30跨文化商务沟通第08章国际礼仪

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跨文化商务沟通

《跨文化商务沟通》课程论文规范 （2008年06月编制） 论文组成部分排列顺序 ●封面(Cover) ●正文(Main body) 标题(Title)、 副标题(Subtitle) 作者(Author) 摘要(Abstract) 关键词(Key words) 正文内容(Text) ●参考文献(References) 论文格式规范细则 纸张和打印 打印：标准A4白纸，根据论文的篇幅，单面打印。 页边距：上空2.5cm,下空2cm，左空2.5cm，右空2cm。 对齐：节标题左对齐（left alignment），正文使用两端对齐。

字体 字体（font）大小：全文一致。 英文：Times New Roman 12 pt，中文部分使用宋体小四号（即12 pt）。 标题(Title)：Times New Roman 16pt 加粗；副标题(Subtitle): Times New Roman 14pt 一级标题：Times New Roman14pt 加粗。 二级标题及以下标题：Times New Roman 12pt 加粗 表、附录中的文字以及页码的字体可根据需要调整大小，一般用Times New Roman 加粗。 段落首行：缩进5格或1个制表符（TAB）的距离。 正文行距：1.5倍。 引语段（block quotation）、参考文献著录条目：单倍行距。 页码（Pagination） 论文所有的页码标注在每一页右下角，第1页为正文第一章的第一页，10.5号字。 章节的区分： 鉴于篇幅原因，本课程论文不允许使用“章”为单位，由于文章内容需要时，通过序号用阿拉伯数字编排序号，如1，2，3加以区分等。正文二级标题（节）及二级以下标题用阿拉伯数字编排序号，如3.1、3.2.2等

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《跨文化商务沟通》 第一章文化、沟通及跨文化沟通课后练习 一、单项选择题共12 题 1、Cultural bias is unavoidable since there was a long process of culture （）in world history. A . separation B . communication C . progress D . communicat 参考答案：A 2、Although there are many cultural barriers among different cultures, there are also certain proper channels to（）among different nations. A . argument B . communicate C . dispute D . transport 参考答案：B 3、Culture has variety of characteristics but not （）. A . shared B . learned C . ethnocentric D . invariability 参考答案：D 4、Only outward symbols of a culture are visible, while the most important aspects of a culture are invisible. This phenomenon is often compared as a metaphor （）.

A . blanket B . iceberg C . icebox D . invisible man 参考答案：B 5、（）The communication between people from different cultures when a member of one culture produces a message for consumption by a member of another culture. A . business communication B . cultural communication C . intercultural communication D . vertical communication 参考答案：C 6、（）A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. A . communication B . message C . information D . transformation 参考答案：A 7、（）The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations. A . cultural exchange B . business exchange C . business communication

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跨文化商务沟通 Norm:are cultural ingrained principles of correct and incorrect behaviors which, if broken, carry a form of overt or covert penalty. Intercultural business communication:is relatively new term in the business world and is defined as communication within and between business that involves people form more than one culture. Subcultures:are groups of people possessing characteristic traits that set apart and distinguish them from others within a larger society or macroculture. Stereotypes: is perceptions about certain groups of people or nationalities, exist with nearly all of people which live in different cultures. Ethnocentrism:is the notion that one’s own culture is supe rior to any other. It is the idea that other cultures should be measured by the degree to which they live up to our cultural standards. Values: are social principles, goals, or standards accepted by person in a culture. Attitudes: are our likes and dislikes to certain people, objects, or situations, and they are rooted in our behavior and in our emotions. Cultural patterns:can be viewed as a system of beliefs, attitudes and values that work in combination to provide a coherent, if not always consistent, model for perceiving the world. Cultural shock: is basically a communication problem that involves the frustrations accompanying a lack of understanding of the verbal and nonverbal communication of the host culture, its customs, and its value systems. Linguistic determinism:is the assumption that a person’s view of reality stems mainly from his or her language. Nonverbal communications:refers to nonword messages such as gestures, facial expression, interpersonal distance, touch, eye contact, smell, and silence. International English:is English for businesspeople that either deal with other cultures whose native language is not English or for whom English may be a second language. Etiquette:refers to manners and behavior considered acceptable in social and business situations. Customs:are behaviors generally expected in specific situations and are long-established, socially acceptable ways of behaving in given circumstance. Negotiation:is a process in which two or more entities discuss common and conflicting interests in order to reach an agreement of mutual benefit

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A . verbal communication B . nonverbal communication C . posture communication D . face-to-face communication 参考答案：B 5、（）The nonverbal behavior related to the movement of the body or part of the body. A . proxemics B . complement C . kinesics D . mannerism 参考答案：C 6、（）It means that nonverbal behavior can support, but could not replace the verbal message in communication. A . complementing B . substituting C . communication D . negotiating 参考答案：A 7、（）It refers to the space that people have for their own activities. A . personal territory B . personal freedom C . public space D . public environment

跨文化商务沟通案例与分析

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答案: 【Power Distance; Uncertainty Avoidance; Masculinity versus Femininity】 3、问题:Chinese consumers can be ascribed to the values of conformity and“face”. 选项： A:对 B:错 答案: 【对】 4、问题:It”s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals. 选项： A:对 B:错 答案: 【对】 5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers. 选项： A:对

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The Ministry of Information Industry said the number of Internet users rose by 51 million to 564 million people, among whom 74.5 percent, or 420 million people, surf the Internet with their mobile phones. China Minsheng Banking Corp witnessed a 47 per cent net profit growth in the first three quarters of this year, compared to the same period last year, the Shanghai-listed bank announced over the weekend. Its net profit in the first three quarters stood at 1.6 billion yuan (US$193.2 million).Turnover during the first three quarters also surged by 57 per cent from the same period last year to 12.8 billion yuan (US$1.5 billion). Huawei Technologies Co. Ltd. ("Huawei"), a world-leading telecom solutions provider, today released its audited full-year 2010 financial results highlighted by sales revenues of CNY 185.2 billion, a 24.2% growth over the previous year. Huawei also reported an increased net profit of CNY 23.8 billion, up 30.0% from 2009, and net profit margin of 12.3%.