商务英语阅读答案CHAPTER1-4
Chapter 1
2. FTTFFF FFFFTT
3. phrase translation
1) E-C translation
bilateral relationship 双边关系
Euro zone 欧元区
Sovereign wealth fund 主权财富基金
Trade agreement 贸易协定
Trade bill 贸易法案
Raise hackles 惹怒
Economic relation 经济关系
Exchange rate 汇率
Monetary policy 货币政策
Heat up 升温
2）C-E translation
国际收支经常项目顺差current account surpluses
竞选运动election campaign
成员国member states
除…以外aside from
出口紧贴export subsidies
消费者感知consumer perception
代表on behalf of
知识产权intellectual property
外资收购foreign takeover
4. sentence translation
1. interest and attention on the new EU-Russia trade agreement gained momentum after EU leaders’ travel to Russia in May in an attempt to resolve their differences across a range of issues.
2. he sat down and fired off a furious letter to the Indian government, describing a radical change of the US policy towards textile imports.
3. the Republican leadership in the US government will soon lift its cap on cigar imports from Cuba, replaced by a monitoring system which will be put in place for 2008.
4.the renowned economist proposed that the Finnish government set up a sovereign wealth fund, modeled on China Investment Corp (CIC).
5. before the bilateral free-trade agreement these two countries reached in 2007, their strategic sectors, such as cotton and woolen, electronics, mining, car producing, etc. had been off limits to foreign investors.
6. “aside form the technical difficulties, there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases,” said an e xpert at this year’s Sino-Korea summit
7. as negotiations continued last night in Tokyo, Japanese government officials said they were hopeful they could pull off a summit with China in Beijing but stressed nothing had been finalized.
8. in a previous career, I spent many years negotiating on behalf of the EU with the Russian and Chinese governments on everything from Siberian overflight rights to the terms of China’s
accession to the World Trade Organization.
9. Mexico and the US squabbled over poultry imports, which may disrupt the lifting of agricultural tariffs under the North American Free Trade Agreement.
10. Asia-Pacific Economic Cooperation (APEC) Business Forum 2007 will take place shortly before the WTO ministerial conference in Hong Kong next month.
5. CLOZE
Russian bilateral accession little supplier issued political domestic EU sectors
Chapter 2
2. FFTFF TTTFT
3. phrase translation
1) E-C
Consumer-goods 消费品
Discount retailers 折扣零售商
Brand equity 品牌资产价值
Advertising budget 广告预算
Real-time sales date 现实销售数据
Sales promotion 促销
Profit margin 盈利
Scanner data 扫描数据
2）C-E
价格溢价price premium
基线销售baseline sales
减价price reductions
广告支出advertising spending
营销组合marketing mix
非折扣价销售溢价quantity premium
产品系列范围（品类）product-line length (variety)
美元分配allocation of dollars
4. sentence translation
1. the government has allocated $0.1 billion to the development and utilization of renewable energy in rural areas.
2. we should not develop the Western region at eth expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.
3. as a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.
4. the raid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a seriesof reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.
5. in the globalization ear, not all countries play on the level playground. Some developingcountries had to adhere to some marketing principles or even accede to the request of some governments.
6. over the past year, the globalinvestment demand was on the wane; the major would currencies
suffered swift turbulence and some emerging markets underwent severe financial crises.
7. networks fundamentally alter the nature of competition and level the playing filed, especially for smaller business regardless of the barriers like time and distance.
8. through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.
9. China’s vigorous economic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.
10. with the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.
5. cloze
Blame damaged short-term building profitability arm boosts orientation moreover lowering
Chapter 3
2. FTFTT FTTFF
3. phrase translation
1) E-C
Privileged minority享有特权的额少数人
Gas station 加油站
Marketing research 市场调查
Professional competence 专业技能
A sales point 卖点
Product design 产品设计
Potential consumer 潜在顾客
Business disaster 商业灾难
2）C-E
日常生活daily life
广告造势活动advertising campaigns
物理特性physical characteristics
视觉现象visual imagination
国内媒体national media
销售增长a sale increase
销售渠道distribution system
产品导向性的广告product-oriented adverting
4. sentence translation
1. expertshave attribute the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.
