360公司的SWOT分析

360公司的SWOT分析

SWOT analysis of 360

Team members:

任泽静0907050403

吴进川0907050413

林阳0907050416

刘婷0907050417

Class: CIMA

Date: 2010-11-8

Company Name: 360 Internet Security Company

Form: Private enterprise

360’s mission: To guarantee online safe

Company profile: 360 was founded in 2005. It is the leading internet security company.360 is always committed to providing high-quality and free security service. 360 has the largest high level domestic safety technical team. Its productions include 360 Security Guards, 360 Anti-Virus, 360 Safety explorer and so on.

Organizational structure: Functional structure

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SWOT analysis：

Strength:

Compared to other softwares, we get a conclusion about its strengths and we are going to show them in detail.

1: Rapid scanning: 360 Anti-Virus can scan your computer rapidly, a growing number of people don’t have enough time or patience to wait for an anti-virus software to scan your computer for a long time. So the rapid scanning is the first strength.

2: Assigned address scanning: we often download music, videos, pictures or other things from the Internet to USB drive at net bar or other people’s computer, there is a problem that how we can make sure our USB drive is not infected with virus. It is another strength of 360, 360 has the assigned address scanning function, it is mean that when you do not confirm whether your USB drive is infected with virus or not, you can order 360 to check your USB drive singly to protect your computer.

3: Protection in every minute: this function shows the conscientiousness of 360. the function has three levels: basic protection，moderate protection, strictly protection. Based on the

situation of your computer, you can choose the level which you want. It is worth mentioning that all the three levels can intercept virus initiatively to ensure the normal operation of system.

4: Active defense and upgrade virus database functions：the two functions indicate the initiative of 360. 360 can protect your computer initiatively and active upgrade its functions without your orders. This characteristic is very convenient for us when we use computer.

5: Do not disturb mode: imagine that when you are playing a computer game and your computer always popup many dialog boxes, how do you feel? Of course, you will be very angry at this, but if your use 360, you will find that 360 has the Don’t Disturb Mode to forbid these dialog boxes, on the other hand, this mode can reduce to computer resources occupation.

6: Free: As we all know，360 is free, we think nobody will refuse free production.

Weakness:

1: The users of QQ are about 0.6 billion which is twice as the 360’s.and QQ holds 70 pre cent of the communication softw are market of China .

2: The QQ is a connection tool, the 360 is a computer security

software. That means the 360 is more individual than QQ, and if someone gave up using QQ and chose another chatting tool, they must think about the ones they chat with whether they have the new tool, whether they want to use the new tool .But the 360 isn't in the same situation if someone doesn’t like it, he/she can find a new one immediately without thinking about others’ feelings.

3: Tencent is a big company which has many products under its brand, and its average profits per year is near 1billion, but 360 can only make several tens of million.

4: Tencent set up its own business in the late 90s, but 360 has just been founded for about 3 years.

Opportunity：

As we all know, 360 and Tencent are fighting recently, 360 charges Tencent of scanning users’ privacy without permission. Lots of netizens are angry with Tencent. There are some opportunities for 360 in this event, just like:

1.Since the event occurred, 360 gets a large number of people’s

attentions and supports, by means of voicing their opinions in the Internet. Thereby, it has gained the popularity among the majority indirectly. Maybe more customers will be inclined to use it.

2.360 can create a new tool of communication to replace Tencent,

such as in the field of chatting like QQ, in order to satisfy the demands of most people. It can not only diversify its productions, but also can own more IM (instant messaging) market share.

Threat:

1：Compared to other security software, 360 security guards develops

a strategy of being free of charge, which arose constant

controversies among other security vendors since the implementation. What’s worse, 360 has been repeatedly criticized for misleading users into uninstalling its comp etitors’ software, which is an disadvantageous factor in terms of 360’s future expansion and its sustainable development.

2：Tencent officially launched the QQ Doctor 1.0 Beta version, simply as a tool killing gadgets, in December 2006. With 360’s rapid development into the second largest desktop client, however, Tencent felt the potential dangers and released QQ Doctor 3.2 before long, whose interface and functions were exactly similar to the 360’s. What’s more, it announced a six-month probation of the Norton anti-virus software. Later, during the Spring Festival, Tencent widely promoted the use of QQ Doctor. 360 said that QQ doctors were installed on about 1 million domestic PCs almost

overnight, with the market share rising to 40%, which placed Tencent in a comparatively leading position in this industry.

Three months later, Tencent issued a newly upgraded and more powerful version of the QQ computer housekeeper. Confronted with the direct and fierce competition with Tencent, 360 must take urgent and necessary measures to strengthen itself.

3：Recently, according to the latest news, Tencent has decided to stop running QQ on those computers with 360 softwares. Moreover, it has also released a statement that the launched button bodyguards by 360 had tampered with QQ systems by means of intimidation and trick, calling on netizens to stop the use of 360 and not to make backups concerning QQ data through 360, so as to avoid personal information being stolen. The series of announcements by Tencent have definitely negative influence on 360’s reputation and development.

4：It merits attention that the relations between 360 and other security vendors, such as Kingsoft, Rising, Kaspersky, don’t seem to be harmonious. Once they participate in the Tencent Camp and cooperate with one another to compete or even fight against 360, with common interests being unprecedentedly reached, it will have a devastating effect on 360’s survival.