农村电子商务模式外文文献翻译最新译文
文献信息
Gleeson M. The study of B2C e-commerce sites in the countryside [J]. Procedia Computer Science, 2016, 12(3): 57-67.
原文
The study of B2C e-commerce sites in the countryside
Gleeson M
1 Introduction
B2C e-commerce is a pattern, which are usually said direct-to-consumer sales of products and services commercial retail mode. This form of electronic commerce general with network mostly retail, mainly by using the Internet to develop online sales activities. B2C namely enterprise through the Internet to provide consumers a new shopping environment - online stores, consumers through the network shopping on the Internet, online payment and other consumer behavior. A B2C business through the Internet offers consumers a new shopping environment - electronics store. Due to the rapid growth of the scale of rural, rural B2C e-commerce research also should pay attention to it.
2 The development conditions of agricultural products B2C e-commerce
2.1 Use e-commerce means the request
First of all, establish a systematic, professional, low-cost agricultural products logistics distribution system of agricultural products of short shelf life than other commodity, some consumer wants to buy the green food can storage, preservation and at the same time, consumption of agricultural products is characterized by the quantity of every time to buy, buy less frequency is high, the transaction amount is small. So there must be a quick, powerful agricultural products logistics distribution system. Second, perfect the system of B2C e-commerce of agricultural products. E-commerce development is very rapid, and electronic commerce is a kind of free, open trade mode, with the traditional business activities are quite different, some related management system, laws and regulations lag. So, how to guarantee the authenticity of online advertising and e-commerce market to crack down on illegal manufacturer, specification, agricultural market constraints become an important factor in the
development of B2C e-commerce. Third, the wide application is order management subsystem. Agricultural product circulation enterprises must give the timely processing of orders for customers; arrange production according to the quantity of goods, all on schedule of delivery to the customer. Fourth is the establishment of operation mechanism of daily statistical pattern library. Agricultural products can be obtained at any time from the project manager of various kinds of statistical reports, pattern library, including all kinds of marketing mode, such as the advertising budget, new product planning, media selection, pricing models, the best marketing mix, etc., mainly for the senior management personnel in the face of the unstructured problems to provide a reference model.
2.2 Requirements for agricultural product processing industry
Agricultural production standardization, standardization of agricultural production, there are two aspects of content, namely certainty and uniformity. Agricultural products consumption dictionaries, dictionaries is the precondition for the development of B2C e-commerce, only the consumer to a certain extent, stray from the consumption habit of agricultural products, agricultural products and identity dictionaries, can from the Internet to buy agricultural products. Dictionaries contributed to the agricultural products of mass production of agricultural products, to create the possibility for standardization of agricultural production. Strengthen agricultural products between enterprises and engaged in distribution and other business cooperation. A higher percentage of the produce of the small and medium-sized enterprises, but also can't form the B2C e-commerce of agricultural products distribution system, it is difficult to achieve the rapid response. Joint, which requires companies to build and maintain a distribution system and thereby reducing costs play the role of the overall advantage.
3 Key technology of rural electronic commerce
For rural electronic commerce has many problem presses for solution, such as agricultural preservation requires rapid logistics distribution (including dynamic path planning and convenient business matching and precise knowledge search, etc.), suitable for rural application environment of human-computer interaction need to
solve the problem of data open, etc.
3.1 The dynamic path planning
Dynamic path planning problem about agricultural products distribution, due to the different characteristics of the agricultural products there is a big difference, so for different kinds of agricultural products, in addition to the need to consider when choosing a distribution model of general merchandise characteristics of constraints (such as demand, volume, delivery of the goods transportation cost, delivery time, vehicle capacity limits, mileage limit, time limit, etc.), also take into account the constraints of characteristic agricultural products (such as the efficiency of the agricultural products and transport the required temperature, humidity, oxygen consumption, etc.).To solve the key problem is how to in the actual process of logistics distribution based on the distribution characteristics of the agricultural products, design and efficient logistics distribution dynamic path planning algorithm, for producers and business operators to provide comprehensive transportation of low cost, low consumption goods, convenient agricultural products logistics distribution solutions, enhance the competitiveness of the products in the target market.
