奥美广告公司工作流程

奥美广告公司工作流程流程制作过程简介（目录）：1、流程是什么？2、流程扮演的角色;3、流程的工作内容;4、流程的工作目标5、流程的意义6、流程扮演的角色一、流程好比机场的塔台管制，负责监控代理商的工作进度，时间表和交件期限。

二、流程扮演的角色就像业务人员在客户与代理商之间一样；是协调创意部、制作部与业务部的纽带，使各项工作在规定的期限内顺利进行。

三、流程的工作内容：①开工作卡并分发给相关人员②建立工作卡档案③跟催每项工作进度④成本控制⑤了解并掌握工作报价⑥创意作品复印存档⑦工作进度报告（日报/周报）四、流程的工作目标：①由工作卡开始起，跟进每项工作进度，使各有关部门协力合作，保证每项工作在规定时间内顺利完成。

②在成本控制上掌握外发的费用及时间，确保在整个过程中达到最佳成本效益。

五、流程的意义：①流程工作就是全面的监控工作进度，保证时间和质量，将工作有计划的顺利进行，并掌控一切所产生的成本。

②最重要的是每个部门必须在这个过程中通力合作，否则必定失败！上海活动策划公司：/六、工作流程：1、客户部开出工作卡。

2、客户部向创意部BRIEF，创意部相关人员签字确认。

3、客户部将确认的工作卡连同工作袋一起交给流程，流程签发工作卡，编工作卡号并分发给相关人员。

此时工作卡才算生效。

4、工作进行中，流程要随时注意工作进度，提醒执行人严格遵守时间表。

如有变动或特殊情况须创意部及客户部人员一同通知流程。

5、工作完成后，作品须贴有品管贴纸，并要有执行人及CD或GH的签字。

6、创意执行人将作品连同工作卡一起交给流程。

7、流程将作品复印存档交给客户部。

8、客户部只可以从流程处取走工作。

9、如有特殊情况不能经过流程，客户部须将作品复印件留给流程，才可以拿走作品。

10、修正卡同样遵守以上规则。

工作卡的基本要求：基本内容填写完整时间、工作背景、内容、要求、执行预算确认签字是否齐全相关资料齐全提案工作卡可以包括多项内容，执行阶段一张工作卡只能包括一项内容。

卡号是工作卡的生命卡号的目的卡号的功能卡号的目的便于跟踪控制时间费用卡号的目的时间:便于沟通准确及时交件时间花费卡号的目的费用：PE及时发出及时收进费用及时付出卡号的功能卡号预示着生命，同时对每项工作明细、分配和控制。

卡号的功能时间：跟踪控制按时交件精确估计时间卡号的功能费用：财务好运作费用控制准确工作简报的基本程序简报：<1>（客户部，流程部）从客户处接受简报当客户向我们简报新的工作项目时，客户部必须清楚合理的工作时间表，并以此作参考，不能擅自承诺客户。

客户部须教育和培养客户有合理的时间概念。

客户部在拿到客户的简报后，会同创意部讨论创意策略，流程部将参加有关时间安排部分的讨论，如有必要，制作资深人员将会参加。

简报：<2>（客户部）填写工作简报；经AD/以上，CD/GH等相关主管签字；交给流程部。

简报必须明了，不要把简报变成大杂烩（即把TVC，Radio, NP, POP, 包装等放在一起）必须注明细节客户部人员须保证相关资料齐全，详细记录创意，制作时间预算等情况，并在简报上注明手绘还是电脑L/O。

简报：<3>（流程部）签发工作卡号，把工作简报分发给相关人员，开工作袋，告知时间安排。

检查所有细节和时间，清楚简报之要求后才签发工作卡号；流程部收到完整的并经签字确认的简报后，须在24小时内签发工作卡号；超过5:30PM，流程部不接受新的工作简报，如有特别案例或特殊情况，必须提前预报；客户部简报决定后，流程部和CD/GH讨论确定时间和人力资源，创意部工作日从客户部简报决定并由CD/GH签字交给流程部开始。

