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洛基英语，免费体验全部在线一对一课程：https://www.360docs.net/doc/221379943.html,/wenkxd.htm（报名网址）Passage 2
Questions 62 to 66 are based on the following passage.
Going online is a favorite recreation for millions of American children. Almost10 million (14 percent) of America's 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents' income.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to reject the release of personal Information to an advertiser, an even greater problem for children when they are offered incentives (刺激)for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their
marketing practices. Many advertisers argue that we underestimate（低估）the levels of media
awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit（明确的）about our purpose when advertising to children on the Internet.
62. According to the first paragraph, children as an Internet market .
A) are becoming increasingly rational
B) are using Internet at an earlier and earlier age
C) have created a growing advertising market
D) are overtaking the adult market due to their spending power
63. Targeting children for advertising is controversial because children .
A) are unable to analyze and judge advertisements
B) are unable to cooperate since they are too young
C) often give off information that may be dangerous to them.
D)are not ready to evaluate advertisements or information requests
64. Many advertisers defend the targeting of children because .
A) no actual sales take place
B ) it is up to parents to monitor their children
C) children understand what an advertisement is trying to do
D)children are provided a game in return for the information
65. One reason why children are unable to resist giving personal information on the Internet is that .
A) they feel they must follow an adult's orders本文来源:考试大网
B) it is presented in connection with entertainment
C) they do not know that the information is going to be read by someone
D) due to their inability to distinguish an advertisement from a non-advertisement
66. In the passage the author wants his marketers to understand that .
A) advertising to children must stop
B) a libertarian view in advertising is unethical
C) advertising to children must have a clear purpose
D) children must be treated differently when advertising
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大学英语四级试卷-英语四级考试模拟题及答7
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Calculate for a moment what could be done with even a part of those hours. Five thousand hours, I am told, are what a typical college undergraduate spends working on a bachelor's degree. In 10,000 hours you could have learned enough to become an astronomer or engineer. You could have learned several languages fluently. If it appealed to you, you could be reading Homer in the original Greek or Dostoyevsky in Russian. If it didn't, you could have walked around the world and written a book about it. The trouble with television is that it discourages concentration. Almost anything interesting and rewarding in life requires some constructive, consistently applied effort. The dullest, the least gifted of us can achieve things that seem miraculous to those who never concentrate on anything. But Television encourages us to apply no effort. It sells us instant gratification(满意). It diverts us only to divert, to make the time pass without pain. Television's variety becomes a narcotic(麻醉的), nor a stimulus. Its serial, kaleidoscopic (万花筒般的)exposures force us to follow its lead. The viewer is on a perpetual guided tour: 30 minutes at the museum, 30 at the cathedral, 30 for a drink, then back on the bus to the next attraction—except on television., typically, the spans allotted arc on the order of minutes or seconds, and the chosen delights are more often car crashes and people killing one another. In short, a lot of television usurps(篡夺;侵占) one of the most precious of all human gifts, the ability to focus your attention yourself, rather than just passively surrender it. Capturing your attention—and holding it—is the prime motive of most television programming and enhances its role as a profitable advertising vehicle. Programmers live in constant fear of losing anyone's attention—anyone's. The surest way to avoid doing so is to keep everything brief, not to strain the attention of anyone but instead to provide constant stimulation through variety, novelty, action and movement. Quite
大学英语四级考试真题及答案.doc
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大学英语四级考试模拟试题
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6月大学英语四级训练题参考答案作文【答案】 Living alone or Living with Roommates Nowadays, there has appeared a heated discussion among the college students as to whether they should live alone outside the campus or l ive together with other roommates in the students’ dormitory. Opinions are divided over the matter. Those who are in favor of Living alone maintain that it is very convenient to live by themselves. They can enjoy absolute freedom in a room of their own. They can have their own timetable without disturbing others. They are also free to equip the room with a personal computer so that they can have easy access to the Internet. But others argue that living with roommates has attractions of its own. With sever al students sharing the same room, each person’s experiences can be greatly enriched. They can learn a lot from talking to one another. By learning to tolerate the differences between individuals, they can become more mature. As far as I’m concerned, I pr efer to live with roommates because I love the feeling of belonging. Besides, it is a lot cheaper to live in a dorm than to rent a apartment outside the campus.
大学英语四级模拟题十(含答案)
大学英语四级模拟题十 Part I Listening Comprehension (35’) Section A Directions:In this section, you will hear 10 short conversations and 1 long conversation. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet with a single line through the center. 注意：此部分试题请在答题卡上对应题号作答。 1. A) At 9:15. B) Before 9:15. C) At 9:30. D) Before 9:50. 2. A) He does not understand it. B) He does not like it. C) He is used to it. D) He does not have to take it. 3. A) They were in a doctor’s office. B) They worked in the same office. C) They were in a workshop. D) They were talking in the weight lifting room at the gym. 4. A) Carry the suitcase with the woman. B) Carry the suitcase upstairs. C) Carry the suitcase up to the plane. D) Carry the suitcase down to the ship. 5. A) At eight o’clock. B) At nine o’clock. C) At ten o’clock. D) An hour later. 6. A) He broke his leg. B) He caught a cold. C) He had a car accident. D) He didn’t like to go to dance with the girl. 7. A) He doesn’t know what he wants to do. B) He likes to work this summer. C) He wonders whether the woman has a job. D) He can’t decide where to go on vacation. 8. A) At a hairdresser’s. B) At a tailor’s C) At a photographer’s. D) At a butcher’s. 9. A) The content of the note book. B) What the woman wrote in the note. C) Why people are not allowed to talk in the library. D) Whether people can smoke in the library. 10. A) Because it’s bad for her health. B) Because it had bad influences on children. C) Because it makes him smell. D) Because it makes him cough. Questions 11 to 15 are based on the conversation you have just heard. 11. A) He is not satisfied with his present job. B) He worries too much about his grandmother. C) People dislike his food. D) He is going to be fired. 12. A) He learned it in a training center of cooking. B) He learned it from his grandmother. C) He learned it from his mother. D) He learned it from his wife. 13. A) He dislikes other businessmen. B) He wants to have more chance to go on business. C) He doesn’t want to trouble others. D) He wants to be self-employed. 14. A) Whether he would have enough funds. B) Whether his food is to the customers’ taste. C) Whether his family members would support him. D) Whether he can pay less tax to the government. 15. A) Daniel gets encouragement from his friend Misha. B) The two speakers haven’t seen each other for a long time. C) Daniel wants to be in the food business. D) Daniel’s grandmother is an experienced businesswoman. Section B Directions: In this section, you will hear 2 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet with a single line through the center. 注意：此部分试题请在答题卡上对应题号作答。 Questions 16 to 20 are based on the passage you have just heard. 16. A) His age and appearance. B) His personality. C) His scholarship. D) His relationship with students. 17. A) No. Because he knows what he says in class will affect his students all their lives. B) Yes. But he never fails to apologize if he does. C) No. Because he is always well prepared before stepping onto the platform.