英文广告中的典故及其翻译

英文广告中的典故及其翻译

经典广告词中英文翻译

经典广告词中英文翻译 2. Obey your thirst.服从你的渴望。(雪碧) 3. The new digital era.数码新时代。(索尼影碟机) 4. We lead. Others copy.我们领先,他人仿效。(理光复印机) 5. Impossible made possible.使不可能变为可能。(佳能打印机) 6. Take time to indulge.尽情享受吧!(雀巢冰激凌) 7. The relentless pursuit of perfection.不懈追求完美。(凌志轿车) 8. Poetry in motion, dancing close to me.动态的诗,向我舞近。(丰田汽车)9. Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。(万宝路香烟) 10.To me, the past is black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒) 11. Just do it. 只管去做。(耐克运动鞋) 12. Ask for more. 渴望无限。(百事流行鞋) 13. The taste is great. 味道好极了。(雀巢咖啡) 14. Feel the new space. 感受新境界。(三星电子) 15. Intelligence everywhere. 智慧演绎,无处不在。(摩托罗拉手机) 16. The choice of a new generation. 新一代的选择。(百事可乐) 17. We integrate, you communicate. 我们集大成,您超越自我。(三菱电工) 18. Take TOSHIBA, take the world. 拥有东芝,拥有世界。(东芝电子) 19. Let’s make things better. 让我们做得更好。(飞利浦电子) 20. No business too small, no problem too big. 没有不做的小生意,没有解决不了的大问题。(IBM公司) 1 Good to the last drop? ?滴滴香浓,意犹未尽??麦式咖啡Maxwell 2 Time is what you make of it? ?天长地久? ?斯沃奇手表Swatch 3Make yourself heard? ?理解就是沟通? ???爱立信Ericsson 4Start ahead? ? 成功之路从头开始? ? 飘柔rejoice 5Diamond lasts forever 钻石恒久远,一颗永流传第比尔斯De Bieeres 6Things go better with Coca-cola? ? 饮可口可乐万事如意 7Connecting people Nokia? ? 科技以人为本? ?诺基亚Nokia 9A Kodak moment? ?? ?就在柯达一刻? ?? ?柯达Kodak 10Mosquito Bye Bye Bye,蚊子杀杀杀雷达牌驱蚊虫剂RADAR

英语广告的特点和翻译策略毕业设计-开题报告

英语广告的翻译特点及策略分析 姓名:xxx 学号:xxxxxxxxx 专业:xxxx 学校:xxxxxxxxxxxxxxxxxxx 摘要:随着经济全球化的进一步加快,英语广告越来越多的融入到我们的生活,与我们的日常生活有着越来越密切的联系。英语广告用词简洁,隽永,却有着丰富的含义,让人意味深刻。随着人们紧跟时代潮流,英文广告已经越来越普遍的应用到各类广告中。如何使英语广告更易被普通大众所接受所理解,这正是本文提出的研究重点,了解英语广告翻译特点,以及对翻译策略的分析。 一、研究目的:(背景与意义、国内外研究现状与发展趋势) 在经济日益全球化的今天,国际经济的进一步发展带动了广告业的腾飞,英语广告翻译日益成为翻译学研究的重要组成部分,广告翻译的发展对国际贸易的发展不言而喻。广告是商战中的有力的武器,广告英语是一种专门用途的英语,他与普通英语有着较大的差别,本文结合大量的实例,从广告英语的语法特点、句法特点和修辞特点三方面分析了广告英语的特点,并浅析了其翻译策略。英语广告翻译作为翻译学的一个新的领域,引起了众多的翻译工作者和研究人员的注意,发展仍然不够成熟和完善,这篇论文正是针对这一系列的问题提出了英语广告的特点和英语广告的翻译策略等重要意义的课题。从而为英语广告的翻译

提供了有效的途径,为众多的翻译工作人员提供了重要的借鉴,同时也推动广告业及广告翻译事业的长足发展。 二、国内外研究现状与发展趋势: 在国际商品贸易发达的今天,广告也日益具有国际性。从一种语言到另一种语言,广告的翻译既要保留原文的精华,又要符合消费者的心理。与其他翻译不同的是,上述目的要在对一个广告语的翻译中实现,这就需要运用语言,营销以及美学方面的综合知识。在翻译的过程中应根据广告的特点,选用适当的表达方法,使译文在表达出原文全部信息的基础上,充分体现原文风格和表现形式,再现原文风貌。 三、动机及意义: 目前,英语广告的翻译比英语文学的翻译起步晚,发展不成熟,随着国际品牌打入国内,英语广告的翻译成为翻译领域的重要课题。目前国内外的学者已经对英语广告的翻译有了广泛的研究,《文学及语言巨献》杂志中多次刊登了中国的诸多学者关于广告英语翻译策略的文章,并且通过大量的鲜活的例子对具体的翻译方法做出了说明,虽然英语广告翻译的研究已经在国内外取得了显著的成绩,但在国内市场上,有的商家谋利心切且翻译人员也只是粗制滥造,使的众多品牌广告的翻译不够准确有的甚至偏离产品原本别具匠心的宣传口号,实际上是不利于商业和广告翻译事业的发展。因此了解英语广告的特点,提出并发展英语广告的翻译策略是迫在眉睫。 四、主要内容:(要解决的问题,主要思路)

