BEC中级真题第三辑TEST2kj140219154154
BEC 中级第三辑Test 2 READING 1 hour
PART ON E
Questions 1-7
●Look at the s t a t emen t s below and the text about time mana g emen t on the
opposite page.
●Which section (A, B, C or D) does each s t a t emen t(1-7) refer to?
●For each s t a t emen t(1-7), mark one letter (A, B, C or D) on your Answer Sheet.
●You will need to use some of these le tt er s more t han once.
1 In order to c omple t e a t a sk well, it may not be necessary to deal with every detail.
2 lf you have too much to do, you may need to turn down work in the future.
3 Any planning activity needs to t ake place on a regular ba si s.
4 You should avoid giving additional time to a particular task.
5 It is possible that some routine t a sk s do not need to be carried out.
6 lf you are overloaded with work, it is important to identify the cause.
7 People at all levels perform t ime-w a s ting act ivi tie s.
Successful Time Mana g eme n t
A
The secr e t of avoiding work pressure is thinking ahead. Every day you need to review your progress t o w ar ds objectives and decide how you can b e s t use the time a vailable to make further progress. You may find t his is be s t done at the s t art of your working day but some people prefer to have a planning session jus t before t hey finish. Whichever you select - and you may need to e xperimen t to find what sui t s
you be s t - find some way of fitting the activity into your schedule. Never say, I don't have time to plan today’.
B
C
lf a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to ‘fitn ess for purpose’.
If you bear this in mind, you may find it easier to persuade yourself to se t tle for an accep t able level of quality rather than perfection. When thinking a bou t objectives and planning how to achieve t he m,consider how t hor oug hl y you need to do something in order to me e t your r equir emen t s.Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely e v er y thing.
D
PART T W O
Questions 8-12
●Read the article below about the importance of s t a ff appr aisal s.
●Choose the b e s t se n t ence from the opposite page to fill each of the g ap s.
●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.
●Do not use any letter more than once.
●There is an example at the beginning, (0).
Ex a mple:
A B C D E F
G
A Alternatively, managers may want the employees themselves to evaluate their work performance.
B In larger companies, the people likely to do something with this information will be found in the HR department.
C Problems such as rushing through the appraisal and being appraised by a manager who doe sn’t under s t and the employee ’s role were common c oncerns.
D Arguably, ’performance review' is more appropria t e since it helps cr e a t e correct e xpect a tions from the meeting and indic a t e s what will happen.
E This is mainly because they have not been shown how to carry out appraisals properly.
F But all too often, the format of the appraisal doe sn’t allow this.
G But this can be avoided and, given a more positive attitude from p articip an t s, appraisals can prove enormously useful for all involved.
PART THREE Questions 13-18
●Read the article below about problems in the IT industry, and the questions on the opposite
page.
●For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.
the UK are between 30,000 and 50,000, and growing.
And there is no end to the problem in sight. A severe industry-wide lack of in v e s tm en t in training means the long·t erm skills base is both ageing and shrinking. Employers are chasing experienced
in ever-decreasing circles, and, according to a r ecen t g o v ernmen t report, 250,000 new IT jobs will be cr e a t e d over the ne x t decade.
Most employers are confining themselves to dealing with the immediate problems. There is evidence, for example, that they are s t epping up their in t ake of raw r ecruit s for in-house training, retraining existing s t a ff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows it s members are adopting the short-term measure of bringing in more and more c ons ult an t s on a contract basis. However, this approach becoming less and less acce p t able as the general shortage of skills, coupled with high demand, sends contractor r a t e s soaring. An experienced contract programmer, for example, can now earn at double the cur r en t perman en t salary.
With IT professionals increasingly a t tr act e d to the financial rewards and flexibility of consultancy work, average s t a ff turnover r a t e s are e s tima t e d to be around 15%. While many companies in the financial services sector are managing to c on t ain their losses by offering skilled IT s t a ff‘golden handcuff deferred loyalty bonuses that tie them in until a certain date - other organisations, like
o v ernmen t s,are unable to ma t ch the competitive salaries and perks on offer in the priv a t e sector contractor market, and are suffering turnover r a t e s of up to 60% a year.
But while loyalty bonuses have grabbed the headlines, there are other means of holding on to Some companies are doing additional IT pay reviews in the year and paying market premiums. such measures can cr e a t e serious employee relations problems among those excluded, both within
A their success at r e t ainin g their skilled s t a ff.
