剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation)
第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……?
Trying to attract new staff
●Competitive wages
●Company reputation
【思路点拨】
主题要点原因
Trying to attract new staff 已给
要点
Competitive wages 竞争力的价格Determination 决定因素
Company reputation 公司声誉Belief 信念
补充
要点
Career opportunity 职业发展前景Self-development 个人发展
Working environment 工作环境Stimulus 诱因
【词汇&短语】
招聘recruitment 合作精神，团队精神team spirit
根据…….调整tailor to 灵活福利flexible benefits
受聘后的福利待遇employment packages 求职者job seeker
目标群target group 职位空缺job vacancies
准雇员potential employee
【句型点击】
●表示提出建议
Let’s…..
Why not……?
I suggest that we……
My advice would be…….
●对观点不予评价
I don’t know what to say.
I can’t say I have any views on……
It’s not something I have considered a lot, I’m afraid.
●要求重复
Pardon?
What did you say just now?
Do you mind say it again?
【参考范例】
When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.
A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.
What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.
In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.
Topic B: WHAT IS IMPORTANT WHEN ……?
Preparing to go away on a business trip
●Informing colleagues and clients
●Delegating essential tasks
【思路点拨】
主题要点原因
Preparing to go away on a business trip 已给
要点
Informing colleagues and clients
通知同事和客户
Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率
补充
要点
Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备
【词汇&短语】
同事colleague 完成accomplish
旅程、行程itinerary 目的地destination
预约booking 时间管理time management
预订reservation 清单check list
投影仪projector 麦克风microphone
【句型点击】
●要求解释
What does … mean?
Could you explain it please?
When you say…. What do you mean?
Would you mind telling me the meaning of….
Do you mean ….. by saying…?
【参考范例】
Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.
If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.
Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.
And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.
Topic C: WHAT IS IMPORTANT WHEN ……?
Planning corporate hospitality
●Guest list
●Type of event
【思路点拨】
主题要点原因
Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性
补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处
【词汇&短语】
商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale
有益的beneficial 容易到达的accessible
出席者attendee 职场workplace
受控环境controlled environment 专注的dedicated
研讨会seminar 联系，关系网networking
发布launch 人际的interpersonal
【句型点击】
●询问他人意见
Any comment on…….?How do you think of……?
What do you say about….?What’s your attitude to…..?
Do you have any idea about…..?
【参考范例】
Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.
Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.
Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And y ou’d better select a location easily accessible by your event attendees.
The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.
第三辑Test 2
Topic A: WHAT IS IMPORTANT WHEN ……?
Writing a newspaper advertisement for a job vacancy
●Description of the work
●Experience needed by applicants
【思路点拨】
主题要点原因
Writing a newspaper advertisement for a job vacancy 已给
要点
Description of the work 工作性质描述Attention 关注
Experience needed by applicants
应试者的工作经验
Relevance 参照条件
补充
要点
Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力
Response and contact details 回复与联系方式Instruction 介绍
【词汇&短语】
求职者job seeker 空位vacant position
联系方式contact details 工资幅度salary range
确切地阐述formulate 福利，津贴benefit
细节specific 职业前景Career path
申请求职者candidate 包含incorporate
需要entail 目标对象target audience 【句型点击】
●句子语义关系，表示转折
But / Yet / While / Whereas, .... 然而……
However / Nevertheless, ...然而……
... Rahter than ... 而不是……
... Instead of ... 而不是……
... On the other hand, ... 另一方面，……
【参考范例】
A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.
Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.
As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.
Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.
Topic B: WHAT IS IMPORTANT WHEN ……?
Delegating work to others
●Clear instructions
●Choice of person for the task
【思路点拨】
主题要点原因
Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量
补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性
【词汇&短语】
企业职阶corporate ladder 亲身动手的hands-on
合同工contract worker 激发motivate
详述的、明确的explicit 分派allocate
保证guarantee 反馈feedback
最大值maximum 暗示、含义implication
【句型点击】
●句子语义关系：表示原因
Because of …..
Due/owing to….
Since…
The reason for…. Is…
Given the fact that …., we…..
【参考范例】
Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.
Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.
Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.
And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions
to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.
Topic C: WHAT IS IMPORTANT WHEN ……?
Designing a company website
●Type of information to include
●Different language versions
【思路点拨】
主题要点原因
Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流
补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性
【词汇&短语】
定制、定做customize 流量traffic
搜索引擎search engine 常惠顾客existing customers
潜在顾客potential/prospective customer 布局，设计layout
营业范围line of business 现成的ready-made
强有力的potent 电子商务e-commerce
信息源information source 模板template
使用多语言的multi-lingual 导航navigation
目标用户target user 菜单menu
【句型点击】
●句子语义关系，表示结果
As a result,
Accordingly/consequently…
In a consequence..
Therefore/ thus…
…, hence…. 因此
【参考范例】
Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.
As a potent information sources, your website serves as a glo bal “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.
Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.
Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.
第三辑Test 3
Topic A: WHAT IS IMPORTANT WHEN ……?
