BEC中高级口语总结(根据陈小蔚口语书各主题总结)

B E C中高级口语总结(根据

陈小蔚口语书各主题总结) -标准化文件发布号：（9556-EUATWK-MWUB-WUNN-INNUL-DDQTY-KII

主题

一．商务旅行/差旅

(1)前期准备preparation

1.accommodation：book a hotel（hall等）with adequate working

facilities（such as fax machine，internet access，computers等）

2.transportation :choose a convenient（suitable）means of

transportation

(2)费用：hotel bills，traveling expenses，public transportation fares，fax

or telephone charges，

client entertainment expenses

(3)考虑因素:

文化差异cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of

seeing the world

如何应对:

1.promote the global mindset

2.become sensitive to the cultural difference/be open-minded

3.respect for native culture

4.consider cultural taboos

5.the staff should acquaint with differences in language，

laws and social customs

6.relocate the employee to work abroad to experience

different working style

二．员工培训training

(1)主要内容：（内容+意义

https://www.360docs.net/doc/5d3635239.html,munication skills +avoid misunderstanding；get the work

well done

2.customer service +it is critical to mee t customers‘ needs；

increase customers’ satisfaction

3.interpersonal relationship + enhance mutual understanding and

trust

https://www.360docs.net/doc/5d3635239.html,puter skills + it is important for conducting

administrative and offer tasks

5.safety training + give practical advice for avoiding getting

hurt

6. business ethics（商业道德）+customers‘s loyalty and trust to

the company

(2)重要性

从公司发展的角度看：

1.enhance company image

2.increase productivity

从雇员的角度：

1. increase job satisfaction

2. boost morale（among employees）

3. enhance efficiencies in process which result in financial

gain

4 . reduce employee turnover/retain employee

5. acquire more practical skills that is beneficial for the

personal development

6. ensure employees have greater commitment in their

work/continue effort

7. ensure employees keep up with the latest information for

market trend

9. help them have a clear idea of future job

(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)

(3)如何使培训有成效

Good preparation ensures effective training（任何有关准备的主题都可以套用）

1.maintain a positive energy and attitude

2.fully equipped facilities

3.meet the training needs/requirements

https://www.360docs.net/doc/5d3635239.html,pany budget

5.well-organized materials

（4）如何鉴定培训是否具有成效

1. organize a relevant test

2. to conduct a survey to participants to see whether they have

any improvement in the work performance

3. whether the training address the issues/solve problems

三．激励员工留住员工

措施：（具体措施+好处）

1.offer financial benefits/bonus

2.effective training + 同上training的好处

3.provide cozy/comfortable working environment + feel at ease/increase

efficiency

4.paid holiday + release

5.profit-sharing plan 公司利润分享制

6.stock option

7.constant communication between the employer and the employer

8.flexible working hour+ balance work and life/reserve time for family，

hobby or personal development

9.offer s ome special gift that meet employee’s expectation

10.opportunities for promotion

11.offer physical health check-up for the staff/membership or discount at

health and fitness club

四．招聘Recruiting

(1)招聘方式（优缺点）

1.内部招聘internal promotion

优点：have more motivational value

boost maral

encourage employees to continue effort

give other employees anticipation of promotion

reduce the orientation and training cost

make good use of abundant human resources

缺点：if not fair，it will lead to internal conflict

补充一下内部招聘的具体做法：a selection test/well-designed

interview/check record of past

performance/appraisal

2，外部招聘external recruitment

优点：receive a source of new ideas/latest knowledge

avoid unfair selecting

be contributabl e to company‘s overall growth and success 缺点：deprive career anticipation

discourage morale

Increase training cost

其他招聘方式（TV，newspapers，internet，recruitment company）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）

Interne(online recruitment)：lost cost；reach vast

audience/attract wide attention；attract potential

customes + may be annoying

Television：reach vast audience + high cost；people often change

channels

Newspaper(put ad in the local newspaper)：reach vast reader + life

span is short,readers often discard them quickly

ask a recruitment company :professional + high cos；cannot find the right person

五．广告宣传方式（招聘，发表新产品等）launch a advertising campaign，publicity

1. Interne(online recruitment)：lost cost；reach vast

audience/attract wide attention；attract potential customers + may be annoying

2. Television：reach vast audience + high cost；people often change channels

3. Newspaper(put ad in the local newspaper)：reach vast reader +

life span is short,readers often discard them quickly

4.radio：low cost

5.give out free sample：give a personal experience

6.send direct email to target customers：get a mailing list of

target customers；attract potential customers + people often

ignore or just delete it immediately without open （should use attractive headline）

7.give out leaflets

六．商务会议

(1)前期准备（召开前要考虑的要点）

1. agenda（key point）：set out in advance to state date，time

and location；inform them of all the items to be

discussed together；ask them for suggestions for items 2. venue：choose a suitable venue；with convenient

transportation；big enough to accommodate all the

participants；

3.facilities：fully equipped with necessary facilities such as

overhead projecter，fax，telephone，computer with

access to the internet

4.the size/length of the meeting

(2)集会的目的：

1. keep on track of market trend(to respond quickly)

2. gather ideas to reach more workable final decision