商务英语阅读1 company profile
Company Profile
By studying this passage, you are expected to
Understand the description of a company’s profile.
Know how to talk about a company’s current situation and future
development.
Know how to introduce a company.
Passage
Founded in 2001, Joyye Arts & Crafts Co., Ltd. has over ten years’ experience in manufacturing and exporting ceramic tableware. With stylish designs and high quality, our products have been successfully exported to over 60 countries, with Europe and the United States as the two largest markets accounting for 90% of the total sales volume.
Our Art Center is the key which ensures the stylish designs of our products. It places strong emphasis on producing new designs that are always on trend so that our ceramics enhance the most modern of homes and grace any table. The Art Center also features a personalized service: It can make an exclusive design for individual customers based on their special interests or requirements.
High quality is ensured by our Quality Control Team. Sample inspection and constant monitoring are conducted by a group of experienced employees and all the materials that we use are of the highest quality. Our well-developed techniques ensure that all our products are dishwasher- and microwave-safe.
Joyye is dedicated to enriching your life with the finest craftsmanship both for practical use and artistic appreciation. Enjoy Joyye and enjoy life!
Listening Exercise:
Task 1: Listen to the conversation. Complete the note according to what you hear.
Setting: Mr. Johansson calls Susan, the head of Joyye, in order to know more about its products.
Message for 1. ____________:
2. _____ Johansson from Walmart called. He is particularly interested in the Japanese sushi
3. _________, and would like to see
4. ________________. His
5. ______ number: 0755####.
Task 2: Listen to the interview. Fill in the blanks with what you hear.
Setting: In Frankfurt, Susan accepts an interview from a program called World Business.
Interviewer: Good morning, and welcome to World Business. Tonight we focus on 1.______________, and our special guest is Susan Zheng, the head of Joyye Arts & Crafts in Guangzhou, China. Susan, please tell us what you do.
Susan: We design and produce ceramic tableware. These products sell quite well now.
Interviewer: I see. Where are your 2.____________?
Susan: Most are 3. ___________, particularly in Europe and the US. Interviewer: And do you advertise there?
Susan: We advertise 4. ______, but we’re still pretty small. So far, we get most of our 5._____________ by attending 6._____________? Interviewer: Trade fairs?
Susan: Yes, we’re a 7.______________ at Messe Frankfurt and Canton Fair. At the trade fairs, we’re able to meet with our customers, both old and new.
Interviewer: Do you plan to expand?
Susan: Yes, of course. We’re now cooperating with many 8.___________ boutique shops, but the 9. ___________ isn’t big enough. We’d like to move into some new markets. Actually, I’m going to talk to Walmart. Interviewer: So how do you see the future?
Susan: Well, we hope to keep building our 10.______________ in Europe and the US and we’re developing in the Australian market. We’ve just opened a new office in Melbourne and next month we might buy another ceramic factory because we’re signing some big contracts in Australia.
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