2013年高考英语试题分类汇编 广告类阅读理解 Word版含解析
2013年高考英语试题分类汇编之广告类阅读理解
【2013福建卷】
C
This is What a REAL Silver Dollar Looks Like
If you trust in the yen, the euro, and the dollar... stop reading.
Because this is a story about the silver coin EVERYBODY wants.
You read the headlines. You know that troubled economic times have put global currency on a rollercoaster ( ride. But millions have found a smarter way to build long-term value with
high-grade collectable silver. And right now, those people are lining up to secure some of the last 2012 U. S. Mint Silver Eagles, America's Newest Silver Eagle Dollars. Today, you can graduate to the front of that line. Buy now and you can own these brilliant uncirculated Silver Dollars for only $38.95!
You Can't Afford to Lose
Why are we releasing (发行) this silver dollar for such a remarkable price? Because we want to introduce you to what hundreds of thousands of smart collectors and satisfied customers have known since 1984—New York Mint is the place to find the world's finest high-grade coins. That's why we're offering you this Brilliant Uncirculated 2012 U. S. Silver Eagle for as little as $37.45 (pl US s/h).
Timing is Everything
Our advice? Keep this to yourself. Because the more people who know about this offer, the worse it is for you. Demand for Silver Eagles in 2011 broke records. Experts predict that 2012 Silver Eagles may break them all over again. Due to rapid changes in the price of silver, prices
may be higher or lower and are subject to(受...影响) change without notice. Supplies are limited. Call immediately to add these Silver Eagles to your holdings before it's too late.
Offer Limited to 40 per household
2012 American Silver Eagle Coin
Your cost 1-4 Coins $38.95 each +
s/h
5-9 Coins $38.45 each +
s/h
10-19 Coins $37. 95 each +
s/h
20-40 Coins $37.45 each
+ s/h
Note: $10 s/h (shipping and handling) for each purchase
For fastest service, call toll-free 24 hours a day
1-888-201-7143
Offer Code (代码) ASE177-04
Please mention this code when you call.
New York Mint 14101
Southcross Drive W.,Dept. ASE177-04
Burnsville, Minnesota 55337
www. NewYorkMint. com
64. What is stressed in the ad?
A. The coin is of high quality and worth collecting.
B. The coin can be circulated as a currency.
C. Limited supplies guarantee a stable price of the coin.
D. Demand for the coin is bound to break records.
65. If you buy six 2012 U. S. Mint Silver Eagles by post, you should pay at least ____.
A. $230.7
B. $233.7
C. $240.7
D. $243.7
66. The ad strongly encourages people to purchase the silver coins by ____.
A. shopping online
B. making a phone call
C. lining up in front of the stores
D. writing to the company
【语篇解读】本文是一则广告。广告从四个方面对2012 U. S. Mint Silver Eagles进行了介绍：收藏价值、购买价格、购买的紧迫性以及一些注意事项。
段落关键词、句大意推测
第一部分（Para. 1）build long-term value；lining up；the
front of that line
收藏价值：建立长期的价值；
排队；行业前端
第二部分（Para. 2）the world’s finest high-grade coins；
as little as $37.45
购买价格：世界上质量最好最
高档的银币；少达$37.45
第三部分（Para. 3）prices may be higher or lower；are
subject to change without notice；
Supplies are limited
购买的紧迫性：价格可能会有
高高低低的波动；在毫不知情
的情况下极易受影响变化价
位；数量有限
第三部分Limited to 40 per household；Your 附加的注意事项：每家最多
（Para. 4）cost；s/h；call toll-free 24 hours a day 40枚；价格表；（车辆）运
费及（人工）搬运费；24小
时免费电话
【解析】
64.A。细节判断题。难度：较难。通读全文，在收藏价值、购买价格、购买的紧迫性三个部分里面，都分别提到了银币极好的质量及极大的收藏价值。Para.1. you can own these brilliant uncirculated Silver Dollars（你可以拥有这些光彩熠熠的尚未流通的银币了）；Para.2. New York Mint is the place to find the world's finest high-grade coins.（New York Mint是发现世界上质量最好最高档银币的场所）；Para.3. Experts predict that 2012 Silver Eagles may break them all over again（专家预言：2012年Silver Eagles可能会再次打破记录）。因此，锁定答案A。The coin is of high quality and worth collecting.（银币是高质量值得收藏的）。
解题思路：文章多次重复出现的就是作者要强调的，也是答案所在。
65.C。细节判断题。难度：较易。根据选项，定位第四段。根据：5-9 Coins $38.45 each + s/h（购买5—9个，每个$38.45，再加上运输费以及人员搬运费）以及$10 s/h (shipping and handling) for each purchase（每件商品运输费及搬运费$10），得出答案。
66.B。判断推理题。难度：中等。根据题干关键词by(通过……方式)定位广告的第四部分。在第四部分，作者提及到的唯有拨打24小时免费电话，因此选项B。making a phone call
（打电话）为正确答案。
E
A MENTORING (导师制) program is giving life changing opportunities to Banbury youth.
