电子烟相关产品分类行业发展及前景展望

电子烟--‐--‐--‐被“烟”字“绑架”的产品

Electronic Cigarette

--- A product “kidnapped” by the word

“cigarette”

Established in 1956 （成立于1956年）

CORESTA member （烟草科学研究合作中心协会成员）

https://www.360docs.net/doc/db11357718.html,

1.电子烟名字的由来

2.为什么说电子烟被“烟”字“绑架”了？

3. 当前电子香烟的种类

4. 会冒烟的就都是烟？可以被吸入雾化气体的就都是电子烟吗？

5. 重新分类定义

Electronic Cigarette---A product “kidnapped” by the word “cigarette”

1. The name of Electronic Cigarette comes from

2. Why says E Cigarette is “kidnapped” by the word “Cigarette”

3. Current Electronic Cigarettes types

4. Whether which can smoking is a cigarette ？If which can be inhaled vapor is an electronic cigarette?

5. Re-classify and Re-define

1963年第一个电子雾化香烟专利被Herbert A G ilbert在美国申请,当时是被叫做“无烟、非烟草香烟”，但并未被生产出来投入市场。

F irst e--‐cigare:e p atent w as ?led b y H erbert A

G ilbert i n t he U SA i n 1963,

called “smokeless n ontobacco c igare5e”， but h adn’t b een p roduced t o t he market.

.

Herbert A G ilbert 在60年代

Herbert A G ilbert i n t he 1960’s

2003年韩力先生在中国发明了第一个市场导向的电子雾化香烟，并于2004年以“如烟”为名字，以戒烟为营销卖点投放市场.

First market-relevant e-cigarette was invented by the Mr Hon, Lik in China in 2003, named “Electronic Vaporization Cigarette”, and with the name

“Ruyan” first marketed as smoking cessation product in 2004.

韩力先生

Mr H on, L ik

2005年深圳第一支研发电子雾化香烟的专业团队诞生，原深圳市健康源科技有限公司成立电子烟研发团队，高级工程师陈俊求负责电子部分的研发，高级工程师陈高联负责机械部分的研发，并把产品叫做“电子烟”。

First professional developing team of electronic vaporization cigarette founded in Shenzhen in 2005. the previous Shenzhen Jiankangyuan Technology Co Ltd formed this R&D group, Senior Engineer Junqiu Chen in charge of the R&D of the electronics, Senior Engineer Gaolian Chen in charge of the mechanics, and named this product “Electronic Cigarette”.

陈俊求高级工程师

Senior Engineer Junqiu Chen

但该公司并未投入生产，于是陈俊求找到了对这项新产品感兴趣的最初几个人，他们各自成立了自己的电子烟公司，凭借电子和外贸产业链优势，以及电子烟在全球范围的流行和爆发，深圳的电子烟企业成为电子烟产业的主力。

B ut this company didn’t put it on production, so Junqiu Chen found the original

few people who were interested in this innovative product. The original few set up their own electronic cigarette companies by their own. By means of the

advantages in electronics and foreign trade, as well as electronic cigarette

become popular and booming globally, Shenzhen electronic cigarette

companies become the main strength of the industry.

Why says e cigarette is “kidnapped” by the word “cigarette 1）1963年电子雾化工具是被作为新型烟草研发的。基于此的出发点为：烟草替代品

The electronic vaporization device was developed as a new tobacco product in 1963, the marketing point base on it is tobacco alternative product.

2）2003年韩力发明电子雾化装置时是为了让自己戒烟。

基于此的营销出发点为：戒烟用途

2003, Hon Lik invented the electronic vaporization device was willing to get him stopping smoking, the marketing point base on it is smoking cessation.

Why says e cigarette is “kidnapped” by the word “cigarette

3）2005年健康源团队研发电子烟，出发点也是：戒烟用途

2005, Jiankangyuan team R&D electronic cigarette was also aiming on smoking cessation.

4）2008年开始，深圳的电子烟企业共同以烟草替代品来营销电子烟。

Since 2008, the electronic cigarette companies in Shenzhen commonly market it as tobacco alternative product.

Why says e cigarette is “kidnapped” by the word “cigarette

共性： A. 产品类别名里都含有“烟”字；

B. 产品都是将液体雾化为看起来像烟雾的气体；

C. 外形都模拟传统香烟、雪茄等烟草制品；

Commonplaces：

A. All categories names contain “cigarette”

B. All products are vaporizing liquid into smoke like gas

C. All appearances simulate traditional cigarette, cigar, etc tobacco

products.

