docs.net/doc/5b9356148.html, Received 21 June 2010; Accepted 24 November 2010 Academic Editor: Tarun Kant Copyright ? 2010 Y oo-Jae Kim et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Fiber reinforced aerated lightweight concrete (FALC) was developed to reduce concrete’s density and to improve its fire resistance, thermal conductivity, and energy absorption. Compression tests were performed to determine basic properties of FALC. The primary independent variables were the types and volume fraction of fibers, and the amount of air in the concrete. Polypropylene and carbon fibers were investigated at 0, 1, 2, 3, and 4% volume ratios. The lightweight aggregate used was made of expanded clay. A self-compaction agent was used to reduce the water-cement ratio and keep good workability. A surfactant was also added to introduce air into the concrete. This study provides basic information regarding the mechanical properties of FALC and compares FALC with fiber reinforced lightweight concrete. The properties investigated include the unit weight, uniaxial compressive strength, modulus of elasticity, and toughness index. Based on the properties, a stress-strain prediction model was proposed. It was demonstrated that the proposed model accurately predicts the stress-strain behavior of FALC. 1. Introduction In the last three decades, prefabrication has been applied to small housing and tall building construction, and precast concrete panels have become one of the widely used materials in construction system. Recently, much attention has been directed toward the use of lightweight concrete for precast concrete to improve the performances, such as dead load reduction, fire resistance, and thermal conductivity, of the buildings. Additionally, the structure of a precast building should be able to resist impact loading cases, particularly earthquakes, since resisting earthquakes of these buildings under the performances is becoming an important consideration [1, 2].Many efforts have been applied toward developing high performance concrete for building structures with enhanced performance and safety. V arious types of precast concrete products, such as autoclaved aerated lightweight concrete (AALC), fiber reinforced concrete (FRC), and lightweight concrete, have been developed and experimentally verified. A number of them have been applied in full-scale build-ing structures. AALC is well known and widely accepted, but its small size and weak strength limit its use instructural elements [3]. Lightweight aggregate concretes offer strength, deadload reduction, and thermal conductivity,

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