BEC中高级口语总结(根据陈小蔚口语书各主题总结)
主题
一．商务旅行/差旅
(1)前期准备preparation
1.accommodation：book a hotel（hall等）with adequate working facilities（such as
fax machine，internet access，computers等）
2.transportation :choose a convenient（suitable）means of transportation
(2)费用：hotel bills，traveling expenses，public transportation fares，fax or telephone
charges，
client entertainment expenses
(3)考虑因素:
文化差异cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world 如何应对:
1.promote the global mindset
2.become sensitive to the cultural difference/be open-minded
3.respect for native culture
4.consider cultural taboos
5.the staff should acquaint with differences in language，laws and social
customs
6.relocate the employee to work abroad to experience different working
style
二．员工培训training
(1)主要内容：（内容+意义
https://www.360docs.net/doc/a012274316.html,munication skills +avoid misunderstanding；get the work well done
2.customer service +it is critical to meet customers‘ needs；increase customers’ satisfaction
3.interpersonal relationship + enhance mutual understanding and trust
https://www.360docs.net/doc/a012274316.html,puter skills + it is important for conducting administrative and offer tasks
5.safety training + give practical advice for avoiding getting hurt
6. business ethics（商业道德）+customers‘s loyal ty and trust to the company
(2)重要性
从公司发展的角度看：
1.enhance company image
2.increase productivity
从雇员的角度：
1. increase job satisfaction
2. boost morale（among employees）
3. enhance efficiencies in process which result in financial gain
4 . reduce employee turnover/retain employee
5. acquire more practical skills that is beneficial for the personal development
6. ensure employees have greater commitment in their work/continue effort
7. ensure employees keep up with the latest information for market trend
9. help them have a clear idea of future job
(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)
(3)如何使培训有成效
Good preparation ensures effective training（任何有关准备的主题都可以套用）
1.maintain a positive energy and attitude
2.fully equipped facilities
3.meet the training needs/requirements
https://www.360docs.net/doc/a012274316.html,pany budget
5.well-organized materials
（4）如何鉴定培训是否具有成效
1. organize a relevant test
2. to conduct a survey to participants to see whether they have any improvement in the
work performance
3. whether the training address the issues/solve problems
三．激励员工留住员工
措施：（具体措施+好处）
1.offer financial benefits/bonus
2.effective training + 同上training的好处
3.provide cozy/comfortable working environment + feel at ease/increase efficiency
4.paid holiday + release
5.profit-sharing plan 公司利润分享制
6.stock option
7.constant communication between the employer and the employer
8.flexible working hour+ balance work and life/reserve time for family，hobby or personal
development
9.offer some special gift that meet employee’s expectation
10.opportunities for promotion
11.offer physical health check-up for the staff/membership or discount at health and
fitness club
四．招聘Recruiting
(1)招聘方式（优缺点）
1.内部招聘internal promotion
优点：have more motivational value
boost maral
encourage employees to continue effort
give other employees anticipation of promotion
reduce the orientation and training cost
make good use of abundant human resources
缺点：if not fair，it will lead to internal conflict
补充一下内部招聘的具体做法：a selection test/well-designed interview/check record of
past performance/appraisal
2，外部招聘external recruitment
优点：receive a source of new ideas/latest knowledge
avoid unfair selecting
be contributable to company‘s overal l growth and success
缺点：deprive career anticipation
discourage morale
Increase training cost
其他招聘方式（TV，newspapers，internet，recruitment company）
各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）
Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；
attract potential customes + may be annoying
Television：reach vast audience + high cost；people often change channels
Newspaper(put ad in the local newspaper)：reach vast reader + life
span is short,readers often discard them quickly
ask a recruitment company :professional + high cos；cannot find the right person
五．广告宣传方式（招聘，发表新产品等）launch a advertising campaign，publicity
1. Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract
potential customers + may be annoying
2. Television：reach vast audience + high cost；people often change channels
3. Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers
often discard them quickly
4.radio：low cost
5.give out free sample：give a personal experience
6.send direct email to target customers：get a mailing list of target customers；attract
potential customers + people often ignore or just delete it immediately without open （should use attractive headline）
7.give out leaflets
六．商务会议
(1)前期准备（召开前要考虑的要点）
1. agenda（key point）：set out in advance to state date，time and location；inform them of
all the items to be discussed together；ask them for suggestions for items
