商务英语考试名词解释
Explanation
(1)Brand: is a product, service, or concept that is publicly distinguished from other products,
services, or concepts so that it can be easily communicated and usually marketed.
(2)Protection: the deliberate use or encouragement of restrictions on imports to enable relatively
inefficient domestic producers to compete successfully with foreign producers.
(3)Corporate culture
- It represents a common perception held by the organization’s members. It communicates how people in an organization should behave, by establishing a value system conveyed through rites, myths, legends, and actions.
(4)Quota: a restriction on the quantity of imports of a particular product that a county impose.
(5)Free trade: trade between nations without protective customs tariff
(6)Marketing– the competitive process by which goods and services are offered for consumption
at a profit. It’s about building a reputation and making sales for cash and profits in particular markets.
(7)Promotion is the combination of methods to generate public awareness, identity, confidence,
desire and conviction in a product and usage by the general public.
(8)Enterprise ethics refers to the enterprise in the specific social economic organization, relying
on public opinion, traditions and inner conviction to maintain, with good and evil evaluation standard on moral principles, ethics and moral activities combined.
(9)Advertising : the action of calling something to the attention of the public especially by paid
announcements.
(10)M oney
English writing
Increased dramatically since
In 1987 the export figures stood at 400 million Finnish markkaa. There was a sharp increase between 1987 and 1989 when figures reached over 800 million. This was followed by a sharp decrease between 1989 and 1990 when Finnish paper exports to Japan dropped to 400 million. There was a slight rise between 1990 and 1991 when exports hit the 450 million mark but they fell again to 400 million in 1992. Between 1992 and 1995 there was a dramatic rise and exports of paper to Japan reached a peak of 1,300 million in 1995, before falling again to under 1,000 million in 1997.
商务英语期末考试参考答案
商务英语期末考试参考答案 说明：商务英语期末考试有五种题型： 一、中英短语互译已经全部总结，见下文 二、问答题已经提供了参考答案，仅供参考，见下文 三、案例分析题请根据题目要求自行准备 四、英语段落翻译中文已经注明，请自己翻看商务英语教程 五、写作请根据题目要求自行准备 1、中英短语互译（详见商务英语课件——每个PPT中的短语部分） PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capital PPT2： 1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度
3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商
商务英语翻译试题 三 试卷及答案
商务英语翻译试题（三） Ⅰ词汇测试题：（2题，每题10分，共20分） 1．该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。（10分） (1) credit A. a kind of money B. a method of paying at a later time C. currency D. charge or service (2) assign A. to take or move out B. to put sth in a particular order C. to choose or give a particular job to sb. D. to decide how sth will be made (3) to perform
A. to project a program B. to contribute a fund C. to do an action or piece of work D. to cater for (4) to withhold A. to offer something for a decision B. to have a particular right to do C. to put something in a particular order D. to refuse to give or to keep back (5) to schedule A. to take on responsibility B. to trust in someone C. to bring in a consultant D. to list or state details (6) reimbursement A. to charge B. to pay back esp. money C. to claim for damages D. to ask for (7) qualify
商务英语名词解释
Hostile takeover An acquisition of a firm despite resistance by the target firm's management and board of directors. Total quality control A philosophy and set of guiding concepts that provides a comprehensive means of improving total organization performance and quality by examining each process through which work is done in a systematic, integrated, consistent, organization-wide manner. Abbreviated TQM. Motivation theory/need hierarchy theory Psychological discipline that attempts to describe why people or animals behave as they do solely in terms of internal needs that drive behavior, rather than attributing any influence to external stimuli. theory X and theory Y assumption T h e o r y X With Theory X assumptions, management's role is to coerce and control employees. o People have an inherent dislike for work and will avoid it whenever possible. o People must be coerced, controlled, directed, or threatened with punishment in order to get them to achieve the organizational objectives. o People prefer to be directed, do not want responsibility, and have little or no ambition. o People seek security above all else. T h e o r y Y With Theory Y assumptions, management's role is to develop the potential in employees and help them to release that potential towards common goals. o Work is as natural as play and rest. o People will exercise self-direction if they are committed to the objectives (they are NOT lazy). o Commitment to objectives is a function of the rewards associated with their achievement. o People learn to accept and seek responsibility. o Creativity, ingenuity, and imagination are widely distributed among the population. People are capable of using these abilities to solve an organizational problem. o People have potential.
