国际商务谈判精选用语(6).

国际商务谈判精选用语(6).
国际商务谈判精选用语(6).

国际商务谈判精选用语(6).

相信很多商务人员最刺手的就是谈判,因为这是直接影响到交易的成功与否的关键所在。以下是小编给大家整理的国际商务英语实务之商务谈判精选用语(6).希望可以帮到大家

11

a: is this your first visit to our showroom.

b: yes ,it is .

a: can i show you around.

b: that would be nice of you .

a:您是第一次到我们展示室来的吧。

b:是的。

a:我来带你四处看看好吗?

b:那太好了!

12

a: be sure to call me if you need anything .

b: where are your smaller computers?

a: over there, near the back.

b: thanks . i see them now .

a:如有什么需要,请叫我

b:你们的小型电脑在那里?

a:就在那边,靠后头的地方。

b:谢了,我现在看到了。

13

a: this is our latest product .

b: when is it going to be on the market?

a: it will be out next month .

b: could i have this sample free of charge?

a:这是我们的最新产品。

b:什么时候上市啊

a:下个月即可推出。

b:这样品可以免费送我吗?

14

a: i'd like to take these catalogs with me .

b: sure . go right ahead .

a: and i want these price lists as well.

b: please take whatever you like .

a:这些目录我想带走。

b:好啊,请便。

a:还有这些价目表我也要。

b:请随意拿取吧。

15

a: how is the product selling ?

b: it's selling well .

a: what are the selling points of your product ?b: compared with competing products , ours is smaller and lighter.

a:这产品卖得怎么样?

b:卖得很好啊!

a:你们的销售重点是什么呢?

b:比起其它竞争产品,我们的比较轻巧。

16

a: i 'm not sure how this works.

b: would you like me to demonstrate it for you?

a: can you ?

b: sure .no problem at all.

a:我不懂这是如何操作的。

b:要不要我来为你示范一下?

a:可以吗?

b:当然,没问题。

17

a: anything particular you're interested in ?

b: i'm very much interested in your personal computers.

a: well, this is our latest catalog.

b: we'll order after we see the sample.

a:有什么你特别感兴趣的吗?

b:我对你们的个人电脑深感兴趣。

a:嗯,这是我们的最新的目录。

b:我们要看过样品才会下订单。

18

a: we're having a special showing next week in our showroom. b: what do you mean by special?

a: it will be by special invitation only.

b: please make sure i get an invitation.

a:下周我们的展示室将有一个特别的展示会,

b:怎么特别呢。

a:我们只邀请特别的客户

b:请记住寄张请帖给我哦。

19

a: we hope you enjoyed the visit to the showroom.

b: yes ,it helped me out a lot.

a: would you be kind enough to sign our visitors' book ?

b: i'd be happy to .

a:希望你还喜欢我们的展示室

b:嗯,收获不少,

a:请在来宾簿上签名好吗?

b:很乐意。

20

a: we have this item in three price levels . b: we need the best possible quality.

a: that means the a-24.

b: i see ,that's what we will order.

a:此一品目,我们分三种等级的价格。

b:我们要尽可能最好的品质。

a:那就是a-24了。

b:哦,我们要订的就是那种

《国际商务谈判》教学大纲

《国际商务谈判》教学大纲 (学分 3 ,总学时 32 )一、课程的性质与任务 《国际商务谈判》是国际贸易专业的核心课程。本课程目标是培养具有扎实的语言基本功,宽广的知识面,较丰富的相关专业知识,较强的能力和较高的素质,能熟练地运用国际商务谈判的基本理论和知识在经贸、外事、文化等相关部门从事实践,教学等工作的面向二十一世纪的复合型人才。 二、课程讲授内容、基本要求与学时分配 第一章国际商务谈判概述 2学时 教学目标:弄清谈判,国际商务谈判的含义。全面了解和把握国际商务谈判的特征。了解商务谈判的基本类型。掌握国际商务谈判的基本程序及各个阶段和环节的主要内容。把握商务谈判的PRAM模式。 第一节国际商务谈判的概念和特征 一、国际商务谈判的概念 二、国际商务谈判的特征 第二节国际商务谈判的构成与类型 一、国际商务谈判的构成 二、国际商务谈判的类型 第三节国际商务谈判的基本程序与管理模式 一、国际商务谈判的基本程序与管理模式 二、商务谈判的管理模式——PRAM模式 第二章国际商务谈判理论 2学时 教学目标:通过本章的学习,让学生了解谈判的经济学、心理学理论基础,整合型谈判模式与双赢原则、博弈论与诚信原则、身份理论、社会作用理论、场理论、理性选择理论和转化理论。 第一节商务谈判的经济学理论 第二节商务谈判的心理学理论基础 一、不同需求层次的人有着不同的心理活动 二、贯彻心理原则的措施 三、谈判中需要注意的一些心理因素 第三节整合型谈判模式与双赢原则 一、双赢中“赢”的概念(成本效益分析) 二、兼顾双方利益的做法和策略 第四节博弈论与诚信原则 一、商务谈判中的诚信原则 二、博弈论在诚信问题中的应用 第五节其他理论 一、身份理论 二、社会作用理论 三、场理论