B the e xt en t to which they in v e s t in new t echnolo gy.
C their a tt e mp t s to recruit s t a ff with the necessary ski lls.
D the ability of employees to keep up with the la t e s t d e v elopmen t s.
14 A problem referred to in the second paragraph is that
A the g o v ernmen t needs to cr e a t e t hou sands of new IT pos t s.
B the pool of skilled IT people will g e t even smaller in the future.
C company budg e t s for IT t r aining have been decreasing s t e a di ly.
D older IT professionals have not had a d equa t e training.
15 Wha t possible solution to the long-t e rm problems in the IT indus t r y is referred to in the thir d paragraph?
A ensure that permanen t s t a ff earn the same as contract s t a ff
B expand company t r ainin g programmes for new and old emplo y ee s
C c onduc t more research into the reasons for s t a ff l e a ving
D offer top r a t e s to attract the b e s t s peci alis t c ons ult an t s
16 In some businesses in the financial services sector, the IT s t a f fi ng problem has led t o
A cash promises for skilled s t a ff after a specified period of time.
B more employees seeking alternative employmen t in the public sector.
C the loss of cu s t omer s to rival or g anisa tions.
D more flexible conditions of work for their s t a ff.
17 Employers accep t that IT professionals are more likely to s t a y in their pr e se n t p os t if they
A are se t more realisticperformance t ar g e t s.
B have a good working relationship with s t a ff in other dep artm en t s.
C are provided with good opportunit ie s for professional dev elopmen t.
D receive a remuneration package at top ma rk e t r a t e s.
18 According to the final paragraph, the UK skills base will be weakened by
A changes to manager s’s tr a t eg ic thinking.
B ins uf fi cie n t responsibility being given to IT s t a ff.
C the emp lo ymen t of IT s t a ff with too little e xperience.
D the hiring of IT personnel from a br oa d.
PART F OU R
Questions 19-33
●Read the extract below from a company chairman’s annual report to shar eholder s.
●Choose the b e s t word to fill each gap from A, B, C or D on the oppos i t e page.
●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.
●There is an example at the beginning, (0).
沪江BE C：h t tp:/www.h jenglish.co m
/bec/
19 A in order
20 A se ss ion
21 A attributed
22 A termination
23 A confirmed
24 A portion B on track
B term
B referred
B ending
B main t aine d
B c omponen t
B gain
B dir ecting
B s t ep
B point
B price
C in line
C se aso n
C a ss ig ne d
C c omple tio n
C a gr ee d C sector C
find
/ C pointing
C edge
C position
C demand
D on target
D period
D designated D finalising
D supported D division
D earn
D s tr eng thening D s t ag e
D capacity
D bid
25A have
26A focusing
27A height
28A condition
29A r equ e s t
30A acc e ss
31A s tr a t eg y
32A inquiring
33A send
PART FIVE
Questions 34-45
●Read the a dv ertis emen t below for a recruitment exhibition.
●ln most of the lines (34-45) there is one extra word. It is either grammatically incorrect or
does not fit in with the meaning of the text. Some lines, however, are correct.
●If a line is correct, write CORRECT on your Answer She e t.
●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your
Answer She e t.
●The exercise begins with two examples, (0) and (00).
41 to be considered for one of these top jobs as they become available,
WRITING 45 minut e s
PART ON E
●You need to inform your marketing t e am about a radio advertising campaign for one of your
company’s new pr oduct s.
●Write an email to your team:
●reminding them which new product it is
●explaining why you’ve chosen to advertise on radio
●saying what you expect the advertising campaign to achieve.
●Write 40-50 words.
PART T W O
●Y our dep artmen t needs to recruit more s t a ff.Y our line manager w an t s you to write a report
explaining your r equir eme n t s and commenting on recruitment methods.
●Look at the information below, on which you have already made some handwritten no t e s.
●Then, using all your handwritten no t e s, write your report.
LISTENING40 minute s(inc ludin g
10 minute s’ transfer time)
PART ON E
Questions 1-12
●You will hear three t ele phon e conversations or me ss ag e s.
●Write one or two words or a number in the numbered spaces on the no t e s or forms below.
●After you have lis t ene d once, replay each recording.