商务英语翻译试题汇总
广东外语外贸大学公开学院辅导资料 商务英语翻译课程试卷 （课程代码：5355） 考生注意：1. 答案必须写在答卷上，写在问卷上无效。 2. 考试时间150分钟。 I. Multiple Choices (20 points, 2 points for each) 第一套试卷 1.It is not surprising, then, that the world saw a return to a floating exchange rate system. Central banks were no longer required to support their own currencies. A.在这种情况下，世界各国又恢复浮动汇率就不足为奇了。各国中央银行也就无须维持本币的汇价了。 B.不足为奇，全世界看到了汇率的回归，因此各国中央银行无需维持本币的汇价了。 C.此时此刻，世界各国又恢复了移动的交换比率，因此各国中央银行无需维持本币汇价。 D.在这种情况下，全世界又恢复了浮动交换率，这已不足为奇了，因此各国中央银行也就无需维持本币价格了。 2．Assuming the laboratory tests go well, and you can quote us a competitive price, we would certainly be able to place more substantial orders on a regular basis. A.假定实验室检验顺利，并且你的报价有竞争力，我们会大量向贵公司订货的。 B.若实验室检验合格，且你们给我们的报价具有竞争力，我们一定会定期大量订货的。 C.若实验室检验良好，且你们给出的报价具有竞争性，我们一定会定期定量订货的。 D.假定实验室发展良好，且你们的报价具有竞争力，我们一定会大量定期订货的。 3．Chinese researchers have made a breakthrough in developing new materials for nickel-hydrogen batteries used in low temperatures, Inhaul reported. A.中国研究者已经在开发新材料用于低温下使用的镍氢电池方面有了突破，据新华社报道。 B.新华社报道，中国科学家在从事新材料制造低温镍氢电池方面有了突破。 C.新华社报道，中国研究人员在开发利用新材料制造在低温下使用的镍氢电池方面已有了突破。 D.中国研究者在开发新材料制造低温镍氢电池有了重大突破，这是新华社报道的。 4. Since the initiation of economic reforms in the late 1970s, China has achieved impressive
商务英语专有名词翻译
商务英语名词翻译 Unit 1 CICSC United Nations Convention on Contracts for the International Sale of Goods, 是《联合国国际货物销售合同公约》的简称。 trade terms 交易条款 sales contract 销售合同 price list 价格单 reference price 参考价 name of commodity 品名；商品名称 quantity 数量 withdrawal of offer 撤回发盘 revocation of offer 撤销发盘 termination of offer 终止发盘 inquiry 询盘 offer 发盘；报盘；实盘 offeror 发盘人 offeree 受盘人 firm offer 实盘 non-offer 虚盘 indefinite offer 虚盘 counter-offer 还盘 accept 承诺 contract 合同（契约） termination of a contract 合同的终止 suspension of a contract 合同的中止 Unit 2 claim damages 损害索赔 claim clause 索赔条款 compensation 补偿 the party in the breach 违约方 difference 差额 interest 利息 bona fide party 当事人 Unit 3 WTO World Trade Organization, 世界贸易组织 the Final Act 指乌拉圭回合多边谈判的最终议案 Uruguay Round 乌拉圭回合 accountable 负责的，需要解释的 ground-rule 基本准则 decision-making body 决策机构 the General Council 总理事会 the Dispute Settlement Body 争端协调机构
商务英语专有名词解释
Деловой перевод. Forms of ownership: –Sole Proprietorship—a business owned and operated by a single individual. –Partnership---- партнёрство— a business owned by two or more people. –Limited Company—a company where ownership is represented by company＇s shares. 1. Board of directors---.Cовет директоров —the officials elected by shareholders who rule the company 2. Current liabilities—the money that a company during which certain goods are produced. 3. Dividends—company profits paid to shareholders. 4. Entrepreneur-- Предприниматель—person who sets up a new commercial enterprise to make a profit. 5. Indebtedness -- задолженность– amount of debts 6. Initial funds --funds used in starting a business. 7. Liabilities -- Обязательства– the amount of debt that must be paid. 8. Shareholders-- акционер–those who own shares of a company＇s stock. 9. Accounting –бухгалтерия---- the action or process of keeping financial accounts. Is a system of gathering , summarizing and communicating financial information for a business firm, government or other organizations. 10. Balance sheet –Балансовый отчёт - is a statement which describes the companies resources and indicates where these resources have come from.
