商务英语阅读课堂笔记整理版汇总
Business English A Reading course（整理版）
商务英语阅读的主要内容：
商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。
1）阿迪达斯Impossible Is Nothing. 没有什么是不可能
2）香奈儿Fashion passes, style remains. 流行稍纵即逝,风格永存
3）飞利浦Let us make things better. 让我们做得更好
4）麦氏咖啡Good to the last drop. 滴滴香浓,意犹未尽
This Bill of exchange shall be accepted first and then can be honored by the acceptor.
(该汇票应先承兑，然后由承兑方进行支付）
Words & expressions:
Transnational road warriors 从事跨国商务活动的人
Faculty and alumni
Performance-review process 绩效考核过程
Make an assessment of sb 对某人作出评价
In a group setting 公共场合
Have a one-on-one session with sb 进行单独会话
Tone down 缓和语气
Career progression 事业发展
Cultural gulf 文化鸿沟
In the arena of international commerce 在国际商务的平台上
Common ground 共同点
At the institutional level 制度层面
Fall short 结果，后果
Ongoing cross-pollination 不断学习他国先进事物
Trait 特征
Be customer-centric 以客户为本
Implement 实施
Commonality 共性
The integration of the global economy 全球经济一体化
See local context ad integral 本土文化语境知识
一些跨国公司英文名称：
Procter & Gamble Company 宝洁公司
Johnson & Johnson Ltd. 强生公司
Carrefour China Inc. 家乐福
Bayerische Motor en Werhe AG宝马公司
Coca-Cola Enterprises可口可乐企业
China Petroleum & Chemical Corporation Sinopec Group中国石油化工集团公司China Ocean Shipping Company COSCO中国远洋运输总公司
Standard Chartered Bank 渣打银行
Words & expressions:
To name a few 举例
A medical practice 诊所
A successful new venture 成功的新企业
The critical ingredients for success 主要的结构
Distinguish…..from…. 把。。和。。区别开来
Enrolling in college 上大学
Have something in common 有共同语言
Sensitivity to 对。。敏感
Awareness of 认识到
We lead, Others copy. 理光复印机
Obey your thirst. Sprite 雪碧
Everyday Low Price 沃尔玛Wal-Mart
Life is a journey. Travel it well. United Airlines联合航空
Your Future Is Our Future HSBC---汇丰银行
Taking the lead in a Digital World SAMSUNG三星
Rap up a brainstorming session 自由研讨会
Be dismayed at 对什么感到沮丧
Tucson-based company
Insulate…….from……分离
Big-box retailers 大面积超市
Feel loyal to his staff 不相违背他的员工
Irreverent undergrads 放荡不羁的本科生
Take a pass 接受，处理
Find one’s lost sparks 找回他们失去的活力，火花
Be supervised by 被监督
Grade on their work 打分，定级别
Ask for a donation 捐赠
Hardware store 五金店
A circular cutout 圆形缺口
A gaggle of 散漫的一群
Part-timer 兼职者
Rub sb the wrong way 使恼怒
Feel defensive 抵触情绪
Expose sb to a bit of brashness 让某人接触
Don’t be a Jerk about it 不要简单用事
Escort sb out the door 护送出门
Security guard 保安
Take a clinical approach 冷静处理
Get sued 被起诉
Executive coach 高管教练
Factor into your decision 在考虑范围之内
Refrain from 尽量不要
Take in everything 吸收一切
At such a tough time 艰难时刻
Reach out to 接触联系
A career counselor 事业顾问
A prospective employer 老板
Newly laid-off employees 刚下岗的职员
A short detour 短期内
Act out 实行
1. No business too small, no problem too big （IBM）没有不做的小生意，没有解决不了的大问题
2. Take TOSHIBA, take the world.拥有东芝，拥有世界
3. For the Road Ahead．(本田)走向康庄大道
4. Time is what you make of it.（Swath）天长地久
5. Apple thinks different. （苹果）不同凡想
Soft landing 软着陆
E-shopping; 网购
Mouse potato 电脑迷
Hot-button 热点问题
Small Office Home Office 在家办公族
Business Improvement District 经济开发区
On the job hunt 找工作
Committed 坚定的
Passionate 热情的
Failure-is-not-an-option 失败不是一个选项
Entail 带来，使成为必需
Productivity 生产力
Come right out 直接，突然，立刻？
Provocative 挑衅的
Take a pay cut ？付出代价
Build an adaptable skill set 技能组合
pull out all the stops 全力以赴
经典的英语面试问题：
1. Tell me about you!
2. What do you know about our company?
3. Why do you want to work for us?
4. What would you do for us? What can you do for us that someone else can't?
5. What about the job offered do you find the most attractive? Least attractive?
6. Why should we hire you?
7. What do you look for in a job?
8. Please give me your definition of a secretary. (the position for which you are being interviewed).
9. What’s your greatest weakness?
10. What kind of salary did you have in mind?
M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手
Be a perfect fit 完全合适
Fire away 问我吧
Outside-the-box thinking 突破性思维
Be generally attributed to 归功于
Parallels between…….and……. 在什么和什么方面是可以并存的
Have their place 有它们的位置
Fare with 处理
Brain-tingling questions 令人头疼的问题
Layered chocolate shell 一层一层的巧克力外衣
Be cast in little moulds 扔到小模型里
A cement mixer 水泥搅拌车
Congealing into a big lump 凝固成一大块
Be squirted with 被喷
Be imprinted by a bank of rubber dies 跟着皮带传送
Be on its way out 过时
Due to overexposure 过度曝光
Fraction 分数
incorporate 合并
Stand your ground 坚持你的立场
Click 吻合
Come in 提交
Top reality 最现实的
A hands-free notepad 无需手动的笔记本
Modest advantages 普普通通的优势
Low-tech 低端的
Power blackouts 断电
Checking account; 查看账户
Drain out 消耗消费
Hold on to 省钱
Don’t let savings bonds sit 不要把钱放在银行
Series EE bonds 系列电子储蓄债券
Series I bonds 低风险储蓄债券
Built-in adjustments for inflation ？
Through payroll deduction 通过扣除薪水的方式购买债劵National average 全国平均值
Bond fund 公债基金
Be equivalent to 等同于
Take a bite out of 大幅度削减
Tax-Exempt 免税债券
Drop your PMI （私人不动产抵押借款保险）
Down payment 首付
An equity stake 股权
Roll back car insurance premiums 终止汽车保险费
Bargaining for bucks 讨价还价
A hand-beaded silk dinner suit 手工钉珠的晚宴西装
With some exceptions 除个别例外
Less for Uncle Sam 交少一点钱给政府
Count on 指望，依靠
Shave up 去除。除掉
Study up on 认真研究
Communication takedown 除掉通讯费
Bar charts: 柱形图
histograms: 直方图
line graphs/line charts: 曲线图
pie charts: 饼图
forms/tables/lists: 表格
It’s not just spam. 垃圾电子邮件
Writing a press release 写新闻稿件
Who still needs to weigh in? 谁需要参与其中？
Through a hosted site on the Internet （主页面）
E-mail woes 电子邮件的困扰
The online encyclopedia 网上百科全书
Restrict access to a limited group of people限制某些人群进入
In addition to the scores of （论点，理由）free, open-source wikis
New breeds of wiki software 维基软件的新种类
Integrate with network directories 整合网站目录
Plug into his network 连接网络
Pull up the wiki ？
Web browser 网站浏览器
Prospect pipeline 客户渠道
Proprietary information 个人绝密信息
Spring for 求助于
Lock down 安全防范
Back up 备份
Draft a code of conduct 起草一套行为准则
Hard drive 硬盘
Write a press release 写新闻稿件
A piece of server software 一种服务器软件
A hosted site on the Internet 网站主页
A bulletin board 公告栏
Plug into the network 连接网络
Web browser 浏览器
Prospect pipeline 客户渠道
Hosted version 主机版本
security muscle 安全性能
Sensitive customer data 涉及客人隐私的客户数据
Back up sensitive pages 备份敏感的页面信息
A training program 培训计划
Draft a code of conduct 起草一套行为准则
Store information on hard drives 把信息储存在硬盘
罗斯福励志名言：
The only limit to our realization of tomorrow will be our doubts of today.
实现明天理想的唯一障碍是今天的疑虑。
Happiness lies not in the mere possession of money, it lies in the joy of achievement, in the thrill of creative efforts.
幸福并不仅仅取决于拥有多少钱财，而在于成功的喜悦和创造活动所带来的心灵震颤。
The world can be changed by man's endeavor, and that this endeavor can lead to something new and better.
人经过努力改变世界，这种努力可以使人类达到新的、更美好的境界。
The only thing we have to fear is fear itself.
我们面临最大的恐惧是恐惧本身。
Was sworn into office 宣誓就职
The depths of the Depression 大萧条
In a state of shock 休克状态
Board of trade 商品交易所
The terrifying “runs”挤兑
Failing banks 每况愈下的银行
Go bust 破产
Inaugural address 就职演讲
With his standout line 以他那杰出的话语
Executive power 行政权力
Owe much to 归功于，多亏
Diplomatic Reception Room 外事接待厅
Was obsessed with 被。。。困扰
Fireside Chat 炉边谈话
On the air 广播正在播
Walk people through the basics of banking 银行运作的基本原理
Lifted the shame 轻轻把羞愧抹掉
Strike a patriotic blow 让民众可以做出一个爱国的举措
Were gently thrown in with an unsavory lot 被温柔的扣上不道德的帽子
Call forth 唤起，激励
Metaphor 隐喻
Offspring 产物
In rapt attention 全神贯注
企业各职位：
GM (General Manager)总经理
VP (Vice President)副总裁
FVP (First Vice President)第一副总裁
A VP (Assistant Vice President)副总裁助理
CEO (Chief Executive Officer)首席执行官，类似总经理、总裁，是企业的法人代表。
COO (Chief Operations Officer)首席运营官，类似常务总经理
CFO (Chief Financial Officer)首席财务官，类似财务总经理
CIO (Chief Information Officer)首席信息官，主管企业信息的收集和发布CTO (Chief technology officer)首席技术官类似总工程师
HRD (Human Resource Director)人力资源总监
OD (Operations Director)运营总监
MD (Marketing Director)市场总监
OM (Operations Manager)运作经理
PM (Product Manager)产品经理(Production Manager)生产经理
TM ( Team Manager )
PM ( Project Manager ) 项目经理
PL ( Project Leader ) 项目组长
TSE ( System Engineer ) 系统工程师
BSE ( Bridge System Engineer)
PG ( Programmer ) 程序员
其他职位缩写：
CAO: Art 艺术总监
CBO: Business 商务总监
CCO: Content 内容总监
CDO: Development 开发总监L ( Team Leader )
In the arena of international commerce 国际商务平台Performance-review process 绩效考核过程Customer insight 客户洞察
The integration of the global economy 全球经济一体化A brainstorming session 自由研讨会
Big-box retailer 大面积超市
Lifetime warranty 终身保修
Executive coaches 高管教练
突破性思维outside-the-box thinking
潜在客户potential customer
求职者job hunter
高度竞争的世界hyper competitive world
打造个人品牌personal branding
目标受众target audience
以客户为本customer-centric
initiative 主动性
Make its mark 打上。。。烙印
Greenwashing 绿色粉饰
Environmentally friendly 对环境无害
Under a huge amount of fire 最近受到强烈抨击environmental credential 环保认证
The general public 公众
Marketing campaign 营销活动
Executive director 执行总监
Window dressing 摆摆样子
Walking the walk 光说不做
PR campaign 公关活动
When it comes to green issues 当谈到环保问题Making a stand 坚持，站稳立场
Relatively few and far between 少之又少
Official figures 官方数据
Design discipline 设计准则
Solve sustainability problem 解决可持续问题Embrace this fresh new approach 接受新的做法
A hosted site 主网址
Bulletin board 公告栏
Web browser 网页浏览器
Prospective pipeline 客户渠道
The online encyclopedia 网上百科全书
A press release 新闻稿
Security muscle 安全能力
Back up sensitive pages 备份敏感资料
Hard drives 硬盘驱动器
Advertisements：
1. We offer 3-R guarantee, namely guaranteed repair, replacement and refund. 我们实行“三包”：包修、包换、包退.
2. Applying “Dabao”morning and night ,Makes your skincare a real delight. 要想皮肤好，早晚用大宝.
3. It gives me hair super shine, super body and leaves it smelling fresh as a meadow.
它使我的头发发质柔软，熠熠生辉，恰似绿草地一般清新芬芳。
4. Hand in Hand, Future in Your Hand.
伴你同行，齐握未来.
英语广告中很多是使用固定的短语和词组，在这一点上恰好和汉语的四字结构相对应,例如：价廉物美cheap and fine。
1）reasonable charges收费合理
2）attractive and durable美观耐用
3）courteous service服务周到
4）superior quality质地优良
5）perfect in craftsmanship制作精巧
6）convenient to carry携带方便
7）popular both at home and abroad驰名中外
8）great variety款式繁多
9）with a high reputation久负盛名
10）pretty and colorful瑰丽多彩
New York Stock Exchange 纽约证券交易所
Chicago Board of Trade 芝加哥商品交易所
Diplomatic Reception Room 外事招待处
Friends of the Earth 地球之友
World Wildlife Fund 世界野生动物基金会
The depths of the Depression 大萧条
Inaugural address 就职演讲
Fireside Chat 炉边谈话
The basics of banking 银行运作的基本原理
An eco-friendly corporation 环保型企业
Environmental credential 环保认证Marketing campaign 营销活动
Third-party endorsement 第三方认证
PR campaign 公关活动
Global warming 全球变暖
Organic growth 内增长
Existing customers 现有客户
Bake into 整合
Stock market valuation 股市估值
Come up the ranks 提升
Turn over 转换
Economic downturn 经济下滑Customer expertise 客户专家
Customer insights 客户洞察
Ballot box 投票箱
Home turf 地盘
Reinstitute 重新制定
All hands on deck 所有员工Government regulators 政府监管职能部门Customer intimacy 客户亲密关系
Close a major sale
Balance sheet 资产负债表
Indicators of sales
Profit performance 利润绩效
A lagging indicator
商务英语笔记整理
商务英语整理笔记 询价还价(询盘还盘) inquiry 询盘 offer/quotation 报盘 ※firm offer 实盘 ※non-firm offer 虚盘 ※subject to 以---为准例：我方向你放报实盘，以你方在下周前回复为准。We send you firm offer subject to your reply reaching us before next week. subject to our final confirmation/prior sale/goods being unsold 以我们最后的确认/以前的销售/未出售货物为准(了解即可) This offer is valid/open/good/firm for 3 days.该报价有效期为3天。 counter offer 还盘 offerer 发盘人 offeree 受盘人 ※superior to 比---好superior quality 质量上乘inferior to 不如---- 考点在to The goods is of superior quality.产品质量上乘。 ※sale by trademark/brand/name of origin 按照商标/品牌/产地名销售 discount 打折 e.g. 打7折30% discount Your price is rather at the high side/low side.你的价格高/低。 ※out of stock 缺货 ※supply from stock 供现货 ※supply sb with 例：我方向你方提供100吨核桃现货。We supply you with 100 tons of walnuts from stock. market is firm 市场趋升market is active 市场活跃market is strong 市场坚挺 specialize in +名词专营---- line 行业或职业What’s you line?你从事什么行业？ line 行情out of line of the market 与市场不符合 in line with 和---一致 considerable business 大量生意 Chamber of Commerce 商会 ※CIFC3% London=成本、保险加运费及3%的佣金运至伦敦港口 price list 价目表 平等互利的基础上on the basis of equality and mutual benefit We owe your name and address to +人或公司承蒙-----告知贵公司的名称和地址 有竞争力的价格competitive price ※和其他供应商比较起来，我们的价格更有竞争力。Our prices are more competitive than those of other suppliers.或Our prices compare favorably with those of other suppliers. ※首批订单initial order ※试订单trial order ※place/book an order with sb.向某人订货 常用的贸易术语
商务英语阅读(1-2)1 2013本科英语(商务英语方向) B卷 20140521
electric solutions during the survival course. A. practice B. produce C. approach D. Popularize 9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff. A.enigma B.disaster C. secret D. Burden 10. The purported function of the massage chair is that it can dispel your fatigue. A. supposed b. reclaimed C. publicized D. advertised 11. This is the era of the ―personal brand‖. A. time B. period C. aged D. Phase 12. Others felt it too outlandish to take seriously A. crazy B. outstanding C. strange D. Great 13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work. A. deliberating B. concerning about C. considering D. thinking over 14. The outside world offers a little more illumination. A. enlightenment B. explanation C. strange D. Inspiration 15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖ A. fatter B. more informative C. fleshier D. more important 16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum? A.Discover B. make use of C. search for D. think about 17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. A. box B. room C. stall D. Desk 18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,, A. hurt B. smother C. damage D. safeguard 19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services. A. theoretic B. fake C. false D. fictitious 20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form (https://www.360docs.net/doc/8c14269497.html,) to put out a challenge to a relevant group of consumers. A. theoretic B. fake C. false D. Fictitious 21. It‘s harder to estimate than you may think. A. guess B. Tell C. assess D. Imagine 22. But it‘s unavoidable, so what‘s the smart way to think about it now?
新编商务英语基础教程Unit 6
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商务英语阅读(第二版)参考译文 王关富编
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商务英语阅读课堂笔记整理版word版本
商务英语阅读课堂笔 记整理版
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商务英语阅读教程3答案之令狐文艳创作
Text A 令狐文艳 II. Choose the best answer from the following. 1.C 2. B 3. B 4. D 5. D III. Translate the following into Chinese. 1.经过数月在网上搜寻研究西北大学和仔细询问到访过西 北大学的朋友、老师和咨询顾问，玛克辛最终希望自己能被西北大学录取。 2.对于像玛克辛一样正在申请秋季入学的学生来说，他们 会沮丧地发现这一梦想难以实现。考入一所知名院校的机会从未如此渺茫。 3.但是招生主管们已经开始担忧申请者数量缩减的问题， 尤其是为数不多每年有能力支付4万美金费用的那部分申请者。 Text B II. Decidewhether the following statements are true or falseaccording to the text. 1. T 2. F 3. F 4. F 5. F III. Translate the following into Chinese 1.20世纪80年代和90年代初期私立中学毕业生能够期 望一生的收入比国立中学同时期毕业生多35％，他们
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Business English Reading 商务英语阅读
Business English reading I have learned a lot in the Business English Reading classes. This course mainly analyses business stratages during the development of some famous companies, and introduces some main influencial factors. We talked about P&G Company at the very beginning. P&G is a well-known and successful company all over the world. It produces various products of different brands, for example VS, Pantene, OLAY, Crest, Pampers, Safeguard, Tide, Whisper and Gilllete and so on. These products are trusted generally by consumers and used almost in each family. P&G is a successful example in the same kind of company absolutely. However, it is not easy to gain the big success. It has ever been in danger of becoming another Eastman Kodak Co., a once great company that had lost its way. Thank to Lafley, the current CEO, taking some effective measures, the P&G could get through the trouble. Different with the former CEO, the first thing he told his managers when he took the job was just what they were thinking: focus on selling the company’s major brands, instead of trying to develop new brands. He has replaced more than half of the company’s top 30 officers and cut 9,600 jobs. And he has move more women into senior positions. He wants a focused, flexible company, that’s why he does all the things. To reach this goal, he has adopted the policy of outsourcing: he outsourced P&G’s information-technology operation to Hewlett Packard Co.. As to sales, Lafley suggests that they should remain the biggest retailer Wal-Mart stores, and develop more wholesalers to promote sales quotas. All these correct decisions owe to Lafley’s significant cognition and well preparation. Of course, there are many other successful examples. Too much factors can have effects on a company’s destiny.Of all the factors, the most important is the ability of leadership in management and decision making. Leadership includes the top leaders, CEO or president or general manager, and managers of each department. These leaders can be regarded as the main body of a company, so the quality of the body directly influences the whole company’s development. Every department has its own responsibility, only all departments work well can the whole company goes well. No matter what happened, capable leaders always catch up with proper methods to solve those problems to keep company running normally. Although sometimes it may be suffer a big shock, like economic crisis, good leadership must be able to negotiate a countermeature to avoid loss or reduce loss. This’s the most important function of leaders. Therefore, if we want to know whether a company can go further or not, we just need to realize what kind of leadershis it has. In my opinion, if a company wants to become a success, it should have the following points: first, it is based on quality-reliable products; second, it should win a good credit by considerate service and reasonable products price; third, keep communicating with consumers in order to know what the product that consumers really want is; forth, it should have an outstanding leading group to manage the company. For this reason, I think P&G is really an example of success.
关于《世纪商务英语阅读教程》系列教材浅析
关于《世纪商务英语阅读教程》系列教材浅析 关于《世纪商务英语阅读教程》系列教材浅析 摘要：自教育部批准设立商务英语专业以来，该专业蓬勃发展，教学探索日益精进，各系列教材应运而生。本文以青岛理工大学琴岛学院外语系商务英语专业《商务英语阅读》系列课程所用教材为例，分析此套教材的优缺点，希望为商务英语专业教材的改进及专业的发展做出一定的贡献。 关键词：商务英语阅读课程;商务英语阅读教程;世纪商务英语阅读教程 2009年，《高等学校商务英语专业本科教学要求》(试行)推出，明确提出了商务英语专业本科层次的人才培养目标，并确认了该专业的课程设置，将阅读课程设置为十二门专业核心课之一。自青岛理工大学琴岛学院外语系成立商务英语专业以来，一直对其阅读课程进行教改，不断研究和分析市场各类阅读教程，现使用教材为“十二五职业教育国家规划教材”系列中的大连理工大学出版社出版的《世纪商务英语阅读教程》。该套教材主编为刘杰英，共4册，分为基础篇和专业篇系列，每系列各两册，现已更新至2014年第五版。在使用该套教材过程中，作为工作在一线教学的笔者对此套教材有比较浅薄的认识，现针对此套教材，作出如下分析： 一、教材优点 (一)基础性强 该套教材课程设置结构合理，循序渐进。其基础篇内容以商务文化及礼仪、企业商务工作为主线，让学生学习英语国家文化和商务礼仪，了解企业工作内容及工作环境，提升职业素养，以适应未来的外事及商务工作。此外，基础篇教材还融入了英语专业普通阅读教材的特色一一培养学生阅读技巧、注重学生阅读能力。每个单元配有阅读技巧训练，涵盖了自我阅读技巧、速度技能、理解及应用技能，如：词义猜测、归纳主旨、细节理解、略读、跳读等，使学生在大一阶段能够学习到各种常见的阅读技巧，提高对普通英语材料的`阅读理解能力、商务材料的阅读理解能力和阅读技巧的运用能力，不仅可以满足学生应对大学英语四六级及英语专业四级八级等考试的需要，更能为其英语语言的基础学习打下坚实的基础。 (二)专业度高 商务英语学科是一门跨学科跨专业的综合性学科，该套教材充分抓住了商务英语专业的核心特点，在承接基础篇的基础上，专业篇的学习内容涉及到市场营销、商品定价、风险管理、国际贸易、物流、电子商务、商务法等各方面。商务知识的补充深入、综合而广泛，为学生进行学习提供了更为丰富的宏观经济内容，使学生了解商务相关行业，具备一定的专业知识，为将来从事相关领域工作打下坚实的理论基础。 (三)创新性强 商务英语是一门不断发展的学科，与时俱进是对该专业教学的基础要求。该套教材不满足于固步自封，而是通过对企业进行深入调研，结合学生就业需求与社会发展的需要，及时更新教材版本。我系现使用版本为2014年最新修订的第五版，阅读材料选自最前沿的报刊、杂志等，这就保证了学生能够接触到最实用最前沿的商务专业知识，同时也对授课教师提出挑战，消除了授课教案一成不变的不良教学现象，使得教师与学生共同学习和进步，真正做到与时俱进，符合事物变化发展规律。 (四)实践性强 该套教材每个单元配有相关习题，既有对文章内容的理解又有对所学知识的拓展，题型丰富多样，可以充分检验学生的学习效果。更设置了期中和期末测试环节，可以分阶段地检验学生宏观学习情况。此外，每个单元还有与所学内容相关的实践环节，如：保险单据的制作、模拟公司运作等，这也充分调动了学生的学习积极性和动手能力，使学生在掌握丰富的
BEC课堂笔记
1、This pa per studies how market segmentation between neighboring provinces affects provincial-level economic growth.We find that market segmentation has inverse-U-shape effect on current and future economic growth.For more than 96% of the observations,market segmentation increases growth.We also find that for observations with higher economic opening,market segmentation has stronger pro-growth effect.This means that the provincial governments have given up domestic scale effects when enjoying scale economy from international trade. To avoid the“Prisoner’s Dilemma” in the inter-provincial fragmented growth,only coordination from the central government and the development of private economy can integrate domestic market,so that China as a whole may benefit from domestic scale economy. 本文研究市场细分在相邻省份如何影响省级经济增长。我们发现市场细分呈倒U形状影响当前和未来的经济增长。96%以上的观察显示,市场细分增加经济增长。我们还发现,更高的经济开放,市场细分具有较强的促进增长的效果。这意味着地方政府享受规模经济与国际贸易时放弃国内规模效应。 避免“囚徒困境”跨省的支离破碎的增长,只有协调从中央政府和私营经济的发展才可以整合国内市场,因此,中国作为一个整体可能会受益于国内规模经济。 2、In Japan,the cyclical showing of investment was probably the dominant factor in weaker growth .but a slump in construction of rental housing and the fading of a tax-cut-induced boom in auto sales also contributed. In Germany,the role of investment,was dominant as well. Unification further boosted investment,which then appeared to diminish,as expectations of profitability were dampened by higher wages and high short-term nominal and real interest rates .Upward pressures on wages and interest rates generally dampened economic activity in Germany during 2001.The special factor there was the pressure on interest rates that arose from the financing of unification and from anti-inflationary monetary policy.Inflation as measured by the GDP deflationary slackened in most of the G-7.It continued to decelerate in North America and edged down in Japan. 在日本,投资周期性显示可能是弱增长的主导因素。建设租赁住房的下滑，汽车销量由减税引发的繁荣的衰弱，也起到了推波助澜的作用。 在德国,投资的作用,也占主导地位。统一进一步增加投资,然后出现被更高的工资和高短期名义利率和实际利率所抑制的预期盈利减少,。工资和利率的上行压力通常抑制经济活动在2001年在德国。特殊的因素有从统一的融资和反通胀的货币政策中出现的利率的压力。以国内生产总值衡量的通货膨胀放缓大部分的七国集团通货紧缩并且在北美和日本继续减速。 3、Even more striking ,China's entrepreneurs are starting to hunt for opportunities abroad.In the past year,capital steel,a state-owned conglomerate with 205000,employees,purchased steel operation in the United States and announced plans to build Semiconductor chips in cooperation with NEC of Japan.In December Capital outbid a Japanese-Mexican-Chilton consortium to buy Peru's leading iron-and-steel complex,Hierroperu. The $312 million purchase makes capital the second largest foreign investor in Peru.Other state-affiliated companies,including CITIC and China Resources,Inc.,are branching out from Hong Kong to establish overseas posts as varied as diamond-trading operations in Slilanka and brokerage services in New York. 更令人吃惊的是,中国的企业家们开始寻找海外机会。在过去的一年中,首都钢铁、拥有205000美国员工国有企业集团, 从美国购买钢铁交易，宣布计划建立与日本电气合作的半导体芯片。12月首钢出价高于
商务英语阅读
商务英语阅读 In 1993 ,New York State ordered stores to charge a deposit on (饮料)containers. Within a year, consumers had returned millions of aluminium cans and glass and plastic bottles. Plenty of companies were eager to accept the aluminum and glass as raw materials for new products,but because few could figure out what to do with the plastic, much of it would be buried in land fills (垃圾填埋场). The problem was not limited to New York. Unfortunately, there were too few uses for second-hand plastic. Today,one out of five plastic soda bottles is recycled (回收利用)in the United States. The reason for the change is that now there are dozens of companies across the country buying discarded plastic soda bottles and turning them into fence posts,paint brushes,etc. As the New York experience shows，recycling involves more than simply separating valuable materials from the rest of the rubbish. A discard remains a discard until somebody
商务英语阅读
商务英语 商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。 简要介绍 “商务英语”的概念从提出到今天，起始时间已经不短了，但在国际化大趋势下，英语学习市场风起云涌的今天，很多培训机构又把商务英语作为了其主要的培训项目。究竟什么是商务英语？它又适合什么人读呢？我们仅仅从我们的角度来进行一些阐述，供大家参考。 从英语培训的目的来看，既有考试培训，又有能力培训，商务英语界乎两者之间。 在中国的市场更加深入地融入到国际经济社会之中时，国内人才市场由于大批外资公司的登陆，对商务英语的人才的需求也愈来愈大。不过我们再次要说明商务英语并不是万能的，也不是独立存在的，许多外企需要员工具有更加专业性的英语能力－－“职业英语”，比如ETS 的TOEIC和TOPE，也有人把TOEIC统称为商务英语，其实二者是有区别的，他们的含义与作用都不同。对于职业英语而言，学员参加
某一项测试并得到一定的分数来证明其对英语语言的应用能力。学生需要和得到的是一个分数，证明其有能力承担相关的工作。而事实上，比如托福，得到高分的考生并不证明其拥有了相对应的能力。而商务英语，作为一种特定的教程，强调的不仅仅是语言的水平，而是一种实际综合素质的提高。B E C会帮助学员学会如何利用英语语言达到更高的职业目标。例如西方的管理理念、工作心理、如何与外国人打交道等等，实际的在工作中给学员以帮助。 “商务”、“英语”、若即若离 关于商务英语，不少人会有疑问，究竟是“商务中的英语”还是“商务加英语”，“商务”与“英语”两者内部到底是什么关系？确实纠缠不清！我们的汉语老师曾少波就说过：“从构词上看，‘商务英语’有点儿怪怪的－－为什么这样说呢？道理很简单，难道你也认可了‘商务汉语’？” 相信大家学习语言的目的不会是为了研究吧？大部分人都是为了用这个语言工具去跟别人交流。商务英语的培训也一样，其核心在于沟通的培训。当今的商务活动强调人实际的商务沟通能力，能否用最准确、清晰的商务语言来与老板和客户进行沟通、交流在很大程度上决定你成功与否。当然，达到沟通的理想状态和以“商务”为核心的这样一个语言培训过程，商务英语的教师应该有扎实的英语功底和丰富的商业背景。只有具备语言、商业知识、商务技能的老师，在课堂上