Conversation One
(Ouestions 1-4)
●Look at the note below.
●You will hear the manager of a production company phoning a cust0mer’s office.
Conversation T w o
(Questions 5-8)
●Look at the form below.
●You will hear a man t ele phoning the Financial Press Information Service with an order.
Conversation Three
(Questions 9-12)
●Look at the no t e s below.
●You will hear a recorded message about a radio programme.
PART T W O
Questions 13-22
Section One
(Questions 13-17)
●You will hear five short recordings.
●For each recording, decide what the speaker plans to do in their future career.
●Write one letter (A-H) next to the number of the recording.
●Do not use any letter more than once. ·
●After you have lis t ene d once, replay the recordings.
13 ..............................
14 ..............................
15 ..............................
16 ..............................
17 .............................A to g e t a directorship in a large company
B to gain a qualification in business administration
C to become self-employed
D to move into marketing
E to be an in dependen t financial adviser
F to design innovative models
G to be the be s t in a particular field
H to advise people in career management
Section T w o
(Questions 18-22)
●You will hear another five recordings. Five people are phoning about c on f er ence
arr ang emen t s.
●For each recording, decide what the spe ak er’s purpose is.
●Write one letter (A-H) next to the number of the recording.
●Do not use any letter more than once.
●After you have lis t en e d once, replay the recordings.
18 ..............................
19..............................
20..............................
21..............................
22..............................A to r equ e s t travel information
B to book a meeting room
C to postpone an appointment
D to sug g e s t a future change of venue
E to ask for a conference programme
F to cancel a reservation
G to invite a gue s t s pe ak er
H to confirm their attendance
PART THREE
Questions 23-30
●You will hear an interview with Giles Milton, the Operations Director of the National
Weather Centre, about this organisation’s relocation proiect.
●For each question (23-30), mark one letter (A, B or C) for the c orr ec t answer.
●After you have lis t ene d once, replay the recording.
23 The National Weather C en tr e’s mos t r ecen t cus t omer s are
A supermark e t r e t ai ler s.
B healthcare ma nag er s.
C maritime and aviation w orker s.
24 Why did the Centre fir s t consider relocating?
A It had suf fi cien t capital to build it s own p r emis e s.
B The lease on it s premises was due to expire.
C lt had outgrown its original pr emis e s.
25 Wha t conclusion was reached about the eventual choice of location?
A The actual physical loc a t ion was unimportant.
B Operational c os t s ma tt e r e d more t han s t a ff pr e f er ence s.
C Transport links were the deciding factor.
26 Why is the Centre c on fi den t about r e t aining s t a ff at it s new location?
A The Centre can now afford to increase salarie s.
B The location is particularly attractive.
C There is less competition from other emplo y er s.
27 Wha t positive feedback have s t a ff given about the new location?
A They find the local amenities impr e ss iv e.
B Accommodation is significantly cheaper.
C There is pl e asan t countryside nearby.
28 Wha t financial incentive did the local a uthori tie s offer the Cen tr e?
A a rent-free period
B cheap land for sale
C reduced business t ax e s
29 Giles Milton says that the local g o v ernmen t
A w an t s to expand it s range of incen tiv e s.
B prefers to deal with local busine ss e s.
C hopes the Centre’s presence will attract other bus ine ss e s.
30 Wha t additional help is the Centre going to receive from local ag encie s?
A training to develop employees' IT skills
B gran t s for employing school Ie a v er s
C consu|tant s’advice on office de si gn
You now have 10 minu t e s to transfer your answers to your An s w er S h eet .
SPEAKING 14 min ut e s
PART ON E
SAMPLE SPEAKING TA S K S
In this part, the interlocutor asks questions to each of the c andida t e s in turn. You have to give information about yourself and express personal opinions.
PART T W O
In t his part of the t e s t , you are asked to give a short talk on a business t opic. Y ou have to choose one of the t opics from the three below and then talk for about one minute. You have one minute to prepare your ide a s.
C: What is important when . . . ?
Designing a company website
●Type of information to include
●Different language versions
●
●
PART THREE
ln this part of the t e s t,you are given a discussion topic. You have 30 seconds to look at the t a s k prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions r ela t e d to the topic.
