餐饮管理系统外文翻译文献

餐饮管理系统外文翻译文献(文档含中英文对照即英文原文和中文翻译)

英文：

1、China food industry development prospects analysis

The catering industry in China as the tertiary industry is a traditional service industries, experienced reforming and opening starts, quantitative expansion, scale chain development and brand promotion strategy of 4phase, made make a spurt of progress in the development of.

At present, the country has4 millions catering outlets. 2005/2006annual Chinese top 100 catering enterprises with total assets of about thirty-two billion yuan, total profit of about six billion yuan, employees about eight hundred thousand people, respectively, over the same period last year increased40.38%,28.84% and33.33% higher than that of the whole society, the catering industry average growth level.

China's reform and opening up has gone through ups and downs in the30year, in the30 years of reforming and opening of China's catering industry along with the tide of reform has undergone three leap type development. In the past 30 years, China has experienced from fast food restaurants grabs beach China market to SARS impact, then to food safety ( tonyred event, apple events ), Chinese food and beverage industry in the impact, achieve sales growth.

China population cardinal number is large, demand is exuberant, catering market development can not meet the needs of the market under the background of the implementation, and today, the food market is very prosperous, the basic balance of supply and demand, in the global economic crisis under the background of the catering industry to achieve new growth?

About2008July to August, China Chain Management Association DDT Hua accounting firm common to Chinese chain catering industry development trend research, interviewed including Quanjude, Xibe, Qiao Jiangnan, Zhuang, Little Swan, small fat sheep, KFC, Yoshinoya, immortal trace forest industries such as the representative of the chairman or general manager. Inductive appear stage domestic chain catering industry development:

first, chain catering industry development still maintain high speed. Survey of catering enterprises the development of chain operation mode to the outlets and stores the majority, accounted for 75%; the enterprise under investigation, a total of more than500chain stores, sales of more than 1more than 10 billion yuan only KFC stores, in 2007to reach 2400, sales of twenty-five billion one hundred million yuan, much more than the other catering enterprises. From the investigation analysis of chain stores, in100the following (66%), sales of one billion yuan (80%) for the majority of the business scale.From sales growth ratio analysis,95% enterprises have two digit growth, which grew10%,20% interval accounted for 42%, growth of 20% -30% interval31%, two interval growth ratio is the enterprise under investigation shows that the majority of mainstream, enterprise development in line with benign operation rule, can still maintain a relatively high growth rate.

second, raw material rises quickly, gross margin is firm in have litre. 32% of the surveyed companies of raw materials in 2007growth rate below 10%,52% enterprises of raw materials increase rate is amounted to10%,20%,16% of raw material of enterprise growth rate reached 20% -30%. The cost of raw materials rising under the premise of the enterprise under investigation, only 26% gross margin declined 5%

in47% enterprises, gross margin is basically not changed, and 16% and 11% growth respectively the enterprises within 5% and5% above. Thus it can be seen, the majority of enterprises still keep firm in have litre gross margin, that surveyed enterprises chain operating profit pattern comparison of health, ability to resist risks, in the open source efficiency and mining space.

Third, human resources, management cost, standardization is difficult to constitute the three major challenges. According to the survey, the current chain catering industry facing the development of the main problems include human resources, operating cost, standardization difficulty is great, malign competition, industry shortage of funds and policy support and other issues. Among them, human resources accounted for the highest proportion of choice, up to 80%, followed by the operating costs,60%, standardization difficulty big,45%, form chain catering industry development faces three challenges.

In four, the company strategy adjustment based on Sustainable development. Aiming at the problems in the development of catering enterprises, the survey also

relates to chain catering enterprises will have on the future development strategy to make the adjustment? Induction includes six aspects, adjust the straight camp shop and store ratio; upgrade the existing brand or create new brand; product innovation, realize the difference operation; the establishment of raw material production base, integration supply chain; establish the central kitchen; enhance internal operation efficiency and single-store profit level.

Optimistic five, judge current economic developing situation of chain catering industry development influence. Although the CPI index in the short term it is difficult to fall, to enterprises operating pressure will continue to increase, but the vast majority of the enterprise under investigation thinks, from the country macroscopical economic development situation, the food and beverage industry will still maintain a relatively high growth rate, the enterprise operating pressure will be gradually ease, more than 90% of respondents expressed a positive optimistic attitude. Investigation shows, Quanjude, KFC, Dicos and other small fat sheep, most chain enterprises still maintain established open plan.