《商务英语翻译》 期末试卷答案
2012-2013学年第一学期2011级《商务英语翻译》毕业清考A 卷答题卡 一，单项选择题（10X2’） 1.__ __D__ 2. ___A_____ 3.__ _C_______ 4. ____C__5. C___ B，（5X3’）6._ _D_____ 7. ______A___ 8._____C_______ 9. ___C____10. _____A___ 二．(10X2’) 11___e___12___g___13____g__14____b___15__j_____ 16___k___17___d____18____m___19___c___20__a___ 三．把下列句子译成汉语，注意翻译技巧（10X4’）黑体为主要评分点 21.他觉得把会议上讨论的事情告诉他妻子是不恰当的。 22. 你必须注意你方出口产品的质量 23. 我的升职多亏你的帮忙；我过去是，现在也是十分感激你的。 24.教师应在教学上有耐心。 25. 他无权签订这样的合同 26.他未遵守安全操作规则导致引擎事故的发生。 27. 显而易见，建一所中学的计划将会被取消 28. 他旅途中的所见所闻给他留下了深刻的印象。 29.他讲得太快了，我们不能听懂他说什么。 30.对亚洲事务感兴趣的大使不禁受宠若惊. 四．请将下面这封信函翻译成汉语，注意翻译技巧（15’） 尊敬的李先生： 4月15日有关付款条件的来函已经收悉。 本公司同意贵公司如下建议： 1. 以见票即付的保兑不可撤销信用证付款，而非见票直接付款。 2. 贵公司的报盘不会有折扣。以上建议获本公司总经理批准，今后将如述执行。现正拟订有关订单，十日内将送达贵公司。 诚望今后两公司间的会谈能促进双方的业务发展。 敬复
商务英语翻译试题(二)试卷及答案-2
商务英语翻译试题(二)试卷及答案-2
商务英语翻译试题（二） Ⅰ词汇测试题：（2题，每题10分，共20分） 1．该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。（10分） (1) promote A. to encourage the popularity, sale or development B. to change or vary C. to act as judge in an argument D. to speak or write to someone (2) to address A. to speak or write to someone, or to direct information at someone. B. to offer, supply C. to stipulate D. to come up with ideas (3) to indemnify A. to pay for the damage B. to state something officially C. to suggest an idea D. to use something instead of another (4) to cancel an order A. to confirm an order B. to deliver a letter C. to recommend a candidate D. to make void or of no effect (5) ceiling A. upper limit B. cancellation C. bottom D. the lowest point (6) tide over A. to help sb. during a period of difficulty B. to spend a lot of time doing C. to tie to sth. D. to try one’s best (7) carry out A. to take away B. to perform or complete C. to give or offer something D. to suggest an idea (8) to complicate A. to finish something B. to be dissatisfied with something C. to make something more difficult to deal with D. to compare with something (9) to put on an event A. to come up with ideas B. to come on for sth. 2
商务英语翻译考试
考试简介 全国商务英语翻译（ETTBL）是我国一项系统的“外语+专业”的商务翻译培训、考试，以全国《商务英语翻译教程》（口译/笔译）的培训大纲为基础，内容涵盖广告、产品描述、产品与保险、人力资源与职业、经济、国际贸易、金融证券、市场营销、法律、合同与协议、旅游业等。由商务英语专业教授及富有商务背景的外籍教师进行授课，侧重于常用商务材料英汉互译对照、常用商务专业词汇及典型句型解析、翻译技巧等。打造商务英语翻译培训的优秀品牌，弥补高素质商务英语翻译人才的市场缺口，培养出专业化、知识化的口译/笔译人才，缩短新学员进入企业的磨合期，尽快适应工作；提高在职人员商务英语翻译专业水平及职业能力，更好地胜任工作。 学员完成培训计划规定的全部内容和课时后，参加全国商务英语翻译的考核及综合评定，根据考评结果，颁发相应等级相应层次的《全国商务英语翻译证书》。是商务英语人员上岗就业的依据，是工商、合资企业、外事单位用人的资格凭证.该证书全国通用，并网上注册()。并为学员建立个人资料库，借助中国商务人才网（）的网络平台协助考生就业和提供继续教育服务等。
职业定义 初级：能在商务往来中进行一般性商务英语交谈。涉外企业的员工及同层次的企业外销人员、宾馆接待人员、商场收银员等。 中级：能在一般性商务会谈和商务活动中进行口译和笔译。涉外企业的职员及同层次的秘书，办公室主管等。 高级：能在一般性商务会议和外事商务活动中进行口译和笔译。涉外企业主管及同层次的企业经理助理、企业经理等。 翻译师：能在大型商务会议中进行复杂的口译和笔译，并胜任专职商务翻译工作。 高级翻译师：能在各种国际会议中进行口译和笔译。在口译中能交替传译和同声传译；在笔译中对商务活动会议的文件及商务专业性的资料作笔译。能承担国际商务会议中各种复杂的笔译、口译，解决商务英语中的一切疑难问题。 考试对象 凡遵守中华人民共和国宪法和法律、恪守职业道德、具备一定外语水平、有志于从事商务领域翻译工作的在职和求职人员及在校生，不论学历高低，均可参加。
商务英语名词解释