中国成语英文版100个

中国成语英文版100个 中国成语的英文版100 个 1.赔了夫人又折兵Suffer a double loss; lose the bait along with the fish. 2.抛砖引玉A modest spur to induce others to come forward with valuable contributions; throw a sprat to catch a mackerel. 3.破釜沉舟Cut off all means of retreat;burn one"s own way of retreat and be determined to fight to the end. 3.抢得先机Take the preemptive opportunities. 4.巧妇难为无米之炊One can"t make bricks without straw. 5.千里之行始于足下 A thousand-li journey begins with the first step--the highest eminence is to be gained step by step. 6.前事不忘,后事之师Past experience, if not forgotten, is a guide for the future. 7.前怕狼,后怕虎Fear wolves ahead and tigers behind; hesitate in doing something. 8.强龙难压地头蛇The mighty dragon is no match for the native serpent. 9.瑞雪兆丰年A fall of seasonal snow gives promise of a fruitful year. 10.人逢喜事精神爽People are in high spirits when involved in happy events. 11.世上无难事,只怕有心人Where there is a will, there is a way. 12.世外桃源A retreat away from the turmoil of the world. 13.人之初,性本善Humans are born good. 14.上有天堂,下有苏杭Just as there is paradise in heaven, there are Suzhou and Hangzhou on earth 15.塞翁失马,焉知非福 A blessing in disguise; Every cloud has a silver lining. 16.三十而立A man should be independent at the age of thirty. /At thirty, a man should be able to think for himself. 17.水涨船高A ship rises with the tide 18.时不我待Time and tide wait for no man. 19.杀鸡用牛刀Use a steam-hammer to crack nuts. 20.实事求是Seek truth from facts; be practical and realistic; be true to facts. 21.说曹操,曹操到Speak of the devil. 22.实话实说Speak the plain truth; call a spade

经典中文英文翻译

经典中文的英译 但愿人长久,千里共婵娟。 We wish each other a long life so as to share the beauty of this graceful moonlight, even though miles apart. 独在异乡为异客,每逢佳节倍思亲。 A lonely stranger in a strange land I am cast, I miss my family all the more on every festive day. 大江东去,浪淘尽,千古风流人物。 The endless river eastward flows; with its huge waves are gone all those gallant heroes of bygone years. 二人同心,其利断金。 If two people are of the same mind, their sharpness can cut through metal. 富贵不能淫,贫贱不能移,威武不能曲,此之谓大丈夫。 It is a true great man whom no money and rank can confuse, no poverty and hardship can shake, and no power and force can suffocate. 海内存知己,天涯若比邻。 A bosom friend afar brings distance near.

合抱之木,生于毫末,九层之台,起于累土;千里之行始于足下。 A huge tree that fills one’s arms grows f rom a tiny seedling; a nine-storied tower rises from a heap of earth; a thousand li journey starts with the first step. 祸兮,福之所依;福兮,祸之所伏。 Misfortune, that is where happiness depends; happiness, that is where misfortune underlies. 见贤思齐焉,见不贤而内自省也。 On seeing a man of virtue, try to become his equal; on seeing a man without virtue, examine yourself not to have the same defects. 江山如此多娇,引无数英雄尽折腰。 This land so rich in beauty has made countless heroes bow in homage. 举头望明月,低头思故乡。 Raising my head, I see the moon so bright; withdrawing my eyes, my nostalgia comes around. 俱往矣,数风流人物,还看今朝。 All are past and gone; we look to this age for truly great men.

