NBA's influence on China

NBA’s influence on China

1.Popular in China

The reason why it is so popular in China, the first due to the successful strategies, which NBA adopt to enlarge its international influence of China market. They are: 1) Free charge of TV relay in China , 2) import Chinese player, there are some Chinese players who have the experience of playing basketball in NBA, they are Wang Zhizhi, Buter, Yao Ming, Yi Janlian and Sun Yue. 3) put the preseason match into China, even some matches of the regular season. The second is that it is the need for professional reform of Chinese basketball. We want to change out traditional competitive system and integrate with the market, then NBA comes with advanced system; the third reason is that the huge continuous popularity of basketball in China make the club, the alliance and the stars pay more attention to China, therefore it is no wonder that so many huge stars come to visit China and take part in all kinds of activities, like meeting fans, during the offseason. Conversely, these interactions can maintain the close tie with the fans and push its development. The forth is Chinese players who are able to play basketball in NBA. They not only consolidate our passion for basketball, but also make NBA accelerate the speed of exploiting the Chinese market. Although there are live competitions, it is these players especially Yao Ming, who is the First foreign pick in the 2002 NBA Draft and 7-time NBA All-Star (played in the NBA from 2002–2011), that make almost Chinese people love this sport, it is also Yao Ming that make more and more live games occurred in CCTV and more local TV, and make NBA more and more popular in China. We see him as our idol, and almost young people want to be something like him. As we all known, Yao Ming was in Huston Rocket, therefore, many Chinese fans regard Rocket as our home team.

2.Influence on Chinese basketball

In 1979, Westley Unseld and the NBA champion team Washington Bullets visit to China, and th ey played 2 exhibition matches with China’s national basketball team. Which is considered the first communication between NBA and China.

The Chinese Basketball Association often abbreviated to the CBA, is the pre-eminent men's professional basketball league in China. As we mentioned above, we learn advanced managment system from NBA as possible as we can to make progress in modern society. Factually, now our CBA is mostly a copy of NBA, like CBA have preseason match, regular season and playoff and the final, in addition the all-star matches. The key point is that the nature of CBA and NBA are different, that is, NBA is operated completely commercially, while CBA is charged by our provincial sport committee and private enterprises. Which means that CBA could not make decision effectively and quickly by themselves under the interference of the government, comparing with NBA. Which can become our biggest weak point to prevent the sport to develop quickly and stably. It depends on our national conditions, at least now we could not establish a commercially China’s NBA. To a certain degree, all the athletes receive salary from the government every month, besides the money from the club. I know some tennis players choose to split with our national team, the most famous on is Li Na, and she attend tennis matches individually, because of the competitiveness and high professionalization of tennis, sometimes she will refuse to take part matches on behalf of China. With age grows, she almost will not attend these matches. Sometimes she is blamed for it, and during the offseason, she can use any national fecilities for her training, in addition, when she retire, she can be an government officer without effort. The more success you get in the sport, the bigger your positon is in future. The following is about the active effect we get from NBA:

First, it is NBA that establish a good and successful example for CBA, which give solid theoretical base for developing CBA and make progress, for our CBA league matches only began in 1995. Second, it is NBA that make so many Chinese people fall in love with it and then have a thick understanding of it, including the match rules, so it can give CBA high-quality fans support. Third, it helps CBA to develop more professional and standard. Fourth, it is NBA that make Chinese youth have a burning desire to take part in this sport, and which provide potential talent pool to the development of Chinese basketball.

Absolutely, it must be an uneven progress for CBA to grown stronger, especially facing huge challenge from the stronger NBA, like we don’t have huge financial support, advanced system, like cultivation of youth player, ( we learn these system, but not completely follow the important one), so much fans support, powerful forces and so on. All we can do is to learn and develop down to earth.