Layout /草图：<1> (创意部)对简报的要求及完成日包括预算进行签字确认。

必须按简报中于限定日期内完成工作。

如有疑问应及时向流程部提问。

Layout : <2>（创意部，流程部）按简报发展创意L/O，并将L/O送交流程部。

流程部安排L/O形成前的内部讨论会，由客户部，创意部制作人员确认后形成正式的L/O。

创意过程中，制作部将要参与讨论，提示新的制作工艺及建议。

创意部须牢记所给的预算，如预算不合适，创意部必须通知流程部和客户部。

L/O必须先交给流程部。

创意部的AD/Copy都不能接受没有工作卡号之修正卡的工作。

Layout : <3>（流程部）必须有CD/GH以上人员签字；复印稿件，并放入工作袋；交给客户部并有AM及以上人员签字。

客户部不可以擅自从创意部取走L/O，如L/O没有相关人员的签字，均作偷跑行为处理。

客户部不可以把没有签字的稿件拿去提案。

Layout : <4>（流程部，客户部）和创意部内部讨论，向客户提案。

所有L/O都必须经CD/GH签字；工作袋中应有复印件；流程部要检查L/O是否符合项目的要求。

Layout : <5> (客户部)向客户提案，请客户确认；通知流程部相关情况，并按客户要求修正修正卡重复刚才所提之要求。

客户部配合在限定时间内确认，如客户不按时确认，流程部将会顺延交件日。

PE/估价：< 1 > (客户部)通知流程控制准备估价单。

客户部必须检查工作简报或修正卡中可能发生的时间成本，材料等因素进行核对，充足的材料可以帮助取得既快又确切的估价单，并有利于创意的执行。

PE/估价：< 2 > (流程部)从相关部门掌握费用，制作估价单并交给客户部，估价单（草稿）中的价格为净价。

PE/估价：< 3 > (客户部，流程部)PE由AD及以上人员签字；将估价单（草稿）交还给流程部。

客户部在草稿上必须决定向客户之报价；客户部可会同流程部讨论向客户之报价。

打印正式估价单，并签字交给客户部。

PE/估价：< 4 > (客户部)由AD以上人员签字向客户提案征得同意并签字把已确认的估价单复印，一份给流程部，一份给财务部所有估价单只有在客户签字后才开始工作；任何工作没有客户的签字是不能开始的。

流程部或TVC负责人没有客户签回的估价单可以停止工作。

PE/估价：< 5 > (流程部)将有客户签字认可的估价单存入档案。

创意执行：<1> ( 流程部)把修正卡发给相关人员；从创意制作人员取得相关PO的信息签发Purchasing OrderPO交给财务部一份。

创意执行：<2 > ( 创意部)对修正卡的截止日期确认，把PO交给协理商；制作（照片，插画，图片处理），把完稿交给流程部。

任何协理商没有PO和工作卡号不能开始工作创意部须保证在制作过程完毕后，协理商会立即退还所有的资料。

创意执行：<3 > ( 创意部，流程部)在稿件上贴标签，有CD/GH签字，把稿件交给流程部；确认后交给客户部。

流程部必须确信所有的稿件已标明，以便制作，如不符合要求，流程部应退回给创意部修改，直到符合要求为止。

创意执行：<4> ( 客户部)内部签字须AD以上人员提交客户并确认把已经签字的稿件交给流程部，告知PE通过或需更改如需修改则重复以上动作。

客户部配合在限定时间内让客户确认，客户不按时确认，流程部会顺延交件日期。

完稿：< 1 >（流程部，客户部）把修正卡交给完稿部。

客户部人员不得到完稿部去，如果工作特殊欲了解进程，请先和流程部联系；没有完整资料的修正卡和工作卡号，完稿部不得开始工作。

完稿：< 2 >（流程部，创意部）向完稿部作简报安排完稿和艺术指导完成完稿。

进入完稿的工作卡，必须要有完整的资料，如尺寸、颜色、文案及文件形式等，如果资料不全，流程部有权拒接卡。

Art Director 应该在完稿部完成完稿前详述设计方向。

完稿：< 3 >（流程部，创意部）如有拍摄、插画、租片等外发工作，流程部将会同创意部及客户部一同讨论，决定制作方案，并有制作部联系形成报价给流程部，创意部负责简报及制作要求，并对出来的制作物作品管控制，制作部将会协助解决。