2. British Airways intends to create a more flexible and modern corporate culture through the relocation.
3. rumors about redundancy make the company at its worst in terms of moral ever since its foundation.
4. after financial scandals. Many companies can only resort to charity activities to improve their corporate image.
5. politicians should not engage in business affairs that might affect their political judgment.
6. as a sleeping partner of the enterprise, he is entitled to share the profit, but is deprive of
participating in its management.
7. after watching this interviews, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right (promising) start-ups.
8. to enter a specific market, in addition to acquire sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.
9. with the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.
10. in a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.
5. cloze
Sincere privileged led constitutes intellectual resort instead reduce clients divert
Chapter 4
2. FTTTF FTFFT
3 phrase translation
1)E-C translation
Mobility of people 人口流动
Supplier networks 供应商网络
Standardized items 标准零配件
Specialist manufacturing technology 特殊制造技术
Complementary economies 互补经济体
Anti-Japanese sentiment 反日情绪
Foreign affiliates 外方合伙人，外国附属公司
Go public 上市
2）
并购mergers and acquisitions
海外扩张overseas expansion
全球化战略globalization strategy
保护主义措施protectionist measures
知识产权intellectual property right
贸易伙伴trading partners
资本投入capital investment
4. sentence translation
1. vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with others’ hardware.
2. agricultural exports, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.
3.this book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.
4. thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with whopping budget deficit projected to 60 million.
5. dispose of batteries properly. Do not throw them into fire or expose to high temperature.
6. in the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies
to leverage advantages and enhance global competitiveness.
7. we are certain that in due course of time, the economic reforms will have bought about results and benefits that will go beyond China’s boundaries.
8. one of the major banks has lowered its interest rate and the other bank is expected to follow suit.
9. during these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.
10. we will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.
5.cloze
Ambivalent integration hindered from by shortage options acquisitions strategy alliance craft
商务英语阅读习题及答案一.doc
II) Match each one on the left with its correct meaning on the right 1. motivation 2. pursue 3. mark up 4. procurement 5. intangible 6. cargoroyalty 商务英语阅读习题（一） I) Comprehension 1. What is international trade? 2. What are the major motivations for private firm to operate international business? 3. What measures do most companies usually adopt to avoid wild swings in the sales and profits? 4. Pleas give the four major modes chosen by most companies when entering into international trade. 5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons. 6. What is MNE? What are its synonyms? 7. What limits a firm's sales? A. to make continual efforts to gain sth. B. the action of obtaining, esp. by efforts of careful attention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle. E. the amount by which a price is raised. F. profit, interest- G. the net value of assets or interest, invest. 8. equity 股本，资产净值 H. not needing other things or people, taking decisions alone. 9. yield I. a share of the profits. 10. independent J. need or purpose. 2. A 3.E 4.B 5. C 6.D 7.1 8.G 9.F 10.H HI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form. A. orientation B. diversify C. seek out D. differentiate...from E. take advantage of F. undergo G. bring about H. correspond L abandon J. amount to K. Come after L. approach 1. That factory is trying to B its products to sell in different markets. 2. A successful businessman is always skilled in E every possible opportunity. 3. Reforming and opening to the world has G great changes in our lives. 4. Can you D this kind of operating the others? 5. Private firm going in for international business have a profit A 6. He I his company and family and went away with all the money. 7. The L of winter brings cold weather. 8. The manager's words J a refusal to the proposal.