3.2 Business maximum similarity matching algorithm
The depth of the rapid spread of the Internet and search engine development, the number of sellers buyers make e-commerce platform to soar, new "asymmetric information". For buyers to identify the seller's information effectively has become very difficult, resulting in platform is very difficult to find suitable suppliers; For sellers, is very difficult to get buyers information also, the promotion of the problems of high cost and low profit margins. How to improve the purity of information, enhancing business matching efficiency becomes the e-commerce platform must face the problem. Through the analysis of Web data mining, user access patterns, user records of consumption and user survey data, the analysis of the mining knowledge extraction system developed a smart website. Its key technology is automatic information acquisition technology, data mining technology, the automatic indexing technology, full-text retrieval technology and statistical techniques, etc. For example, the use of collaborative Filtering (Collaborative Filtering), according to the statistical
analysis of a customer before buying behavior and purchase behavior from similar customers buying behavior to speculate that the customer pay attention to the goods and is related to its business scope of business opportunities, etc.
3.3 Based on the concept of search engine
Research oriented knowledge element mining of massive unstructured resources and its semantic relation rapidly detect algorithms; In the semantic environment, intelligent service involves a large number of dynamic distribution in the network information resources, in order to improve the efficiency of semantic environment knowledge mining and found that the quality of knowledge, to these information resources are extracted and synthesis of the available knowledge organization, to guarantee the knowledge and effectiveness. Research under the guidance of ontology for mass and space-time distribution of unstructured information resources of multi-level knowledge mining technology, realization of metadata, the relationship between concepts and their semantic knowledge element mining components in different levels; Research knowledge learning sample complexity and computational complexity of the algorithm, establish a formal representation of the learning process, including reasonable constraint are knowledge semantic relation learning framework, achieve comprehensive knowledge, the knowledge element compound raise the level of knowledge processing, solve for Knowledge complex problems.
3.4 The human-computer interaction technology
In the human-computer Interaction technology (the Human - Computer Interaction Techniques) refers to the dialogue with the Computer technology. It includes machine through the output or display device provide people with information, people through the input device to the machine input information, etc. The human-computer interaction technology is one of the important content of computer user interface design. It and cognitive science, ergonomics, psychology, and other areas of the discipline are closely linked, and the farmer's cultural level is generally low. So the convenient, quick, the human-computer interaction interfaces and operation method of humanization, personalization and easy to use interactive equipment, for rapid advance village, e-commerce is of great significance. Touch
screen machine is a special service terminal and public service facilities of rural grassroots, because it possesses the characteristics of convenient operation, the use of free and brought to the attention of the government departments at all levels. Therefore, research on a touch screen support dialogue and remote update service platform, has a practical significance.
4 Concrete measures
4.1 Construct consumer shopping concept change of business operation mode
Consumers shopping habits are traditional "to see, touch, listening to the sounds and taste" .Despite the multimedia electronic commerce network advertising effect, but can't replace agricultural character and the universal attraction for consumers. Only consumer shopping idea changes, adapt to the direction of the network development, B2C e-commerce of agricultural products can be developed on a large scale.
4.2 Strengthen the construction of enterprise network and improve the quality of website information
Enterprises should open channels of information with the help of the Internet technology, further to do a good job of online marketing. In addition, studies have shown that for a shopping experience for the peasants agriculture website information quality, seriously affect their purchase intention. Information is most widely network buyers mentioned one of the aspects in need of improvement, and at present most of the agricultural B2C website information quality is not satisfactory.
4.3 Set up online security system and payment system
A key problem of online trading is safety, including safety communications, safety confirmation and pays three aspects. There are a lot of information on the Internet have illicit close sex, online transactions need to confirm the identity to ensure that electronic non-repudiation after signing the agreement. Set up online payment system is the development of network marketing is an important content, the research shows that 52% of users think the biggest issue online shopping is not safe and convenient payment, development and security of online payment system is very necessary.
4.4 Simplify the purchasing process of agricultural products
The current electronic payment means, is network consumers mention most the place that needs to be improved, the second is to simplify the shopping process and after-sales service. In fact, there are some farmers consumers are ready to the purchase of agricultural products through the agricultural website, but in the process of clearing, settlement steps too complicated or be asked to fill out the web site of personal information too much and give up halfway. This part of the farmers is the most likely potential customers, part of which is the most worth fighting for customers. Payment platform by using simple shopping program, simplify the buying process of agricultural products, at the same time improve the quality of after-sales service, make farmers customers feel in agricultural website to buy agricultural products is both simple and trust, thus for enterprise to create more opportunities of electronic trading.
