营销师练习题错题答案纠错
1、《基础知识分册》中第45页，单选题第8小题 P157 第16题
下列几个营销要素不属于4C理论内容的是（）
（A）价格（B）成本
（C）渠道（D）沟通
现书本错误答案为：A
应更改正确答案为：A 和 C
2、P49页第41题
对经销商而言最重要的是（）。
（A）客户
（B）制造商
（C）政府
（D）竞争者
书本答案为：C
正确答案为：A
3、P143页，第1题
1、下列合同中，既属于双务合同，又属于有名合同的是（）。
（A）买卖合同（B）租赁合同（C）承揽合同（D）运输合同
书本答案为：BCD
正确答案为：ABCD
4、P148页第37题
根据我国《广告法》，广告主、广告经营者、广告发布者需要依法承担民事责任的情形有（）。（A）在广告中损害未成年人或者残疾人的身心健康的
（B）假冒他人专利的
（C）贬低其他生产经营者的商品或者服务的
（D）广告中未经同意使用他人名义、形象的
书本答案为：ACD
正确答案为：ABCD
5、P150页第52题
用人单位与劳动者发生劳动争议时，当事人可以（）
（A）依法申请调解
（B）依法申请仲裁
（C）依法提起诉讼
（D）协商解决
书本答案为：ABC
正确答案为：ABCD
营销师分册
P28 第4题
SPSS和SAS这两种统计分析软件都可以提供的功能有（）
A数据管理
B统计检验
C相关及回归分析
D主成分分析
书本答案：ABCD
P71页16题 P167页第8题
产品生命周期越长，渠道的（）
长度越长，渠道越宽
长度越短，渠道越宽
长度越长，渠道越窄
长度越短，渠道越窄
书本答案：C
正确答案：A
P71页17题
厂商设想对分销渠道进行功能高强度控制，一般采取较（）渠道的做法。
窄
宽
长
短
书本答案：D
正确答案：A和D
P74 40题
“互联网上最好的广告位在你竞争对手的网站上——因为你们从事着最相近的事业：，这句使话是网络广告对（）要求的极端反映”
A媒体相关性
B媒体曝光度
C媒体可靠性
D媒体费用
书本答案：B
正确答案：A
1、营销师分册P74页41题
衡量一个网站是否便于浏览的首要因素是（）
A页面下载速度 B网站使用的便利性
C系统运行稳定性 D站点内容
书本答案：B
正确答案：A
2、《营销师分册》中第74页，单选题第44小题
选择网络广告媒体时，不能体现其可靠性的因素是（）。
(A)页面下载速度快 (B)网站使用的便利性
(C)站点内容时鲜、丰富 (D)网站客流量足够大
现书本错误答案为：B
应更改正确答案为：D
P74页 47题
3乐球牌扫描仪能够解决珍贵照片因保存时间过长二色彩失真的问题，该产品的价值陈述是（）
A关注具体和特殊的客户需求 B节省金钱
C简单易用 D规避风险
书本答案：A
P75 54页
在网络广告中，Logo广告和Butto广告是指（）
网幅广告
标识广告
插页广告
电子邮箱广告
书本答案：B
正确答案：A
4、营销师分册P78页81题
产品包装的作用不包括（）
A保护产品 B促进销售 C增加价值 D增加美感
书本答案：B 正确答案：D
5、营销师分册P79页第89题
随行就市定价法是指（）
A企业按照行业的平均价格水平来定价
B以市场上相互竞争的同类产品作为定价基本依据
C成本加成定价法
D随行就市定价法
书本答案为B
正确答案为A
P84 第10题
书本选ABCD
正确答案：没有答案
原因：答案中的4个选项，全是“包装设计的原则”，没有一个是“包装策略”。再比较一下本页第12题就明白了。
6、《营销师分册》第152页，单选题第12题 P179 第6题同此题
为一名销售人员应遵循的原则有（）。
(A)满足需要原则 (B)诱导原则
(C)照顾顾客利益原则 (D)利润最大化原则
现书本错误答案为：D
应更改正确答案为：A、B、C
7、营销师P189的6题
企业的收账策略主要包括（）方面
A用奖惩措施
B改善收账程序
C加强内部协作
D收款人员，讲究首款技巧
问题应该成：不包括（）方面
8、营销师P190的23题
在下列关于网络营销和电子商务的说法中正确的是（）
A企业建设自己的网站应该以电子商务为基本目的
B网络营销是企业整体营销战略的一部分
C实现企业产品或服务的电子购买过程是企业站点的必备功能
D网络营销就是电子商务
书本答案：C
正确答案：B
P170页第41题
企业的产品介绍页面应该以（）中心
产品
客户
企业
竞争对手
书本答案：A
正确答案：B
P179页第9题
销售主管对销售人员老化现象的防治措施有（）。
A提升有成就且成熟的销售人员作为领导者或给与高级别的薪金待遇
B提倡团队精神
C指导销售人员从事未来的事业发展计划，帮助他根据企业目标来制定个人发展目标D尽量给与一定的底薪，但底薪制、佣金制必须完全与销售业绩及工作表现一致。书本答案：AC
正确答案：ABCD
P195 第7题
服务业中经常使用的定价技巧包括（）。
A高价位维持定价法
B竞争导向定价法
C阶段定价法
D需求导向定价法
书本答案为：ABCD
正确答案为：AC
P197 第26题
产品因素对渠道长度的设计也有重要影响，下列说法正确的有（）。
产品技术性越强，渠道越长
产品越耐用，渠道越短
产品越是规格化，渠道越长
产品价值越大，渠道越短
书本答案为：CD
正确答案为：BCD
助理营销师历年考题及答案