The survey, in China's sustained and rapid economic development, food and beverage market continues to be active in the background, chain catering enterprises are continuously according to the external environment and oneself condition adjustment of development strategy, to realize the optimal development pattern.

2、China food industry development trend analysis

Catering industry in our country is developing very quickly, the national food industry turnover for 18 consecutive years to achieve two digit growth, in recent years the catering industry growth rate higher than other industries out of more than ten percentage points, industry development prospects for many enterprises and good investment institutions, can say our country is welcoming a catering industry development the gold period, but the market is complex and changeable, will change with the social environment. The catering enterprises should according to their own conditions and environmental requirements, see the catering industry's development trend, select the appropriate marketing method, can be in the fierce competition in the market success. Therefore, the dining industry development trend of the future, opportunities and challenges to undertake brief analysis.

China's economy in recent years of rapid development, GDP increased rapidly, is continuously driven home to consume demand growth factor. Historical data analysis indicates that, the catering industry retail sales growth in GDP and there is a strong positive correlation between, from the 5years development, catering industry growth amplitude is higher than the country's GDP growth rate, far higher than the social consumable total volume of retail sales growth rate, with the catering industry dimensions expands ceaselessly, to national economy presents increasingly significant role in driving.

On 2004, the implementation of the catering industry retail sales of seven hundred and forty-eight billion six hundred million yuan, than going up year increase

one hundred and thirty-three billion yuan, grow 21.6% compared to the same period, for 14 consecutive years to achieve the fast growth of two digit, than the same period of social consumable total volume of retail sales growth rate is 8.3 percentage points higher, accounting for13.9% of the total retail sales of social consumer goods, the total retail sales of social consumer goods growth contribution rate of 21%, pulling the social consumable total volume of retail sales growth of 2.79percentage points.

On 2005, Chinese catering industry retail sales of eight hundred and eighty-eight billion six hundred million yuan, a year-on-year increase of 17.7%, than going up year add one hundred and thirty-three billion six hundred million yuan, higher than the total retail sales of consumer goods increased 4.8 percentage points, accounted for the total retail sales of social consumer goods proportion to achieve 13.2%, the total retail sales of social consumer goods growth contribution rate and pulling rate is respectively 17.4% and2.3%. Achieve annual business tax forty-eight billion eight hundred million yuan, grow 17.8% compared to the same period.

On 2006, Chinese food and beverage consumption annual retail sales exceeded trillion yuan to close greatly, achieve one trillion and thirty-four billion five hundred million yuan, a year-on-year increase of 16.4%, than going up year add one hundred and forty-five billion eight hundred million yuan.

In 2007 the national catering business retail sales totaled one trillion and two hundred and thirty-five billion two hundred million yuan, a year-on-year increase of 19.4%, accounting for13.9% of the total retail sales of consumer goods, total retail sales of consumer goods led to an increase of 2.6 percentage points, social consumable total volume of retail sales growth contribution rate of 15.7%.

2008 National Food Company retail amounts to one trillion and five hundred and five billion four hundred million yuan, grow 24.7% than 2007, for 18 consecutive years to maintain the speed of two digit. With China's per capita gross domestic product ( GDP ) of more than $2000, residents' consumption ability, consumption level, the Chinese high-end consumption proportion will increase continuously. In overseas, Chinese continue to attack cities and capture territories, in the first08 years of Chinese Olympic recipes, further moves towards the internationalization, the catering industry has been become pull move consumption, growth, expanding employment is one of the important factors.

3、Consumer analysis

With China's per capita GDP rises quickly, per capita gross domestic product ( GDP ) of more than $2000, residents' consumption ability, consumption level and improve the level of Chinese dinner, high-end consumption proportion will increase continuously. But the food demand is complicated and changeable, the consumer tastes and consumption psychology, will change with the social environment. The catering enterprises should according to their own conditions and environmental requirements, see the catering market trend of development, choose appropriate marketing method, can be in the fierce competition in the market success.

Chinese taste has apparent district sex, Chinese cuisine cooking in many schools.

One of the most influential and representative for the society recognized: Lu, Guangdong, Fujian, Sichuan, Su, Zhe, Xiang, Hui cuisine, namely" eight big cuisines". The cuisine of the formation and its long history and unique cooking characteristics inseparable. But also by the region's natural geography, climate conditions, resource specialty, diet habit has different effect, it is precisely because of these differences, the major cuisine products with a strong regional, occupy the major share of the local. Regional differences, and cause consumers strongly different psychology, willing to try a different flavor. Therefore, cross-boundary operation is the next hot, it can make the unique flavor diet between each other, learn from each other. At present, eight big cuisines appear cross-boundary operation, integration trend.