如有外发工作，必须有GH/SM以上提报定购单，其上有CD/GH签字，通过制作部联络并提交估价给流程部。

所有菲林必须在公司指定的协理商中执行，如有品质及服务问题应及时通报，我们将定期对厂商作合理的评估。

完稿：< 4 >（完稿部）按简报制作完稿，完稿由负责人签字把完稿交给流程部。

完稿必须先送至流程部完稿必须由负责人签字，核对是否符合L/O的基本元素及技术问题完稿部人员不得直接接受客户部的工作，只有完稿部负责人或流程部才可接受工作。

完稿：< 5 >（流程部）核对完稿，检查是否有Art,Copy, CD/GH签字，复印完稿并归档将完稿交给客户部。

Art ---------------- 美术确认Copy ------------- 文字确认CD/GH ------ 全部完稿：< 6 >（客户部）核对完稿；AD以上人员签字；将完稿交给客户确认签字。

制作：< 1 > ( 流程部，创意部，客户部)向制作部作简报------ 流程部从制作部了解购买的价格------ 创意部签PO单并得到流程部的批准------- 客户部把菲林打样和PO交给制作部------- 客户部所有PO都必须有流程部签字；客户部不可直接向协理商简报，如果客户部要了解情况，请向流程部联系。

制作：< 2 > (平面制作)检查菲林打样；对简报及截止日期确认同PO单一起交给协理商，开始制作制作人员取回制作样稿/样品样稿/样品交流程部没有工作卡号和PO单，不能让协理商开始工作如PO单没签回，不发制作（特殊情况由客户总监签字确认）制作：< 3 > (平面制作)付印前，平面制作人员要仔细核查菲林打样，任何不合质量的完稿或胶片在必要情况下都应退回到创意部作必要的修改。