国际商务谈判对话稿

(1)Dan Smith 是一位美国的健身用品经销商,此次是Robert Liu 第一回与他交手。 就在短短几分钟的交谈中,Robert Liu 既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下: D: I‘d like to get the ball rolling(开始)by talking about prices. R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have. D: Your products are very good. But I‘m a little worried about the prices you‘re asking. R: You think we about be asking for more?(laughs) D: (chuckles 莞尔) That‘s not exactly what I had in mind. I know your re search costs are high, but what I‘d like is a 25% discount. R: That seems to be a little high, Mr. Smith. I don‘t know how we can m ake a profit with those numbers. D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right? R: Yes, but it‘s hard to see how you can place such large orders. How c ould you turn over(销磬)so many? (pause) We‘d need a guarantee of future business, not just a promise. D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further.

(广告传媒)商业广告用语翻译精选

商业广告用语翻译精选 产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球selling well all over the world 典雅大方elegant and graceful 定型耐久durable modeling 方便顾客making things convenient for customers 方便群众making things convenient for the people; to suit the people's convenience 方便商品convenience goods 方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population 各式俱全wide selection; large assortment 顾客第一Customers first 顾客是我们的皇帝We take customers as our Gods. 规格齐全a complete range of specifications; complete in specifications 花样繁多a wide selection of colours and designs

国际商务谈判用语

Ⅰ Mini Negotiation: Negotiating Corporate Possibilities: A:Your agency has the experience we need. And we have the best-quality product. B:Yes.We agree your company has a good product.But we’d have to get certain guarantees before we promise to do business with you. A:What are those conditions? B:First of all,we’d have to insist on sole agency in China.Second,we’d want a18% commission.Third,we’d need a three-year contract. A:You’re asking for a lot.If we agree,will you pay65%of marketing costs? B:That’s too high.We would prefer that you

accept financial responsibilities for50 percent of all costs. A:That is more than what I expected.I’ll have to talk with our president and call you later this week. Negotiating Trading Terms and Conditions: A:Now,let’s get down to business. B:OK.Have you read my catalogues? A:Yes.But first of all,I want to make sure your machines are of the newest design and the best quality. B:I can assure you all of that. A:We are interested in your machine. However,we’ve received offers for similar machines from other sources.So,our business depends very much on your prices. B:If you take all factors into consideration,

国际商务谈判期末复习

第一章国际商务谈判概述 一、谈判的动因是什么?(顺序不得调换)背 1、追求利益 2、谋求合作 3、寻求共识 二、何谓国际商务谈判? 概念:国际商务谈判,是国际商务活动中不同的利益主体,为了达成某笔交易,而就交易的各项条件进行协商的过程。 国际商务谈判是指在国际商务活动中,处于不同国家或地区的商务活动当事人为了满足一定需要,彼此通过交流沟通协商妥协而达成交易目的的行为过程。 简单地说,国际商务谈判就是谈判参与各方跨越了国界的商务谈判,是国内商务谈判在国际领域的延伸和发展。 (其内涵的基本点:目的性、相互性、协商性) 三、国内谈判与国际谈判最大的不同 四、国际商务谈判的主要特征 (一)国际商务谈判的一般性特征 1、国际商务谈判以获得经济利益为目的,追求谈判的经济效益。 2、国际商务谈判以价格为核心,其他因素可折算为价格。 3、国际商务谈判各方是“合作”与“冲突”的对立统一 4、商务谈判中双方利益追求受一定的利益界限的约束。 5、商务谈判各方最终获利的大小,取决于谈判各方的实力和谈判能力。 6、商务谈判注重合同条款的严密性与准确性。 (二)国际商务谈判的特殊性特征 1、跨国性 2、政策约束性 3、文化差异性 4、因素的复杂性 5、内容的广泛性 6、人员素质的严格性 五、国际商务谈判的构成要素(背) 1、商务谈判当事人——主体 ?谈判的主体是指主持谈判、参与谈判以及与交易利益相关的人员 ?谈判主体可以是一个人,也可以是一个合理组成的群体 2、商务谈判的标的——客体(中心) ?国际商务谈判客体是指谈判涉及的交易或买卖的内容 ?任何可以买卖的有形、无形产品都可以作为谈判标的 3、谈判的背景(环境) ?是指当事人与谈判标的均处在某个特定的客观环境 ?主要包括:政治环境、经济环境、人际关系环境等 六、国际商务谈判的类型