Catering enterprises in different expansion, but with the standard of income or other standard, differentiate the whole nation for several economic zones, in each economy area at the center of the city set up flagship store; to stand firm, again with the flagship store for the base, to the surrounding medium and small city expansion strategy.First, market positioning, namely the regional consumer groups will be your target customers; followed by the taste, whether they agree with your dish flavors; third is the value of the brand, whether they will be your loyal supporter.They had two common characteristics: first, products single; secondly, regional characteristics, after leaving Beijing is very difficult to find the right people taste identification.Since 2008, China has 46city GDP of average per capita is in above of 3000 dollar, the city 's per capita consumption level is relatively high, become meals industry regional development growth points.Chinese have a herd mentality and skeptical Mentality -- conformity, more and more local people have more sense of security; doubt, is to believe your own surface judgment, listen to others explanation.

In order to fired the first shot, food and beverage brands in different places to open flagship store, large area, the seats, investment is high, the daily operation of the pressure is also big store. But all the catering enterprises have an import period. In the introduction period, both to business confidence, but also to give customers confidence. Once the introduction period to do good, attendance does not follow to go up, Chinese herd mentality came up: fewer people he does not go; more to people without a little less; he even doubt: This is it right? Straight camp shop? Taste and old whether same? Is it right? What's the problem? Cantonese cuisine since in the early 80 century in the popular date,20 years for all eternity, the main reason is the Pearl River Delta regional economic rapid development, pull the catering industry prosperity and revitalization; at the same time Cantonese broad odd miscellaneous materials. To adapt to the different needs of customers innovation, continuous innovation;, promote the sustainable development of Cantonese cuisine. With the development of economy of our country, the Cantonese cuisine in the beginning of 80's in last century to the end of 90's in the form of climate, gradually embarked on a major cuisine overlord position, become the metropolitan dishes faucet, leading the consumer trend, share growth. Food consumption behavior analysis.

In recent years, the income level of Chinese dweller increases, the rhythm of life speeds up, renew the concept of consumption, promoting the rapid development of Chinese catering industry catering consumers has three major development trends.

First is business consumption increase. Promoting the economic development of increased business activities, business entertainment activities promote the high-grade food development. Second is the replacement of consumption increase. With the development of economy, increase of resident income, more and more people choose to go to the hotel consumption instead of their own cooking, which is manifested in recent year 's hot. The third are forced to consumption increase. More and more

white-collar workers and migrant workers migrant workers, time is close, and not their cooked, they are helpless, unable to be forced to at a restaurant, it promotes the fast food industry development.

Dining choice not only pay attention to taste, the restaurant environment, atmosphere, sentiment has become a customer's selection of dining venue necessary conditions, consumers pay attention to enjoy, focus on food and beverage products and cultural integration, the Chinese food culture and cuisine culture broad and profound, long history, different regions show catering cultural differences also make food products with distinctive cultural characteristics. Consumers seeking" color, flavor and taste, shape, texture, temperature, sound, nutrition, health," at the same time, advocate culture and food, diet, eating habits of fusion. In recent years emerging needs of theme restaurants is developing rapidly, this concept into full play, whether it is the design of the restaurant decoration, functional layout, decor, and even its operating characteristics of cuisine, reflect a certain cultural theme and intension, catering to the product culture has the greatest degree of show. Seize the culture that a selling point, will enable the food products with infinite vitality.

From the industry statistics, Chinese food industry market size is very large, and expanded very quickly, but China's catering company current situation, one is enterprise dimensions small, amount is much, modern level is low; industry standard system is not perfect; according to statistics, China's existing catering outlets 4000000, employees nearly 20000000 people,7000000 cook people, average every 185 people have1chef. The food market is relatively the most dispersed in a market, home does not have a large food group can occupy 1% of the market share. Can be said to the catering industry is perfectly competitive industry, industry concentration is very low, the future trend of development is the industry is spent centrally rise considerably, to be at a scale of enterprise integration. From the dining enterprise's competition and development pattern, the future of China's catering business competition will be more intense, and accompanied by more enterprises listed. However, in the restaurant industry high speed development at the same time, food raw material costs, labor costs increase, lack of management talent, the cost is difficult to control and other aspects of a problem to be highlighted increasingly, industry competition intensified, the catering industry entered the" era of meager profit", the traditional management mode, operation encounters serious challenges. Chinese catering industry has entered the industry reshuffle period, must exchange of new ideas, explore new pattern, quickly from the traditional" extensive type, fuzzy, experience management" to "intensive, process, chain scale management" in transition.

