外贸函电写作技巧与规范

外贸函电写作技巧与规范
外贸函电写作技巧与规范

外贸函电写作技巧与规范

This is an english writing howto I copied from somewhere (name withheld) some time ago. hopefully you'll find it helpful too.

日常要处理许多信件电邮,因而运用英语上不得不留神,以下有一些个人意见,也参考了一些书本,希望大家有所得益。

外贸函电写作技巧之一 A. 文法上

1. 切忌主客不分或模糊. 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.” 应改为Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We决定呀, 不是report.)

2.句子不要凌碎. 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 应该连在一起.

3.结构对称,令人容易理解. 例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 应改为: The owner questioned the occupant's lease intentions and ink alterations of the contract.

4.单众数不要搞乱,不然会好刺眼,看不舒服. 例如: An authorized person must show that they have security clearance.

5.动词主词要呼应. 想想这两个分别: 1.This is one of the public-relations functions that is underbudgeted. 2. This is one of the public-relations functions, which are underbudgeted.

6.时态和语气不要转变太多.看商务英语已经是苦事,不要浪费人家的精力啊.

7.标点要准确. 例如: He did not make repairs, however, he continued to monitor the equipment. 改为: He did not make repairs; however, he continued to monitor the equipment.

8.选词正确. 好像affect和effect, operative和operational等等就要弄清楚才好用啦.

9.拼字正确. 有电脑拼字检查功能后,就更加不能偷懒.

10.大小写要注意.非必要不要整个字都是大写,除非要骂人,:,例如: MUST change to OS immediately. 外国人就觉得不礼貌和喝令人一样. 要强调的话,用底线,斜字,粗体就可以了.

外贸函电写作技巧之二 B. 文体

1.可读性.对象是大学程度的话,用高中的英文就行,不要以为人人都是语言大师.多用短句(15-20字吧), 技术性的字,就更加要简单易明.

2.注意段落的开头.一般来说,重要或强调的事情都放在信件或段落的开头,而句子就放在最尾. 例如: 1.Because he was unable to attend the meeting personally, he forwarded his congratulations on cassette tape. 2.He forwarded his congratulations on cassette tape because he was unable to attend the meeting personally. 两者强调的事情就有分别了.

3.轻重有分. 同等重要的用and来连接,较轻放在次要的句子里.

4.意思转接词要留神. 例如: but (相反), therefore (结论), also (增添), for example (阐明). 分不清furthermore和moreover 就不要用啦.

5.句子开头不要含糊不清的主词. 例子: These decisions have been a big disappointment to the committee members. They have delayed further action. They是指什么呀????开头少用this, that, it, they, 或 which.

6.修饰词的位置要小心,例如: He could only reimburse the cost after July 15. 应为 He could reimburse the cost only after July 15.

7.用语要肯定准确.切忌含糊. 例如:The figures show a significant increase.” 怎样significant呀,大哥? 改为: The figures show an increase of 19%.

8.立场观点一致. 少用被动语. 例如: Partial data should be submitted by April. 改为: You should submit partial data by April.就很好了.

外贸函电写作技巧之三 C. 格调

1.式样和句子长度不要太单调. 千篇一律的subject-verb-object会闷死人的.有时短句跟着长句可以化解一下.

2.弱软的词(e.g. was, were, is, are...)可以加强一点. 例如: Prunton products are highly effective in ... 改为: Prunton

products excel in ...就有力很多了.

3.亲切,口语化是比较受欢迎! 用宾词和主动的词,让人家受落. 例如: 1. This information will be sincerely appreciated.” 2. We sincerely appreciate your information. 明显地,我们会喜欢第2句.

外贸函电写作技巧之四 D. 写信提示

1.人家的名字千万不要错.老一辈的看到名字错就干脆撵去垃圾桶.

同样, 头衔都不要错. 头衔或学位,任择其一吧.以下是一样的: Howard E. Wyatt, D.D.SPhD.

