期末商务英语试卷A卷范文

期末商务英语试卷A卷范文
期末商务英语试卷A卷范文

上海应用技术学院2009—2010学年第1学期

《大学英语3A-商务英语》期(末)(A)试卷课程代码: B11101D3 学分: 2 考试时间: 100 分钟

课程序号: 5551\5580\5610\5639

班级:学号:姓名:

我已阅读了有关的考试规定和纪律要求,愿意在考试中遵守《考场规则》,如有违反将愿接受相应的处理。

Part I Term Translation (20%)

Section A: Translate the following terms into Chinese.

1. career ladder

2. high staff turnover

3. Matrix Organization

4. Fortune 500 list of the world’s largest corporations

5. market share

Section B: Translate the following terms into English.

6.净利润

7.前沿

8.性价比

9.库存控制

10.商誉赔偿金

Part II Reading Comprehension (40%)

Questions 11-17

Read these sentences and the three company plans below. Which company does each sentence describe? For each sentence mark one letter (A, B or C) on your Answer Sheet.

Example

To combine its operations in different parts of the world will save a lot of money for the company. Answer: B

11. The company has businesses in four continents of the world.

12. The company has appointed a new manager in charge of medicines.

13. New automobiles will be developed in its program centers.

14. A reform is being carried out in its organizations.

15. Goods for hair protection makes a lot of money for the company.

16. It tries to be more ready to meet the needs of the customers.

17. The company is made up of fourteen sub-companies all over the world.

A. FORD

To save up to $3 billion a year, Ford is merging its manufacturing, sales, and product development operations in North America and Europe and eventually in Latino America and Asia. And in a move toward a more horizontal organization the company is setting up five program centers with worldwide responsibility in developing new cars and trucks.

B. IBM

Big Blue is reorganizing its marketing and sales operations into 14 worldwide industry groups, such as banking, retail, and insurance. In moving away from an organization based on geography, IBM hopes to eliminate turf wars and make it more responsive to customers.

C. BMS

Bristol-Meyers Squibb is revamping (改造) its consumer business by appointing a new chief responsible for its worldwide consumer medicines business such as Bufferin (百服宁)and Excedrin. The 11, 400 million U. S. dollars Drug Company also has formed a new unit with worldwide responsibility for its Clairol and other hair-care products.

Questions 18-20

Read this text about the problem of Barclays Bank. Choose the correct title for each paragraph from the box below. For each paragraph (2-4) mark one letter (A-D) on your Answer Sheet.

Do not mark any letter twice.

The New Look

When Sir John Quinton, then chairman of Barclays Bank, was given his marching orders last April, Britain's biggest bank thought it had found the scapegoat (替罪羊) for its sudden fall from grace and profits. Andrew Buxton, the bank's managing director and an offspring of its founding families, was a pointed chairman and chief executive, with effect from January 1st of next year. It seemed a glorious victory for good business management. Is the problem solve do certainly not.

No sooner had Mr. Buxton been appointed chairman and chief executive than big shareholders and quite a few board members began quietly to question his ability to do both jobs at once. Now, weeks before he is due to move up, the questions are louder. Many wish the bank had

seized the opportunity last April to separate the two top posts. And privately, some wonder whether Mr. Buxton is the right man for either one. What started as a thoroughly British Whispering Campaign has assumed much bigger dimensions.

1. Mr. Buxton has suffered it all, but in truth he has no way out. After weeks of talking to shareholders and discussing with his non-executive directors, he has accepted that Barclays will separate the top jobs sometimes in the future. How? He says that there has been no formal discussion of it in the boardroom.

2. Formally or informally, it has been agreed that Mr. Buxton will not be moved from his chairmanship, and that Barclays must find a strong chief executive. Opinions differ as to whether this person should be chosen from inside or outside the bank. Several board members believe that there is no ideal candidate inside Barclays.