Meeting foreign clients for the first time
●Foreign language skills
●Knowledge of cultural differences
主题要点原因
Meeting foreign clients for the first time 已给
要点
Foreign language skils 精通外语Fluent communication 交流
Knowledge of cultural differences
了解文化差异
Appropriate response 合适的举止
补充
要点
Business etiquette 商务礼仪Good impression 良好的印象
Participation in communication
积极参与交流
Great rapport 和谐一致
【词汇&短语】
记住bear in mind 多文化的multicultural
本族语、母语native tongue 澄清、净化clarification
过失、出丑gaffe 敏感、敏感度sensitivity
攻读、熟读read up 双赢win-win
谦恭有礼courtesy 关系，一致，和谐rapport
名片business card
【句型点击】
●如何询问对方意见
Do you mind …?
Would you like…?
Could you ….., please?
I was wondering if you could…?
【参考范例】
There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.
And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately.
What’s more, you need to ensure that you make the best impression on potential foreign clients and fine busin ess etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.
Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.
Topic B: WHAT IS IMPORTANT WHEN ……?
Deciding whether to buy or rent office equipment
●Cost
●Speed of technological change
【思路点拨】
主题要点原因
Deciding whether to buy or rent office equipment 已给
要点
Cost 价格First priority 首要因素
Speed of technological change
技术变化的速度
Improve efficiency and boost productivity
提高效率和产出
补充
要点
Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济
货币因素monetary factor 纳税优惠tax benefit
最优先权first priority 加速折旧accelerated depreciation
提升，更新upgrade 税金控除tax write-off
可扣除的deductible
【句型点击】
●如何澄清观点
Don’t ge t me wrong. 不要误会我
My attitude to….. is……
What exactly I’m trying to say is…
I’m afraid you’ve misunderstood me.
【参考范例】
Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.
With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.
Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.
Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.
Topic C: WHAT IS IMPORTANT WHEN ……?
Aiming to increase staff productivity
●Offering bonuses
●Creating a pleasant environment
【思路点拨】
主题要点原因
Aiming to increase staff productivity 已给
要点
Offering bonuses 提供奖金Enhance the performance of employees
提高员工表现
Creating a pleasant environment
创造愉快的工作环境
More energy, less mistakes, and better decisions
精力充沛，少犯错误，更好的做决定
补充
要点
Career advancement
事业发展前景
Increase employee job satisfaction and productivity
提高员工对工作的满意度
Staff training员工培训Cultivate loyalty, maintain workplace productivity and
give a strong competitive edge 培养忠诚感
【词汇&短语】
决策层executive suite
竞争优势competitive edge
举止优雅的，改良的，精致的refined 【句型点击】
●中途打断对方
…. Sorry, but….
Just a moment, but…
Sorry to interrupt, but…
Excuse me, may I interrupt?
【参考范例】
There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.
A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.
Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.
Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.
第三辑Test 4
Topic A: WHAT IS IMPORTANT WHEN ……?
Aiming to keep good staff
●Promotion opportunities
●salaries
【思路点拨】
主题要点原因
Aiming to keep good staff 已给
要点
Promotion opportunities
晋升机会
Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力
补充
要点
Recognition and praise
认可和奖励
A sense of pride and boost up morale
培养自豪感
Workplace culture 职场文化Trust for successful two-way communication
双赢的沟通
【词汇&短语】
高级人才top talent 骄傲感a sense of pride
提高工资pay increase 扶助，增强boost up
分红制profit sharing 士气，斗志morale
出勤attendance 双向的two-way
【句型点击】
●表示附和
Let’s hope so
I feel confident to.
Sounds great.
【参考范例】
One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.
Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.
Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedic ation and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.
Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.
Topic B: WHAT IS IMPORTANT WHEN ……?
Organizing a conference
●Conference speakers
●Facilities at conference centre
【思路点拨】
主题要点原因
Organizing a conference 已给
要点
Conference speakers 会议报告人Inspiration 鼓舞力
Facilities at conference centre会议设备Sound effects 明显的效果
补充
要点
Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持
【词汇&短语】
激发性的motivational 播音public address
演讲嘉宾guest speaker 事先in advance
耗时的time consuming
【句型点击】
●表示同意
Absolutely!
Exactly!
You bet
You got it
That’s for sure.
【参考范例】
It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.
A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.
Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.
In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.
Topic C: WHAT IS IMPORTANT WHEN ……?
Producing a marketing plan
●Identifying target customers
●Setting a budget
【思路点拨】
主题要点原因
Producing a marketing plan 已给要点Identifying target customers
确定目标客户
Marketing needs and objectives
市场需求与目标
Setting a budget 制定预算开支Financial balances and priorities
财务收支平衡
补充要点Marketing strategies 市场战略Marketing direction and action
市场方向
Environmental factors
各种环境因素
Impact on the market growth potential
潜在增长市场的影响
【词汇&短语】
收入，税收revenue 明显的measurable
图表tables and graphs 政府行动government action
管理工具managerial tool 文化变迁cultural changes
定价pricing 营销信息marketing message
市场分割market segmentation
【句型点击】
●表示反对
No way.
Not really.
Of course not.
Not a chance.门都没有
【参考范例】
Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.
The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.
Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.
Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.