Young Inspirations was founded two years ago to provide mentoring sessions for students and unemployed young adults aged 11 to 21.
Alex Goldberg, the program's founder, said; "We set up Young Inspirations because we wanted to give young people experiences which will potentially be life changing and broaden their outlook.
"We try to create work experience opportunities that will really make a difference to our youth. For example, we've secured internships (实习) with world-famous firms such as Honda.
"At a time of funding cutbacks where schools are finding it more and more difficult to offer this kind of mentoring, it is extremely important that these opportunities are available both to help youth with their school work and grades and to give them opportunities which may help shape their futures. " Kieran Hepburn, 14, is one of a group of Banbury youth who has benefited from the program so far. In October the Banbury School pupil was accompanied by Young Inspirations staff to Paris where he was an observer at the United Nations Educational, Scientific and Cultural Organization's (UNESCO) International Youth Forum (论坛).
The event was held for young people from around the world, to seek their views on how the future of youth and education should look. Kieran joined several hundred observers mostly in their 20s and was the only UK school pupil to attend the event. Kieran thinks the trip was a life changing experience. " Before we left I didn't quite know what to make of it but when we got there we didn't stop, it was amazing," he said, " We went to three or four hours of debates each day and then did something cultural each afternoon. "
The main theme of the forum was how youth can drive change in political and public life. It dealt with issues (问题) such as drug abuse, violence and unemployment.
Kieran said: " It has really helped me to improve my confidence and social skills as well as my school grades and I was voted most improved pupil at school in August. "
The Young Inspirations mentoring sessions take place each Friday in Banbury. For details visit https://www.360docs.net/doc/802389046.html,.