2. venue：choose a suitable venue；with convenient transportation；big enough to
accommodate all the participants；
3.facilities：fully equipped with necessary facilities such as overhead projecter，fax，
telephone，computer with access to the internet
4.the size/length of the meeting
(2)集会的目的：
1. keep on track of market trend(to respond quickly)
2. gather ideas to reach more workable final decision
3，offer platform to share valuable experience
3.exchange views to solve problem
(3).其他形式的集会活动
1. buffet dinners
2. afternoon teatime
3. sightseeing tour
4．an reward ceremony
目的同上：商务会议的目的
(4).参会需要带的文件（只是个大概）：
1. work plans
2. analysis for market trend and development
3. sales report（销售会议）
4. related figures/data
give a overall picture；useful for setting goals/targets
（5）参加会议需要注意什么(会中):
1.listen carefully :show respect to others；benefit from their views
2. take notes：ensure not miss the important items；useful for later reference
七．缓解工作压力/应对繁重工作
(1).表现：
consistently working late
working through lunch
come to work even when ill/often ask for sick leave
rush to meet tight deadline
bring work home
(2)后果：
high turnover；poor performance；in low spirit；lower productivity
(3)解决措施：(具体措施+好处)
1.time management training: prioritize all tasks in order of importance and urgency +
feel at ease with their routine work
2.flexible working time + balance work and life
3.provide some sports facilities/organize sports activities + enhance employees’ health
4.encourage to take up a hobby + get off the fatigue
5.provide coffee rooms and nutritious refreshment + help to relax
6.provide childcare/eldercare/transportation facilities + help to cope with these
responsibilities
八．解决公司危机的措施：
It is really time that we should take some immediate measures
1. issue a news release
2．make arrangement for the victims
3. offer all kinds of assistance
4. offer some compensation
5. assign some staff to their family to help to cope with tragedy
6. make a promise to
7. organize some related training programme about
8. (产品)recall all the product from the market to prevent possible danger
九．公司选址/迁址
考虑因素：
1．get closer to the target market
2．cheaper labor cost；low rates of corporate tax
3．site：well-established and fast-growing business area（which have high level of demand for services）
4．convenient public transportation
5．leasing rent（choose one can affort）
6．avoid competition
7．consider expansion potential（which offer some flexibility and room for the expansion of
company）
8．better working environment
好处：boost business；lead to higher-quality performance；increase company‘s profits （这几个都是万能短语）
十．市场营销(产品相关的话题)
(1)产品属性：
brand；price；quality；after-sales service；reputation；reliability
(2)价格的制定
影响因素:competition; supply and demand; customers’ perception of price
措施: offer seasonal /trade/cash discount to stimulate demand，boost sale
Carry out survey to find out customers’ needs and tastes
(3)产品推销/推广
目的：aim at target market；promote product efficiency；meet and beat fierce competition capture a large market share（占领市场较大份额）
方式：
https://www.360docs.net/doc/a012274316.html,unch a advertising campaign(略，见上)
2.personal selling：employ some experienced salepeople
3.sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty
scheme；sweepstake抽奖；free samples；trading stamp；contest
4.publicity：mass media
好处：attract potential customers ；boost the sale of product ；encourage customers to try new products
(4)客户服务customer service
目的：increase the level of customer satisfaction；meet customers’ expectation；improve the standard of customer service
提高服务质量的措施：
1.Have an after-sale services supervision system（minitor，supervise）
2.staff training programme(improve staff friendliness；the speed of service；learn to
deal with customer complaints)
3.check sales figures regularly
4.obtain feedback from customer (set up a hotline；conduct a survey)
(5)留住顾客
目的：maintain customer loyalty；keep customer
措施：
1.understand what the customer needs
2.provide high quality product and good service
3.offer some discount to regular customer
4.upgrate interior decoration
十一.招待客户
具体款待方式+好处
(1)appropriate types of activities：
1.arrange a big welcoming dinner+ show warm welcome/hospitality；make them feel at ease；
set a stage for conversation and potential business
2.show them around our company，especially the best part + give them an overview of our
facilities and production methods
3.take them to see places of cultural and historical interest/experience cultural events（plays；
concerts；sport events）
+ offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their busiess interest in china；have a chance to take in the local flavor
(2)cost
high cost means excellence in service
(3)business objectives
1.have a clear plan in mind
2.work out a list of specific business objectives to achieve
https://www.360docs.net/doc/a012274316.html,nd business contracts