3. Neither shareholders nor non-executive directors want to wait long. If the right candidate can be found, the bank could combine the announcement of a new appointment with its annual results at the end of March. Mr. Buxton stressed the importance of getting this next step right, particularly since any appointment will mean overturning a management reorganization that was announced only eight months ago.

18. Paragraph 1_____________

19. Paragraph 2______________

20. Paragraph 3______________

A. Anxieties about choosing the right candidates

B. Proposals for candidates of the chief executive

C. Lack of ideal candidate inside Barclays

D. Buxton's agreement to give up one of his two top jobs

Questions 21-25

The expression benchmarking has become one of the fashionable words in current management discussion. The term first appeared in the United States in the 1970s but has now gained world wide recognition. But what exactly does it mean and should your company be practicing it?

One straightforward definition of benchmarking comes from Chris Tether managing director of a New Zealand-based consultancy firm specializing in this area. “Benchmarking involves learning about your own practices, learning about the best practices of others, and then making changes for improvement that will enable you to meet or beat the best in the world.” The essential element is not simply imitating what other companies do but being able to adapt the best of other firms’ practices to your own situation.

第 3 页

Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagination and common sense into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and comparing them with the actives of other world-beating companies. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.

The process of identifying best practice in other companies does not just mean looking closely at your competitors. It might also include studying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product. For example, Italian computer company Arita wanted to improve the quality of its technical manuals and handbooks. Instead of looking at manuals produced by other computer companies, Arita turned to a publisher of popular handbooks such as cookery books, railway timetables and car repair manuals. As Arita’s Technical Director Claudio Benclii says, “All of these handbooks are communicating complex information in a simple way - exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”

There is some disagreement between benchmarking specialists as to the best methods to follow when starting a benchmarking exercise in your firm. Everyone agrees that the process must have the full approval of senior management but that it is best carried out by a comparatively small team. Some consultants feel this should be as small as three people but most favor a team of between five and eight at least one of whom should have some prior knowledge of the benchmarking process. In practice this often means bringing in an outside consultant at least at the beginning. Once the team is assembled there can be anything from three to five formal stages in the process different approaches but whatever the exact technique benchmarking can only work if everyone in the company from top to bottom is committed to change.

21. According to the writer, benchmarking must always involve_____________.

A. changing your activities on the basis of new information

B. copying exactly what your competitors do

C. identifying the best company in your market

D. collaborating with other companies in the same field

22. Some managers may resist benchmarking because____________.

A. it takes their activities for granted

B. it makes them examine the way they work

C. it makes others question their efficiency

D. it gives them a lot of extra work

23. Anita found that a publishing company could__________.

A. make more money than a computer firm

B. produce technical manuals for them

C. show them how to improve their own manuals

D. help them move into new markets

24. Benchmarking specialists agree that in order to succeed there must be___________.

A. a team of no more than three people

B. total support from top managers

C. a fixed timetable for the process

D. an outside consultant it the team

25. What is the writer’s purpose in writing this article?

A. to recommend the process of benchmarking

B. to criticize firms that do not carry out benchmarking

C. to give tactual information about benchmarking

D. to explain why benchmarking does not suit every firm

Questions 26–30

The Negotiating Table

You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr. Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf. He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial (对抗的). Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.

The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying “yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.

It is a misconception that skilled negotiators are smooth operators in smart suits. Dr. Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, for example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.

Dr. Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in; do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.

Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However, joint venture can mean joint risk and sometimes, if this becomes too great, neither party may be prepared to see the deal through. More common is a corporate culture clash

第 5 页

between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.

Dr. Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request, they will troop along to Dad and pressure him. If all else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lessons to be learned from watching and listening to children.

