公关及公关活动相关的专业英语

公关运动PR activity
公关公司PR partner
招标书tender book
提案proposal
公司先容company profile
公关战略PR Strategy
流传战略communication strategy
xx消息鼓吹News communication about xx
公关公司职责Responsibility of PR Agency
流传目的Objective
目的受众Target Audience
流传近况阐发Corporate Communication SWOT Analysis
上风Strength (S)
劣势Weakness (W)
机会Opportunity (O)
威逼Threat (T)
卖力人Stakeholder
消息鼓吹News communication
媒体沟通Media Communication
新媒体开辟New Media Exploited
起码12名来自业内或公司的具有引导位置的资深公共关系理论者构成的小组a panel of at least 12
leading senior PR practitioners from agency and in-house
environments
xx上市后消息鼓吹News communication after xx launch
危急公关Crisis PR
依据现实情况进行跟进处置Crisis management according to actual
situation
xx 言论情况Public environment for xx
焦点媒体群战略Strategy of Key Media group
联合现实需求进行新媒体开辟To exploited new media according to actual
need
强化媒体的掌控Strengthen the control of media
xx 消息资料预备News files preparation for xx
xx 后续鼓吹Communication after xx
区域性in local areas
本月重点事情To-do list of this month
其他事情 Others
日常消息鼓吹Daily news communication
媒体阐发Analysis of Media
重点监测The key point monitor list
媒体监测总结Monitor Conclusion
定见首脑opinion Leader
中坚力气core group
传统焦点团队Traditional Group
新锐团队New core group
动身点Basic point
树立身牌形象 Set up the image
本年的匆匆销运动Promotional Activity of the Year
吸收注重力的匆匆销运动attention-grabbing promotional event
2008年公关情况PR circumstance 2008

运动(event):
互助名目cooperation project
圆桌会议roundtable meeting
会场安插Venue Arrangement
设计计划Design proposal
空中设计floorplan
贵宾室VIP room
签随处reception
透视图perspective drawing
指引牌设计directional signage design
约请函invitation
零丁插页a separate page inside
折叠线folding line
胸卡breast-card
备选设计计划alternative design
配景设计backdrop design
xx 后期维护事情(相册制造等)Maintenance work after xx(picture files made
)
运动前期沟通鼓吹Pre-event Communication
运动进程跟踪沟通During-event Communication and follow-up
运动内容和细节倡议Event Detail Recommend
运动(情势)谋划Event Plan
运动(线

下：会展、路演、匆匆销等)Events
xx 成员小型媒体沙龙xx member media salon
华南媒体沙龙运动Huanan media salon event
媒体食宿支配Accommodation Arrangement
加入规矩Rules of entry
礼品倡议Gift Recommend
颁奖光阴Awards Presentation
相关网页的设计制造 Homepages Design and Production
颁奖典礼园地支配Awarding Ceremony Venue Arrangement
现场运动执行支撑On-Site Support
支撑资料/辅助资料Support material
运动后阐发总结申报After-Event Summary Report
访问日程Visit Agenda
日程Agenda
所在Venue
现场制造物设计制造Decoration Design and production
设计作品制造并实现Design work finalization
logo的设计制造Designing and making the the logo of xx
xx 名目展厅安插VI设计制造 Exhibition hall display and VI design on xx
Project
电子杂志的设计制造并提交The on-line journal design and completion
xx 前期预备事情Preparation work for xx
xx 跟进事情Some following work about xx
xx vi设计制造 The VI design about xx
执行(exect):
中国海内媒体Chinese domestic media
业内、商贸媒体Industry/trade media
年夜众媒体General media
国际媒体中国通信员China based international correspondents
中国支流媒体China key media
焦点媒体访问Visit Key Media
政府Government
首要流传信息Key Message
摘除收集负面声音，BBS，Blog注水Drop negative information in internet and
information release on BBS and Blog
媒体约请(待定)Media Invitation(Suspending)
媒体约请(约请媒体倡议、约请函撰写发送跟踪)Media Invitation(Media list
recommend/invitation letter/invite follow up)
运动前期沟通鼓吹Pre-event Communication
运动进程跟踪沟通During-event Communication and follow-up
媒体食宿支配Accommodation Arrangement
xx 名目，宣布频次7篇，流传量字14000字xx,the releasing frequency are 7
pieces, communication volume are 14000 words
xx名目，宣布频次25篇，流传量38837字xx, the releasing frequency are 25
pieces, communication volume are 38837 words

用度估算(budget):
条约contract
税费 tax
入场费entry fee
根基公关用度明细表Budget List on Basic PR Expenses
媒体维护用度expense on media relations maintenace
危急公关用度expense on crisis management
政府公关用度 expense on government relations
公关培训用度expense on public relations training
消息稿撰写用度expense on news articles writing
月效劳用度 expense on
用度合计total expenses
序号order
名目program
用度估算budget
名目阐明explanations
效劳用度ser

vice fee

其他相关：
窄播Narrowcasting
消息宣布News release
有消息代价的Newsworthy
在线沟通On-line communications
在线媒体关系On-line media relations
在线监测On-line monitoring
在线鼓吹Online publicity
评论文章Op-Ed
说服 Persuasion
产物鼓吹信 Pitch letter
专题申报Position paper
消息宣布会Press conferences
媒体监测Press monitoring
媒体关系Press relations
消息界Press
印刷媒体Print media
印刷出书物Print publications
产物匆匆销Product promotion
产物鼓吹Product publicity
名目小组Project team
"大众,"理想Public aspiration
"大众,"立场Public attitudes
"大众,"意识Public awareness
公同事务治理 Public issues management
"大众,"情绪Public mood
"大众,"必要 Public need
言论Public opinion
公共政策猜测Public policy forecasting
公关告白Public relations advertising
公关公司 Public relations agency
公关征询与调研 Public relations counseling and research
公关部 Public relations department
公关目的/战略 Public relations objectives/strategies
公关计划Public relations plan
公关计划Public relations programs
公关战略Public relations tactics
"大众,"定见Public sentiment
公益鼓吹告白Public service announcement
鼓吹Publicity
问卷 Questionnaire
监管政府Regulatory authorities
调研Research
危急沟通Risk communication
择要文章Round-up article
匆匆销Sales promotion
样本 Sample
卫星连线访谈Satellite media tours
轰着伎俩Sensationalism
形势阐发Situational analysis
社会预期Societal expectations
软性消息Soft news
特殊康复处集团Special interest groups
演讲 Speech
演讲稿写作Speech-writing
扭曲事实Spin
代言人 Spokesperson
备用声明Standby statement
股东Stockholders
藉词Subterfuge
上下级沟通Supervisory communications
供给商Suppliers
查询拜访Surveys
电台访谈节目Talk radio
目的受众Target audience
德律风沟通Telephone communication
第三方承认Third-party endorsement
高层治理Top management
行业协会Trade associations
行业展览Trade show
实情Truth
电视访谈TV interviews
双向沟通Two-way communication
代价观Value
视讯会议Video conferences
视讯刊行Video news releases
收集公关Web relations
网上消息室Web site newsroom
网站 Web site
国际互联网World Wide Web
写作Writing

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