Acceptance承兑P119 An acceptance credit call for drafts to be drawn at a tenor for acceptance by the issuing bank or any drawee nawed in the credit.汇票承兑信用证要求汇票按规定在一定期限内由开证行或者其他在信用证上签名的收款人来检验。 a letter of credit信用证P116 A banker’s document letter of credit is a credit instrument.A common means of payment in international trade.一种在国际贸易中常见的支付手段。Containing a writer undertaking in the part of the issuing bank to pay a certain amount to a third party against the surrender of stipulated documents. collection托收P133 entrust banks as intermediaries to collect the money for the goods 委托银行作中间人收取款项 Bill票据 a statement of money owed for goods or services; demand payment tax 税收P197 charge against a citizen's person or property or activity for the support of government; levy a tax on hedge套期保值P144 capture slight differences in price; foreign exchange markets perform four major functions:tranfer of payments;provision of credits;payment at a distance;allowing hedging against exchange risk.外汇市场主要从事四种功能：转移支付；提供信贷；异地支付；提供外汇风险防范。 arbitrage套汇P139 buy at the lower price and sells at the higher price; Is the use of discrepancies in currency exchange rates to transform one unit of a currency into more than one unit of the same currency.利用不同的外汇市场各种货币在同一时刻的汇率和汇率上的差异，同时买进和卖出有关货币的现汇和期汇，以赚取汇率或利率上的差价收益的交易。 option期权P144 the right to buy or sell property at an agreed price; the right is purchased and if it is not exercised by a stated date the money is forfeited在外汇交易中，以契约形式规定的在某一特定日期或在未来某一日期，按规定的价格买（看涨期权）或卖（看跌期权）特定数量的基础票据权利。 future期货 A currency future,also FX future or foreign exchange future.is a futures contract to exchange one currency for another at specified date in the future at a price(exchange rate 买卖双方约定于未来某一特定日期，以约定价格买卖的约定数量的商品。 foreign exchange汇率,外汇 price by one currency for other currency; means the system utilized in financing international payments.一个用于支付国际金融付款的系统。
最新商务英语翻译期末试题及答案
试卷号： ********学院20**学年度第1学期 期末考试试卷 考试年级 13.14.15 专业商务英语科目商务英语翻译出卷老师 ***** 试题号一二三四总分 得分 一请将下列合成词译成汉语:（1* 15=15） 1. free-spender 2. good--to—excellent care 3. office-bearer 4 . character-building 5 Bad news travels quickly. 6 knock-out system 7 marriage lines 8 nest egg 9 off-hour hobby 10 off-the-job training 11 on-the-job training 12 on-the-spot broadcasting 13 pension insurance
14 red-hot news 15 red-letter day 二下面的句子可采用增减词法来翻译,请写出具体的增词法或具体的减词法:（2*5=10）1.Rumors had already spread along the streets and lanes. 2. I could knit when I was seven. 3. The day when he was born remains unknown. 4.We live and learn. 5.Once you are in , you wouldn't be allowed to get out. 三写出下列每组分别属于何种合译：（2*5=10） 1．to and from here and there off and onup and down 2．often and often by and by men and men hours and hours 3．thick and thin within and without off and on fair or foul 4．forgive and forget now or never high and dry mend or end 5．bread and butter pick and steal odds and ends house and home 四. 按要求用所学过的翻译技巧翻译下例句子:（3*5=15） 1.我没注意到这一点.(用正译法) 2.你的工作令人满意.(用反译法) 3.我们不应该听闲话.(用正译法)
商务英语翻译测试题及答案
商务英语翻译测试题及 答案 集团档案编码：[YTTR-YTPT28-YTNTL98-UYTYNN08]