译文
B2C 农村电子商务网站
Gleeson M
1 引言
B2C是电子商务的一种模式，也就是通常说的直接面向消费者销售产品和服务商业零售模式。这种形式的电子商务一般以网络零售业为主，主要借助于互联网开展在线销售活动。B2C即企业通过互联网为消费者提供一个新型的购物环境--网上商店，消费者通过网络在网上购物、网上支付等消费行为。B2C 企业通过因特网为消费者提供了一个新的购物环境—电子商店。由于农村网民规模的迅速增长，农村B2C 电子商务的研究也应重视起来。
2发展农产品市场B2C电子商务的条件
2.1对运用电子商务手段的要求
首先，建立系统化、专业化、低成本的农产品物流配送系统农产品的保质期较其他商品短，一部分消费者希望购买可以贮藏、保鲜的绿色食品，同时农产品消费特点是每次购买的量少、购买频率高、交易金额小。所以必须有一个反应快速、功能强大的农产品物流配送系统。其次，完善农产品B2C 电
子商务的制度。电子商务发展很迅速，且电子商务是一种自由、开放的交易模式，与传统的商业活动有很大的不同，相关的管理体系和法律法规有些滞后。所以，如何保障网络广告的真实性、严厉打击不法厂商、规范电子商务市场，成为制约农产品市场B2C 电子商务发展的一个重要因素。第三，广泛应用订货管理子系统。农产品流通企业对于客户的订货要求必须给予及时处理，根据订货量安排生产，按期如数向客户交货。第四，建立日常统计模式库的运行机制。农产品项目主管可从中随时得到各类统计报表、模式库、包括各种行销模式，如广告预算模式、新产品规划模式、媒体选择模式、定价模式、最佳行销组合模式等，主要为高级管理人员在面临非结构化问题时提供一种模型参考
2.2对农产品加工业的要求
农产品生产标准化，农产品生产标准化有两个方面的内容，即确定性和均一性。农产品消费方便化，方便化是农产品B2C电子商务发展的前提，只有消费者在一定程度上偏离了自己消费农产品的习惯，并认同农产品方便化，才可能从网上购买农产品。农产品方便化促进了农产品的大规模生产，从而为农产品生产标准化创造了可能性。加强农产品企业之间以及和其他从事配送业务企业的合作。中小型的农产品企业比例较大，还不能形成农产品B2C 电子商务的配送体系，很难做到快速反应。这就需要各个企业的联合，共同构建和维护一个配送体系，从而降低成本，发挥整体优势的作用。
3农村电子商务关键技术
面向农村的电子商务还有许多问题急待解决，如农产品的保鲜需要有快速的物流配送（包括动态路径规划、便捷的商机撮合和精准的知识搜索等），适合农村应用环境的人机交互需要解决数据开放等问题。
3.1动态路径规划
关于农产品配送动态路径规划问题，由于不同种类农产品的特性存在很大差别，因此对于不同种类的农产品，选择配送模型时除了需要考虑一般商品特征的约束条件（如运输费用、货物需求量、发送量、交发货时间、车辆容量限制、行驶里程限制、时间限制等），还需考虑农产品特有的约束条件（如农产品的时效性以及运输所需的温度、湿度、耗氧量等）。需解决的关键问题
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Project Budget Monitor and Control Author：Yin Guo-li Nationality：American Derivation：Management Science and Engineering.Montreal: Mar 20, 2010 . With the marketing competitiveness growing, it is more and more critical in budget control of each project. This paper discusses that in the construction phase, how can a project manager be successful in budget control. There are many methods discussed in this paper, it reveals that to be successful, the project manager must concern all this methods. 1. INTRODUCTION The survey shows that most projects encounter cost over-runs (Williams Ackermann, Eden, 2002,pl92). According to Wright (1997)'s research, a good rule of thumb is to add a minimum of 50% to the first estimate of the budget (Gardiner and Stewart, 1998, p251). It indicates that project is very complex and full of challenge. Many unexpected issues will lead the project cost over-runs. Therefore, many technologies and methods are developed for successful monitoring and control to lead the project to success. In this article, we will discuss in the construction phase, how can a project manager to be successful budget control. 