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(A) 在柜台内抱肩、插兜 (C) 没有顾客时，读书看报 10、关于职业选择，正确的观念和做法有( bc ) (A) 职业选择属于个人的事情，他人不得干预力资源科学配置 (C) 职业选择有助于培养人的自主、自立精神 11 、所谓企业信誉，正确的理解有( a-d ) 。 (A) 企业信誉是树立企业形象的关键 (B) 良好的企业信誉能够带来经济效益(B) 职业选择有利于促进广泛就业，实现人(D) 倡导职业选择，无异于鼓励“挑肥拣瘦” 端重要性 5、关于企业规章制度，理解正确的是 ( c ) 。 (A) 规章制度虽然能够使员工步调一致，但同时抑制了人们的创造性 (B) 规章制度是企业管理水平低的表现，好的企业不用规章制度便能够管理有序 (C) 在规章制度面前，没有特例或不受规章制度约束的人 (D) 由于从业人员没有制定规章制度的权利，遵守与不遵守规章可视情况而定 6、对企业形象理解正确的是 ( b ) 。 (A) 形象是外在的，所以企业形象是企业的“面子”工程 (B) 企业形象是企业文化的综合表现 (C) 企业形象往往是外在表象，一般不值得信任 (D) 企业生存和发展靠的是质量，而不是企业形象 7、企业从员人员协调与上司之间的关系，其正确的做法是(c (A) 如果认为上司委派自己的工作不合理，可以直接拒绝 (B) 对上司委派而自己干不了或干不好的工作，不能推辞 (C) 尊重上司的隐私，不在背地议论上司 (D) 对上司的错误指责，要敢于当面争辩以维护自身权益 8、正确使用职业用语的是 ( b ) 。 (A) “不知道” (B) “不合适，可以退货” (C) “不买，别问” (D) “不是告诉你了吗” (二)多项选择题(第9?16题) 9、在服务领域，符合职业道德要求的做法有 ( bd ) 。 (B) 捡到顾客物品，送交有关部门处理 (D) 目视前方，以迎接顾客到来 (C) 企业信誉是短时间通过大规模宣传便能够迅速建立起来的社会信任心理 (D) 企业信誉与企业产品质量和服务质量紧密相联
高考英语语法填空练习题带答案
一 第二节语法填空(共10 小题；每小题 1.5 分，满分15 分) Once there lived a rich man 31 wanted to do something for the people of his town. 32 first he wanted to find out whether they deserved his help. In the centre of the main road into the town, he placed 33 very large stone. Then he 34 (hide ) behind a tree and waited. Soon an old man came along with his cow. “Who put this stone in the centre of the road? ”said the d o i l d d n m o a t n t r,y b t u o t r h e e m o v e the stone. Instead, with some difficulty he passed around the stone and continued on his way. 35 man came along and did the same thing; then another came ,and another. All of them complained about the stone but not tried to remove 36 . Late in the afternoon a young man came along. He saw the stone, 37 (say) to himself: “Thenight 38 (be) very dark. Some neighbors will come along later in the dark and will fall against the stone. ”Then he began to move the stone. He pushed and pulled with all his 39 (strong) to move it. How great was his surprise at last! 40 the stone, he found a bag of money. 第二节语法填空 31. who 32. But 33. a 34. hid 35. Another 36. it 37. saying 38. will be 39. strength 40. Under 二 第二节：语法填空（共10小题，每小题 1.5分，满分15分） The Internet is an amazing information resource. Students, teachers, and researchers use it as __31_ investigative tool. Journalists use it to find information for stories. Doctors use it to learn more about unfamiliar diseases and the 32_ (late) medical development. Ordinary people use it for shopping, banking, bill-paying, and communicating with family and friends. People all over the world use it to connect with individuals from _33 countries and cultures. However, __34____there are many positive developments __35__ (associate) with