I. Translate the following sentences paying attention to the meanings of words italicized.(15%) 1. The above quoted are the articles in great demand, which have won a high reputation in various markets. 2. The articles in this agreement must not be modified and ended
without the agreement by the both parties. 3. However, the tariff should not be greater in amount than the margin of price caused by dumping. 4. As usual, the lion’s share of the budget is for defense. 5. He once again imparted to us his great knowledge, experience and wisdom.
II. Translate the following sentences with extension.(15%) 1. There is a mixture of the tiger and ape in the character of Hitler. 2.China, which posted its highest growth rate in a decade, is Asia’s new star performer. 3. John took to his studies eagerly, and proved an adept pupil.
商务英语名词解释
1. BUdget—预算an accoUnt Of PrObabIe future inCOme and expenditure during a stated, period, usu. a year USed as a guide in making finan cial arran geme nts. 2. RetUrn —回扌报the gai n from an in VeStme nt, either as in come or yield or as PrOfit on the sale of the inv estme nt. 3. Portfolio —证券投资组合the entire collection of inVeStments in the form of stocks, bon ds, or CertifiCate of deposits for PUrPOSeS other tha n con trolli ng 4. Royalty —专利税money Paid to the owner of a COPyright for PermiSSion to PUbIiSh COPyright material and to the owner of a Pate nt for PermiSSi on to USe a Pate nted desig n, usu. at a greed PerCe ntage of the selli ng PriCe of the product. 5. Patent —专利权a SPeCiaI right to an inven tor to be the on Iy PerS on to make and sell, or to authorize OtherS to make and sell a n ewly-i nven ted machi ne or process. 6. Non-tariff barrier —非贸易壁垒all forms of man-made ObStrUCtions to intern atio nal trade other tha n tariffs ,in cludi ng PrOhibiti OnSand quotas, etc. 7. FranChiSe —经销权an arran geme nt by WhiCh a mono poly PrOdUCer or owner gives ano ther PermiSSi on for the exclusive right to manu facture or sell the PrOdUCtS in a Certa in area. 8. Purchasing power—购买力of PerSons, the public, having the money to buy goods and services. 9. PPP —购买力平价PUrChaSing power Parity 10. tariff —关税tax IeVied by the CUStOmS 11. barriers to trade —贸易壁垒any action by a government to limit or PreVent the free flow of goods in and out of its coun try. 12. primary commodities —初级产品those commodities not processed, or only SIightIy processed, usually farm PrOdUCe or raw materials 13. drawback —退税duties Paid on imported goods that are refunded When re-exported 14. specific duties—从量税duties IeVied on the basis of quantity, weight, SiZe etc. of the goods 15. ad valorem duties—从价税duties IeVied on the basis of the PriCe of the goods 16. carriage —运费the PriCe or cost of tranSPOrtatiOn 17. voluntary offer —主动发盘an Ofer made On the initiative of the Oferer
商务英语翻译试题试卷及参考答案
