商务阅读

第一项：句子与文章的匹配

Exercise One

1. This company has more than one vacancy in its factory.

2. Only graduate engineers will be considered.

3. This job requires qualifications but no previous experience.

4. Knowledge of two European languages is needed for the job.

5. Frequent international travel is part of the job.

6. Y ou will receive an extra payment every year, in addition to your basic salary.

7. Y ou will be employed for only a fixed period.

小知识：招聘广告的通用格式。

使用所需职位或用人单位作为标题；正文部分依次列出：所需职位；条件（详细）；待遇（通常不祥）；其他情况

重要词汇和表达：

consultancy; graduate; graduate engineer; applicant; permanent post; inspector; accommodation; qualification; manufacturing; starting salary; basic salary; annual bonus

链接：What’s your ideal job?

Exercise T wo

1. Selecting staff and getting them to work together

2. Suggestions to help you improve your memory.

3. Advice on working with both senior and junior staff.

4. Suggestions for dealing with difficult clients.

5. Developing oral and written presentation skills.

6. Advice on negotiating staff complaints.

7. Guidance on using television, radio and the press to your advantage.

小技巧：备选句中使用解释性的语言而相应的文章中出现技术性语言或“术语”。反之亦然。小知识：出版物广告的通用格式。

重要词汇和表达：

supremely; recommend; middle manager; time management; time-saving; best-selling; to get the most from; ambitious; to be new to;

链接：What's important when choosing a business book to study from?

Exercise Three

1. Y ou need to have worked in an office before attending this course.

2. Y ou would learn something about preventing accidents at work.

3. Y ou would be able to sit an examination in typing.

4. This course is useful if your job involves greeting people and dealing with enquiries.

5. This course would suit someone with budgetary responsibility.

6. Y ou would get practice in helping people in a group to communicate.

7. Y ou would learn how to change the appearance of a letter or memo.

重要词汇和表达：

Sit an examination; budgetary responsibility; Timetable; follow-up report; to be intended for; up-to-date; layout; “hands on”experience; comparable with; cash payments; taxation; computerized accounting; external; correspondence;

Exercise Four

1. Experience in advertising would be helpful in this job.

2. This job would probably suit somebody who has worked in the purchasing department of a

large chain of stores.

3. Three years’ experience would not be enough for this job.

4. For this job it would be useful if you have studied how to carry out surveys into consumer attitudes.

5. In this job you would take charge of a product which has been on the market for many years.

6. To get this job it is not necessary to have work experience.

7. Such a high-ranking position does not come up very often.

重要词汇和表达：

Purchasing department; Chain; customer attitude; high-ranking; food industry; turnover; marketing director; product management; long-established; accountancy; leisure industry; retailer; launch; promotional activity; fringe benefit;

小资料：

What does a product manager do?

Product managers are responsible for the marketing and development of products. Product managers are both strategic and tactical.

Strategic because they responsible for positioning a product, assessing the competition and thinking about the future.

Tactical because they are in the field developing appropriate promotional campaigns, talking to reps about what customers want and think and doing the day-to-day sales tracking that's required for any major product category.

Product management professionals are excited about their ability to manage and strengthen brands. They are at the vortex of company life because their decisions directly affect the success of a business.