经典广告词中英文翻译

经典广告词中英文翻译2.Obey your thirst.服从你的渴望。(雪碧) 3.The new digital era.数码新时代。(索尼影碟机) 4.We lead.Others copy.我们领先,他人仿效。(理光复印机)5.Impossible made possible.使不可能变为可能。(佳能打印机) 6.Take time to indulge.尽情享受吧!(雀巢冰激凌) 7.The relentless pursuit of perfection.不懈追求完美。(凌志轿车)8.Poetry in motion,dancing close to me.动态的诗,向我舞近。(丰田汽车)9.Come to where the flavor is.Marlboro Country. 光临风韵之境——万宝路世界。(万宝路香烟) 10.To me,the past is black and white,but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒) 11. Just do it.只管去做。(耐克运动鞋) 12. Ask for more.渴望无限。(百事流行鞋) 13. The taste is great.味道好极了。(雀巢咖啡) 14. Feel the new space.感受新境界。(三星电子) 15. Intelligence everywhere.智慧演绎,无处不在。(摩托罗拉手机) 16. The choice of a new generation. 新一代的选择。(百事可乐) 17. We integrate, you communicate. 我们集大成,您超越自我。(三菱电工) 18. Take TOSHIBA, take the world. 拥有东芝,拥有世界。(东芝电子) 19. Let’s make things better.让我们做得更好。(飞利浦电子) 20. No business too small, no problem too big. 没有不做的小生意,没有解决不了的大问题。(IBM公司) 1 Good to the last drop 滴滴香浓,意犹未尽麦式咖啡Maxwell 2 Time is what you make of it 天长地久斯沃奇手表Swatch 3Make yourself heard 理解就是沟通爱立信Ericsson 4Start ahead 成功之路从头开始飘柔rejoice 5Diamond lasts forever 钻石恒久远,一颗永流传第比尔斯De Bieeres 6Things go better with Coca-cola 饮可口可乐万事如意 7Connecting people Nokia 科技以人为本诺基亚Nokia 9A Kodak moment 就在柯达一刻柯达Kodak 10Mosquito Bye Bye Bye,蚊子杀杀杀雷达牌驱蚊虫剂RADAR

广告英语的特点及翻译策略

广告英语的特点及其翻译策略 一、我们来看一下什么是广告,它有哪些作用,又是由几个部分组成的。所谓广告就是一种面向公众介绍商品,服务内容或文体娱乐节目等内容的宣传方式。一般通过报纸、电视、招贴等方式传播,现在也出现在网络上。按照它的用途,我们可以把它分为商品广告,公益广告,服务广告等类型。广告本身是由几个部分构成的,包括标题,正文,口号,商标,附文这五个部分。而我们在对广告进行翻译时,要强调译文的效果,不仅要提供充分而且易懂的商品信息,还要具有原文的“切肤之感”。广告翻译最重要的标准就是译文的效果与读者的感受,同时在进行翻译时还要考虑到语言文化的差异,因为广告除了有帮助消费者认识商品的作用外,还有诱发消费者感情,引起购买欲望,促进消费心理的功能,所以从某种意义上来说,能实现广告主要目的的译文就是好译文,要达到预期的商业效果。 二、那么下面我们来看看广告有哪些特点。由于商品市场竞争激烈为了保证商品的广告可以最大限度的吸引人的眼球,广告商总是选择新颖别致的词汇,简洁的语句和生动的修辞为商品加分,以赢取消费者的享受,广告通常有以下几个特点:lexical, grammatical, rhetoric. 今天我们也从经典英文广告的语言特点,词、句、形来进行简要的分析。 1、经典英文广告的用词特点, ①造词新颖,颇具创意。经典英文广告能给消费者留下深刻的印象。一部分原因在于它们的词汇别出心裁。“造词”就是创意之处和魅力所在。造词有很多的手法,包括添加词缀,拼凑词汇,模仿词汇等。 WWWhat’s new? 这是一个网站的广告,我们都知道,互联网网址都以“WWW”开头,这则广告利用添加WW前缀的方法进行造词,一方面WWW暗示读者这则广告是介绍网站的,另一方面结合“What’s new?”“What are you waiting for?”来吸引读者的注意,是一个非常好的例子。 “The Orangemostest Drink in the world”在这个广告橙汁广告中,用most和est两个表示最高级的词与orange拼凑在一起,形成了Orangemostest, 暗示这个品牌的橙汁特点就是高浓度、高质量。这个创造词成为最大的亮点。 ②同音词替换,别有风味 一些英文广告巧妙的用同音词来达到宣传、促销的目的,十分有趣,颇具风味。 Pay-le$$, 这个是美国连锁商店佩莱斯的广告,非常巧妙的将less 中的ss 改为美元符号,形象的表现出“本店商品价格优惠”,当然能吸引广大消费者。 下面这个例子是英国某个机场商店的广告“have a nice trip, buy buy”乍一看,好像礼貌用语,“祝你旅途愉快,再见”。但是仔细一看才发现“bye bye”变成了“buy buy”.这个同音词替换使得机场商店向旅客道别时,也提醒大家购买些商品作为礼物。 ③还有一些其他的形式。比如,韩国LG手机的经典广告,不管是英文广告,还是汉语广告都十分完美,创意独特。“I chocolate you”句式打破常规,chocolate 名词做动词用,不但点出手机的独特巧克力外表,而且在视觉上和听觉上都给人强烈的印象。容易引起消费者的兴趣和注意力,而下面的“born to shine”,句式简单却不失大气。善于玩文字游戏的广告商们,会故意把人们所熟悉的字或者词拼错,形成新词,新词不失原意,更添新意,赋予了广告更大的魅力。