the Internet, there are also certain fears and concerns. __36___ concern relates to a lack of control over__37__ appears on the Internet. With television and radio there are editors to check the accuracy or appropriateness of the content of programs, and with television there are 38 (restrict) on what kinds of programs can __39__ (broadcast) and at what times of the day. With the Internet, parents cannot check a published guide to determine what is suitable __40____ their children to see. 第二节语法填空（共10 小题，每小题 1.5 分，满分15 分） 31. an 32. latest 33.other/different 34. while 35.associated 36. One 37. what 38. restrictions 39. be broadcast(ed) 40.for 三 第二节：语法填空(共10小题；每小题 1.5分，满分15分) Crying marriage? 31 (surprise), isn ’t it? Factually, the custom of crying marriage existed a long time ago in many areas of Southwest China ’Ssichuan Province, and 32 (remain) in fashion 33 the end of the Qing Dynasty. Though not so popular as before, the custom is still observed by people in many places, especially Tujia people, who view it as a 34 (necessary) to marriage procedure. It is very much 35 same in different places of the province. According to elderly people, every bride had to cry at the wedding. 36 , the bride ’nesighbors would look down upon 37 as a
高中英语语法易错题专题复习练习
高中英语语法易错题专题复习练习 1. My uncle bought me ___ MP4 as my birthday present yesterday. A. an B. a C. the D. / 【答案】A 【解析】此题题意为“叔叔昨天给我买了一个MP4 作为生日礼物”，故答案在A 和B 中选择，MP4 的首字母M 发音为元音，和首字母M 是辅音没有关系，故答案为A。 2. We decided to buy the flat because there was ____ underground station within walking distance and we could both take ___ underground to work. A. a, an B. an, an C. the, \ D. an, the 【答案】D 【解析】此题第一个空根据句意判断有一个地铁站，又根据underground 的发音 判断首字母发元音，故答案为an；第二个空考查乘地铁的两种说法by underground & take an underground，但是此处考查的是特指乘公寓附近的这个地铁去上班， 故要填the，综合两空答案为D 3. Gold is similar __ color ___ brass（黄铜）.
A. in, with B. in, to C. of, with D. of, to 【答案】B 【解析】此题考查similar 的搭配， A be similar to B ，相似于 A be the same with B，有一定混淆性，另外表达在某方面相似，搭配介词in，故答案为B。 4. What a dangerous scene! A car has missed the boy playing on the roadside __ only an inch. A. within B. for C. by D. at 【答案】C 【解析】本题题意为“一辆车差一点撞到那个在路边玩耍的男孩”，容易误导学生错选 A ，表示在一英寸以内，而真实意思是差一英尺，在英语中表示增长、降低、或者差距的正确表达是by+数字，故答案为C。 5. The girl has some balloons in her hand. One is red, ___ are yellow. A. others B. another C. the other D. the rest 【答案】D 【解析】此题题意为“那个女孩手上有一些气球，一个是红色的，其余的是黄色
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