制作部通过流程部来了解确切的工作进程，并有责任提示可能出现的瓶颈问题。

制作：< 4 > (流程部)由CD/AD签字打样稿一份归档，一份交给客户部如有MO交件，必须严格检查是否有打印稿件及详细说明。

制作：< 5> (客户部)内部签字及让客户签字通知流程部已被通过或要修改，如要修改则重复上述程序。

如制作中发生任何问题或客户不确认等状况，流程部将及时调解。

制作：< 6 > (流程部)流程部做成本控制表格印刷品及制作品归档完稿部应将盘片交给资料库归档。

制作部有责任把印刷成品从协理商处取样回；制作部应将印刷成品送交资料处归档。

制作：< 7 > (客户部)通知流程部及财务部结束卡号。

善达上海活动策划公司：/Ogilvy Inc working processProcess of making course (catalog):1, what is the process?2, process the role of;In 3, the content of the work flow;4, process work goal5, process of meaning6, process the role ofA process, like the airport control tower, responsible for monitoring agents work schedule, schedule and delivery period.Two, the process is acting like business in the customers and agents; is to coordinate the creative department, production department and business ties, make each job within the stipulated period smoothly.In three, the content of the work flow:①work card and distributing to the relevant personnelThe establishment of a working card filesThe follow up every job scheduleThe cost controlThe understanding and mastering job offerThe creative works of archived copyThe progress report (daily / weekly)Four, process work goal:A work card beginning, follow up every job schedule, so that the various departments to work together, to ensure that each job within the stipulated time, successfully completed.②in the cost control on the master from the cost and time, to ensure that the entire process to achieve the best cost benefit.Five, process of meaning:①process work is comprehensive monitoring work progress, ensure the quality and time, will work with project smoothly, and to control all the costs.The most important is that each department must act with united strength in the process, you will fail!Six, work flow:1, customer department opened a work card.In 2, the customer to the creative department BRIEF, creative department officials signed.In 3, the customer will confirm the working card together with the bag to the process, process and issuing card, work card and distributed to relevant personnel.This card is in force.4, work in progress, the process should pay attention to the progress of work, strict adherence to the schedule to remind executor.If there is a change or special situation must be creative and customer department personnel to inform process.In 5, after the completion of the work, works shall be affixed to QC sticker, and have performed and CD or GH's signature.6, creative execution will work together with work cards together to process.7, the process will be archived copy of works to the customer.8, customers can only take the work from the process.9, if there are special circumstances cannot pass flow, customer department shall copy to process works, can take the work.In 10, correction card also comply with the above rules.The basic requirements of the job card:The basic content is completeTime, background, content, requirements, the implementation of the budgetConfirmation and signature are completeRelated dataProposal of a working card can include a number of content, the implementation phase of a work card can include a content.The card number is the work card lifeThe purpose of the card numberNumber functionThe purpose of the card numberTo facilitate tracking controlTimeCostThe purpose of the card numberTime:Convenient communicationAccurate and timely deliverySpend timeThe purpose of the card numberCost.PE issued a timelyTimely revenue costTimely payNumber functionCard number indicates the life, at the same time for each job details, distribution and control. Number functionTime:Tracking controlOn time deliveryAccurate estimation of timeNumber functionCost.Good luck for the financialCost control accuracyBriefing the basic proceduresBriefing: the <1> (customer department, the Department of flow)From the customer to receive briefingWhen the customer give us a briefing on new work item, customer department must have a clear and reasonable job schedule, and as a reference, not unauthorized commitment to customers.Customer department must the education and training of the customer to have reasonable time concept.Customer department in to the customer after the briefing, in conjunction with the creative department to discuss the creative strategy, process will participate in relevant time part of the discussion, if necessary, make senior staff will attend.Briefing: the <2> (customer service department)Fill in a job briefing;The above AD/, CD/GH and other related supervisor signature;To process the Department of.Presentation must be clear, do not put into a hodgepodge of presentation (i.e., TVC, Radio, NP, POP, packaging together)Must specify the detailsCustomer department personnel shall ensure that relevant information is complete, detailed records of creative, production time budget, and in the briefing indicated on the hand or the computer L/O.Briefing: <3> (process unit)The issuance of work card, put working bulletin distributed to relevant personnel, open bag, inform the time arrangement.Check all the details and time, clear presentation requirements before issuing work number;The process of receiving the complete and the signed after the briefing, shall be within 24 hours ofthe issuance of work number;More than 5:30PM, the process does not accept new work for presentation, such as special cases or special circumstances, must advance forecast;Customer Department briefing after the decision, process and CD/GH discussions to determine the time and human resource, the Ministry of creative work from Customer Department briefing and the CD/GH signature to process department.Layout / Sketch: <1> (Creative Department)On the presentation of the requirements and finish date including budget was signed.According to the briefing to complete the work within the deadline.In case of doubt should be timely to the process of questioning.Layout: <2> (Creative Department, the Department of flow)According to the briefing to develop creative L/O, and L/O for communication engineering department.Process department to arrange the L/O before the formation of internal debate, by customer department, creative department production staff confirmed after the formation of the official L/O.The creative process, production department to participate in the discussion, the new production technology and proposal.Creative department must remember to budget, such as the budget is not appropriate, creative department must inform the process department and customer department.L/O must first give the Department of flow.Creative