商务英语翻译试题（一（1-5）BBCCB （6-10）ABAAB 2.（1-5）CBCBD （6-10）BCABA ） Ⅰ词汇测试题：（2题，每题10分，共20分） 1．该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。（10分） (1) to conclude A. to give one’s place to each B. to end or judge after some consideration C. to explain D. to contain (2) to enforce A. to break or act against a law B. to cause a law or rule to be obeyed C. to prevent movement from happening D. to direct something into a particular place (3) to appoint A. to take back property B. to meet someone’s needs C. to choose someone officially for a job D. to claim for something (4) to approve A. to abide by B. to comply with C. to have a positive opinion D. to come up with (5) obviate A. to violate B. to remove a difficulty, to avoid C. to allow sb to do D. to be apparent (6) to violate A. to break or act against a law, principle B. to beat or threaten someone C. to obey a law D. to cause a rule to be obeyed. (7) with respect to A. comply with B. in relation to C. conform to D. coincide with (8) to entertain a client A. to cater for B. to treat sb. at the table C. to launch a product D. to shorten a vacation
商务英语翻译试题一试卷及答案.doc
商务英语翻译试题（一） Ⅰ词汇测试题：（2 题，每题 10 分，共 20 分）BBCCB 1．该组有10 个商务英语英文词或词组，下面均有英文词或词组来进行解释。请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。 （10 分） (1) to conclude A. to give one’ s place to each B.to end or judge after some consideration C. to explain D. to contain (2) to enforce A. to break or act against a law B. to cause a law or rule to be obeyed C. to prevent movement from happening D. to direct something into a particular place (3) to appoint A. to take back property B. to meet someone’s needs C. to choose someone officially for a job D. to claim for something (4) to approve A. to abide by B. to comply with C. to have a positive opinion D. to come up with (5) obviate A. to violate B. to remove a difficulty,to avoid C. to allow sb to do D. to be apparent (6)to violate A.to break or act against a law, principle B.to beat or threaten someone C. to obey a law D. to cause a rule to be obeyed. (7) with respect to A. comply with B. in relation to C. conform to D. coincide with (8) to entertain a client
商务英语专业词汇
商务英语专业词汇 企业标识corporate identity 企业形象corporate image 公司规划corporate planning 企业部门corporate sector 企业福利corporate welfare 公司注册许可证corporation charter 成本会计师cost accountant 注重节省成本的cost-conscious 成本效益cost-effective 质量成本cost of quality 销售成本cost of sales 成本核算costing 咨询公司consultancy 耐用消费品consumer durables 家用电子产品consumer electronics 日用消费品consumer goods 消费趋势consumer trends 雇用合同contract of employment 合同期限contract period 合同义务contract obligations 核心经营项目core activity 核心福利项目core benefits 核心产品core product 核心技术core technology 公司官僚主义corpocracy 商务区business area
公司赊账卡corporate charge card 公司文化corporate culture 公司宴请corporate entertaining 竞争优势competition advantage 优惠价格competitively price 竞争对手competitor 投诉complaint 工作周work weeks 会议设备conference facility 会议技术conferencing 跨行业公司conglomeration 商品批发商commodity trade 乘车上下班者commuter 公司法company law 公司概况company profile 公司秘书company secretary 企业内部商店company store 行政机关civil service 索赔部经理claims manager 业务会议business meeting 商业运作模式business operation 业务透支business overdraft 商业伙伴business partner 经营规划business plan 商业头脑business sense 出差go to a business trip 副产品by-product 品牌形象brand image 领导产品brand leader