26. Dr. Cohen treats negotiation as a game in order to __________.

A. put people at ease

B. remain detached(超然的)

C. be competitive

D. impress rivals

27. Dr. Cohen says that when you are trying to negotiate you should_____________.

A. adapt your style to the people you are talking to

B. make the other side feel superior to you

C. dress in a way to make you feel comfortable.

D. try to make the other side like you

28. According to Dr. Cohen, understanding the other person will help you to___________.

A. gain their friendship

B. speed up the negotiations

C. plan your next move.

D. convince them of your point of view

29. Deals sometimes fail because____________________.

A. negotiations have gone on too long

B. the companies operate in different ways

C. one party risks more than the other.

D. the lawyers work too slowly

30. Dr. Cohen mentions children’s negotiation techniques to show that you should________.

A. be prepared to try every route

B. try not to make people feel guilty

C. be careful not to exhaust yourself

D. control the decision-making process.

Part III. Cloze

Questions 31 -45

Employment Opportunities for Graduates with the Provincial Bank

The Provincial Bank is one of the biggest financial institutions in the U.K. With its 1,900

branches and 58,000 employees, it has (31) ____________ a household name. Almost 4,000 of these employees (32) ____________ managerial or executive positions. The bank has an outstanding (33) ____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (34) ____________.

The bank’s comprehensive training program concentrates on (35) ____________ the most important skills that graduates need in order to (36) ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (37) ____________ courses in management skills. They also receive training in order to increase their knowledge of the bank’s (38) ___________. The bank supports (39) ____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (40)_____________ to the nationally recognized Diploma in Management.

Obviously the quality of its mangers is of (41)____________ importance to the bank’s performance. It welcomes good graduates in any subject area, (42)____________ they can demonstrate the ability to influence events, and have the potential to (43)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this program will soon have the (44)____________ to work in other parts of the bank and can (45)____________ a varied and flexible working life.

31. A opened B entered C turned D become

32. A hold B do C keep D own

33. A career B catalogue C record D experience

34. A area B trade C record D market

35. A making B reaching C developing D heightening

36. A present B treat C deal D handle

37. A observing B attending C involving D staying

38. A services B goods C creations D abilities

39. A colleague B members C people D persons

40. A qualified B combined C fastened D linked

41 A main B vital C necessary D superior

42. A therefore B thus C provided D only

43. A succeed B realize C gain D overcome

44. A choice B chance C likelihood D probability

45. A forecast B believe C suppose D expect

Part IV. Writing (10%)

You are the Sales Manager of a foreign trade company. Recently you received a fax from an American customer complaining of the late delivery of his Order No. 566 for 2000 color TV sets. Then you looked into the matter and found it was the fault of your dispatch department.

Write a short memo to your assistant, Alan Chen:

第7 页

●Asking him to visit the dispatch department and urging them to dispatch the order;

●Specifying the goods, quantity and the deadline for dispatch;

●Adding any relevant information you can think of;

●Write 60-80 words.

Part V. Case Study (15%)

McDonald’s

The famous fast food company, McDonald’s launched Campaign 55 to help it compete against rivals like Burger King and Wendy’s. They had a six-week promotion costing $320 million. McDonald’s offered a Big Mac (a type of hamburger) for 55 cents instead of $1.90. When customers were at the cash register, they found that they had to buy French fries and a drink at the full price to get the cheap burger.

Why do you think this promotion was unpopular with McDonald’s customers?

How do you think McDonald’s dealt with the situation?

上海应用技术学院2009—2010学年第1学期

《大学英语3A-商务英语》期(末)(A)试卷答题纸课程代码: B11101D3 学分: 2 考试时间: 100 分钟

课程序号: 5551\5580\5610\5639

班级:学号:姓名:

我已阅读了有关的考试规定和纪律要求,愿意在考试中遵守《考场规则》,如有违反将

愿接受相应的处理。

Part I Term Translation (20%)

1. career ladder ______________________

2. high staff turnover _____________________

3. Matrix Organization ______________________

4. Fortune 500 list of the world’s largest corporations______________________

5. market share ______________________

6.净利润______________________

7.前沿______________________

8.性价比______________________

9.库存控制______________________

10.商誉赔偿金______________________

Part IV. Writing (10%)