商务英语阅读教程3答案之令狐文艳创作
Text A 令狐文艳 II. Choose the best answer from the following. 1.C 2. B 3. B 4. D 5. D III. Translate the following into Chinese. 1.经过数月在网上搜寻研究西北大学和仔细询问到访过西 北大学的朋友、老师和咨询顾问，玛克辛最终希望自己能被西北大学录取。 2.对于像玛克辛一样正在申请秋季入学的学生来说，他们 会沮丧地发现这一梦想难以实现。考入一所知名院校的机会从未如此渺茫。 3.但是招生主管们已经开始担忧申请者数量缩减的问题， 尤其是为数不多每年有能力支付4万美金费用的那部分申请者。 Text B II. Decidewhether the following statements are true or falseaccording to the text. 1. T 2. F 3. F 4. F 5. F III. Translate the following into Chinese 1.20世纪80年代和90年代初期私立中学毕业生能够期 望一生的收入比国立中学同时期毕业生多35％，他们
发现这其中大约一半可以归因于他们所接受的教育，而非他们的背景。 2.研究人员也尽量精确地描述私立中学施展魔力的办法： 凭借更优秀的考试成绩，而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。 3.一位知情人士认为如下的操作不太可能：许多父母通过 再抵押贷款来支付学费，但由于不稳定的房价和银行日益紧缩的信贷条件，这条路很快就走不通了。 Fast Reading Practice 1. C 2. A 3. D 4. D 5. B
商务英语阅读教程——参考译文
参考译文 Unit 1 参考译文 国际商务的范围 国际商务是指任何类型的跨国商务活动。它可以分为4种类型: 对外贸易、服务贸易、有价证券投资和直接投资。在对外贸易中，国与国之间从事有形货物或商品的进出口业务。进出口贸易构成了世界上大多数国家最基本的国际商务活动。除货物和商品进出口贸易外,国家之间还进行服务贸易，如保险、金融、饭店、咨询、旅游及运输。跨国公司就因在别国提供服务而得到报酬。 国际有价证券投资指在别国进行的金融投资。投资者购买企业股票和长期债券，无非是为了谋求投资回报。有价证券投资者的目标不是控制一个企业，他们随时可按市场行情兑现他们所投的资金。海外直接投资是指在国外建厂或建立销售网络。投资者可购买外国公司现有的全部或部分资产，以控制或部分控制该公司的销售、生产、科研和发展。 从历史的角度来看，国际商务并非新鲜事物。它已有上千年的历史，尽管其形式、方法及重要性在不断演变。在古代，希腊人就在地中海地区从事贸易活动。在历史的长河中，随着复杂的商务技巧不断出现，商业持续不断的发展，从而促进了货物、资源、资金在国家间的流动。工业革命提供了大规模生产方法和大规模市场，从而进一步促进了国际商务的发展。随着工业化水平的提高，对供给、原料、劳动力和运输的需求也日益增大。 20 世纪以来，事实证明，广泛的商务关系覆盖全球。由于商务实体越来越认识到它们的市场是全球性的，而不仅仅在国内，所以产品、资本和人员比以往任何时候都更紧密地联系在一起。随着商务活动的范围跨出国界，银行和金融机构接踵而至，以满足商务活动为世界性的投资和经营所需要的资金。金融市场之间的联系也变得非常纷繁复杂。美国股市的走向和变化会直接影响到世界上其他地区的产权投资市场。 如今，只有目光短浅的商人才会相信，一个企业在本国市场范围内完全可以实现发展和繁荣。国内商界起码必须认识到市场竞争的国际根源，因为竞争的根源一直存在，并且日益成为国内商界的威胁。在世界市场和经济的动态中，这些变化的根源就是世界范围寻求的国际商务活动。 Unit 2 参考译文 维萨卡在中国的发展史 15 年前，中国没有一个人持有维萨卡。今天，中国有三千多万人持有维萨卡。 1993 年我们率先成立了维萨卡北京办事处。此后，我们与中国的金卡工程和其他机构合作，帮助改进中国的银行卡支付系统。为了建设中国第一个电子支付网络，维萨卡国际组织在其运行、构架、技术设备等方面提供了必要的支持和建议，我们对此感到尤为自豪。
商务英语综合教程U1-U7课后答案
Unit 1 Company Profile 1.Translate the following Chinese terms into English. candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 2.Translate the following English terms into Chinese. 股本，股金总额 以人为本的解决方案 精于心简于形 对客户的深入了解 工业革命 回收利用 3.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。 宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。 一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目
前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在： 建立了领先的大品牌 宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。 业务保持了强劲的增长 中国宝洁是全球业务增长速度最快的区域市场之一。目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。 建立了出色的组织结构 伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。 承诺做模范企业公民 宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。 4.略 Unit 2 Business Meeting 1.Translation: Honorable Guests, Ladies and Gentlemen, Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant
商务英语阅读(第二版)王关富unit13privateequity课后答案
Unit 13 The Business of Making Money Exercises 1. Questions on the text: 1)What are the latest developments in private equity in recent years Compared to the 1980s, the targets of today’s private equity groups are much bigger in size. In recent years, the private equity industry has raised record money and its share of mergers and acquisitions has grown massively. The industry has also become a byword for money-making skills but its wealth has also brought many enemies. 2)According to the article, what are the main inconveniences for a company to be a publicly quoted company The main inconveniences for a publicly quoted company include: its executives have to face intrusive media coverage; it has to obey strict and long corporate-governance codes; it also has to face the threats of activist investors and short sellers and the scrutiny by some politicians. 