Dr. Howard E. Hyatt

2.多过一个男人,用Messrs,就是Misters的意思,不过不要跟名字,跟姓就行啦.例如:

Messrs. Smith, Wyatt, and Fury

女人呢? 用Mesdames, Mmes., or Mses. 同样不要跟名字. 例子:

Mses. Farb, Lionel, and Gray

男女一齐呢? 弄清楚称呼就行.例如:

Dr. and Mrs. Harold Wright

Mr. Harold Wright and Dr. Margaret Wright

Mr. and Mrs. Harvey Adams-Quinn

3.有人有自己头衔就要跟紧,例如有人有荣誉学位就不喜欢用一般的头衔啊~有时大头不知道对方头衔,干脆用Ms.算了.

Ms. Sarah Gray

4.地址要低日期至少两行.处名时,职衔短可以一行过,长就下一行吧.例如:

Ken Green, President

Ken Green

Vice President of International Operations

但这个就显得有点。。。:

Ken Green

Vice President of Unicom China

正确应为:

Ken Green

Vice President, Unicom China

5.老外的名字有时有Jr. 或 Sr.,之前的逗点是随你喜欢的,以下都是正确,不要笑人:

Michael J. Smith, Jr.

Michael J. Smith Sr.

6.外国国名尽量用大写.是为尊重,也方便邮差叔叔.

7.地址上的数字直接用阿拉伯数字吧,除了One,例子:

127 Ninth Avenue, North

127 E. 15 Street

5 Park Avenue

One Wingren Plaza

556 - 91 Street

外贸函电写作技巧之五书信的结尾意要留意,弄清大家的关系才选择用词,例子:

1. Very formal非常正规的(例如给政府大老爷的)

Respectfully yours,

Yours respectfully,

2. formal正规的(例如客户公司之间啦)

Very truly yours,

Yours very truly,

Yours truly,

3. Less formal不太正规的(例如客户)

Sincerely yours,

Yours sincerely,

Sincerely,

Cordially yours,

Yours cordially,

Cordially,

4. Informal非正规的(例如猪朋狗友,同事之类)

Regards,

Warm regards,

With kindest regards,

With my best regards,

My best,

Give my best to Mary,

Fondly,

Thanks,

See you next week!

有时在we, I, and you之间选择是很烦的事--

如果是公司代表联络生意之类,可以用:

We will reimburse you for these legal expenses.

Sinopec will reimburse you for these legal expenses.

如果单纯说你自己,可以用:

I found the brochure very informative.

有时可以一起用啦...:

We are pleased to offer you the position of sales director, and I am looking forward to our Tuesday morning meeting.

那么I和you呢?好烦好烦.一般来说,收信人的利益比较重要,名义上都要这样想.给人尊重的语气就一般不会错了. 多用you有时会有隔阂的感觉.

You will be pleased to learn that you have been selected to serve on our advisory board. Your prompt response will be appreciated. (好像欠你一样)

I'm pleased that our board has selected you as the best qualified candidate to serve on our advisory board. I hope you'll agree to serve. (这就友善多了)

Your book was well written and comprehensive. (不用你来判断我呀~~)

I thoroughly enjoyed your book and found an answer to every one of my questions about performance appraisals. (客气一点,人家受落)

总之,语气和宾词的运用得当能决定你的礼貌程度.

外贸函电写作技巧之六开头致意

用人家的名字总好过人家的头衔称呼. 如果没有名字,或者是好正规信的信件,可以考虑这些:

Dear Committee Membe:r:

Dear Meeting Planner:

Dear Colleagues:

To All Sales Reps:

To Whom It May Concern:

Dear Sir or Madam:

Dear Madam or Sir:

Dear Purchasing Agent:

如果是公司呢?

Gentlemen or Ladies:

Ladies or Gentlemen:

什么怪事都有,如果那公司是全男班或全女班呢?

Dear Sirs:

Dear Ladies:

Dear Mesdames:

Gentlemen:

Ladies:

有时见到人家用冒号就说人家错,其实也未必啊,看: Dear Mr. Jones: (非常正规)

Dear Joan:

Dear Jim,

Jim, (非正规)

外贸函电写作技巧之七签名

用笔亲自签名会比较受落,免到过都不要电脑贴图或盖章啦....不要把Mr., Ms., Mrs., Dr.之类一起签,人家会笑你的...

