高级商务英语4 Unit 1 Key 答案

Unit 1

Business Ethics

Lead-in

1.Discussion

1)Ethics, also known as moral philosophy, is a branch of philosophy that involves

systematizing, defending, and recommending concepts of right and wrong conduct. In philosophy, ethics studies the moral behavior in humans, and how one should act.

2)Ethics to consider in business:

1) Ethics about business input:This involves ethics in gaining resources, for

instance purchasing equipments, r aising fund, recruiting staff…

2) Ethics about business process:This involves ethical practice in R&D,

production, administration, finance, marketing, HR management, logistics…

3) Ethics about business output:This involves ethical practice in providing

quality products, service, etc and dealing with waste properly and protecting environment.

2.A Mini Case

1)The local people claimed three things: a) There’s a decrease in the amount of

water available to them and Coca-Cola was to blame; b) Their livelihood has been destroyed since the building of the plant; c) the number of people working on the land has dropped considerably.

2)Coca-Cola claimed that its waste sludge was a useful fertilizer.

3)Coca-Cola claimed that the reports were scurrilous. Its response was very

arrogant and offensive.

Text A

Only the Ethical Survive

Exercises

I.Reading Comprehension

1.Determine whether the following statements are true or false based on the

information you get from the text. Write a T for true, an F for false, and an NG

for not given.

1) F 2) T 3) NG 4) T 5) T 6) NG 7) T 8) T

2. Discuss the following questions with your partner.

1)Management should be ethical in making decisions. Price reasonably. Do not

exploit the labor force. Produce quality products. Be ethical while pursuing profit.

Encourage ethical behaviors and gain support from staff.

2)Research hints: KFC’s ―Sudan Red‖ crisis; Siemens’ bribery scandal;

Coca-Cola’s Poisoning Orange Juice; Toyota’s product recall, etc.

II.Blank-filling

https://www.360docs.net/doc/f012516241.html,plete the following sentences with the words or phrases given in the box.

Change the form when necessary.

1) levy 2) Peer 3) hires 4) were thrust

5) accountability 6) instinct 7) subnormal 8) manuals

2.Find the synonyms for the words or phrases in the brackets from the text and fill

in the blanks with the proper forms of the words you’ve found.

1) remedy 2) aligned 3) anonymous 4) policing

5) emulate 6) analogy 7) override 8) ubiquitous

III.Paraphrasing

1.Rewrite the following sentences with the words or phrases given in the brackets,

keeping the meaning unchanged.

1)In fact, it is what the management actually does that decides a company’s

culture because staff would imitate and follow their leaders’ behavior.

2)Employees need to know that those people who have behaved ethically should

be recognized and promoted by the company, though it may mean extra expense in the short run. In contrast, those who have demonstrated unethical behavior will be dismissed or be held responsible for their behavior in certain ways.

3)Instead of fixing the current problem, they recalled all products, not just those

in the area where the problem took place, and then they launched the fake product prevention seal which is omnipresent now. Accordingly, they continued to get greater market share and higher customer loyalty.

4)Wiles was famous for his effective concentration of the company business on

five key objectives each quarter and for his persistent pursuit of the five goals.

He encouraged staff to try every means to accomplish their goals.

5)If employees do not trust their leaders, they would prioritize their individual

interest. As a result, there’ll be huge cost in poor operation, company disorder, and in restructuring.

2.Rewrite the following sentences in your own words.

1)Staff sometimes will protect top managers or even forgive them for their

unethical behavior because it would be destructive if they leave the company.

However, the fact is that company leaders should stick to highest standards of ethics.

2)If the original company who charges extraordinarily high price had started to

operate more ethically with an average rate of return, then it would not suffer greater cost (losses or even being wiped out of the industry) unless it works efficiently (which is almost impossible).

3)At the beginning, Wiles’ strategy helped improve company performance,

boost sales and gain market-share. However, as there’s more pressure to achieve the objectives at any expense, staff began to behave carelessly with improper behaviors.

4)At first, Intel did not admit the problem, causing both financial losses and

reputation losses for the company. Yet Intel finally took the right approach and solved the problem with a relatively mild cost. In fact, very few Pentium processors were returned.

5)Due to the omnipresent, prompt and unidentified communication provided by

the Internet, excessive unethical practices can be easily found and spread at low cost or even no cost.