3)What are the main reasons for a company to get listed on a stockmarket Traditionally there are three main reasons to get a company’s share listed on a stockmarket. The first is to raise capital, either to expand the business or to allow the founders to realise their wealth. The second is to help retain staff, who can be offered share options as an incentive to stay and work hard. The third involves prestige; customers, suppliers and potential employees may be reassured (and attracted) by the apparent seal of approval given by a public listing. Meanwhile, being publicly listed gives a company better access to fund investors and retail investors. 4)Why are companies in the Anglo-Saxon economies reluctant to borrow from banks Companies in the Anglo-Saxon economies were reluctant to borrow from banks because their often felt nervous about the possibility of the sudden withdrawal of credit from the banks, due to a change in lending policy, new management or an economic downturn. 5)According to the article, what are the main sources for today’s companies to raise money (including equity capital and debt) Nowadays the main sources for companies to raise money are: first, equity market; second, banks, though much less important than they used to be; third, bond market; fourth, private equity. 6)How do private-equity firms respond to the problems identified by Professor Jensen with regard to public companies Professor Jensen argued that the structure of a public company creates an inherent conflict between investors and the managers they hire to run the business, particularly with regard to the use of free cash flow. He also argued
商务英语阅读-第二版-王艳-习题答案之-句子翻译
Chapter 1 1.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。The monitoring system will finally substitute the U.S. government 's cap on cigar imports from Cuba. 2.墨西哥和美国之间的争执不会有任何作用，并可能导致北美自由贸易协定中关税解除的中 断。The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement. 3.在召开部长级会议之前，将举行一次经济合作商业论坛，重点探讨如何减小全球经济 失衡的纠正对中国的冲击。An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference. 4.只有少数美国人将此问题归咎于这些明 显的因素，即美元贬值或经济周期。Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle. 5.最新的科学研究揭示了这样的事实，即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases. 6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。There are rumors that the government struck a private deal with the corporation's chairman last month. 7.反对派对美国政府施加压力，让他们改变对纺织品进口的政策。The opposition is exerting pressure on the U.S. government to change the policy towards textile imports. 8.自从签署双边自由贸易协定以来，这个新兴经济体一直处于科技的前沿。Since the establishment of the bilateral free-trade agreement, this emerging economy has always been at the forefront of science and technology. 9.一般 来说，浮动汇率应该使国家免受与贸易伙伴在通货膨胀上的持续差异的影响。In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners. 10.据保守预测，到2010 年中国与北美和欧盟的进出口贸易堂将分別超过4000 亿美元，与10 个东盟国家的进出口贸易堂将超过2000 亿美元。According to conservative estimates, by 2010, China's import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. Chapter 2 1)政府出资 1 亿美元用于农村地区再生能源的开发和利用。The government has allocated $ 0.1 billion to the development and utilization of renewable energy in rural areas. 。 2)开发西部不能以破坏环境为代价，因此政府一直走经济开发建设和生态环境保护并进
国际商务英语阅读教程(第四版)-期末复习