The foreign-funded enterprises enjoy is the super national treatment, state-owned enterprises enjoy national treatment, private enterprises enjoy national treatment. In

the restaurant industry, although not obvious, but also many examples. Domestic food business activities in addition to the normal tax, the cost of so many species, the lack of normative, area difference is bigger, the government management system is not perfect, bring about an enterprise to manage the various uncertain factors. With the further perfection of Chinese legal system construction, Chinese catering market will also further standardization. Catering industry competition pattern analysis show that, the future of domestic food industry competition situation of four great changes will take place in China, foreign fast food restaurants dominate the competition, brand has become the core competitiveness of food.

At present, China's catering industry lack program guiding, the laws and regulations construction lag problem. In the rapid development of blind, disordered and low level of development of the phenomenon. Not applicable to the establishment of the catering industry of national laws and regulations system, the lack of strict market access rules and mandatory standards, catering enterprises standards uneven, incomprehensive contents, technical knowledge content is low, lack of national unity. The catering industry in our country is lack of unity within the profession of law enforcement, the market order is not standard, the dining environment is not health, food safety problems occur from time to time, market management and industry management can not keep up with the development needs of the situation, the market order to be standardized. However, countries to accelerate the service industry development strategy for the development of catering industry to bring the new opportunity. At present our country service industry gross is relatively small, the output value of the service industry the proportion of2007to40%, and the global service industry output value of the average specific gravity of 60% ( developed countries more than 70% ) far apart. In the seventeen Party Congress" to speed up the development of modern service industry, improve the proportion and level of service industry". The State Council" on accelerating the development of service industry opinions of the general office of the State Council" and" on accelerating the development of service industry in the implementation of policies and measures for advice", accelerating the development of the service sector has laid a good foundation for the development of catering industry policy, bring rare opportunity.

4、From the" fast food" localization of Chinese catering industry development in future

" Fast food" the localization process accelerated, the Chinese catering industry competition is intense with each passing day, and as a result of food production characteristics, just drop a " visual feast", its growth rate far less foreign fast food have. A food and beverage industry veterans have such fact: we Chinese dining culture history is long, can still sell but those " hamburger".

Foreign fast food brand in China develops quickly because of its simple, reproducible, and its product localization and the theme restaurant strategy launched in China in the future, more be a trend which cannot be halted development trend.

KFC launched the " tender cow five", but is Yum product localization strategy, and early in 2005April," Chinese fast food" as a slogan of" East Dawning" settled in Shanghai, has been demonstrated the yum brand localization strategy of whole body.

In the face of such a break in in full fury "foreign fast-food invasion", Chinese food and beverage brands in this round of the contest has shown its advantage. For future development, China's catering industry will be faced with huge challenge.So to break the siege expand results will be aware of their own situation, at this stage of China's catering industry market situation ( for example of Beijing ), is basically in a complicated pattern.Then, how can the new round of competition advantage and expand results, we narrow the gap with foreign brand, we think, the brand building remains the primary task, the spoken Chinese catering industry has its own cultural characteristics, Chinese is inseparable from the" rushing water", so, Cola will not replace a cup of thick soup, Hamburg will replace traditional dumplings, and how to make such products with Chinese characteristics can yield, chain, is the next step to build brand of one of the important tasks.

Catering to build the brand is the brand structure of fullness, also is in the main dining brand downstream to create a complete chain, from the business form echo, we see gladly Meizhou Dongpo work in this area has been done quite in place.Innovation changing, from becomes the system is the brand integration of the working key. Now food consumption has also entered the third stage, namely, the invisible, touched the overall consumer awareness stage, consumers in the left consumption places in mind to form the overall perception responds to what is, it reflects the restaurant brand culture, so the merchant's unique system is not only dishes, taste, service, environment, music, but the overall embodiment of comprehensive factors.Brand building is the Chinese food and beverage industry will break out of an encirclement is one of the important means, and real-time strategy and tactics are catering system it is important method, in order to" different region can create wonderful".

Nowadays the world economic turmoil on China's catering industry development 's influence can not be ignored, China is still a developing country, in stimulating domestic demand under the premise, we still recommend Chinese catering industry occupied" Pyramid middle market", at the same time in the market to establish its own system, to make its own characteristics.