IV.Translation

1.Sentence Translation

1)当然，每个员工要对自己的行为负责。每个员工都受到其自身内在的价值

体系的驱动，受到具有自己个性的原则的影响，也受到遵从这些价值观和原则的勇气的推动。

2)要激励员工遵从原则，企业得有一个首席执行官，他不仅能做出符合商业

规定和法律要求的决策，而且也能做出符合道德准则的决策。

3)但是，如果政府不否决这一涉及道德的决议，法院征收的高额罚款将会把

整个烟草业的既得利润化为灰烬。

4)结果是公司破产了，首席执行官Wiles也因欺诈而被联邦法院定罪。但

Wiles一向就是一个骗子吗？我不太认同。然而，Wiles只是一味地要求员工不惜一切代价实现五个核心目标，却丧失了对道德底线因素的思考。

5)这些突如其来的不稳定期需要全体员工绝对信任他们的上司，以便同心协

力瞄准目标。

2.Passage Translation

Trust is a fundamental building block to any successful organization. Yet trust is at a premium for many contemporary organizations. Surveys point to a persistent skepticism among customers, investors and other stakeholders in the trustworthiness of the business world. Building an organization’s reputation for trustworthiness can take a long time and requires considerable effort and investment. But what happens when a crisis or scandal hits an organization and its reputation for trustworthiness comes under sustained threat? Recent examples

include BP, Royal Bank of Scotland, Goldman Sachs and Foxconn. The process of trust repair and the recovery of reputation can be arduous, but it is achievable. V.Cloze

1) warned 2) associated 3) teenagers 4) consumption

5) implications 6) types 7) irrespective 8) explanations

9) contains 10) beneficial

VI.Listening

1.Listen to the first part of the recording and complete the following passage with

the information you get.

1) brand-name 2) apply to3) operate 4) consists of

5) select business partners 6) consistent with

7) identify potential problems 8) complying with

9) commitment 10) adhere to

2.Listen to the second part of the recording and choose the best answer to each

question.

1) C 2) D 3) A 4) D 5) B

Tape scripts:

The First Part:

Levi Strauss is one of the world’s largest brand-name clothes manufacturers and also one of the first international companies to adopt a corporate code of conduct to apply to all contractors who manufacture and finish its products and to aid selection of which countries in which to operate. Its code of conduct consists of two parts: 1) Business partner terms of engagement, and 2) Country assessment guidelines.

The first part of code of conduct is used by Levi Strauss to select business partners that follow workplace standards and practices consistent with its policies and to help identify potential problems. In addition to meeting acceptable general ethical standards, complying with all legal requirements and sharing Levi Strauss’ commitment to the environment and community involvement, Levi Strauss’ business partners must adhere to the following employment guidelines:

The Second Part:

First, wages and benefits. Business partners must comply with any applicable law and the prevailing manufacturing and finishing industry practices.

Second, working hours. Partners must respect local legal limits on working hours and preference will be given to those who operate less than a 60-hour working week. Levi Strauss will not use partners that regularly require workers to work in excess of 60 hours. Employees should also have at least one day off per week.

Third, child labor. Use of child labor is not permissible in any of the facilities of the business partner. Workers must not be below 15 years of age.

Fourth, disciplinary practices. Levi Strauss will not use business partners who use corporal punishment or other forms of physical or mental coercion.

Fifth, prison or forced labor. No prison or forced labor is to be used by business partners nor will Levi Strauss use or buy materials from companies using prison or forced labor.

Sixth, freedom of association. The rights of workers to join unions and to bargain collectively must be respected.

Seventh, discrimination. While respecting cultural differences, Levi Strauss believes workers should be employed on the basis of their ability to do their job.

Eighth, health and safety. Levi Strauss undertakes to use business partners who provide a safe and healthy working environment and, where appropriate residential facilities.

Text B

The Recovery of Trust: Case Study of Siemens Exercises

I.Discussion

（Suggested answers）：

1.The general four stages of trust repair are:

1)The immediate response (in the first 24-72 hours);

2) A thorough and systemic diagnosis of the causes and facilitators of the

failure;

3) A comprehensive and targeted series of reforming interventions aimed at

producing an organizational system that engenders and sustains trustworthiness;

4)Regular evaluations of progress.

2. The unethical conducts at Siemens has greatly impacted daily operation as well as

its reputation among its stakeholders: staff, management team, shareholders and investors, customers, government, and general publics.

3. A trust failure can damage an organization. However, it can also be a catalyst to

strengthening an organization’s reputation beyond its pre-failure state. A crisis focuses and motivates the organization, providing a strong and necessary impetus

for radical change, and unleashing resources and new ways of thinking that are often difficult to leverage under normal circumstances. This is the silver lining of trust failures.

4.Trust failures usually take years for a company to resolve, and can be both

debilitating and very costly. Therefore, companies like Siemens have to embed ethical values well into its everyday operations as well as into its company culture in the long run.