2009年7月商务英语试题及选择题答案

2009年7月高等教育自学考试中英合作商务管理与金融管理专业考试

商务英语试题（课程代码：00796）

READING

Questions 1-5

·Look at questions 1-5

·In each questions, which phrase or sentence(A,B or C) is correct?

This advertisement is aimed at people who

A want to rent office space.

B would like their offices redesigned.

C wish to relocate their offices.

A Parking is free for staff who have permits.

B All staff must apply for parking permits.

C Parking permits are on sale at reception.

A Sam has aiready emailed Jack about an order, with no result.

B Jack has already informed Sam he is unable to deliver an order on time.

C Sam is changing an order he has previously emailed to Jack.

A left Prague 30 minutes ago.

B is delayed in Prague by 30 minutes.

C will leave for Prague 30 minutes late.

A Giancarlo wants Marco to approve a training course for Paul.

B Tanya wants to go on a training course but needs Giancarlo to agree.

C Paul wants to ask Marco’s permission to organise further training for Tanya. Question 6-10

·Look at the company phone list below.

·For sentence 6-10, decide which person (A-H) you should contact.

·For each sentence, mark one letter (A-H)on your Answer Sheet.

6I need to arrange to have refreshments for a management meeting.

7I have a package ready to send to a client abroad.

8I am having a lot of problems using my computer.

9I want some printer paper to prepare a mailshot to customers.

10My recent expenses payment was not for the correct amount.

11The number of air passengers fell dramatically in the first month but recovered considerably during the third month.

12The number of rail passengers fell every month, while the number of air passengers rose in both

the first and third months.

13The number of rail passengers dropped in the first month but improved during the third month. 14The nimber of air and rail passengers rose steadily until the beginging of the third month, when the number of air passengers fell considerably.

15The number of air passengers reached a peak in the first month but the number of rail passengers overtook it in the third month.

Questions 16-20

·Read the passage below about intermational business.

·Choose the correct word to fill each gap, from A,B,C or D.

16 A connection B touch C contact D relation

17 A making B doing C putting D going

18 A or B else C so D either

19 A could B must C should D have

20 A that B how C where D for

Question 21-25

·Read the passage below about modern technoligy.

·Choose the correct word to fill each gap, from A,B,C or D.

21 A knows B considers C hopes D thinks

22 A points B takes C passes D lets

23 A long B wide C far D deep

24 A still B even C either D yet

25 A opposite B unusual C different D strange Question 26-35

·Read the article below from an airline magazine.

·Choose the correct word to fill each gap, fromA,B,C,or D.

26 A To B In C At

27 A If B When C Despite

28 A announce B declare C tell

29 A This B These C Those

30 A give B offer C go

31 A sum B number C total

32 A much B lot C many

33 A his B its C their

34 A who B which C what

35 A other B others C another Questions 36-45

·Read the article below about the appointment of a new chief executive.·Choose the correct word to fill each gap, from A,B,Cor D.

36 A up B over C on

37 A Unless B Despite C Although

38 A join B work C begin

39 A when B how C what

40 A before B since C during

41 A being B been C be

42 A have B having C has

43 A at B to C as

44 A was B is C has

45 A reporting B reports C reported

Questions 46-52

·Read the article below about the American car manufacturer, Henry Ford.

·Are sentences 46-52 on the opposite page “Right” or “Wrong”? If there is not enough information to answer “Right” or “Wrong”. choose Doesn’t say.

·For each sentence, mark one letter (A,B,C or D) on your Answer Sheet.

46When Ford introduced the Model T, it was more popular than he had expected.

A Right

B Wrong

C Doesn’t say

47 The engineers compared types of equipment to see which was the more effcient.

A Right

B Wrong

C Doesn’t say

48 The engineers were able to change their production methods without moving any machines in the

factory.

A Right

B Wrong

C Doesn’t say

49 The engineers changed the way in which goods were transported around the factory.

A Right

B Wrong

C Doesn’t say

50 The engineers who designed the new production system were given extra money.

A Right

B Wrong

C Doesn’t say

51 The fall in manufacturing costs led to an increase in profits.

A Right

B Wrong

C Doesn’t say

52 The work was divided into small operations so that it could be done by machine.

A Right

B Wrong

C Doesn’t say

Question 53-60

·Reading the extract below from an IT company report.

·Answer question 53-60, on the opposite page.

Summary of the year

The year has been a mixed one for https://www.360docs.net/doc/621797316.html,. In the main, our fortunes have been affected by the general downward trend in the economy recently. However, despite great variation in currency rates, we have seen an overall rise in sales. Our new deep-level security tool for network protection has been the biggest driver in this growth, which is an encouraging development, given that we launched it from our considerably scaled down advertising department.

We were pleased to sign a contract with Oasis System, which has given us access to a customer base in South-East Asia, something we have been very keen to acquire for some time. As a result we are undertaking a major internal re-structuring programme, which will mean we are better equipped to globalise our sales campaigns in future, although it meant an increase in spending on the sales function at early stages. We are now involved in negotiations to by a 12% stake in Roamatech, which, if successful, will give us a very strong position in our home markets.

Turning to the less positive aspects of the period, we have identified various areas for improvement. While the fiance department have emphasised the need to hold costs down, we also feel it is important to find ways to improve our customer services function. A further challenge is the requirement to make our marketing more effective. We intend to achieve both aims through our in-house training department, and have decided to take on several new trainers when some of the current trainers retire.

Generally we feel that our strategy is sufficiently robust to deal with the ever-increasing levels of competition that we face. While our pricing is aggressive, our product range remains limited compared to some rivals. We feel this places a greater burden on our distribution network, and so we are investing significant new sums there in order to increase our ability to get our products to the people who want them.