Unit 1~2 Mercantilism 重商主义 Neomeicantilist 新重商主义者 Trade surplus 贸易顺差 Quota and tariff 配额和关税 Government intervention 政府干预 Zero-sum game 零和博弈 Positive-sum game 常和博弈 The theory of absolute advantage 绝对优势理论 The theory of comparative advantage 比较优势理论 Factor endowments 要素禀赋理论 Product life cycle 产品生命周期（+theory ……理论） Economies of scale 规模经济 Diminishing returns 收益递减规律 Green revolution 绿色革命 Voluntary restriction 自动出口限制 Deposit 佣金 First mover advantage 先占优势 Barrier to entry 进入(市场)壁垒 Porter’s diamond theory 波特的钻石理论 National competitive advantage 国家竞争优势 The department of commerce 商务部 Letter of credit 信用证 Draft /bill of exchange 汇票 bill of lading B/L 提单 Sight draft 即期汇票 Time draft 远期汇票 Banker ‘s acceptance 银行承兑（+bill …汇票） Trade acceptance 商业承兑汇票 Countertrade 对等贸易 Barter 易货贸易 Switch trading 转手贸易 Offset 抵消 Counter purchase 互购贸易 Compensation trade 补偿贸易 Mercantilism suggests that it is in a country’s best interest to maintain a trade surplus -- to export more than it imports（重商主义就是保持贸易顺差以实现一国的最大利益---出口超过进口） Mercantilism advocates government intervention(介入) to achieve a surplus in the balance of trade （重商主义主张政府介入以便实现对外贸易顺差） It views trade as a zero-sum game - one in which a gain by one country results in a loss by another （将贸易看成零和博弈，一个国家收益一个国家受损） Absolute Advantage 绝对优势 Adam Smith argued that a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it 亚当斯密认为一个国家生产一种商品比其他任何国家效率都高时存在绝对优势 According to Smith, countries should specialize in the production of goods for which they have an absolute advantage and then trade these goods for the goods produced by other countries 按照亚当斯密的说法，各国应该专门生产具有绝对优势的商品，然后用他们交换其他国家生产的商品 The Benefit（好处） of Absolute Advantage and Free Trade The Principle for International Division of Labor–Absolute Advantage 国际分工的原则---绝对优势 The Consequence（结果） of Division of Labor and Free Trade 分工的结果和自由贸易 1. To Production: the Flow of the Factor of Production 生产要素的流动； the Efficiency of Factor Distribution 要素分配效率；the Quantity of Production 产品质量。 2. To Consumer: Welfare from Free Trade自由贸易福利: low price of imports and more consumption 低价格的进口更多的消费 Comparative Advantage比较优势 Ricardo’s theory of comparative advantage suggests that countries should specialize in the production of those goods they produce most efficiently and buy goods that they produce less efficiently from other countries, even if this means buying goods from other countries that they could produce more efficiently at home李嘉图的比较优势理论认为一个国家分工生产最有效率的产品，而从别国购买自己生产效率相对较低的产品，
商务英语综合教程第3册第2单元参练习答案
Key to Unit Two Myths and Legends Overview Warm-up Activities Intensive Reading Extensive Reading Reading & Writing Warm-up Activities I. Starting up A.Decide from your common sense which of the following is a myth, a legend or a fable. Then compare them with your partner’s. ?Kua Fu Chases the Sun. (myth) ?Yu the Great Conquers the Flood. (legend) ?Nü Gua Mends the Sky. (myth) ?The Town Mouse and the Country Mouse. (fable) ?Zeus, Prometheus and Pandora. (myth) ?Mark the Boat for a Dropped Sword. (fable) ?Venus, the Roman goddess of love. (myth) ?King Arthur and the Knights of the Round Table. (legend) ?The Wolf in Sheep’s Clothing. (fable) ?Robin Hood---Bold Outlaw of Barnsdale and Sherwood Forest. (legend) II. Listening Listen to the following three passages and then do the relevant exercises. A. Listen to Passage 1 and answer the questions. 1. Their names are Plan Ahead, Think Fast, and Wait and See. 2. Towards the same issue, the three fish made different responses: Plan Ahead said, “I'm swimming down the ri ver tonight!” Think Fast said, “I'm sure I'll come up with a plan.” Wait and See lazily said, “I just can't think about it now!” 3. When the fisherman cast his nets, Plan Ahead was long gone. But Think Fast and Wait and See were caught! Think Fast quickly rolled his belly up and pretended to be dead and so the fisherman threw him safely back into the water. But, Wait and See ended up in the fish market. B.Listen to Passage 2 describing the myth and legend which surround St George’s Day and complete the sentences below. 1.slayer, saviour, medieval texts and art, little information about