department AD/Copy can accept no job number correction card work.Layout: <3> (process unit)There must be more than CD/GH staff signature;Copying manuscripts, and placed in the bag;To the customer and having a AM and above the signature.Customer department can not arbitrarily from the creative department take L/O, such as L/O notrelated personnel's signature, were unleashed behavior treatment.Customer department can't take no signature of the manuscript and proposal.Layout: <4> (process department, customer department)And the creative department internal discussions, proposals to customers.All L/O must be approved by the CD/GH signature;Job bag should copy;Process department to check whether the L/O meet the requirements of the project.Layout: <5> (customer service department)A proposal to customers, please customers to confirm;Notification process related conditions, and according to customer requirements and correctionCorrection card just repeat the requirements.Customer department with in a limited time to confirm, if the customer fails to confirm, the Department of flow will be postponed delivery date.PE/ Valuation: < 1 > (customer service department)Notification process control for valuation.Customer department must check the work for presentation or correction card may occur in time cost, material factors such as checking, sufficient material can help to achieve fast and precise valuation, and facilitates the creative execution.PE/ Valuation: < 2 > (process unit)From the relevant departments have cost, making valuation and handed over to the customer department,Valuation (Draft) in the price for a net.PE/ Valuation: < 3 > (customer department, the Department of flow)PE consists of AD and above the signature;The valuation (Draft) returned to the Department of flow.Customer department in the draft must decide to customer quotation;Customer department jointly with the processes of the Department to discuss customer quotation.Print official valuation, and signed to the customer department.PE/ Valuation: < 4 > (customer service department)By AD staff signatureTo the proposal, approval and signatureTo have confirmed the valuation copy, copy for the processes of the Department, one for financial departmentAll valuation only in customer signatures to begin to work; any customer's signature is not started.Process or TVC person in charge customers signed valuation can stop working.PE/ Valuation: < 5 > (process unit)There will be customers signed quotation files.Creative execution: <1> (process unit)The modified card is issued to the relevant personnel;From the creative production staff to obtain relevant information from POBy Purchasing OrderPO over to the financial department a.Creative execution: <2 > (Creative Department)Amendments to the debit card expiry date confirmed, gave PO to associate business;Production (photos, illustrations, picture processing), to give the Department of flow.Any associate business without PO and work card cannot start workingCreative department shall ensure that in the production process has been completed, the chamberimmediately refund all the information.Creative execution: <3 > (Creative Department, the Department of flow)In the manuscript on the label, signed by CD/GH, the manuscript to process the Department of;After the confirmation to the customer department.The Department of flow must be sure that all manuscripts has been marked, so that production, such as do not meet the requirements, the Department of flow should be returned to the creative department to modify, until meets the requirement.Creative execution: <4> (customer service department)Internal signature must be AD above personnelSubmission of customer and confirmThe signed manuscript to process department, told PE through or the need to changeIf the modification is to repeat the above action.Customer department cooperate in a limited period of time to allow customers to confirm, customer fails to confirm, processes of the Department will be extended delivery date.Design: < 1 > (process department, customer department)The modified card to the production department.Customer department personnel do not get production department, if the work of the special to understand the process, please contact the Department and process;No complete data correction card and card number, production department shall start to work.Design: < 2 > (process department, creative department)To complete Department briefingDesign and art direction to complete the production arrangement.Enter the completed work card, must have complete information, such as size, color, text and file form, if the data is not complete, have the right to reject card process department.Art Director should be completed before completing completed detailed design direction.Design: < 3 > (process department, creative department)If photography, illustration, rent a substandard work, process ministry will be the same as creative department and customers to discuss, the decision making scheme, and the production department contact formation in quote process department, creative department is responsible for the presentation and production requirements, and the production of works control, production department will help solve the.If the outsourcing work, there must be more than GH/SM submitted orders, which signed by CD/GH, through the production of contact and submit to Department of valuation process.All films must be specified in the company's associate business executive, such as quality and service problems should be informed in a timely manner, we will regularly on the firm to make reasonable assessment.Design: < 4 > (production department)According to the briefing production completed, finalized by the signature of the responsible personThe finalized to process the Department of.Drafts must be sent to the Department of flowCompleted by the signature of the person in charge must be in accordance with L/O, check whether the basic elements and technical problemsProduction department personnel may not be directly accept customer department work, only finishing department responsible person or process department can accept the job.Design: < 5 > (process unit)Check completed, check whether there are Art, Copy, CD/GH signature,Copy and archive.Will be completed to the customer department.Art ---------------- art confirmationCopy know word recognitionCD/GH - - - - - - allDesign: < 6 > (customer service department) Check;AD above staff signature;Will be completed to the guest善达上海活动策划公司：/。