_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________

_______________________________________________________________________________

第9 页

_______________________________________________________________________________

_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________

_______________________________________________________________________________ Part V. Case Study (15%)

_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________

_______________________________________________________________________________

第11 页

商务英语函电 参考答案

Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望,盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied

自考05440商务英语写作练习题试卷

商务英语写作试卷 (课程代码:5440) I. Multiple-choice: For each sentence there are four choices marked A, B, C, and D. Choose the one that best completes the sentence. (1 point each) 1.Please let us know which of our products _______. A. you are interested B. are you interested C. they are interested D. you are interested in 2.We ______ your name and address _______ the Chinese Embassy in Bonn. A. are learning….from B. have learned ….from C. have come to know….of D. have been given ….from 3.We are now enclosing a pricelist for all the items you _______ in your letter under reply. A. required B. inquired about C. said D. informed 4.If you are prepared to increase your ______ to 15%, we shall be pleased to purchase the complete stock. A. price B. discount C. sales volume D. cost 5. A recent market survey reveals that such articles are no longer __________. A. in demand B. demanded C. on demand D. for demand 6.This is a new product but it is gaining _______ popularity in the world market. A. many more B. better and better C. increasingly steady D. steadily increasing 7.Concerning the ________ L/C, we wish to inform you that there are several clauses that need amendment. A. subjective B. caption C. subjected D. captioned 8.We wish to make it clear to you that we shall not ______ the shipment if they arrive after December 19, 2005. A. arrange B. receive C. accept D. acknowledge 9.Following your order ______ 400 pieces of electronic toys last year, we are pleased to receive your order No. 456 _______ the same quantity. A. for, of B. of , of C. for, for D. with, for 10.As agreed upon in our negotiation, payment _______ L/C. A. by B. will C. are by D. is to be made by 11.We will do our best to _______ shipment to meet your requirements in time. A. comply B. make C. expediting D. arranged 12.Any loss or damage noticed when the goods are delivered must be reported to the ______ at the time, otherwise he will not be responsible for it. A. consignor B. consignee C. shipper D. carrier 13.For all the remaining items the stated dates of delivery are approximate, but _______ would these dates be exceeded by more that ten days. A. in no case B. in any case C. by all means D. under any circumstances 14.Your failure to open the L/C in time will ________impossible for us to deliver goods within the period stipulated in the contract. A. make them be B. make it be C. make it D. make that be 15.The stipulations in your L/C _________ not in accordance with the contract, we have to request you to make an amendment. A. is B. being C. is to be D. would be 16.In _______ of quality, our make is superior. A. terms B. term C. connection D. connections 17.__________, the buyers have urged us to expedite shipment of their order. A. The season approaching B. The season is approaching C. As season approaching D. The season was approaching 18.We accept as an exception your order _________ business with you.