商务英语阅读教程—英译汉
Unit 1 1. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development. 世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。 2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth. 所以为了消除国际商业周期，从而减少经济衰退的时间和损失，石油输出国组织可以调低油价，控制经济增长或萧条。 3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities. 其成员受益于自由贸易进入更大需求市场，新技术，管理技术，提高了生活水平和就业机会。 4. Under his influence, the organiza tion’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923. 在他的影响下，该组织的国际秘书处在巴黎成立，他在1923年创建了国际商会国际仲裁法庭。 5. ICC’s reach—and the complexity of its work—have kept pace with the globalization of business and technology. In the 1920s ICC focused on reparations war debts. 国际商会的影响力及其工作的复杂性与商业和技术的全球化保持同步。20世纪20年代国际商会专注于赔偿战争债务。 6. A decade later, it struggled vainly through the years of depression to hold back the tide of protectionism and economic nationalism. 十年后，它徒劳地挣扎着通过几年的萧条，以遏制保护主义和经济民族主义的浪潮。
体验商务英语综合教程Unit4答案
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer. A ensure B assure C convince D persuade B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned. A offer B present C supply D furnish
商务英语阅读(第二版)王关富unit7candetroitberetooledbeforeit'stoolate课后答案教学教材
Unit 7 Can Detroit Be Retooled — Before It's Too Late? Exercises 1. Answer the questions on the text: 1) what is the problem the would-be car buyers may face according to Rod Buscher, CEO of Summit Automotive Partners in Denver? The would-be buyers lack either the income or the access to credit that would allow them to drive a new car off the lot. 2) Why is GM said to have a stark and steep job to do when the President’s auto task force presented the to-do list? According to the list GM has to shrink labor costs, including retiree health-care expenses; slash debt; kill or sell low-performing brands; and reduce the number of models for sale and the number of dealers selling them. Should all the parties concerned fail to accomplish that by the deadline of June 1, GM may go into bankcruptcy. 3) How can U.S. automakers take advantage of the coming car boom? Companies that can meet consumers' needs for fuel-efficient yet stylish cars —and that have flexible manufacturing plants to turn out the hot products on demand —are likely to find huge opportunities for growth in the coming car boom. 4) What does the White House’s auto-task-force working group plan to do with Chrysler? It plans to close the deal on Chrysler's sale to Fiat. Ron Bloom, one head of the group, has taken the lead in trying to negotiate the sale of 20% (at least initially) of Chrysler to Fiat. 5) What is VEBA approach to solve GM’s problem of retiree health and pension benefits? In a VEBA, the union agrees to accept a cash payment to fund a new health-care system that trustees administer, thus taking future liabilities off the company's books. 6) Why does the UAW feel particularly aggrieved about the task force's approach? Because it has agreed to an unending series of givebacks over the past 20 years. Even before this latest crisis, the UAW’s agreement to the 2007 contract would have put Detroit's labor cost per car within a couple of hundred dollars of Toyota's and the other foreign automakers’. 7) Why are analysts so optimistic about the future car sales? Because Americans have been putting off buying cars for nearly two years and showroom traffic is increasing ,which means pent-up demand is building.The prospect of car sales is sure to be great when credit starts to loosen as history