71. The Young Inspirations mentoring program aims to _____.
A. train staff for world-famous firms
B. offer job opportunities to young adults
C. provide youth with unique experiences
D. equip the unemployed with different skills
72. According to Alex Goldberg, it is difficult for schools to offer the mentoring due to _____.
A. the lack of support from firms
B. the cultural differences
C. the effect of unemployment
D. the shortage of money
73. According to the passage, the forum focused on how youth can ____.
A. build up their confidence at school
B. find work experience opportunities
C. improve their social skills for the future
D. play an active role in the change of society
74. We can learn from the passage that _____.
A. the visit to the United Kingdom was amazing
B. Kieran has made great progress in many aspects
C. the youth have found a way to solve their problems
D. the mentoring sessions are held every day except Friday
75. What would be the best tide for the passage?
A. Alex Goldberg, Founder of Young Inspirations
B. Young People Find a World of Opportunity
C. Kieran, Banbury School Pupil to Paris
D. Debates Help Youth with Their Grades
【语篇解读】本文是社会生活-广告类应用文。讲述了年轻人激励项目的种种好处，如帮助年轻人增加信心，提高学习成绩和社会技能等，号召大家参与到这个项目中。
段落关键词大意推测
第一部分（Para. 1-2）Mentoring; giving life changing
opportunities；Young
Inspirations
导师制和年轻人激励项目的目的是
给年轻人提供改变生活的机会。
第二部分（Para. 3—8）give young people
experiences；create work
experience opportunities；
International Youth Forum；
drive change
给年轻人提供工作经历；创造工作
机会；国际青年论坛；驾驭和应对
社会的变化
第三部分（Para.9）The Young Inspirations
mentoring sessions ；take
place each Friday；For details
青年激励导师课每周五开课，详情
见……
71. C。细节理解题。难度：较易。
【解题思路】根据第三段的"We set up Young Inspirations because we wanted to give young people experiences which will potentially be life changing and broaden their outlook.可知正确答案是C。
72. D。细节理解题。难度：中等。
【解题思路】从第五段At a time of funding cutbacks where schools are finding it more and more difficult to offer this kind of mentoring,可以看出，学校很难提供导师制的原因是资金问题。
73. D。推理判断题。难度：较难。
【解题思路】从第七段的The main theme of the forum was how youth can drive change in political and public life. 看，论坛的主题是关于年轻人在政治和公共生活中如何驾驭应对各种变化，再结合第六段的The event was held for young people from around the world, to seek their views on how the future of youth and education should look.看，论坛本身是要年轻人积极参与探讨年轻人积极教育的未来该是什么样子，这些都印证了论坛的目的就是为了关注年轻人如何在多变的社会中发挥积极的作用。
74. B。推理判断题。难度：中等。
【解题思路】从第八段Kieran said: " It has really helped me to improve my confidence and social skills as well as my school grades and I was voted most improved pupil at school in August. "
可以看出，Kieran参加这个活动后，很多方面都有了进步，包括信心，社会技能以及学习成绩。故答案是B。
75. B。主旨大意题。难度：中等较易较难。
【解题思路】根据句首的A MENTORING (导师制) program is giving life changing opportunities to Banbury youth. 可知，导师制为年轻人提供了改变生活的机会，带他们进入一个新的世界，故答案是B
【难句学习】
1. We set up Young Inspirations because we wanted to give young people experiences which will potentially be life changing and broaden their outlook.
【翻译】我们成立“青春激励”项目是因为我们想给年轻人一些经历，这些经历可能会改变他们的生活，开阔他们的视野。
【分析】主从复合句。because引导了一个原因状语从句，其中又包含了一个which引导的定语从句。
2. At a time of funding cutbacks where schools are finding it more and more difficult to offer this kind of mentoring, it is extremely important that these opportunities are available both to help youth with their school work and grades and to give them opportunities which may help shape their futures.
【翻译】在一个资金削减的时期，学校很难提供这种导师制，得到这些机会尤为重要，它们可以既可以帮助年轻人提高学业成绩，同时又可以给他们提供机会，帮助他们塑造未来。
【分析】主从复合句。At a time of funding cutbacks where schools are finding it more and more difficult to offer this kind of mentoring,是介词短语做时间状语，其中包含了一个where 引导的定语从句；整个句子的主干部分it is extremely important that是一个主系表结构，其中it是形式主语，that 引导的主语从句是真实主语。
3. Before we left I didn't quite know what to make of it but when we got there we didn't stop, it was amazing,
【翻译】我们离开之前，我不大清楚那是怎么回事，但是，当我们到达那里的时候，我们就没有停过，太令人吃惊了。
【分析】并列句。其中的make of 是固定短语，意思是“理解”，“推断”，如：At first I didn’t know what to make of it.开始，我不知道那是怎么回事。
[广东卷]
第二节信息匹配（共5小题；每小题2分，满分10分）
阅读下列应用文及相关信息，并按照要求匹配信息，请在答题卡上将对应题号的选项字母涂黑。
首先请阅读下列杂志上的广告内容：
A
B
C
D
E
F
以下是读者为了获取相关广告详细信息的电子邮件，请匹配内容与邮件。
49.
50.