签名也看信件的语气.给朋友或公司客户,签Bill也可以,给陌生人就最好用Gates或者Bill Gates啦.

外贸英语函电的写作格式常用范文

外贸英语函电的写作格式常用范文 外贸函电涉及到的知识很广泛,那么外贸函电的英语写作格式需要注意哪些问题呢,接下来为大家整理了外贸英语函电的写作格式,希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址,特此修函,祈能发展关系。多年来,本公司经营鞋类进口生意,现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道,本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We

外贸函电范文

台布 我们从我国商务部处得悉贵公司的名称和地址,现借此机会与你方通信,意在建立友好业务关系。 我们是一家国营公司,专门经营台布出口业务。我们能接受顾客的来样定货,来样中可具体需要产品的花样图案,规格及包装装潢的要求。 为使你方对我各类台布有大致的了解,我们另航寄最新的目录供参考。如果你方对产品有兴趣,请尽快通知我方。一俟收到你方具体询盘,即寄送报价单和样本。 盼早复。 SPECIMEN:INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from Ministry of Commerce of the People's Republic of China.We take this opportunity to write to you with a view to set up friend business relations with you. We are a carpet manufacturer, our products are a unique style of novel, inexpensive..We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully Xiaoli

外贸函电写作技巧与规范

外贸函电写作技巧与规范 This is an english writing howto I copied from somewhere (name withheld) some time ago. hopefully you'll find it helpful too. 日常要处理许多信件电邮,因而运用英语上不得不留神,以下有一些个人意见,也参考了一些书本,希望大家有所得益。 外贸函电写作技巧之一 A. 文法上 1. 切忌主客不分或模糊. 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.” 应改为Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We决定呀, 不是report.) 2.句子不要凌碎. 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 应该连在一起. 3.结构对称,令人容易理解. 例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 应改为: The owner questioned the occupant's lease intentions and ink alterations of the contract. 4.单众数不要搞乱,不然会好刺眼,看不舒服. 例如: An authorized person must show that they have security clearance. 5.动词主词要呼应. 想想这两个分别: 1.This is one of the public-relations functions that is underbudgeted. 2. This is one of the public-relations functions, which are underbudgeted. 6.时态和语气不要转变太多.看商务英语已经是苦事,不要浪费人家的精力啊. 7.标点要准确. 例如: He did not make repairs, however, he continued to monitor the equipment. 改为: He did not make repairs; however, he continued to monitor the equipment. 8.选词正确. 好像affect和effect, operative和operational等等就要弄清楚才好用啦.

外贸函电常用范文

外贸函电原则 一、Courtesy 礼貌 语言要有礼且谦虚,及时地回信也是礼貌的表现。 例如: We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. 二、Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。 例如: “You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比“We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.”要好。

三、Completeness 完整 一封商务英语外贸函电应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。 四、Clarity 清楚 意思表达明确,要注意: (一)避免用词错误: 例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 此处bimonthly有歧义:可以是twice a month 或者once two month.故读信者就迷惑了,可以改写为:We have two direct sailings every month from Hong Kong to San Francisco. (二)注意词语所放的位置: 例如: 1. We shall be able to supply 10 cases of the item only. 2. We shall be able to supply 10 cases only of the item. 前者则有两种商品以上的含义。 (三)注意句子的结构:

外贸函电信函例文

Dear sir or madam: We get your name and address from the net, and the products that your company need’s are in our scope of business. So we send mail to you ,in hope to establish a long-term relations of cooperation. Our company is a big foreign tread company, engaged import and export business with nearly 20 years, and get good reputation. Sending enclosed with a catalogue and a price list for your reference. After receiving your inquiry, we will give you the most preferential price. Your early reply will be highly appreciate. 0003: Dear sir or madam: It is my pleasure to be looked by you of this mail. we gone into your company net , and glade to fond that your products are our needs’ . Our company Intercom Import & Export Co .,Ltd have done business of Children’s Bicycles importing for many years , and enjoy good reputation . We hope can establish relations of cooperation with you. In order to our deep treading , hoping that you can send a catalogue and the most good price list for our reference. Your early reply will be highly appreciate . Yours Intercom Import & Export Co .,Ltd James Brown 0007: Dear sir of madam: We get your address from internet , and know that you are one of the leading company in garment industry. We are interested in your No. MS1201 MEN’S DORM PANT, we hope to get detailed information on MEN’S DORM PANT, including prices 、colors , and all kinds of article numbers’samples , these are important for our reference. If your price and quality are attractive , we will place an order. Hoping for your early reply.