商务英语函电课后答案

Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,

商务英语函电复习题

《外贸函电写作》复习题I: Key terms : 1. credit standing 资信情况 2.counter-signature 会签 3. commercial Invoice 商业发票 4. confined L/C 保兑信用证 5. effect shipment 实行装运 6. confirming bank 保兑行 7. accepting bank 承兑行 8. issuing bank 开立行 9. discount 折扣 10. commission 佣金 11. under separate cover 另函寄出 12. remittance 汇付 13. premium 保险费 14. irrevocable L/C 不可撤销的信用证 15. deposit 定金16. collection 托收 17. terms of payment 支付方式 18. insurance Policy 保险单 19.Sales Confirmation 销售确认书 20. clean B/L 提单 21. firm offer 实盘 22.shipping documents 运输单据 23. amend the L/C 修改信用证 24. extend the L/C 展延信用证 25. exporter 出口商 26. importer 进口商 27.on Board B/L 已装船提单 28.More or Less Clause 溢短装条款 29. documentary bill 跟单汇票 30.time draft 远期汇票 II: Multiple choice: 1. We have lodged a claim______ ABC & Co._______ the quality of the goods shipped_______ S.S “ Peace”. A. against; for; by B. with; for; under C. on; against; as per D. to; for; per 2. It is important that your client______ the relevant L/C not later than April 12,1999. A, must open B. has to open C. open D. opens 3. We hope that the relevant L/C_____ as early as possible. A. establish B. will be established C. established D. establishing 4.We have made______ clear that the goods should be packed in cartons. A. it B. them C. this D. Which 5.We sincerely hope the goods under your Order No.245 will reach you_______. A. in good conditions B. in the good conditions C. in a condition D. in good condition 6.We are sorry to hear that the goods you received are not_______ the quality expected. A. but B. only C. of D. for 7.We shall remit to you an amount of $ 200 in_____ for the loss you suffered. A. reply B. compensation C. return D. interest 8. ____ you____ send us samples of your own products? A. Do...wish to B. Will...like to C. Do...hope to D. Would...please 9. Please don’t hesitate to write to us any proposals______ marketing chestnut. A. to concern B. concerning C. concerned D. concern 10. We wish to _______ as an agent the goods you are exporting now, because we are

商务英语写作试卷0607

商务英语写作试卷0607 I. Complete the letters with the words given. Change the word forms where necessary. (10points) popular, inquiry, hire, volume, assign, instead of, recommend, cooperation, responsible, branch (1) Dear Sir Owing to the large increase in the ___1___ of our trade with this country, we have decided to open a(n) ____2____here,with Mr. Jackie Black as manager. The new branch will open on 1st July and from that date all orders and ___3____ should be sent to Mr. Black at the above address, ___4___to our London office. We take this opportunity to express our thanks for your ____5____ in the past. We hope the new arrangements will lead to even better results. Y ours faithfully (2) Dear Sir This letter is to ___6___ Tim Steven as an outstanding salesperson. I have known and worked with Tim for more than three years. He is a highly __7____ and creative individual. Form the day he came to work for us, he was a welcome member of our sales team. He willingly undertook any task___8___ to him, whether it involved direct sales or not, and his enthusiastic manner made him____9___with all our customers. I am sorry to lose Tim, but his educational plans call for him to move outside our city. I believe anyone who____10___ him will be truly fortunate. Y ours sincerely II. Choose the best answer for each question. (10 points) 11. After checking the goods against your invoice, we discovered a considerable shortage ______ number. A. of B. in C. for 12. As soon as we receive the signed form, we will add your name to the list of people _______ snow shoveling. A. requiring B. require C. required 13. The report is to be _______ to the Directors as soon as possible. A. prepared B. promoted C. presented 14. I am glad that I feel quite _______ for the position you advertised. A. qualifying B. qualified C. qualification 15. We recommended ________ a small quantity for trial. A. to buy B. you bought C. buying 16. _____ the quality, you must assure that we would get the goods produced in 2004. A. In regard to B. Due C. In view of

商务英语函电 王维平 Chapter 8参考译文及课后答案

Chapter 8 Learning Aims 学完本章,学生应能: 1.识别装船指示和装船通知; 2.熟悉一些模具产品名称; 3.掌握装运方面信件的结构以及相关术语和表达方式; 4.学会案例分析,并撰写与装运相关的信函。 Background Information 在国际贸易中,在装运前,买方通常把他们的装运需求发送给卖方,告知他们包装和标志,运输方式等,此为装运指示。 卖方在装运货物后应立即向买方发送装船通知,告知他们装运情况。装船通知通常包含以下内容: (1)预计出发时间;预计到达时间 (2)装船货物 (3)船名 (4)集装箱号 (5)铅封号 (6)所附单证 装运当事人有三方,即货主,承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1

李友

Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

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