Why says e cigarette is “kidnapped” by the word “cigarette

药品（戒烟）还是烟草（消遣）？--- 法规之争开端：

Medical （smoking cessation）or tobacco （recreation）？--- The beginning of regulations battle

1）2008年9月飞速增长的新兴电子烟市场达到了1亿美金，引起了美国FDA的注意,声称电子烟是未经批准的药物装置组合产品，阻止从外国进口电子烟。

The growing popularity and market share of which generated an estimated $100 million annually in sales, caused the FDA to take notice in Sep, 2008, declared e cigarette to be unapproved drug device

combination products, and halting the importation from overseas.

Why says e cigarette is “kidnapped” by the word “cigarette

2）2009年两家电子烟公司Smoking Everywhere和Sottera Inc.起诉FDA 无权把电子烟当做药物装置监管，应该按照烟草产品来对待。

In 2009 two e cig company Smoking Everywhere and Sottera Inc filed sue against FDA cannot regulate e cigarettes as drug device, should

instead be treated as tobacco product.

Why says e cigarette is “kidnapped” by the word “cigarette

药品（戒烟）还是烟草（消遣）？制造商、品牌商都无法说清楚：

Medical （smoking cessation）or tobacco （recreation）？--- Manufacturers, brand owners are all uncertain.

Why says e cigarette is “kidnapped” by the word “cigarette

当电子烟有可能落入医药的定义进行监管时，制造商和品牌商们慌忙声称自己是烟草替代品；

When electronic cigarette may fall into the definition of medical and supervision, manufacturers and brand owners claims that it is tobacco

alternative product.

当电子烟有可能落入烟草的定义，会受到烟草法规的种种限制时，制造商和品牌商又慌忙声称电子烟还有帮人戒烟的用途，不该被归为烟草制品。

When electronic cigarette may fall into the definition of tobacco product, and may suffer variety tobacco regulation restrictions, brand owners and

manufacturers hurriedly claim electronic cigarette with smoking cessation

function, can not be classified as tobacco products.

Why says e cigarette is “kidnapped” by the word “cigarette

但是制造商和品牌商们在销售时都有用到这两种营销概念来吸引用户，于是出现了FDA要把电子烟作为烟草监管、欧盟要将电子烟作为药物装置监管，世界卫生组织也发出了较有意思的声音：

But both manufacturers and brand owners use these two concepts to attract customers when selling, so comes the situation that FDA intents to regulate it as tobacco product, EU parliament intents to regulate it as medical product, even World Health Association gives out interesting sounds:

Why says e cigarette is “kidnapped” by the word “cigarette There comes a news on Aug 29th , 2014: World health Organization already took the provision that electronic cigarette belongs to tobacco range, as well as a

medical product, and

announcing taking it as medical

product is necessary.

Why says e cigarette is “kidnapped” by the word “cigarette

由于制造商和品牌商们在一开始就没有定义清楚自己做的这个新型的产品到底是什么，结果导致被动的被归类。

Since manufacturers and brand owners hadn’t clearly defined what the

innovative product exactly was from the very beginning, leading the result that the category was classified by others passively.

FDA、WHO等组织是根据制造商、品牌商所述的用途做归类。

FDA, WHO, etc classify the category in accordance with the intent to use claimed by the manufacturers and brand owners.

目前很多制造商、品牌商不但没有把电池、雾化器、不含尼古丁的烟油做有效地阐述和尝试新的归类，反而把吸食大麻的干草雾化器也归类在电子烟里面，这是十分危险的行为！

At present, most manufacturers, brand owners not only haven’t done effective clarification and attempting new classification for battery,

atomizer, non nicotine eliquid, but instead put those dry herb vaporizers which can be used to inhale marihuana into the electronic cigarette

category, this is pretty dangerous behavior!

BUBL 碳酸饮料设备

BUBL carbonated drinks device

BUBL 目前共有三种产品组合，分别针对不同的饮料和容器设计。而无论是哪种组合都可以将任何平淡的饮品变成充满了气泡的碳酸饮料。

BUBL now has three portfolios ，are

separately designed for different drinks and containers. No matter which portfolio it can make plain drinks into carbonated beverage with full of bubble.

Whether which can smoking is a cigarette ？If which can be inhaled vapor

is an electronic cigarette?