中国大学MOOC商务英语听说 期末测试答案
The technology giant’s revenue in China fell 14% in the first quarter, its fifth (1)_______quarterly sales decline: China was the only region where Apple’s sales fell last quarter. The lack of a new iPhone model explains some of the fall.
得分/总分
你没有填写答案
正确答案：consecutive 或Consecutive
2填空(1分)
The company also faces strong (2) _________ from Chinese brands like Huawei, Oppo and Vivo, which together hold more than half of the market share.
得分/总分
你没有填写答案
正确答案：domestic competition 或Domestic competition
3填空(1分)
But one key factor that’s often overlooked is (3) _________ Apple’s success in most countries is largely down to the way it locks users into the iOS operating ecosystem.
得分/总分
你没有填写答案
正确答案：customer loyalty 或Customer loyalty
4填空(1分)
Anyone thinking of (4) _________ to a new Android-based handset has to ponder the hassle of a new interface and setting up all their apps again.
得分/总分
你没有填写答案
正确答案：switching 或Switching
5填空(1分)
About 92% of iPhone owners in the U.S. who consider buying a new phone are going to (5) _________, according to a recent Morgan Stanley survey.
得分/总分
你没有填写答案
正确答案：stay put 或Stay put
6填空(1分)
That stickiness allows Apple to sell new iPhone models (6) _________.
得分/总分
你没有填写答案
正确答案：at a premium 或At a premium
7填空(1分)
In China, though, operating systems aren’t such a big (7) _______, says Ben Thompson, founder of research firm Stratechery.
得分/总分
你没有填写答案
正确答案：deal 或Deal
8填空(1分)
Instead WeChat, the ubiquitous social network owned by Chinese (8) _________ Tencent, is crucial.
你没有填写答案
正确答案：tech giant 或Tech giant
9填空(1分)
The app, which began life as a messaging tool and now has almost 1 billion (9) _________, is effectively a mini-operating system itself.
得分/总分
你没有填写答案
正确答案：active users 或Active users
10填空(1分)
Within it, users can do almost anything—download games, pay bills, (10) _________ or order takeaways.
得分/总分
你没有填写答案
正确答案：transfer money 或Transfer money
11单选(1分)
Why does Marriott believe so strongly in taking care of employees?
得分/总分
A.
Happy employees provide better guest service.
B.
Management is concerned about lawsuits.
C.
Few people have experience so they need to treat the experienced employees well.
D.
The company receives tax credits for happy employees.
正确答案：A你没选择任何选项
12单选(1分)
How many years would a general manager work for Marriott Corporation averagely?
得分/总分
A.
15 years.
B.
20 years
C.
25 years
D.
30 years
正确答案：C你没选择任何选项
13单选(1分)
Which of the following is not Marriott core value?
得分/总分
A.
we act with integrity.
B.
We pursue excellence.
C.
we put experience first.
D.
we embrace change.
正确答案：C你没选择任何选项
14单选(1分)
Which of the following perks helps employees to attain a work/life balance?
得分/总分
A.
Flexible hours
B.
Cross training
C.
Set schedules
D.
Weekends off
正确答案：A你没选择任何选项
15单选(1分)
How many days does Marriott generally train an employee before the employee starts their job independently?
得分/总分
A.
30 days
B.
60 days
C.
90 days
D.
10 days
正确答案：A你没选择任何选项
16判断(1分)
The National Mass Entrepreneurship and Innovation Week was held from Sept 15 to Sept 21in Beijing.
得分/总分
A.
B.
正确答案：A你没选择任何选项
17判断(1分)
The launch of Apollo is a move to promote the development of self-driving technology.
得分/总分
A.
B.
正确答案：A你没选择任何选项
18判断(1分)
The core technologies of Apollo 1.5 include obstacle detection, high-precision map services and image processing.
得分/总分
A.
B.
正确答案：B你没选择任何选项
19判断(1分)
Baidu plans to increase the funding for Apollo to 1.52 billion yuan in the next 3 years.
得分/总分
A.
B.
正确答案：B你没选择任何选项
20判断(1分)
Baidu has cultivated nearly half of China’s AI satrtups.
得分/总分
A.
B.
正确答案：A你没选择任何选项
21填空(1分)
The Internet has changed the traditional marketing. Those businesses that wish to remain profitable are changing their (1) _________ to respond to their customers’ buying habits transformation.
得分/总分
你没有填写答案
正确答案：marketing methods 或Marketing methods
22填空(1分)
One of the most beneficial ways that the Internet has changed is (2) _________ in cost.
得分/总分
你没有填写答案
正确答案：the dramatic reduction 或dramatic reduction
23填空(1分)
Traditional marketing is difficult to (3) _________, while Internet marketing can be performed by anyone with rudimentary marketing skills.
得分/总分
你没有填写答案
正确答案：measure effectiveness 或Measure effectiveness
24填空(1分)
They can (4) _______ customers anywhere in the world.
得分/总分
你没有填写答案
正确答案：target 或Target
25填空(1分)
The Internet has also changed the speed of marketing and it is (5) _________.
得分/总分
你没有填写答案
正确答案：content-driven
26填空(1分)
The more high quality content you can provide a potential customer with, the greater your (6) _________ and the increased chances that they will spend their money with you.
得分/总分
你没有填写答案
正确答案：credibility 或Credibility
27填空(1分)
In this way, it allows companies of different scales to compete with each other on (7) _________.得分/总分
你没有填写答案
正确答案：an even playing field 或An even playing field
28填空(1分)
To sum up, traditional marketing cannot possibly compete with the (8) _________ of Internet marketing for speed, accuracy of qualified leads and low costs.
得分/总分
你没有填写答案
正确答案：efficacy 或Efficacy
29填空(1分)
Any company that wants to succeed in the new Internet-changed marketplace must create (9) _________, a strategy that fuses together traditional methods with the Internet marketing.
得分/总分
你没有填写答案
正确答案：an integrated approach 或An integrated approach
30填空(1分)
Those businesses that do not want to disappear in the (10) _________ can’t afford to share this outdated viewpoint
得分/总分
你没有填写答案
正确答案：global recession 或Global recession