For two c andida t e s
For three c an dida t e s
Follow-on que s tions
BEC中级真题3答案和听力原文
真题3阅读和写作答案 VANTAGE3 KEY TO READING & WRITING TEST 1 Reading Part 1 1 B 2 D 3 C 4 A 5 B 6 C 7 A Part 2 8 B 9 A 10F 11 D 12 E Part 3 13 A 14 B 15 C 16 B 17 A 18 D Part 4 19 A 20 C 21 D 22 D 23 A 24 C 25 B 26 D 27 C 28 D 29 C 30 A 31 B 32 D 33 C Part 5 34 WITH 35 CORRECT 36 TO 37 CORRECT 38 SO 39 THESE 40 ABOUT 41 ALTHOUGH 42 HA VING 43 CORRECT 44 TOO 45 THAT Writing Part 1 From: Petar Koev T o: All Staff Date: 27 March 2004 Subject: Computer System I want to inform you that the computer system will be closed next Wednesday at 12 o'clock. The system will be down for at least two hours, please make sure that you have saved all your work. The whole system will ran on a new server which is faster. Thank vou. Band 5
bec中级第三辑真题详解test2
T est2 Part one： 《Successful Time Management》，成功的时间管理。文章针对怎么利用时间、提高工作效率提出了一些建议。 第一题，为了完成好一个任务，没有必要处理每一个细节。答案是C段的最后一句话，而且这句话同时是第一题和第四题的答案所在：Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间，否则不要在一件事情上花费额外的时间去努力涉及到所有事情。cover absolutely everything可以对应于deal with every detail。 第二题，如果你有很多要做的，也许需要拒绝以后的工作。答案是B段的最后一句，有点绕：This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定，避免答应超出现实的工作。more than is realistic，也就是眼前无法完成的工作，即work in the future。 第三题，任何计划行为都需要建立在一个有规律的基础上。答案在A段。A段整个就是讲的计划的重要性，有计划，才能合理安排时间。中间说有人喜欢在每天开始的时候计划，有人喜欢在结束前。答案是这么一句：you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。要让计划融入进你的时间表，也就是说计划要成为你的日程的固定部分，即题目说的take place on a regular basis。 第四题，在第一题已经说了，C段的最后一句，extra hours可以对应于additional time。 第五题，可能有些例行的任务不需要被执行。答案是D段的第一句：If your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time如果回顾某段时间发现你在一些并不是真正必要或者重要的事情上花费了时间，那么你需要仔细考虑这次你是否花的起。言下之意，有些things that are not really necessary or important（some routine tasks）可以不必花时间做(do not need to be carried out)。 第六题，如果你觉得自己工作负担过重，那么查明原因很重要。答案是B段的这么一句： This is not a crime, but you must examine the reasons for such a situation and then plan a course of action。examine the reasons可以对应于identify the cause。 第七题，各个等级的人都会进行浪费时间的活动。答案在D段，需要提炼。D段整个讲的都是不要把时间浪费在不必要的事情上。前面说不要干一些routine task，后面说顶端的经理们也会误用他们的努力。最后一段盘点了很多人，前面的many people，后面的even top manager，和在一起就是题目说的people at all levels。不管是routine task，还是misdirecting their efforts，都是time-wasting activities。 Part two： 《Staff appraisals》，员工评估。很多公司的员工和经理都害怕评估，但是好的评估可以增进员工的忠诚度和满意感，给公司带来益处。
BEC中级真题第三辑阅读及答案解析版
TEST1 PART ONE B 1 It would be advisable for Flacks to consult customers before developing a new product. D 2 Producing goods for specialist markets might increase Flacks' profits. C 3 Flacks may need to change the function of one of its facilities. A 4 Flacks should utilise its current expertise to enter a different market. B 5 Flacks may need to consider closing its current production facility. C 6 Flacks should develop the connections it has established with leading retailers. A 7 Expanding the product range would not be a problem for the workforce. Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business? A Susan Falmer Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply. B Mesut Guzel They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received. C Gary Wilmot In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development. D Michal Kaminski The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order. 这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自 己的建议。这套题目的答案稍微有些隐晦。 第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段 的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research，市场调查，在很大程度上就
BEC中级真题第三辑TEST2kj140219154154
BEC 中级第三辑Test 2 READING 1 hour PART ON E Questions 1-7 ●Look at the s t a t emen t s below and the text about time mana g emen t on the opposite page. ●Which section (A, B, C or D) does each s t a t emen t(1-7) refer to? ●For each s t a t emen t(1-7), mark one letter (A, B, C or D) on your Answer Sheet. ●You will need to use some of these le tt er s more t han once. 1 In order to c omple t e a t a sk well, it may not be necessary to deal with every detail. 2 lf you have too much to do, you may need to turn down work in the future. 3 Any planning activity needs to t ake place on a regular ba si s. 4 You should avoid giving additional time to a particular task. 5 It is possible that some routine t a sk s do not need to be carried out. 6 lf you are overloaded with work, it is important to identify the cause. 7 People at all levels perform t ime-w a s ting act ivi tie s. Successful Time Mana g eme n t