【超纲词汇】
1. durable adj. existing for a long time
2. discharge v. complete or carry out
3. GEICO, abbr. =Government Employees Insurance Company 政府雇员保险公司
4. turbocharge v. to equip with a turbocharger安装涡轮增压机
【解题思路】
1. 总思路：这是一篇配图的应用文，而且一浏览可以看到下面选项的内容、词数和篇幅比
较多，所以我们可以一改以前的寻阅读法，从上到下。
2．第一步，最快速度了解各图大概要表达的意思，划出相关关键词，A.books（书）、B. Battery （电池）、C. Geico savings（？） D. Home Security（家居安全）、E. Cars（车）、F. MBA （学位-教育），如C图无法确定主题，先打问号以空着。
3．浏览五个选项，注意控制节奏，找出各选项的关键词，并标划出来，46．durablilty…power supply for my digital cameras; 47．family car; 48．insured…insurance company 49. diploma course; 50．community safety, secure my house
【答案解释】
46. B。答案由“durability…power supply for my digital cameras” 与“from digital cameras to…, super durable…”对应。
47. A。答案由“family car” 和“specializes in IELTS preparation” 对应。
48. C。答案建议用排除法得出来，主要因为前面部分没有多大提示有关保险的内容。
49. D。答案由“diploma course”与上面的“Graduation receive MBA diploma…”所决定。
50. F。答案由“community safety, secure my house”, “与“Home Security” 所决定。
【综合评述】
这一份信息匹配试题所选的形式很有时代气息，是有关电子邮件和广告信息方面，而且所涉及的面广，并且沿袭了一直比较为大众认同的图文并茂的风格；整体字数应该和前两年一样，难度不大，而且出现的超纲词也比较少。
总的来说，这份信息匹配试题主要是达到了考查学生的快度阅读游览信息的目的，而且难度不大，所以是考生的得分题之一。
[2013四川卷]
A
Fun Day
To celebrate the Year of the snake
Organised by Lam Tin Youth Centre and Kwun Tong High
School
Date: 2 February 2013
Time: 10 am—5 pm
Place: Kwun Tong Playground
Fee: $20 (buy three get one free)
Programmes: drama, lion dance, magic show and ballet
performance
Highlights: 1) enter the lucky draw to win a digital camera
2) learn to make festival food
Join us on the Fun Day!
All are welcome!
Free Soft Drinks
Note:
●Tickets are available at the General Office of Lam Tin Youth Center
●For those who would like to be a volunteer, please contact Miss
Olivia Wong one week before the activity.
31. What you have just read is a ________.
A. note
B. report
C. schedule
D. poster
32. What is going to take place on 2 February 2013?
A. A big event to welcome a Chinese new year.
B. A social gathering to raise money for wildlife.
C. A party for close friends to meet and have fun.
D. A meeting of Kwun Tong High School students.
33. How much do you have to pay in total if four of you go together?
A. $20.
B. $40.
C. $60.
D. $80.
34. Which of the following statements is true?
A. Tickets are sold in Kwun Tong High School.
B. It’s unnecessary to take soft drinks with you.
C. Free digital cameras are provided for everybody.
D. Festival food will be served without extra charge.
【语篇解读】从本文的标题与正文看，这是一份有关蛇年庆祝活动的海报。
段落关键词、句大意推测
第一部分（Para. 1）fun day; celebrate 海报标题：快乐的一天—庆祝
蛇年
第二部分（Para. 2-3）
organized by; date; time; place;
fee; programmes; highlights; note;
海报正文：由...组织；活动的
时间；地点；费用；节目；精
彩内容及注意事项
【解析】
31. D。推理判断题。难度：中等。通过快速浏览全文，可以发现文章运用不同的字体等艺术效果吸引人的注意，还可以通过“date; time; place; fee; programmes; highlights; note”等词，得知是在介绍一项活动，因此，判定文章是一篇海报，选D项。
32. A。细节理解题。难度：较易。根据题干关键词2,February，2013定位原文，可知这是一项活动的举办时间，这项活动就是文章的标题部分“fun day to celebrate the Year of the Snake （蛇年）”，因此，选A。
33. C。推理判断题。难度：较易。根据关键词“how much... pay”定位原文的“fee”，“buy three get one free（买三赠一）”可知，四个人只要买3张票就可以了，因此，20*3=60，选C。
34. B。推理判断题。难度：中等。根据B项中的关键词“soft drinks”定位原文，可知，饮料是免费的，因此，没必要自带饮料，因此，选B。
[新课标2]
D
Low-Cost Gifts for Mother's Day
Gift No. I
Offer to be your mother's health friend. Promise to be there for any and all doctor's visits whether a disease or a regular medical check-up. Most mothers always say "no need," another set of eyes and ears is always a good idea at a doctor's visit. The best part? This one is free.
