10月自考《企业文化》模考试题及答案(二)

10月自考《企业文化》模考试题及答案（二）

一、单选题

1、“狮子与羚羊”的故事是用来形容( A )公司的核心价值观。

A.蒙牛

B.联想

C.海尔

D.科龙

2、以下( A )是企业文化建设的第一主体。

A.企业家

B.制度

C.员工D价值观

3、无总称谓是联想推出的( B)文化。

A.执行文化

B.亲情文化

C.客户文化

D.创新文化

4、( A )在1990年的《企业文化和经济学理论》一书中指出，建立企业文化的关键在于公司建立作为一个可信任的雇主的名声。

A.克雷普斯

B.钱珀思

C.山姆·沃顿

D.雷·克洛克

5.美国的麦当劳企业文化的形成与公司( D )创始人有着密切的联系。

A.克雷普斯

B.钱珀思

C.山姆·沃顿

D.雷·克洛克

6.”工业报国，光明正大，团结一致，奋斗向上，礼貌谦虚，顺应时势，感恩戴德”是( B)公司的企业文化口号。

A.索尼

B.松下

C.三星

D.LG

7.真正的成本的企业不可能是一个企业群,只能是( D )。

A.企业集团

B.合资企业

C.独资企业

D.一个企业

8.企业文化建设的社会环境因素主要是指影响社会消费者的( D )的相关因素。

A.需求满意度

B.消费满意度

C.心理满意度

D.服务满意度

9.服务满意度在很大程度上是一种(D )的感受过程。

A.客观经验

B.亲身体验

C.社会体验

D.主观经验

10.一个国家的政治环境对企业文化建设具有很大的( D)作用。

A.限制

B.约束

C.制约

D.促进和制约

11.企业文化建设实质是打破旧有( A )，建立新文化的过程。

A.文化惯性

B.习惯

C.习俗

D.传统惯性

12.企业家勾画了企业文化建设的( B )。

A.发展方向

B.发展蓝图

C.战略发展

D.市场前景

13.以下( A )是企业文化建设的个体阻力。

A.狭隘的利己主义

B. 结构惯性

C.对已有权力关系的威胁?

D.薄弱的工作耐力

14.以下( C )是企业文化建设的组织阻力。

A. 狭隘的利己主义

B.陈旧的价值观念

C.矛盾的领导言行

D.模糊的理论指导

15.以下(D )是企业文化建设的文化理念阻力。

A.结构惯性

B.对已有权力关系的威胁

C.薄弱的工作耐力

D.模糊的理论指导

16.企业文化是由所有成员的( D )累积而成的。

A. 观察

B. 学习

C.能力

D. 习惯

二、多项选择题(从中选出2项或2项以上标准答案)

1、企业文化的环境因素包括( ABCD )因素。

A.经济环境

B.社会环境

C.政治法律环境

D.科学技术环境

2、企业取得竞争优势的通用战略主要有( ABC )战略。

A.成本优势

B.差异战略

C.集中一点

D.全面占领

3、影响服务预期满意度的因素包括( ABC )。

A.服务传播

B.企业形象

C.需求水平

D.广告制作

4、企业文化建设的社会环境因素包括( ABC )。

A.了解消费者需求的动向

B.影响消费者需求动向的因素

C.服务满意度

D.产品质量

5、企业文化建设的科学技术环境因素包括( ABCD )。

A.科技的高速发展

B.创新的机会增多

C.研究与开发的预算

D.关于技术变革的法规增多

6、影响消费者需求动向的因素包括( ABCD )。

A.文化因素

B.社会因素

C.个人因素

D.心理因素

7、企业文化建设的政治法律环境因素包括( ABC)。

A.管制企业的立法增多

B.政府机构执法更严

C.社会公众利益团体的力量增强

D.国家干预企业行为更多

8、企业文化建设的阻力来源于( BCD)。

A.行为

B.个人

C.组织

D.理念

9、企业文化建设的理念阻力包括( ABCD )。

A.文化的惰性

B.陈旧的价值观念

C.文化维模

D.模糊的理论指导

10、企业文化建设的三个阶段包括( ACD )。

A.企业家

B.员工

C.制度

D.习惯

11、企业文化建设的载体包括( ABCD )。

A.企业员工行为规范手册

B.内部报刊或信息简报

C.企业局域网

D.企业橱窗宣传栏、广告牌

12、企业文化建设的形式包括( ABCD )。

A.文化专题活动

B.临时不确定的活动安排

C.书面调查或访谈

D.新员工入职，轮岗、晋升培训

13、企业文化建设的关键步骤包括( ABCD)。

A.调查分析阶段

B.总体规划阶段

C.实验实施与传播阶段

D.评估调整阶段

14、一般而言，企业文化建设方案所遵循的原则包括(ABCD )。

A.针对性

B.灵活性

C.适当性

D.多元性

15、企业文化实验、实施与传播阶段步骤包括( ABCD )。

A.建立计划和组织保障体系

B.保证企业文化建设投入

C.进行企业文化系统传播

D.领导和制度作用双管齐下

16、对一个企业进行文化诊断的人员主要渠道包括( )。

A.本企业中的具有丰富的管理经验，资历较深的管理人员;

B.本企业的企业文化相关部门人员;

C.外聘的一些企业经营管理方面的专家和学者;

D.企业工会部门

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