bec中级第三辑真题详解test1
第三辑 Test1 Part one 这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。这套题目的答案稍微有些隐晦。 第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。选B。 第二题，说为专业市场生产产品可以增加利润。答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。看英英解释：a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits，选D。 第三题，说Flacks可能需要改变它的一个设备的功能。这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。第四题，说Flacks可以利用现有的技能来进入一个新的市场。答案是A段的这么一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他们需要进入一个更有发展前景的市场，一个需求增长并且公司可以利用现有技能和合同的市场。exploit existing skills也就是utilise its current expertise。 第五题，说Flacks可以考虑关闭现有的生产设备。这题也有些隐晦，答案是这么一句：think about outsourcing all this work abroad。关键就在于outsource这个词的意思：turn to outside suppliers or manufacturers外购。既然是要考虑outsource——turn to outside manufactures，那么也就是可以考虑关闭自己的生产设备了。选B。 第六题，说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。答案在C段：build on their relationships with the big stores发展他们同大商店的关系。 第七题，说扩展产品范围对劳动力来讲不是问题。答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。言下之意，不是问题。选A。 Part two： 《Evaluating the performance of the board》，评估董事局的表现。众所周知一个公司里面是经常对员工的表现进行评估的，那么谁又来评估董事局的表现呢？这篇文章讲了对董事局表现进行评估的重要性和一些方法。 第八题，前面说对董事局的表现进行评估是很重要的。空格后面的句子中有another reason，可见这个第八空应该填入对董事局表现进行评估原因的句子。B符合这一特点，为什么要进行评估，因为“如果决策层是公司唯一逃避评估的成员的话，其他的员工会视之为不公平。”第九题，前面说小公司会发现这种评估过程更容易操作。空格后面一个however，说大公司的决策层会认为评估是对他们地位的一种挑战。可见这个空格应该填入表示小公司愿意接受评估的句子。A符合这一特点：通常这些公司的决策层会很乐意接受批评，因为这可以防止
bec中级第三辑真题详解test4
Test4 Part one 四个专家分别对一个度假公司的发展给出了自己的意见。怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。题目信息稍微有些隐晦。话说这个BEC阅读的第一部分，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。 第一题，通过将同样的假日出售给不同收入层次的客户是有风险的。这题的答案够隐晦的，而且不是特别的对应。答案是B段开头的一段话。说该不该将多余的假期打折，是一个有争议的点。这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边，从而将品牌给毁了。注重预算的（budget-conscious）和更富裕的（more affluent customers）是两种不同的收入人群，也就是different income brackets，damaging the brand，毁坏了品牌，言下之意，这么做是有风险的，即runs a risk。 第二题，说值得提供打折假期来增加预定的数量。答案是A段的这么一句：Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。减少假日的开销可以吸引最后的客户，从而避免空余的住宿和飞行带来的损失。Unfilled accommodation，没有被预定的住宿，对应于题目中的booking。 第三题，如果想要增加回头客，SunTours需要反思它的市场策略。答案在D段，需要提炼：the company should consider that brochure mailings。They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册，接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。后面的句子整个说的就是如何boost repeat customer，前面的consider brochure mailings是具体说明如何思考市场策略（reflect on marketing methods） 第四题，说卖其他开发者忽略的地方的假期将会是一个不错的点子。答案是B段的这么一句：SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply。计划出售先前没被开发的地方的更高利润的假期，在那里供不应求。Unmarketed destination也就是other promoters have ignored。在供不应求的地方做生意，但是是a good idea。 第五题，过去SunTours曾采取过一些不利的方法。答案是C段的这么一句：SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time.事情做错了的时候就可以转变方向，正如它们有时不可避免的所做的一样。也就是说，过去曾做错过决定，也就是disadvantage。
BEC中级真题解析_第三辑T3P4
Who Benefits Most from Company Training? According to recent research, the better educated and the higher up the socio?economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times more likely to accept training when it is offered. In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down. The researchers found a growing demand for training among the lower-skilled.Unfortunately this demand is not being (29)by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training. For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best,very few (33) the internet as an effective way to train. 19 A back B over C down D off 20 A force B pressure C strain D load 21 A pick B keep C take D put 22 A means B reserves C finances D resources 23 A imagine B regard C suppose D know 24 A requirements B specifications C states D terms 25 A allowed B approved C justified D accepted 26 A understanding B intelligent C informed D knowledgeable 27 A stress B emphasis C weight D strength breaking D setting 28 A letting B cutting C 29 A reached B achieved C gained D met 30 A space B gap C hole D room 31 A frame B structure C form D order 32 A showed B appeared C demonstrated D presented 33 A rated B thought C marked D believed https://www.360docs.net/doc/394781563.html,/forum-90-1.html
BEC中级真题集第3辑