Gift No. 2
Help your mother organize all of her medical records, which include the test results and medical information. Put them all in one place. Be sure to make a list of all of her medicines and what times she takes them. "Having all this information in one place could end up saving your mother's life," Dr. Marie Savard said.
Gift No. 3
Enough sleep is connected to general health conditions. "Buy your mother cotton sheets and comfortable pillows to encourage better sleep," Savard said. "We know that good sleep is very important to our health."
Gift No. 4
Some gift companies such as Presents for Purpose allow you to pay it forward this Mother's Day by picking gifts in which 10 percent of the price you pay goes to a charity (慈善机构). Gift givers can choose from a wide variety of useful but inexpensive things -many of which are "green" - and then choose a meaningful charity from a list. When your mother gets the gift, she will be told that she has helped the chosen charity.
48. What are you advised to do for your mother at doctor's visits?
A. Take notes.
B. Be with her.
C. Buy medicine.
D. Give her gifts.
49. Where can you find a gift idea to improve your mother’s sleep?
A. In Gift No. 1.
B. In Gift No. 2.
C. In Gift No. 3.
D. In Gift No. 4.
50. Buying gifts from Presents for Purpose allows mothers to
A. enjoy good sleep
B. be well-organized
C. get extra support
D. give others help
【语篇解读】本文是一篇应用文，题材是广告。作者介绍了4则母亲节期间为母亲提供的礼物的广告。
段落关键词、句大意推测
第一部分（Para. 1）mother's health；medical check-up；
doctor's visits ；free；
关注母亲的健康，作母亲的健
康的朋友，陪母亲进行身体检
查。
第二部分organize; medical records; Put them all 帮助母亲管理好医疗诊断记
（Para. 2）in one place; a list of all of her
medicines and what times she takes
them 录，列一张药及喝药时间的清单。
第三部分（Para. 3）cotton sheets and comfortable
pillows；good sleep is very important
to our health
充足的睡眠对健康很重要，给
母亲买棉床单和舒适的枕头，
让母亲睡眠更好。
第四部分（Para. 4）Presents for Purpose；10 percent of the
price you pay goes to a charity (慈善机
构)；helped the chosen charity
给母亲买有创意的礼物，母亲
节期间给母亲买礼物，价格的
10%将捐助慈善机构。
【解析】
48. B。细节理解题。难度：易。根据第一则广告中的Promise to be there for any and all doctor's visits whether a disease or a regular medical check-up.（不管是疾病检查还是定期的医疗检查，你都一定要陪母亲看医生。）可知B正确。
关键词定位：文章中的Promise to be there和be with her是同意表达。
49. C。细节理解题。难度：易。根据题干关键词improve your mother’s sleep定位第三则广告中的Buy your mother cotton sheets and comfortable pillows to encourage better sleep（给母亲买棉床单和舒适的枕头，让母亲睡眠更好。）。由此可知C正确。根据语篇解读可知其他选项不合题意。
50. D。细节理解题。难度：易。根据文章第四则广告中的When your mother gets the gift, she will be told that she has helped the chosen charity.可知：当你母亲得到这件礼物的时候，她将被告知，她帮助了慈善机构。故选D。A、B两项偷梁换柱C项无中生有。
高考英语阅读理解专项训练100篇(附答案)
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