商务英语信函写作技巧

商务英语信函写作技巧 导语:商务英语的实用性很强,外商在这方面不能随意,要有着严 格的规范。下面是商务英语信函写作技巧,欢迎参考。 1、外贸工作中商务英语信函的写作技巧 商务信函写作能力直接影响到买家对GS 的评估,给客户的每一份 信函、邮件或者传真,都代表着GS 的形象,显示GS 的水平和实力。同 时,也可以用这种方式来评估和了解买家。商务信函写作决定了是否以 专业的方式跟买家进行有效的沟通,在业务往来中占据着举足轻重的地 位。因此,商务信函的写作技巧是国际商务人员必须掌握的一门重要功课。 一封商务信函通常由信头(Letterhead)、信函编号(Reference Number)、日期(Date)、信内地址(Inside Address)、请某人注意行(Attention)、称呼(Salutation )、主题(Subject)、正文(Body of theletter)、结尾敬辞(Complimentary Close)、签名(Signature)、附件(Enclosure)、抄送(Carbon Copy Notation)和附言(Postscript)组成。其中信头、日期、信内地址、称呼、正文、结尾敬辞和签名是不可缺少的组成部分,其他部 分可根据GS 习惯和信函具体内容有所增减。因此要符合上述交流的要求,并且树立起专业,以顾客为本和思维清晰的形象,要注意如下一些问 题。 1.1 读者 了解读者是成功的关键。无论任何交流(无论是文书的还是口头 的交流)的首要原则便是了解听众,一切都围绕着这一原则进行。 1.2 遣词 简单的词效果是最好的。阅读理解研究的结果显示,如果文章的 难度稍稍低于人们通常的理解水平,那他们理解起来就会更快。在生意

外贸函电常用范文

本文档由实惠网(https://www.360docs.net/doc/1a8732674.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.360docs.net/doc/1a8732674.html,) 外贸函电常用范文Set new business relationship 建立贸易关系,可以通过多种途径,比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函,要写得诚恳、热情、礼貌、得体,并将写信人的意图清楚地叙述完整,给对方留下深刻地印象,使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.360docs.net/doc/1a8732674.html, that you are in the market for textiles. We 本文档由实惠网(https://www.360docs.net/doc/1a8732674.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.360docs.net/doc/1a8732674.html,)

would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.360docs.net/doc/1a8732674.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网(https://www.360docs.net/doc/1a8732674.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.360docs.net/doc/1a8732674.html,)

进出口外贸英语函电 范文

1. 主动联系采购商 Dear Sirs: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Dear Sirs: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. Truly 3. 迅速提供报价 Gentlemen: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契机 4. 如何讨价还价 Gentlemen: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared

商务英语写作-商务英语信函范例:教你学写邀请与答复信函

商务英语写作 商务英语信函范例:教你学写邀请与答复信 函 invitation and reply dear mr. / ms, we should like to invite your corporation to attend the 2000 international fair which will be held from august 29 to september 4 at the above address. full details on the fair will be sent in a week. we look forward to hearing from you soon, and hope that you will be able to attend. yours faithfully 尊敬的先生/小姐, 在上述地址,我们想请贵公司参加于八月二十九日到九月四日举办的2000国际商品交易会,关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信,并能来参加。 您诚挚的

肯定答复 dear mr. / ms, thank you for your letter of june 28 inviting our corporation to participate in the 2000 international fair. we are very pleased to accept and will plan to display our electrical appliances as we did in previous years.

外贸英语函电书写格式要求

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