2. THE CONCEPT AND THE PURPOSE OF PROJECT CONTROL AND MONITOR Erel and Raz (2000) state that the project control cycle consists of measuring the status of the project, comparing to the plan, analysis of the deviations, and implementing any appropriate corrective actions. When a project reach the construction phase, monitor and control is critical to deliver the project success. Project monitoring exists to establish the need to take corrective action, whilst there is still time to take action. Through monitoring the activities, the project team can analyze the deviations and decide what to do and actually do it. The purpose of monitor and control is to support the implementation of corrective actions, ensure projects stay on target or get project back on target once it has gone off target。
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1.简介 电子商务是关于在互联网或其他网络电子系统购买和销售产品或服务。术语B2B（企业对企业），描述了企业间的电子商务交易，如制造商和批发商，或批发商和零售商之间。本文的研究目标是上两个不同国家贸易商之间的通信。今天的世界贸易组织的主要目标之一是建立区域单一窗口，可以提高世界各地的贸易便利化。建立区域单一窗口需要跨境海关，可以有效地交换贸易文件。因此，首先，简化跨境贸易文件的关键在于朝着国家单一窗口移动。然后，区域单一窗口可以授权国家之间的通信。电子商务模型是基于三个主要逻辑层的研究。这三个层消息传输层，业务处理层和内容层。本文的局部模型是一种能够自动交换读取文件的过程。通过与东亚和中东国家的建立区域单一窗口可以在将来得到改善的更多的互操作性，从而建立伊朗国家单一窗口 在本文的第二部分讨论引进国际供应链中的跨境B2B模式所需的基本概念和标准。第三部分介绍在大的模型中引入的组件功能和范围。第四部分讨论了B2B交易层模型的定位，最后结束本文。 2.背景 在本节中，除了了解B2B电子商务在伊朗的情况，还有参考模型的背景等概念以及讨论B2B电子商务跨境模式的本土化。 2.1 B2B电子商务在伊朗 如今伊朗在贸易进程的变现是一个关键的贸易成功点。伊朗和许多其他国家接壤，它的进口和出口过程可以通过公路，铁路，海上和空中的方式来完成。因此，这个国家的中部和战略作用，使得它在亚洲和中东地区货物运输的主要贸易点。今天，在伊朗海关几乎所有的贸易过程通过纸质表格完成，由商务部提供的电子服务仅限于谁该国境内交易的商人。今天，伊朗海关几乎所有的贸易流程都是通过纸质表格来完成的，商务部给出的电子服务只限于该国的商人。介绍了模型试图简化在伊朗交易的跨境电子商务供应链交换电子文件的过程。这里提到的一些系统，由商务部在伊朗的电子服务被提及：进口订单管理系统。贸易统计制度。伊朗法典伊朗。这些电子系统的主要使用，以促进在伊朗贸易过程。这里提到的系统作为独立的贸易者可与建议本文模型在未来的作用。在亚洲的区域性单
差异化营销策略外文文献翻译
文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For
跨境电商外文翻译参考文献
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译文： 跨境电子商务在欧盟的发展动力和壁垒 摘要 互联网的兴起，往往是与“距离的消亡”或至少减少相关的地理距离在供应信息相关。我们研究距离 事宜仍在实物商品的网上交易是否。我们使用的数据从一个网络消费者调查小组对网上跨境货物贸易中的 一个语言支离破碎的欧盟市场。分析结果表明，相比线下交易在同一商品的距离相关的交易成本大大降低。然而，语言相关的交易成本的增加。此外，网上交易介绍新能源贸易成本如包裹递送和在线支付系统。在 平衡，没有迹象显示在线贸易不偏向于国内市场的产品比线下交易支持。我们提供给政策制定者推动欧盟数 字单一市场的跨境电子商务的选项。在高效灵活的跨境支付系统的使用增加1%可以增加多达7%的跨境电子 商务。我们还表明，在线交易给英语语言输出国家的比较优势。 关键词电子商务/引力方程/欧盟 1.介绍 本文实证研究的在线电子商务跨境贸易模式的影响。互联网的兴起，更一般地，数字通信技术，具有LED许多观察家宣布，距离“死”（Cairncross，1997）。在这方面，它不在乎信息所在的位臵因为它只是一个鼠标点击和信息成本不再是物理距 离有关。在传统的线下实物商品贸易，证据却指向距离成本增加（disdier和头，2008）。贸易相结合的基础上的信息和物理的货物运输。问题是是否将贸易从线 下到线上平台是一个足够大的凹痕在信息成本改变贸易总成本因此货物贸易模式。Blum 和Goldfarb（2006）表明，即使是纯粹的信息产品，距离仍然起着重要的 作用。他们认为这是文化上的差异，随着物理距离的增加。除了信息成本的影响， 可能会有副作用，对贸易模式的影响。网上贸易开辟了一个潜在的更大的地理汇水 面积，为供应商和消费者，在产品品种和价格竞争的增加。这两