第3辑阅读【TEXT 1】 『part 1』 1 It would be advisable for Flacks to consult customers before developing a new product. 2 Producing goods for specialist markets might increase Flacks' profits. 3 Flacks may need to change the function of one of its facilities. 4 Flacks should utilise its current expertise to enter a different market. 5 Flacks may need to consider closing its current production facility. 6 Flacks should develop the connections it has established with leading retailers. 7 Expanding the product range would not be a problem for the workforce. Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business? A Susan Falmer Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply. B Mesut Guzel They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received. C Gary Wilmot In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development. D Michal Kaminski The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.
“历年BEC中级真题阅读精讲”系列之四十六：第三辑T2P1 成功的时间管理
人邮第三辑真题TEST 2 READING PART 1 1 In order to complete a task well, it may not be necessary to deal with every detail. 2 If you have too much to do, you may need to turn down work in the future. 3 Any planning activity needs to take place on a regular basis. 4 You should avoid giving additional time to a particular task. 5 It is possible that some routine tasks do not need to be carried out. 6 If you are overloaded with work, it is important to identify the cause. 7 People at all levels perform time-wasting activities. Successful Time Management A The secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'. B Managers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action. Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic. C If a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how
“历年BEC中级真题阅读精讲”系列之五十七：第三辑T4P2 人力资源管理
人邮第三辑真题TEST 4 READING PART 2 Human resource management It is nearly a century since the car manufacturer Henry Ford said, 'You can destroy my factories and offices, but give me my people and I will build the business right back up again.'(0) .....G..... But a few business theorists are beginning to argue that managing people well can add more to the bottom line than anything else. Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources in today's business world. (8) .............. A company with high staff commitment, for example, has an asset that its rivals find hard to copy. Research in Britain would appear to support this notion. A recent business school survey into the performance of eight multinationals found that people management could be the most decisive factor in a company's performance. Another study indicated the same thing in medium-sized manufacturing firms. (9) .............. After all, how can an organisation evaluate the commitment of its staff? For this reason, the researcher George Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing an organisation's compensation structure or being more selective in recruiting, they are asking for things that require resources. (10)............ Some new approaches are emerging that attempt to do just that, including the scheme devised by consultants Couze Jordan. The scheme, which covers communication, recruitment, and use of resources, predicts that significant improvements in these areas achieve an increase in shareholder value of up to 30 per cent. Another programme, launched by James Lester, an independent human resources expert, approaches the problem from a perspective that is designed to appeal to a wide range of managers. (11)..............Both, he argues, involve appropriate decisions being made about the allocation of resources within a particular budget. Lester's expertise enables him to carry out an organisational audit for his clients to identify which areas of HR are in most need of improvement. This is because there is no point in businesses spending large amounts without knowing if the investment is worthwhile. (12) ............. Lester's advice, however, is for companies to think twice before hiring people, since it is vital they assess whether they are getting value for money. A But the findings are inconclusive because of the difficulty of collecting reliable evidence. B He argues that the role of a skilled, motivated and flexible workforce has become more significant as traditional sources of competitive advantage diminish.