经典英文广告语20条

经典英文广告语20条 经典英文广告语20条 1. Good to the last drop. 滴滴香浓,意犹未尽。(麦斯威尔咖啡) 2. Obey your thirst. 服从你的渴望。(雪碧) 3. The new digital era. 数码新时代。(索尼影碟机) 4. We lead. Others copy. 我们领先,他人仿效。(理光复印机) 5. Impossible made possible. 使不可能变为可能。(佳能打印机) 6. Take time to indulge. 尽情享受吧!(雀巢冰激凌) 7. The relentless pursuit of perfection. 不懈追求完美。(凌志轿车) 8. Poetry in motion, dancing close to me. 动态的诗,向我舞近。(丰田汽车) 9. Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。(万宝路香烟) 10.To me, the past is black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒) 11. Just do it. 只管去做。(耐克运动鞋) 12. Ask for more. 渴望无限。(百事流行鞋) 13. The taste is great. 味道好极了。(雀巢咖啡) 14. Feel the new space. 感受新境界。(三星电子) 15. Intelligence everywhere. 智慧演绎,无处不在。(摩托罗拉手机) 16. The choice of a new generation. 新一代的选择。(百事可乐) 17. We integrate, you communicate. 我们集大成,您超越自我。(三菱电工) 18. Take TOSHIBA, take the world. 拥有东芝,拥有世界。(东芝电子) 19. Let’s make things better. 让我们做得更好。(飞利浦电子) 20. No business too small, no problem too big.

经典古文英文翻译

经典古文英文翻译CLASSIC LITERATURE IN ENGLISH TRANSLATION -- EXTREMELY USEFUL AND HELPFUL 但愿人长久,千里共婵娟。 We wish each other a long life so as to share the beauty of this graceful moonlight, even though miles apart. 独在异乡为异客,每逢佳节倍思亲。 A lonely stranger in a strange land I am cast, I miss my family all the more on every festive day. 大江东去,浪淘尽,千古风流人物。 The endless river eastward flows; with its huge waves are gone all those gallant heroes of bygone years. 二人同心,其利断金。 If two people are of the same mind, their sharpness can cut through metal. 富贵不能淫,贫贱不能移,威武不能曲,此之谓大丈夫。 It is a true great man whom no money and rank can confuse, no poverty and hardship can shake, and no power and force can suffocate. 海内存知己,天涯若比邻。 A bosom friend afar brings distance near. 合抱之木,生于毫末,九层之台,起于累土;千里之行始于足下。 A huge tree that fills one’s arms grows from a tiny seedling; a nine-storied tower rises from a heap of earth; a thousand li journey starts with the first step. 祸兮,福之所依;福兮,祸之所伏。 Misfortune, that is where happiness depends; happiness, that is where misfortune underlies. 见贤思齐焉,见不贤而内自省也。 On seeing a man of virtue, try to become his equal; on seeing a man without virtue, examine yourself not to have the same defects. 江山如此多娇,引无数英雄尽折腰。 This land so rich in beauty has made countless heroes bow in homage. 举头望明月,低头思故乡。 Raising my head, I see the moon so bright; withdrawing my eyes, my nostalgia comes around. 俱往矣,数风流人物,还看今朝。 All are past and gone; we look to this age for truly great men. 君子成人之美,不成人之恶。 The gentleman helps others to achieve their moral perfection but not their evil conduct. 君子独立不惭于影,独寝不愧于魂。 A righteous man never feels ashamed to face his shadow when standing alone and to face his soul when sleeping alone. 君子之交淡如水,小人之交甘如醴。君子淡以亲,小人甘以绝。 The friendship between men of virtue is light like water, yet affectionate; the friendship between men without virtue is sweet like wine, yet easily broken. 老吾老以及人之老,幼吾幼以及人之幼。 Expend the respect of the aged in one’s family to that of other families; expend the love of the young ones in one’s fa mily to that of other families. 礼尚往来。往而不来,非礼也;来而不往,亦非礼也。 Propriety suggests reciprocity. It is not propriety not to give out but to receive, or vice versa.

浅论广告英语语言特点及其翻译策略_开题报告

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