客户关系管理系统外文文献翻译(2017)
XXX 学院 毕业设计(论文)外文资料翻译 学院：计算机与软件工程学院 专业：计算机科学技术(软件工程方向) 姓名： 学号： 外文出处：Goy Kakus.THE RESEARCH OFCUSTOMER RELATIONSHIP MANAGEMENT STRATEGY [J]. International Journal of Management Research & Review, 2017, 1(9): 624-635. 附件： 1.外文资料翻译译文；2.外文原文。 注：请将该封面与附件装订成册。
附件1：外文资料翻译译文 客户关系管理战略研究 Goy Kakus 摘要 客户关系管理解决方案，通过为你提供客户业务数据来帮助你提供客户想要的服务或产品,提供更好的客户服务、交叉销售和更有效的销售,达成交易,保留现有客户并更好地理解你的客户是谁。本文探讨了客户关系管理模型在获得、保持与发展策略方面的优势。然而,我们对其定义和意义还存在一些困惑。本文通过考察关系营销和其他学科方面的相关文献，解释了客户关系管理的概念基础,从而对客户关系管理的知识作出了贡献。 关键词:客户关系管理模型, 客户关系管理的博弈改变者与关键策略 引言 CRM 是客户关系管理的简称。它的特征在于公司与客户的沟通,无论是销售还是服务相关的。客户关系管理这一术语经常用来解释企业客户关系,客户关系管理系统也以同样的方式被用来处理商业联系, 赢得客户,达成合同和赢得销售。 客户关系管理通常被考虑作为一个业务策略，从而使企业能够: *了解客户 *通过更好的客户体验留住客户 *吸引新客户 *赢得新客户和达成合同 *提高盈利 *减少客户管理成本 *通过服务台等工具软件,电子邮件组织者和不同类型的企业应用程序，企业业务经常寻求个性化的在线体验。 设计精良的客户关系管理包括以下特征: 1．客户关系管理是一种以顾客为中心并以客户投入为基础的服务响应，一对一的解决客户的必需品, 买家和卖家服务中心直接在线互动,帮助客户解决他
外文文献(市场营销策略)
Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:
文献翻译----电子商务中英文对照
外文文献及译文 文献、资料题目：Electronic Commerce 外文文献： Electronic Commerce Electronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond. 1. What is Electronic Commerce? Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet. Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients and
财务管理外文文献翻译
理工学院毕业设计(论文)外文资料翻译 专业：财务管理 姓名： xxxx 学号： xxxx 外文出处： The University Journal of (用外文写) Business Vol. 3, No. 4 附件： 1.外文资料翻译译文；2.外文原文。
附件1：外文资料翻译译文 财务报表分析 A.财务比率 我们需要使用财务比率来分析财务报表，比较财务报表的分析方法不能真正有效的得出想要的结果，除非采取的是研究在报表中项目与项目之间关系的形式。例如，只是知道史密斯公司在一个特定的日期中拥有10000美元的现金余额，对我们是没有多大价值的。但是，假如我们知道，这种余额在这种平衡中有4%的流动负债，而一年前的现金余额有25%的流动负债。由于银行家对公司通常要求现金余额保持在银行信用度的20%，不管使用或不使用，如果公司的财务状况出现问题，我们可以立即发现。 我们可以对比比较财务报表中的项目，作出如下结论： 1. 项目之间的资产负债表比较： a）在资产负债表中的一个日期之间的比较，例如项目，现金与流动负债相比； b）同一项目在资产负债表中一个日期与另一个日期之间的比较，例如，现在的现金与一年前比较； c）比较两个项目之间在资产负债表中一个日期和一个相似比率在资产负债表中的另一个日期的比率，例如，现在现金流动负债的比率与另一个项目一年前的相似比率和已经标记的现金状况趋势的比较。 2．项目报表中收入和支出的比较： a）一定时期中的报表项目的比较； b）同一项目在报表中现阶段与上个阶段的比较； c）报表中项目之间的比率与去年相似比率的比较； 3．资产负债表中的项目与报表中收入和支出项目的比较： a）在这些报表项目之间的一个给定的时间内，例如，今年净利润可能以百分比计算今年净值； b）两个报表中项目之间的比率在这几年时间的比较，例如，净利润的比率占今年净值的百分比与去年或者前年的相似比率的比较 如果我们采用上述比较或比率，然后依次比较它们，我们的比较分析结果将获得重要意义：