翻译：

1、中国餐饮业的发展前景分析

餐饮业作为我国第三产业中一个传统服务性行业，经历了改革开放起步、数量型扩张、规模连锁发展和品牌提升战略4个阶段，取得突飞猛进的发展。

目前，全国已有餐饮网点400万个。2005/2006年度中国餐饮百强企业资产总额约320亿元、利润总额约60亿元、从业人员约80万人，分别较去年同期增长40.38%、28.84%和33.33%，高于全社会餐饮业的平均增长水平。

中国改革开放已经走过了波澜起伏的30年，在这改革开放的30年里中国餐饮业伴随着改革的浪潮也经历了三次飞跃式发展。在这30年里，中国餐饮经历了从洋快餐抢滩中国市场到非典的冲击，再到食品安全(苏丹红事件、福寿螺事件)，中国餐饮业在冲击中，实现销售额不断增长。

中国人口基数大，需求旺盛，餐饮市场发展远远不能满足市场需要的大背景下实现的，而今天，餐饮市场异常繁荣，供求基本平衡，在全球经济危机的大背景下餐饮业如何实现新的增长?

2008年7—8月间，中国连锁经营协会联合德勤华永会计师事务所共同对中国连锁餐饮业发展战略趋势进行调研，采访了包括全聚德、西贝、俏江南、德庄、小天鹅、小肥羊、肯德基、吉野家、仙踪林等行业具代表性企业的董事长或总经理。归纳出现阶段国内连锁餐饮业发展状况：

一、连锁餐饮业发展依然保持高速。被调查餐饮企业连锁经营发展模式以直营店+加盟店居多，占75%;被调查企业中，连锁店总数超过500家、销售额超过100亿元以上的只有肯德基，2007年连锁店达到2400家，销售额215亿元，远远超过其他餐饮企业。从调查情况分析，连锁店在100家以下(占66%)，销售额10亿元以下(占80%)的企业经营规模为多数。

从销售额增长比例情况分析，95%企业都有两位数的增长，其中增长10%—20%区间的占42%，增长20%—30%区间的占31%，此两区间增长比例是

被调查企业的主流，说明多数企业发展符合良性运营的规律，依然可以保持较高的发展速度。

二、原材料上涨快速，毛利率稳中有升。32%被调查企业2007年原材料增长率在10%以下，52%企业原材料增长率达10%—20%，16%企业原材料增长率达到20%—30%。在原材料成本日益高涨的前提下，仅有26%被调查企业的毛利率下降5%内，47%企业毛利率基本没变，另有16%和11%的企业分别增长5%以内和5%以上。由此可以看出，大多数企业仍能够保持稳中有升的毛利率，说明被调查企业连锁经营盈利模式比较健康，抗风险能力较强，在开源增效方面还有可挖掘的空间。

三、人力资源匮乏、经营成本高涨、标准化难度大构成三大挑战。根据调研显示，目前连锁餐饮业发展中面临的主要问题包括人力资源匮乏、经营成本高涨、标准化难度大、行业内部恶性竞争、资金短缺及政策支持等问题。其中，人力资源匮乏占选择比例最高，达80%，其次为经营成本高涨，为60%，标准化难度大，为45%，构成连锁餐饮业发展面临的三大挑战。

四、公司战略调整立足长效发展。针对餐饮企业发展中面临的问题，调查还涉及了连锁餐饮企业将会对未来发展战略做出何种调整?归纳包括六个方面，调整直营店与加盟店的比例;提升现有品牌或建立新品牌;创新产品，实现差异化经营;建立原材料生产基地，整合供应链;建立中央厨房;提升公司内部运营效率及单店盈利水平。

五、乐观判断当前经济发展态势对连锁餐饮业发展的影响。尽管CPI指数在短期内难以回落，给企业的经营压力也会持续增加，但绝大多数被调查企业认为，从国家宏观经济的发展态势来看，餐饮行业发展仍会保持较高的增长幅度，企业的经营压力将得到逐步缓解，90%以上被调查者表示持积极乐观态度。调查显示，全聚德、肯德基、小肥羊、德克士等多数连锁企业依然保持既定的开店计划。

综合上述调查，在中国经济持续高速发展，餐饮市场继续活跃的大背景下，连锁餐饮企业正不断根据外界环境及自身条件调整公司发展战略，以逐步实现最优发展模式。