商业广告用语翻译精选

产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球selling well all over the world 典雅大方elegant and graceful 定型耐久durable modeling 方便顾客making things convenient for customers 方便群众making things convenient for the people; to suit the people's convenience 方便商品convenience goods 方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population 各式俱全wide selection; large assortment 顾客第一Customers first 顾客是我们的皇帝We take customers as our Gods. 规格齐全 a complete range of specifications; complete in specifications 花样繁多 a wide selection of colours and designs 货色齐全goods of every description are available. 客商第一,信誉第一clients first, reputation first 款式多样 a great variety of models 款式活泼端庄vivid and great in style 款式齐全various styles 款式新颖attractive designs; fashionable(in) style; novel (in) design; up-to-date styling 款式新颖众多diversified latest designs 美观大方elegant appearance 美观耐用attractive and durable 品质优良,疗效显著,誉满全球,欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome. 品种多样numerous in variety 品种繁多great varieties 品种齐全complete range of articles; a great variety of goods 让我们的商品走向世界Let our commodities go to the world. 色彩鲜艳bright in colour 色泽光润bright luster 色泽艳丽beautiful in colour 深受顾客欢迎We have won praise from customers; to win warm praise from customers. 深受国内外客户的信赖和称誉to win a high admiration and is widely trusted at home and abroad. 深受消费者的欢迎和好评to be highly praised and appreciated by the consuming public 式样美观aesthetic appearance; attractive fashion 式样新颖大方modern and elegant in fashion 式样雅致elegant in style 式样众多in many styles 适合男女老幼四季穿着suitable for men and women of all ages in all seasons 外型大方elegant shape 享有声誉to win a high admiration 新品迭出new varieties are introduced one after another 行销世界to be distributed all over the world

国际商务谈判中的专业术语

国际商务谈判中的专业术语 第一组 为“E”组,指卖方仅在自己的地点为买方备妥货物(发货)。 EXW(EX works):工厂交货(指定地点)。是指卖方将货物从工厂(或仓库)交付给买方,除非另有规定,卖方不负责将货物装上买方安排的车或船上,也不办理出口报关手续。买方负担自卖方工厂交付后至最终目的地的一切费用和风险。 第二组 “F”组(FCA、FAS和FOB),指卖方需将货物交至买方指定的承运人(主要运费未付)。 FCA (Free Carrier):交至承运人(指定地点)。此术语是指卖方必须在合同规定的交货期内在指定地点将货物交给买方指定的承运人监管,并负担货物交由承运人监管前的一切费用和货物灭失或损坏的风险。 FAS(Free Alongside Ship):船边交货(指定装运港),是指卖方将货物运至指定装运港的船边或驳船内交货,并在需要办理海关手续时,办理货物出口所需的一切海关手续,买方承担自装运港船边(或驳船)起的一切费用和风险。 FOB(Free On Board):船上交货(指定装运港),该术语规定卖方必须在合同规定的装运期内在指定的装运港将货物交至买方指定的船上,并负担货物越过船舷以前为止的一切费用和货物灭失或损坏的风险。 第三组 “C”组(CFR、CIF、CPT和CIP),指卖方须订立运输合同,但对货物灭失或损坏的风险以及装船和启运后发生意外所发生的额外费用,卖方不承担责任(主要运费已付)。 CFR (Cost and Freight):成本加运费(指定目的港),是指卖方必须在合同规定的装运期内,在装运港将货物交至运往指定目的港的船上,负担货物越过船舷以前为止的一切费用和货物灭失或损坏的风险,并负责租船订舱,支付至目的港的正常运费。 CIF(Cost、 Insurance and Freight):成本、保险费加运费(指定目的港),是指卖方必须在合同规定的装运期内在装运港将货物交至运往指定目的港的船上,负担货物越过船舷以前为止的一切费用和货物灭失或损坏的风险并办理货运保险,支付保险费,以及负责租船订舱,支付从装运港到目的港的正常运费。 CPT(Carriage Paid to):运费付至(指定目的地),是指卖方支付货物运至指定目的地的运费,在货物被交由承运人保管时,货物灭失或损坏