·For question 53-56, choose the correct answer.

·Mark one letter(A,B,Cor D) on your Answer Sheet.

53What is the main reason that sales have increased?

A more effective advertising

B current changes

C launch of new product

54 What has been the most important success of the period?

A winning a new contract

B buying part of a business

C starting a re-structuring programme

55 What is https://www.360docs.net/doc/621797316.html, going to do first?

A develop customer services

B provide staff training

C make costs reductions

56 What advantage do https://www.360docs.net/doc/621797316.html,’s competitors have?

A wider product range

B cheaper prices

C faster distribution

·For question 57-60, use the information in the report to answer each question, choosing from the departments listed A-G.

·Do not use any letter more than once.

57Spending will increase in……

58Staff numbers have gone down in……

59Costs went up in……

60New staff will be used in……

WRITING

Question 61-65

·Reading the note and email below.

·Complete the form on the opposite page.

Question 66

·Y ou are considering changing the cleaning services provider that your company uses.

·Write an email to a potential new provider,

· introducing your company.

· saying what cleaning services you need.

· suggesting a meeting at your company.

· Write 30-40 words on your Answer Sheet.

Question 67

·The Marketing Manager of the company where you work has asked you to make suggestions for a promotional DVD about the company.

·Write a memo to the Marketing Manager, explaining:

· what places you think should be included in the DVD.

· what activities should be included.

· who should be include.

· Write 50-70 words on your Answer Sheet.

Question 68

· Reading this part of an email from your boss about a group of visitors who are coming

·Write a letter to Lily Ford,

· confirming the date for the visit.

· asking who is coming.

· asking what the visitors want to see at the company.

· suggesting some social events.

· Write 60-80 words on your Answer Sheet.

2009年7月商务英语试题答案

1-5 BAACC 6-10 GABDF 11-15 DHBAG 16-20 CBADA

21-25DBBAC 26-35 BCAABBCBBA36-45 BCABACBCCA

46-52 AABBCCB 53-60 CACAEGCD 61 Carlos Cardoso 62 Customer Services

63 Pete Range 64 CIM Certificate in Marketing65 12831

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Unit 13 The Business of Making Money Exercises 1. Questions on the text: 1)What are the latest developments in private equity in recent years Compared to the 1980s, the targets of today’s private equity groups are much bigger in size. In recent years, the private equity industry has raised record money and its share of mergers and acquisitions has grown massively. The industry has also become a byword for money-making skills but its wealth has also brought many enemies. 2)According to the article, what are the main inconveniences for a company to be a publicly quoted company The main inconveniences for a publicly quoted company include: its executives have to face intrusive media coverage; it has to obey strict and long corporate-governance codes; it also has to face the threats of activist investors and short sellers and the scrutiny by some politicians. 3)What are the main reasons for a company to get listed on a stockmarket Traditionally there are three main reasons to get a company’s share listed on a stockmarket. The first is to raise capital, either to expand the business or to allow the founders to realise their wealth. The second is to help retain staff, who can be offered share options as an incentive to stay and work hard. The third involves prestige; customers, suppliers and potential employees may be reassured (and attracted) by the apparent seal of approval given by a public listing. Meanwhile, being publicly listed gives a company better access to fund investors and retail investors. 4)Why are companies in the Anglo-Saxon economies reluctant to borrow from banks Companies in the Anglo-Saxon economies were reluctant to borrow from banks because their often felt nervous about the possibility of the sudden withdrawal of credit from the banks, due to a change in lending policy, new management or an economic downturn. 5)According to the article, what are the main sources for today’s companies to raise money (including equity capital and debt) Nowadays the main sources for companies to raise money are: first, equity market; second, banks, though much less important than they used to be; third, bond market; fourth, private equity. 6)How do private-equity firms respond to the problems identified by Professor Jensen with regard to public companies Professor Jensen argued that the structure of a public company creates an inherent conflict between investors and the managers they hire to run the business, particularly with regard to the use of free cash flow. He also argued

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Unit5 一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）1、— May I suggest the sales start on or about October 1? — .A. What do you mean? B. Isn't it a very new idea here in this city? C. Great. We can start to prepare for the big event. 答案：C 解析：本题考核“提出建议”和“表达赞同”的交际用语。提出建议的时候，可以使用may I suggest, you had better, why don't you等；表达赞同可以说I agree with you, great，you said it，it's a good idea，great…等，所以答案是C。2、— What kind of music are you going to have in the background? — Light ones. . A. I have a totally different idea. B. It makes the audience feel comfortable. C. I think we can run billboard advertising. 答案：B解析：本题考核“what 提问的细节提问”的交际用语，需要直截了当有针对性地给予回应。题干中，给出了 Light ones, 表示“轻音乐”。三个选项只有选项B（它给人以舒适的感觉）符合语境，所以答案是B。 3、They have signed the _______ to export textiles. A. content B. contract C. contact 答案：B 解析：名词content意为“内容”；contract意为“合同”，contact 意为“接触”。句子的谓语动词是sign“签订”，宾语应为“合同”，所以答案是B。 4、We will _____ an order with your company for digital cameras. A. reserve B. book C. place 答案：C 解析：本题考查动词place与order的搭配。reserve意为“预定（桌子）”，如reserve a table 订桌子；book 意为“预定”（票），如book a ticket 订票；place an order 是个固定搭配，意为“订购，下单”；故选择C。 5、We usually keep a large supply _______ stock. A. at B. on C. in 答案：A 解析：介词短语in stock是个固定搭配，意为“有现货”；选项B和C是错误搭配，所以答案是A。二、阅读理解（每题10分）阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。 There are eight traditional functions of marketing: