电子商务英语00888,历年真题

电子商务英语00888,历年真题
电子商务英语00888,历年真题

全国2003年10月高等教育自学考试

电子商务英语试题

课程代码:00888

第一部分选择题(共50分)(一) 词汇和语法(本大题共20小题,每小题1分,共20分)

根据句子的意思选择一个正确的答案。答案标在答题纸上。

1.Flight nineteen from New Y ork and Washington is now arriving at _____.

A. the two gate

B. gate two

C. the gate two

D. second gate

2.Since 1971 there have been two _____ in this city.

A. woman mayors

B. woman mayor

C. women mayor

D. women mayors

3.It rains _____ in Shanghai _____ in Beijing.

A. as often; than

B. more often; than

C. as oftener; as

D. much often; as

4.It _____ for two days and the field were all under water.

A. rained

B. had been raining

C. was raining

D. would have rained

5.A new type of computer is going to _____ next year.

A. turn out

B. being turned out

C. have turned out

D. turned out

6.Having the highest marks in his class,_____.

A. the college offered him a scholarship

B. a scholarship was offered him by the college

C. he was offered a scholarship by the college

D. a college scholarship was offered to him

7.He _____ in London by eleven o’clock, but he started too late.

A. should be

B. must have been

C. ought to have been

D. might have been

8.If you _____ that late movie last night, you wouldn’t be sleepy now.

A. hadn’t watched

B. didn’t watch

C. haven’t watched

D. wouldn’t have watched

9.It is because English is useful _____.

A. why we study it hard

B. which we study hard

C. what we study hard D .that we study it hard

10.We do not believe their nice words _____ intimidated by their bluster.

A. so aren’t we

B. neither we are

C. we are not

D. nor are we

11.There are _____ benefits in the new system.

A. concise

B. precise

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C. tangible

D. metal

12.The time has come for the company to _____ after years of rapid expansion.

A. consist

B. consider

C. consolidate

D. combine

13.It is important for university to keep _____ with the changes in science and technology.

A. step

B. stage

C. space

D. pace

14.Critics _____ the writer with a lack of originality.

A. criticized

B. charged

C. condemned

D. scolded

15.They have _____ themselves as dedicated social workers.

A. distinguished

B. seen

C. defined

D. differed

16.The plane is _____ to take off at 4.

A. enlisted

B. enrolled

C. prompted

D. scheduled

17.People will not believe a person who always _____.

A. magnifies

B. enlarges

C. broadens

D. exaggerates

18.Y ou should sign a contract to make your job situation _____.

A. normal

B. common

C. regular

D. usual

19.All citizens in this nation are _____ to the law.

A. subject

B. object

C. exposed

D. dependent

20.Let’s fix a _____ date for the next meeting.

A. infinite

B. plain

C. distinct

D. definite

(二)完型填空(本大题共10小题,每小题1分,共10分)

从选择项中选择一个最适合短文的选项。答案标在答题纸上。

Human beings act in a different way from that of animals just because they can speak while animals cannot.___21___ the cleverest animals cannot do things which to us seem very ___22___ and which small children, as soon as they learn to talk, would be able to do.

A German scientist, who performed experiments for many years with big apes, found that his apes could ___23___ his sticks as stools to pull down bananas which they could not reach. But they only used the stick to get a banana when both the banana and the stick were ___24___ view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not keep the banana ___25___ enough in mind to look around and then pick up the stick and use it.

The ___26___ for this is clear. We have words for banana and stick which help us to think about these things when they are not in ___27___.Even a small child knowing the words “banana”and “stick”has an idea of their relationship and is able to think “stick”together with “banana”and to remember this long enough to pick the stick ___28___ behind and use it on the banana.

Unable to speak, animals cannot keep their knowledge of things ___29___ long. That’s why they often interrupt one

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line of action to do something else and later forget it completely. Human beings, on the other hand, use ___30___ and are able to do one thing continuously.

21.A.If B. Even C. Though D. When

22.A.honest B. foolish C. simple D. evident

23.A.take B. hold C. regard D. use

24.A.in B. beyond C. for D. with

25.A.close B. alive C. long D. complete

26.A.reason B. answer C. truth D. thought

27.A.mind B. thought C. sight D. brain

28.A.in B. at C. around D. from

29.A.before B. for C. after D. since

30.A.knowledge B. language C. mind D. memory

(三)阅读理解(本大题共10小题,每小题2分,共20分)

阅读下面的短文,从A、B、C、D四个选择项中选出一个最佳答案填空。答案标在答题纸上。

Passage 1

There is, perhaps, no other sport in the world quite so exciting as skiing. For those watching, it is a top beauty nothing else can match. For skiers, it is a wonderful personal experience, and a thrilling test of mind, muscle and nerves.

More and more Americans are discovering this thrill for themselves. Not long ago, skiing had no part in the American sport scene. If it were thought of at all, it was purely as a European sport. Then came the 1932 Winter Olympics at Lake Placid, New Y ork. Americans got their first good look at skiing and made for the hills. Today ski trains make regular runs from our cities to the great, white outdoors.

In addition to joy and cheer and excitement, skiing offers something more. It is a sport less expensive and for the young, the act of skiing is often mastered in a very short time.

The special thrill of skiing is expressed by Buddy Werner.“It’s all up to you,”he says.“No teammate can help. Y ou’re alone. It’s against the snow, yourself. Y ou’re a brave fighter.”

31.Americans first understood and began skiing ______.

A. about 50 years

B. about 60 years ago

C. not long ago

D. in 1932

32.Besides giving us amusement and pleasure, skiing has some more virtues:______.

A. a sport cheaper and easier to learn

B. a sport fit for both men and women

C. a sport outside, though expensive

D. a sport both on snow and on water

33.According to Buddy Werner, the special thrill of skiing lies in the fact that ______.

A. nobody can help

B. you are skiing with teammates

C. you’re skiing on the mountains

D. it can show you are brave

Passage 2

Chinese audiences will see scenes of horror in a remarkable new film called Schindler’s List. In the movie, the terror of the Nazi conquest of Poland, and the murder of Europe’s Jews is captured in frightening detail. Director Steve Spielberg chose black and white film for his film biography of Oskar Schindler, the businessman who risked his own life to save

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Polish Jews destined for Hitler’s death camps.

Schindler was a businessman operating in Krakow, Poland at the time of the Nazi holocaust. And he made a fortune doing it.

Spielberg made this film to explore the potential for good that is within all people. Spielberg said,“He was in the Oskar Schindler business for a lot of his career, but something happened along the road that changed him.”Schindler saved the lives of more than a thousand Jews, by negotiating with their Nazi captors. His heroism put Schindler’s own life in great danger. Schindler himself eventually died after an unsuccessful attempt at farming in South America, but not before the state of Israel honored him for his bravery.

34.______ is the director of Schindler’s List.

A. Oskar Schindler

B. Oskar Spielberg

C. Steve Schindler

D. Steve Spielberg

35.Schindler died while attempting to save the lives of more than a thousand Jews. That statement is ______.

A. not true

B. not false

C. hard to judge

D. not clear

36.The state of Israel honored Schindler for his bravery ______.

A. before his death

B. after his death

C. after he saved the lives of a thousand Jews or so

D. both A and C

Passage 3

The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. It takes both, technology and business, into consideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it requires to succeed.

The second part talks about how e-business applications are used for Internet, Intranet or Extranet based applications. It looks at the questions from all perspectives, client software, middleware, and back-end systems. Its focus is on search engines, portals, shopping and ORM sites and last not least one chapter is dedicated to the communication possibilities via the Internet. Using this information you are prepared to go online and discover other businesses, what they offer and how they did it.

The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view, in order to show you the business cases that are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extend one’s business through new technology.

The fourth part is an outlook into the future of electronic business and gets into more detail on how software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented. The last chapter of the book gives an outlook into the future on how it may happen.

Appendix A offers a glossary of e-business terms, which were used throughout the book. In case you do not understand a certain term, have a look here. Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas, the required hardware and software, but goes also into detail regarding the costs and the

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benefits. Appendix C is a short list of my favorite web sites, ordered by subject areas.

37.The passage is most probably taken from ______.

A. an introduction to a book about e-business

B. one part of a chapter in a book about e-business

C. an introduction to a book about computer software

D. one part of a chapter in a book about computer software

38.If one wants to get some information about e-business terms, he may best read ______.

A. Part One

B. Appendix A

C. Appendix B

D. Appendix C

39.If one wants to get some knowledge about how to communicate through Internet,he may best read ______.

A. Part One

B. Part Two

C. Part Three

D. Part Four

40.If one wants to get some e-business cases, he may best read ______.

A. Part One

B. Part Two

C. Part Three

D. Part Four

第二部分非选择题(共50分)

(四)单词汉译英(本大题共15小题,每小题1分,共15分)

根据给出的汉语词义和规定的词类写出相应的英语单词。该词的第一个字母已给出。

41.贸易,商业n. c______

42.提议,建议v. p______

43.投资n. i______

44.成就n. a______

45.多产的adj. p______

46.宣传,提高,升职v. p______

47.卖主,卖方n. v______

48.垂直的;直立的adj. v______

49.通知;报告v. n______

50.战略;策略n. s______

51.分类;归类v. c______

52.基本上,根本上adv. b______

53.蒸发;消失v. e______

54.幸存;比…生命v. s______

55.本质,精髓,精华n. e______

(五)单词英译汉(本大题共15小题,每小题1分,共15分)

给出下列单词或术语的汉语意义。

56. business model

57. on-line order

58. customer relationship management

59. search engines

60. automatic replenishment

61. information network

62. chief technology officer

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63. frequently asked questions

64. real-time communication

65. electronic bill presentment and payment

66. natural language processor

67. eProcurement

68. human resources

69. passive registration

70. market share

(六)英译汉(本大题共5小题,每小题2分,共10分)

阅读下面的短文,然后把画线的句子翻译成汉语。

Communication can be the most critical aspect of whether a change strategy will succeed or fail.(71)The degree to which information flows down through the organization can influence how well the change vision is understood and embraced. It can impact the values, behaviours and mindset of the workforce. It can either clarify or muddle a company’s organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain.(72)Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles.

The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication and cooperation is important to building an innovative organization as it supports risk-taking and provi des tools to take action.(73)Continuous innovation, a critical element of e-business strategy, is at the mercy of an organization’s communication structure.

(74)In today’s business environment, the challenge associated with communication is not simply one of volume. Instead, it is the need to reach the target audience(both internal and external) with messages that include strategic, tactical and “WIIFM”elements. It is the need to prioritize the communications for the target audiences(so that the most important will be absorbed first),as well as the need to strike a balance between too little and too much information.(75)In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires. To be effective for internal audiences, communication must share what is and what is not changing. Communication builds commitment, and is the key to overcoming resistance to the change.

(七)汉译英(本大题共5小题,每小题2分,共10分)

用括号内给出的词,把下列汉语句子翻译成英语。

76.你可以把不重要的细节删掉。(cut out)

77.你能确保我们订了房间吗?(make sure)

78.他宁愿辞职也不愿意参与这种欺诈的交易。(rather than)

79.只有这样你们才能改善目前公司的局势。(only)

80.中国每年都向其他国家出口大量的衣服。(export)

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电子商务英语答案2003年10月

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全国2005年10月高等教育自学考试

电子商务英语试题

课程代码:00888

请将答案填在答题纸相应位置上

一、词汇和语法(本大题共20小题,每小题1分,共20分)

根据句子的意思选择一个正确的答案,错选、多选或未选均无分。

1. The time has come for the company to __________ after years of rapid expansion.

A. consist

B. consider

C. consolidate

D. combine

2. __________ were naturally a musical family .

A. A Shaw

B. The Shaws

C. The Shaw

D. Shaws

3. Nothing can __________ being unkind to children.

A. adjust

B. reason

C. justify

D. reassure

4. That kind of shoes are __________ expensive for me.

A. more

B. far more

C. far too

D. much

5. Next time I __________ there, I’ll ask them about it.

A. will go

B. have gone

C. am going

D. go

6. His wife, to whom he __________ for thirty years, was childless.

A. has married

B. has been married

C. had married

D. had been married

7. They are __________ a mass production movement.

A. firing

B. launching

C. introducing

D. presenting

8. Professor Tate __________ about him .

A. heard the students to talk

B. heard the talk by the students

C. heard the students talking

D. heard the students to talking

9. __________ some of the suggestions prove of value to you as well?

A. Could

B. Can

C. Might

D. May

10. The research project has only been under way for three months, so it’s too early to _______its success.

A. figure

B. consider

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C. rate

D. evaluate

11. What do you think of his motion that we __________ a play at the English evening?

A. should put on

B. shall put on

C. would put on

D. will have put on

12. We can visit your company on Monday or Tuesday, our plans are fairly __________.

A. flexible

B. elastic

C. supple

D. compliant

13. Nothing can stop us now, __________?

A. can’t it

B. can it

C. could it

D. does it

14. All of my efforts to__________ peace failed.

A. reserve

B. conserve

C. persist

D. preserve

15. I was greatly shocked by the way __________ things were done there.

A. how

B. that

C. as

D. which

16. There is a(n) __________ between logic and metaphysics.

A. bargain

B. treaty

C. compact

D. alliance

17. Neither of the drivers who are being held by the police__________ whom to blame for his trouble.

A. know

B. knows

C. to know

D. have known

18. All citizens in this nation are__________ to the law.

A. subject

B. object

C. exposed

D. dependent

19. I made up my mind that under no circumstances__________ to such principle.

A. couldn’t I agree

B. I couldn’t agree

C. I could agree

D. could I agree

20. Einstein’s new theory on optics changed__________ scientific idea about light.

A. technical

B. original

C. classical

D. mechanical

二、完型填空(本大题共10小题,每小题1分,共10分)

从选项中选择一个最适合短文的选项,错选、多选或未选均无分。

Jogging is becoming one of the 21 growing activities in the nation. More people are starting jog each year. This, however, is a recent occurrence. It was not long ago 22 joggers were rare sight. Some people thought that they looked quite strange. As 23 people began jogging the sight of them became more common.

There are many reasons 24 a person to take up jogging. First, it is a good form of exercise. This is 25 it involves the use of many parts of the body. The exercising of the heart is of great benefit. This is one of the most important parts of the human body. If the heart does not get the needed exercise, serious problems can occur.

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26 reason for jogging is for enjoyment. 27 being good for people, it can also be very much fun.

Part of the fun of jogging comes from the opportunity it provides for meeting other people who enjoy it.

One 28 that should be considered 29 a person takes up jogging as a form of exercise of enjoyment is that it is not for everyone. People should first check 30 their doctors and be prepared to find another form of exercise if jogging is not recommended.

21. A. fastest B. quickest C. most D. best

22. A. when B. while C. that D. as

23. A. many B. those C. more D. the

24. A. of B. with C. for D. in

25. A. that B. why C. reasonable D. because

26. A. A B. Other C. The other D. Another

27. A. Except B. Except for C. Besides D. Regardless of

28. A. matter B. event C. thing D. occurrences

29. A. of B. that C. what D. when

30. A. out B. over C. on D. with

三、阅读理解(本大题共10小题,每小题2分,共20分)

阅读下面的短文,从A、B、C、D四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。

Passage 1

Relaxation therapy ( = treatment). If you read the sentence out loud, your blood pressure will go up. If you talk to another person, it will go still higher. If the talk is with your boss, your pressure will go even higher. If you speak to someone of the opposite sex, your pressure may show less change if you’re married than if you’re single.

Dozens of times each day, your blood pressure changes with what you’re feeling and doing. These “ups and downs”take place in everyone, but they are more severe in people with high blood pressure. That discovery is the basis for the newest therapy: controlling blood pressure by learning skills to control everyday stress.

Many patients control their blood pressure with the relaxation response. This takes four simple things: a quiet environment, a comfortable position (sitting or lying down), the repeating of a word, prayer or phrase each time you breathe and having none of other thoughts.

Something remarkable happens when you do this, according to research in Boston. Relaxation of the mind and body has the effect that some blood-pressure pills would have. What’s more, the blood pressure stays lower, just as it would with

a pill, after you have stopped the relaxation and have returned to the stress of daily life.

31. The first paragraph tells us the reason why your blood pressure goes up is that__________.

A. you read aloud a sentence

B. the man you talk to is your boss

C. you’re not married

D. you’re nervous

32. Which of the following statements is not true?

A. One’s blood pressure changes many times every day.

B. Y our blood pressure changes with your feelings.

C. When you’re doing different things, your blood pressure, perhaps, is different.

D. The changes of blood pressure only happen to people with high blood pressure.

33. The last paragraph tells us relaxation therapy__________.

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A. needs a new kind of medicine

B. has the same effect as blood-pressure pills

C. is more than blood-pressure pills

D. is working and can be improved

Passage 2

If you do not find the required information using the tips from the previous section, then you need to consult an online service to find the piece of information you were looking for. Three different types of services have been established over the years: crawlers, directories and meta search engines.

The first crawler was created back in 1993. It was called the World Wide Worm. It crawled from one site to the next and indexed all pages by saving the content of the web pages into a huge database. Crawlers or spiders visit a web page, read it, and then follow links to other pages within the site and even follow links to other sites. Web crawlers return to each site on a regular basis, such as every month or two, to look for changes. Everything a crawler finds goes into a database, which people are able to query.

The advantage of the web crawlers is that they have an extensive database with almost the complete Internet indexed in it. The disadvantage is that you get thousands of web pages as a response for almost any request.

Web directories work a little differently. First of all they contain a structured tree of information. All information entered into this tree is either entered by the webmaster who wants to announce his new web page or by the directory maintainer who looks at the web pages submitted. The directories where webmasters can submit both the URL (Uniform Resource Locator) and the description normally contain more misleading information.

Getting into most web directories is a combination of luck and quality. Although anyone is able to submit a web page, there is no guarantee that a certain page will be included. Some directories charge for submission, which is basically a rip-off.

Some crawlers maintain an associated directory. If your site is in the directory, the ranking of your web site normally will be higher, as it is already pre-classified. Many directories work with crawlers together, in order to deliver results, when nothing can be found in the directory.

Meta search engines do not have a database with URLs and descriptions. Instead they have a database of search engines. If you enter your keywords into a meta search engine it will send out requests to all the directories and crawlers it has stored in its database. The meta search engines with a more sophisticated application in the background are able to detect double URLs which come back from the various search engines and present only a single URL to the customer.

34. Crawler is a kind of__________.

A. worm

B. search engine

C. service

D. directory

35. The disadvantage of Crawler is that it__________.

A. provides a complete database

B. takes too much time to find the needed information

C. provides too much useless information

D. gives response to every quest

36. Who can input information to the web directories?

A. Only webmasters.

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B. Both directory maintainers and webmasters.

C. Any one who wants to announce a web page.

D. Any one who has found a new web page.

Passage 3

In what seems like the prehistoric times of computer history; the earth’s postwar era, there was quite a widespread rumor that computers would take over the world from man one day. Already today, less than fifty years later, as computers are relieving us of more and more of the routine tasks in business and in our personal lives, we are faced with a less dramatic but not less foreseen problem. People tend to be over-trusting of computers and are reluctant to challenge their authority. Indeed, they behave as if they were hardly aware that wrong buttons may be pushed, or that a computer may simply malfunction.

Obviously, there would be no point in investing in a computer if you had to check all its answers, but people should also rely on their own internal computers and check the machine when they have the feeling that something has gone wrong.

Questioning and routine double-checks must continue to be as much a part of good business as they were in pre-computer days. Maybe each computer should come with the warning: for all the help this computer may provide, it should not be seen as a substitute for fundamental thinking and reasoning skills.

37. According to the passage, the author would probably disapprove of__________.

A. investment in computers

B. complete dependence on computers

C. double-check on computers

D. the use of computer

38. In the author’s opinion, people should__________.

A. be reasonably doubtful about computers

B. use computers for business purposes only

C. substitute computers for basic thinking

D. check all their answers when using computers

39. What is suggested in this passage?

A. Computer won’t change our personal lives.

B. Computer can create unforeseen problems.

C. Computer has taken control of the world.

D. Computer cannot affect our businesses.

40. What is the main purpose of this passage?

A. To look back to the early days of computers.

B. To explain what technical problems may occur with computers.

C. To discourage investment in computers.

D. To warn against a mentally lazy attitude towards computers.

四、单词汉译英(本大题共15小题,每小题1分,共15分)

根据给出的汉语词义和规定的词类写出相应的英语单词。

41. 收入;岁入n. r_______________

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42. 闯入;侵扰v. i_______________

43. 承担责任的adj. r_______________

44. 繁荣n. p_______________

45. 证实,确认v. c_______________

46. 持续的adj. c_______________

47. 按顾客要求制做v. c_______________

48. 交易;事务;处理n. t_______________

49. 发票;发货单n. i_______________

50. 视力;洞察力n. v_______________

51. 流行;货币n. c_______________

52. 必要的;基本的adj.要素,要点n. e_______________

53. 领土;领域,范围n. d_______________

54. 预言,预报n . p_______________

55. 口令;密码n. p_______________

五、单词英译汉(本大题共15小题,每小题1分,共15分)

给出下列单词或术语的汉语意思。

56. financial transaction

57. tangible benefit

58. market share

59. discounted price

60. product return

61. sale tax

62. algorithm

63. credit card

64. database integration

65. node

66. review and approval process

67. domain name

68. create an account

69. in vain

70. smart cards

六、英译汉(本大题共5小题,每小题2分,共10分)

(71) Even as exchanges emerge to enable rich interaction among companies, businesses are looking forward to the Internet to enable the adoption of truly dynamic pricing . One solution is emerging in the form of bots, software that serves as an agent acting on behalf of a specific user or application. Advancing bot technology enables dynamic, automated, real-time interaction between buyers and sellers, allowing sellers to capture the true value of their goods in the market. (72 ) The implications for businesses are vital, since this emerging technology may change how companies sell their goods. Ramifications companies need to take steps to address include:

·Disintermediation of individual auction environments through bots that allow buyers to automatically poll multiple

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auction services and fixed-price channels to garner advantageous terms;

·(73) Development of exchanges that aggregate the information harvested by bots in order to reduce transaction c osts and eliminate concerns of fraud; and

·(74) The emergence of the bot-aggregator exchange as a primary sales channel, which employs rules to enable transactions.

(75) The bot future is not yet certain. For example, providers must find ways to reduce per-transaction costs before widespread adoption can occur. But the powerful connectivity of the Internet is rapidly evolving the buyer/seller relationship. With bot technology advancing quickly, companies should prepare for a future priced for demand.

七、汉译英(本大题共5小题,每小题2分,共10分)

用括号内给出的词,把下列汉语句子翻译成英语。

76. 你评定一种酒的好坏时用什么标准?(criteria)

77. 她有能力做这项工作。(ability)

78. 这件工作我不满意。(satisfy)

79. 勿受坏榜样的影响。(influence)

80. 它很便宜,但在另一方面,质量很差。(on the other hand )

2005年10月自考电子商务英语试卷参考答案

一、l.C 2.B 3.C 4.C 5.D 6.D 7.B 8.C 9.D l0.D ll.A l2.A l3.B l4.D l5.A

16.D l7.B l8.A l9.D 20.C

二、21.A 22.C 23.C 24.C 25.D 26.D 27.C 28.C 29.D 30.D

三、31.D 32.D 33.C 34.C 35.C 36.B 37.B 38.A 39.B 40.D

四、41.revenue 42.intrude 43.responsible 44.prosperity 45.confirm 46.consistent 47.customize48.transaction 49.invoice 50.vision 5 1.currency 52.essential l 53.domain 54.predict 55.password

五、56.财务往来57.有形利益58.市场份额59.折扣价格60.产品回转61.销售税62.算法63。信用卡64.数据库集成65.节点66.检查批准流程67.域名68.建立账户69.徒劳70.智能卡,智能插件,灵便卡

六、71.正当信息交换技术的出现使得企业间极富价值的相互作用成为可能之时,各企业正期待着因特网将真正有活力的定价方式变为可能。

72.这一切对公司而言是至关重要的,因为这一技术的出现可能会转变企业的销售模式。

73.将自动程序收集的用于降低交易成本和杜绝欺诈行为的信息进行集成的交换技术的开发。

74.信息自动收集和交换技术作为一种首要的销售渠道而出现,它将应用各种规则从而使各类交易成

第 15 页

为可能。

75.自动程序的未来并未明朗,例如,在广泛应用这一程序之前,程序供应商必须找到各种降低单笔交易成本的途径。

七、76.What criteria do you use to judge a good wine?

77.She had the ability to do the work.

78.This work does not satisfy me.

79.Don’t be influenced by bad examples.

80.It’s cheap,but On the other hand,the quality is poor.

全国2007年10月高等教育自学考试

电子商务英语试题

课程代码:00888

请将答案填在答题纸相应的位置上

一、词汇和语法(本大题共20小题,每小题1分,共20分)

根据句子的意思选择一个正确的答案,错选、多选或未选均无分。

1. The officer ________ his orders to the men by radio.

A. reported

B. transmitted

C. communicated

D. exchanged

2. She could only see the ________of the trees.

A. outline

B. general

C. edge

D. outlook

3. The wording of the note ________ of several interpretations.

A. permits

B. allows

C. admits

D. grants

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4. The business has ________ from having one office to having twelve.

A. broadened

B. enlarged

C. expanded

D. extended

5. He has an unusual ________ of life.

A. conception

B. look

C. philosophy

D. science

6. The plane is ________ to take off at 4.

A. enlisted

B. enrolled

C. prompted

D. scheduled

7. She ________ large profits from her unique invention.

A. reaped

B. gathered

C. rewarded

D. built

8. The wreckage of the crashed plane was ________ from the ocean.

A. compensated

B. retrieved

C. procured

D. revived

9. Teachers all ________ the student to enter the competition.

A. cheered

B. animated

C. encouraged

D. heartened

10. The ship continued to ________ a northern course.

A. chase

B. trail

C. proceed

D. pursue

11. ________ of a newspaper nor the number of pages in an edition has ever been standardized.

A. The page size is neither

B. The page size, neither

C. Neither is the page size

D. Neither the page size

12. This substance reacts ________ as fast as the other one.

A. one-tenths

B. first-ten

C. one-ten

D. one-tenth

13. It was ________ that we went camping in the mountains last week.

A. such nice weather

B. too nice weather

C. so nice a weather

D. nice weather so

14. I have so much work to do that a holiday for me this year is ________ .

A. out of question

B. out of a question

C. out of questions

D. out of the question

15. There are ________ opportunities for employment in the rural area.

A. less

B. little

C. small

D. fewer

16. George ________ in the school for forty years by the time he retires.

A. will teach

B. will have taught

C. has taught

D. will be teaching

17. It was really very dangerous; you ________ him seriously.

A. might have injured

B. could injure

C. should have injured

D. must injure

18. ________ in my present work, I would be quite willing to do what you ask me to.

第 17 页

A. Were I not engaged

B. I were not engaged

C. Engaged I were not

D. Were not I engaged

19. The time was not far off when he ________ this decision.

A. has regretted

B. had regretted

C. will regret

D. would regret

20. This is the hour ________ the place is always full of women and children.

A. that

B. when

C. where

D. how

二、完形填空(本大题共10小题,每小题1分,共10分)

从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。

Human beings act in a different way from 21 of animals just because they can speak while animals cannot. Even the cleverest animals cannot do things which to us seem very 22 and which small children, as soon as they learn to talk, would be able to do.

A German scientist, who 23 experiments for many years with big apes, found that his apes could use his sticks as tools to pull down bananas which they could not 24 . But they only used the stick to get a banana when both the banana and the stick were in view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not keep the banana 25 enough in mind to look around and then pick up the stick and use it.

The 26 for this is clear. We have words for banana and stick which help use to think about these things when they are not in 27 . Even a small child knowing the words “banana”and “stick”has an idea of their relationship and is able to think “stick”together with “banana”and to remember this long enough to pick the stick 28 behind and use it on the banana.

29 to speak, animals cannot keep their knowledge of things for long. That is why they often interrupt one line of action to do something else and later forget it completely. Human beings, on the other hand, use 30 and are able to do one thing continuously.

21. A. that B. this C. way D. eat

22. A. honest B. foolish C. simple D. evident

23. A. carried B. dealt C. developed D. performed

24. A. get B. reach C. eat D. take

25. A. clear B. alive C. long D. complete

26. A. answer B. truth C. reason D. cause

27. A. vision B. mind C. thought D. sight

28. A. from B. in C. at D. around

29. A. incapable B. unable C. unwilling D. hard

30. A. knowledge B. language C. expressions D. mind

三、阅读理解(本大题共10小题,每小题2分,共20分)

阅读下面的短文,从A、B、C、D四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。

Passage 1

People over the age of 65 in the U.S.A are called senior citizens. Life for these people is different from that for younger Americans. Most senior citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren. Grandparents tend to live in their own houses or apartments away from their families.

For many senior citizens, the years after 65 are not enjoyable. They feel unproductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the contacts they had in their work.

第 18 页

Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their safety.

Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising families. They now have time to enjoy hobbies and sports and travel. They associate with their fellow senior citizens who have common interests and equal free time. Many senior citizens move to retirement communities located in warm climates. Some senior citizens continue to work beyond retirement age. Many find new careers and professional opportunities after they retire.

The number of senior citizens in the U.S.A is increasing rapidly because people are living longer than before. The average life span for Americans in now more than 74 years. Because of their larger numbers and more active life styles, senior citizens are gaining social influence in the country both politically and economically. Their concerns are receiving a wider audience than ever before. The time may come when all Americans will look forward to becoming senior citizens.

31. Many senior citizen ________ .

A. are enjoyable

B. live together with their families

C. feel unproductive, lonely and unsafe

D. feel safe in big cities

32. Senior citizens are gaining social influence because ________.

A. the number of senior citizens is growing and because senior citizens are more active

B. senior citizens have experience

C. their average life span is longer

D. they do more work now

33. Implied but not stated: ________.

A. Most of American senior citizens have lived a lonely and unhappy life

B. They have played an important part in society

C. Like young people, senior citizens can still enjoy everything they like

D. Their average lifespan is becoming longer and longer

Passage 2

The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author V ijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (https://www.360docs.net/doc/9313000675.html,), or buyers and sellers can haggle independently in auctions (https://www.360docs.net/doc/9313000675.html,).

The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.

To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,”says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”

For one thing, cyber consumers expect to be able to customize everything —from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.

Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that

第 19 页

cannot meet their demands and expectations will be at a loss,”says Wind.

34. The passage was most likely to be taken from ________.

A. an overview of a paper

B. an introduction to a book

C. a book on digital revolution

D. a paper discussing digital revolution

35. From the third paragraph, we can infer that ________.

A. the customers are also reprogrammed by computers

B. e-business companies need be more knowledgeable about cyber consumers

C. cyber consumers are a group of strange people

D. cyber consumers came from outer space

36. Compared with traditional customers, the emerging cyber consumers ________.

A. are more difficult to satisfy

B. have less knowledge about business

C. have more problems with prices

D. are less willing to buy products and services

37. In the last paragraph, what Wind said means ________.

A. digital consumers’ decision to buy depends largely on others’ evaluation

B. it will be more and more difficult for companies to earn profit in e-business

C. most of the companies in e-business are at a loss

D. companies should try their best to meet the digital consumers’ demands and expectations

Passage 3

In ancient times wealth was measured and exchanged tangibly, in things that could be touched: foods, tools, and precious metals and stones. Then the barter system (以货易货贸易制度) was replaced by coins, which still had real value since they were pieces of rare metal. Coins were followed by fiat money (不兑换的纸币), paper notes that have value only because everyone agrees to accept them.

Today electronic monetary systems are gradually being introduced that will transform money into even less tangible forms, reducing it to arrays of “bits and bytes,”or units of computerized information, whizzing (发嗖嗖声) between machines at the speed of light. Already, electronic fund transfer allows money to be instantly sent and received by different banks, companies, and countries through computers and telecommunications devices.

38. According to the passage, which of the following was the earliest kind of exchange of wealth?

A. Bartered goods

B. Coin currency

C. Fiat money

D. Intangible forms

39. According to the passage, coins once had real values as currency because they ________.

A. represented a great improvement over barter

B. permitted easy transportation of wealth

C. could become collector’s items

D. were made of precious metals

40. Which of the following statements about computerized monetary systems is NOT supported by the passage?

A. They promote international trade.

B. They allow very rapid money transfers.

C. They are still limited to small transactions.

D. They are dependent on good telecommunications systems.

第 20 页

2009年1月电子商务英语试题

2009年1月电子商务英语试题 课程代码:00888 请将答案填在答题纸相应的位置上 一、词汇和语法(本大题共20小题,每小题1分,共20分) 根据句子的意思选择一个正确的答案,错选、多选或未选均无分。 1. Roscae said that he had never had to contend with any girl as fat as _________. A. her B. hers C. she D. herself 2. Many scientists believe that oil was formed in the earth _________ years ago. A. million B. millions C. million of D. millions of 3. The officer _________ his orders to the men by radio. A. reported B. transmitted C. communicated D. exchanged 4. He’s never again written _________ as his first one. A. a such good book B. a so good book C. so good a book D. such good a book 5. It wasn’t long _________ he found a job. A. until B. before C. since D. after 6. There are _________ benefits in the new system. A. concise B. tangible C. precise D. metal 7. Was it during the Second World War _________ he died? A. that B. while C. in which D. then 8. I _________ to come over to see you, but someone called and I couldn’t get away. A. intended B. would intend C. had intended D. has intended 9. He _________ to be a liar but a fool. A. thinks B. thinking C. thought D. was thought 10. He said he wouldn’t mind _________ at home. A. leaving alone B. being left alone C. to be left lonely D. to leave alone 11. He has an unusual _________ of life. A. conception B. look C. philosophy D. science 12. Professor Tate _________ about him. A. heard the students to talk B. heard the talk by the students C. heard the students talking D. heard the students talk 13. Before we commence again, let me give you a word or two of advice, _________? A. will you B. shall I C. don’t I D. won’t you

自考-电子商务英语-语句翻译大全

1.他已成为各种贸易和商务的强有力的手段It has become a powerful medium and business transactions of all kinds 2.电子贸易指网上财务往来电子商务则指有形式的网上 交易E-commerce refers to financial transactions over the Web and e-business refers to all forms of transactions over the Wed 3.客户服务已经是并将继续是一个主要的竞争因素 Customer service has been and continues to be a major competitive factor 4.电子商务的交易通常涉及几个互动的步骤E-business transactions often involve several interactive steps 5.那将给你以极大的竞争优势That will give you a serious advantage over your competition 6.当你的公司电子商务化后,你与客户之间的关系就改 变了When you become an e-business you transform your relationship with your customers 7.客户关系管理在你的商务程序中起决定作用Your most critical business process is customer relationship management 8.我们必须尽最大可能的利用我们已有的资源We must make the best possible use of the resources we have 9.男孩子们依次被召入会见考官The boys were summoned in turn to see the examiner 10.他做一切事情都不考虑后果He does everything regardless of the consequences 11.这部分我们讨论企业的产品和服务以及行业和因特网 的信息In this section we discuss the firm’s product or service along with information about the industry and internet 12.客户将能够舒舒服服的在家里享用信息,产品和服务 Customers will be able to consume information product and service from the comfort of the homes 13.在因特网上可以直接得到信息产品和服务,这就省掉 了中间商,还会引起经济萎缩The internet allows direct access to information product and service which cuts out middlemen and causes economic deflation 14.投资于该计划的机构在审核该商务计划时会有兴趣了 解公司任何在竞争中取胜Institutions financing the project which going through the business plan will be very interested in knowing how the company is going to beat the competition 15.该计划应对如何达到目标市场做出描述The plan should describe how the target markets are to be reached 16.如果产品是在因特网上提供的无形信息就应该创造某 种定价模式来调节价格If the product is intangible information delivered over the internet one should try to create some sort of pricing model to justify its prices 17.网站最初将包含哪些特点及未来的扩展计划是怎样的 What features will be incorporated in the site initially and what are the plans for future enhancement or expansion 18.你必须有计划的安排这些步骤以便将你的提议变成现 实You must lay out the steps to make your proposal a reality 19.务必打个电话让我们知道你已安全的回家Be sure to ring and let us know you’ve got back safely 20.这家旅馆可以为80位客人提供住宿,此外还有几个可 供客人自己开火的套间The hotel itself can accommodate 80 guests and in addition there are several self-catering apartments 21.需要12个月来实施的战略也不可能成功 A strategy that requires more than 12 months to execute is also unlikely to succeed 22.当一个企业准备建立电子商务时他应该考虑清楚实现 其战略目标的其他可选择的途径When preparing to establish an e-business presence enterprises should explicitly consider alternative ways to attain the strategic objectives 23.我们要在出发前把一切规划好We should get everything planned out before our departure 24.正如把电子商务战略融入整体电子商务战略中是重要 的一样,把商务评价系统融入进来也同样重要Just as it is important to integrate the e-business strategy into the overall business strategy it is equally important to integrate business model 25.那样,最好的途径可能是开发新的潜能,改善现存的 商业过程去实施新的商业模式In such instances the best approach may be to build new capabilities and transform existing business processes to implement a new business model 26.评价一个人要充分考虑他的成绩We should take full account of his achievements while evaluating someone 27.有时可以创立一个内在电子商务单位,然后把这单位 分割出去成为独立的法人In some cases it may be desirable to create an internal e-business unit and then spin off the unit as a separate legal entity 28.这一前景理论上可行但实际上吹嘘过度While possible in theory the promise was clearly oversold 29.这当然是重要的,但是董事会层面却远远不能理解 While that is certainly important the understanding needed at the board level goes well beyond that 30.为了获得市场份额,他们必须竭尽全力To gain market share they will go to great lengths 31.然而,他解释说,设立两种对立的定价系统在某些时 候可能导致不良企图的滋生However he explains that setting up two separate pricing systems is likely to generate ill will at some point 32.守住承诺适用于客服务过程的每一步Following through on your promises applies to every step of the customer-service process 33.这就解释了顾客通过同类比较发现的任何差别This will account for any differential a customer uncovers using an apples-to-apples comparison 34.我们要事先准备所有申请材料We must have all the application materials prepared in advance 35.你需要确定顾客需要你的某种产品的原因和你的电脑 怎样才能满足那种需求You need to identify why your customer needs your specific computer and how your computer meets that need 36.在商业中,客户服务对于其成长和繁荣至关重要In any business customer service is vital to growth and prosperity 37.网络让你们建立起确实的一对一的动态关系The internet permits you to build a dynamic relationships that are really one on one 38.它确实需要你重新思考你的整个经营方式和管理企业 的策略It really involves rethinking the entire way you do business and how you run your organization 39.钱本身并不重要,重要的是钱的用途Money is not the end in itself but the application of it is most important 40.一旦有人跟你联系就要回应Once you’re contacted be responsive 41.一开始,这个公司没有管理和业务计划,到现在为止 一切进展顺利At the outset the company had no management and operations plan in place and things have worked out just fine so far 42.我们在销售厂家的婴儿产品的同时也提供生活方式和 健康方面的信息We provide lifestyle and healthcare information along with baby products that we sell for manufacturers 43.这家公司预期1999年实现每月50%的增长The company expected a mouth-to-month growth rate of 50 percent 1999 44.预测存货需求最初对这个公司来说是件棘手的事情, 但公司仅仅用了几个月时间就在网上找到了销售和存 货的感觉Predicting inventory needs was tricky for the company at first though it only took it a few months online to develop a sense of sales and inventory 45.现在,这家公司在刚刚建立自己的网站之后,正在寻 求在其他玩具制造商曾经失败过的网上玩具商务中取 得成功Now with its newly launched Wed site the company ia looking to succeed in the online toy business where others have failed 46.网络圣杯是导致实际良好利润的专利内容The Holy Grail on the internet is proprietary content that leads to really good margins 47.在求学的道路上,我们准备克服很多的困难On the way of study we must be ready to grapple with many difficulties 48.至于在竞争中保持领先地位的问题,我们公司以产品 挑选余地大和有两的服务和信息而引人注意When it comes to staying ahead of the competition our company distinguishes itself through a broad product selection and excellent service and information 49.网络是一个及时的媒体,它让人为之兴奋,因为他迫 使我们保证尽快送货The internet is a very timely medium which is exciting because it puts pressure on us to make sure we’re delivering as quickly