第四章 国际商务谈判的语言

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Chapter 1 Bargaining 讨价还价 : competitive, win-lose situations; Negotiation 谈判 : win-win situations; Intangibles 无形因素 : intangible factors are the underlying psychological motivations that may directly or indirectly influence the parties during a negotiation; Interdependent 相互依赖 : when the parties depend on each other to achieve their own preferred outcome they are interdependent; Independent parties 独立各方 : Independent parties are able to meet their own needs without the help of others; they can be relatively detached, indifferent and uninvolved with others; Dependent parties 完全依赖各方 : Dependent parties must rely on others for what they need since they need the help, benevolence, or cooperation of the other, the dependent party must accept and accommodate to that provider 's whims and idiosyncrasies; Competitive situation 竞争性情形 : when the goals of two or more people are interconnected so that only one can achieve the goal, this is competitive situation, also known as a zero-sum or distributive situation ,in which “individuals are so linked together that there is a negative correlation between their goal attainments ”; Mutual-gains situation 相互获益情形: When parties 'goals are linked so that one person 's goal achievement helps others to achieve their goals, it is a mutual-gains situation , also known as a non-sum or integrative situation; BATNA (达成谈判协议的最佳选择)an acronym for best alternative to a negotiated agreement; The dilemma of honesty 诚实困境 : it concerns how much of the truth to tell the other party; The dilemma of trust 信任困境 : it concerns how much should negotiators believe what the other party tells them; Distributive bargaining 分配式谈判: accepts the fact that there can only be one winner given the situation and pursues a course of action to be that winner; Integrative bargaining 共赢争价: attempts to find solutions so both parties can do well and achieve their goals; Claim value 主张价值 : to do whatever is necessary to claim the reward, gain the lion 's share, or gain the largest piece possible; Create value 创造价值: to find a way for all parties to meet their objectives, either by identifying more resources or finding unique ways to share and coordinate the use of existing resources; Conflict 冲突 : a potential consequence of interdependent relationships is conflict. Conflict may be defined as a “sharp disagreement or opposition, as of interests, ideas, etc.”and includes “the perceived divergence of interest, or a belief that the parties 'current aspirations cannot be achieved simultaneously ”. Contending 争夺战略: actors pursuing the contending strategy pursue their own outcomes strongly and show little concern for whether the other party obtains his or her desired outcomes; Yielding 屈服战略: actors pursuing the yielding strategy show little interest or concern in whether they attain their own outcomes, but they are quite interested in whether the other party attains his or her outcomes; Inaction 不作为战略 : actors pursuing the inaction strategy show little interest in whether they attain their own out-comes, as well as little concern about the other party obtains his or her outcomes; Problem solving 解决问题战略: actors pursuing the problem solving strategy show high concern for attaining their own outcomes and high concern for whether the other

国际商务谈判 词汇整理

Chapter 1 Bargaining讨价还价: competitive, win-lose situations; Negotiation谈判: win-win situations; Intangibles无形因素: intangible factors are the underlying psychological motivations that may directly or indirectly influence the parties during a negotiation; Interdependent相互依赖: when the parties depend on each other to achieve their own preferred outcome they are interdependent; Independent parties独立各方: Independent parties are able to meet their own needs without the help of others; they can be relatively detached, indifferent and uninvolved with others; Dependent parties完全依赖各方:Dependent parties must rely on others for what they need since they need the help, benevolence, or cooperation of the other, the dependent party must accept and accommodate to that provider’s whims and idiosyncrasies; Competitive situation竞争性情形: when the goals of two or more people are interconnected so that only one can achieve the goal, this is competitive situation, also known as a zero-sum or distributive situation,in which “individuals are so linked together that there is a negative correlation between their goal attainments”; Mutual-gains situation相互获益情形: When parties’ goals are linked so that one person’s goal achievement helps others to achieve their goals, it is a mutual-gains situation, also known as a non-sum or integrative situation; BATNA(达成谈判协议的最佳选择) an acronym for best alternative to a negotiated agreement; The dilemma of honesty诚实困境: it concerns how much of the truth to tell the other party; The dilemma of trust信任困境: it concerns how much should negotiators believe what the other party tells them; Distributive bargaining分配式谈判: accepts the fact that there can only be one winner given the situation and pursues a course of action to be that winner; Integrative bargaining共赢争价: attempts to find solutions so both parties can do well and achieve their goals; Claim value主张价值: to do whatever is necessary to claim the reward, gain the lion’s share, or gain the largest piece possible; Create value创造价值: to find a way for all parties to meet their objectives, either by identifying more resources or finding unique ways to share and coordinate the use of existing resources; Conflict冲突: a potential consequence of interdependent relationships is conflict. Conflict may be defined as a “sharp disagreement or opposition, as of interests, ideas, etc.”and includes “the perceived divergence of interest, or a belief that the parties’ current aspirations cannot be achieved simultaneously”. Contending争夺战略: actors pursuing the contending strategy pursue their own outcomes strongly and show little concern for whether the other party obtains his or her desired outcomes; Yielding屈服战略: actors pursuing the yielding strategy show little interest or concern in whether they attain their own outcomes, but they are quite interested in whether the other party attains his or her outcomes; Inaction不作为战略: actors pursuing the inaction strategy show little interest in whether they attain their own out-comes, as well as little concern about the other party obtains his or her outcomes;

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