电子商务英语作文

电子商务英语作文公司内部编号:(GOOD-TMMT-MMUT-UUPTY-UUYY-DTTI-

电子商务With rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of industries are closely connected with electronic commerce. However, everything has two sides. On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities. That's why e-commerce is preferable to traditional commerce. On the other hand,there exist many problems is hard to control the virtual business. False,deceptive informatin is interspersing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce. Above all, the trend towards promising e-commerce is an irresistible trend of times. It undoubtedly contributes to impayable prosperity of world economy. Let’s prepare to embrace this irretrievable trend. 随着信息化的快速发展,全球电子商务交易在过去的十年中有了很大的发展。几乎所有行业都与电子商务紧密相连。然而,一切都有两面性。 一方面,蓬勃发展的电子商务是迄今为止最快的方法来进行远距离交易。它使得有可能在家做生意,这节省了时间和不必要的手续。这就是为什么电子商务比传统商业更好。

电子商务英语试卷.doc

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00888电子商务英语-全国13年10月自考-试题

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电子商务英语期末考试试题

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A. lower B. higher C. common D. quicker 2.How to the limited resources became one heated issue in this international conference. A. exploit B. deploy C. expend D. utilize https://www.360docs.net/doc/9313000675.html,e as______ as possible. A. earlier B. more early C. early D. earliest 4.Prior ______ his departure, he addressed a letter to his daughter. A. to B. of C. in D. from 5.Letters about products and services which you haven?t asked for and probably don?t want are call mail. A. waste B. junk C. rubbish D. useless 四、完形填空(在下列课文片段中填入遗漏的词,首字母已给出,每空2分,共12分) Businesses can gain many potential benefits from engaging in electronic commerce. e-Commerce can reduce the c 1 (成本)of purchases, lower sales and m 2 (营销) costs and b 3 (改善)the customer service. However, businesses are not the only beneficiaries of e-Commerce. C 4 (消费者)may also reap benefits. They can receive increased choice of vendor and p (产品), convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 (价格)and increased price comparison capabilities. 五、请在空格内填入单词的适当形式(每题2分,共10分) 1.Our office is____ ____(locate)at the end of the road. 2.Searching by keyword is the most common method of ____ ____(use)a search engine. 3. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost of production. 4. From the customer?s point of view, (ship) costs are a major concern. 5. The focus of banner (advertise) was often on traffic quantity and not traffic quality. 六、将下列句子译成中文(每题3分,共18分) 1.Online shopping is becoming more and more popular in China.

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自考电子商务英语单词表

A. abandon 抛/放弃,遗弃v. ability 潜力;聪明;才智/能n. abreast 并列地adv. absolute 绝对的;肯定的adj. absolutely 绝对地,无保留地adv. acceptable令人满意的adj. acceptance 接受,答应;承兑n. access(to sth.)方法,通路n. accessible 可接近的,可参观的adj. accessory 附件,附属品n. accidentally 意外,偶然,碰巧adv. accompany跟随;以…为特征/伴奏v. accordingly 因此;所以;于是adv. account 账目/单/户;报告n. 解释v. accurate 精确的,准确的adj. achievement 完成;成就/绩n. activity活力;活动,消遣n. actually 实际地,实在地adv. acupuncture 针灸n. adapt 使适应,改编v. addition 增加的人或事物n. additional 外加的,附加的adj.

address 讨论,处理v. add增加;补充说v. adequate 足够的,充分的adj. administration 经营;政府/行政部门n. adopt 收养,采用vt. adverse 不利的;敌对的;有害的adj. advertisement 公告,登广告n. advertise公布,宣传,暴露v. affair 事情;个人/公共业务;事件n. affect 影响vt. affiliate 使接纳为成员v. 隶属的组织n. affordable 支付得起的adj. aggregate 聚集,集合v. 总计,总量n. 总的adj. aggregation n. agreement 协议,合约;协调n. albeit 虽然,尽管conj. algorithm 算法n. alienate 使某人疏远;转让..所有权v. alliance 结盟;联姻;同盟国n. alongside 靠着…边adv. 在…旁边prep. alternative 可用以代替其他事物的adj. 两个或多个选择/可能性之一n.

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