商务英语写作的六大原则

商务英语写作的六大原则
商务英语写作的六大原则

在写作过程中都必须遵循的六大原则,即准确(Correctness)、清楚(Clarity)、简明(Conciseness)、具体(Concreteness)、完整(Completeness)、和礼貌(Courtesy),也叫做商务写作的6C原则。

第一条原则:准确(correctness)

从广义上讲,商务英语写作的准确性原则包括四层意义:

阅读人能理解、接受的英语水平

使用精确措词,传达准确信息

正确地使用语法和标点符号

拼写正确

(1)恰当的语言风格

我们在撰写正式的商务英语写作时,应尽量使用正规的语言;而当起草非正式的商务便条、商务便函及商务书信时,可使用较通俗的口语。请比较下面两组例词:

Formal

Informal

approximately

inquire

ascertain

obtain

assist

participate

construct

purchase

contribute

sufficient

difficult

utilize

About

Ask

find out

receive

help

share

build

buy

give

enough

hard

use

(2)准确的措词和信息

商务写作离不开商务术语,一般常用的商业术语用字简洁。商务英语写作应该特别注意措词和信息的正确性。

(3)正确的语法和标点符号

常见的标点符号错误主要出现在逗号、冒号、省字号等。

常见的语法错误一般出现在以下几个方面:

①主谓之间的一致关系

②代词与先行词之间的一致关系

③悬垂句

④修饰语与被修饰语之间的一致关系

⑤状语的位置

(4)正确的拼写

第二条原则:清楚(Clarity)

写作中要合理安排要点,运用正确的句型句法,突出重点,层次分明。

(1)逻辑布局(Logical Organization)

常用的逻辑布局方法包括:

①因果关系(Cause & Effect)

②时间顺序(Chronological Development)

③序列顺序(Sequential Development)

④比较(Comparison)

⑤一般到特殊(From General to Specific)

⑥特殊到一般(From Specific to General)

(2)合理构架句群与段落(Well-Written Sentences & Paragraphs)

在商务英语写作中,应该合理安排句子和段落的结构与长度,把各种长句、短句、简句、复杂句等最佳组合成长度恰当的段落。请看例句:

Marshall Corporation was founded forty years ago, and it now has branch offices in four states, and it employs nearly 400 individuals. ( poor )

Marshall Corporation was founded forty years ago. With branch offices in four states, it now employs nearly 400 individuals. ( revised )

(3)统一性与一致性(Unity and Coherence)

一篇商务写作的每一个段落都要围绕一个论点从不同方面进行论证,而在每一个段落中又都有一个主题句(topic sentence),一般安排在段首或段尾,而其它的句子则围绕着它进行论证,全文就这样一步进一步,一环扣一环地统一在主题思想上。而且,句子与句子之间,段落与段落之间都要前后呼应,首尾连贯。

(4)强调(Emphasis)

在商务英语写作中,有时需要强调某些单词、词组、句子,突出它们的作用,可以采用一些技巧手段,如下加横线,大写,或不同的字体、颜色等。

(5)避免采用模糊的语句(ambiguous sentence)

注意将句中关系紧密的词尽量靠近

第三条原则:简洁(Conciseness)

简洁是现代商务英语写作的发展趋势,是在保证内容完整无损的前提下用尽可能少的词句来

阐明主题。商务英语写作要求既筒短扼要,又不失完整与清楚明白,还要包括必要的礼貌。

(1)用简洁的语言(Use simple language)

尽量使用避免使用

please will you be good enough to

prefer express a preference for

because for the reason that

ask request

buy purchase

need request

do accomplish

letter communication

(2)少用陈词滥调(Omit trite expressions)

下表列出的是一些常见的陈词滥调:

in the near future

it has come to my attention

at your earliest possible convenience

avail yourself of this opportunity

don' t hesitate

take the liberty to

due to the fact that

thanking you in advance

enclosed herein

with kindest regards

(3)避免冗长的表达方式和不必要的重复(avoid wordy expressions & unnecessary repetition)

请看下表中的两组例子,比较一下修改前与修改后的差别。

Wordy

Concise

We would like to

A long period of time

I expected it to be

During the year of 1995

For the development of

Square in shape

During the time that

please

a long time

expected

during 1995

for developing

square

while

(4)删改无关紧要的成份(Remove unneeded facts)

如果句中的某些成份被删除后不影响句子的原意,那么就应该毫不犹豫地把它们删改掉。如下面句子中的划线部分被删去后并不影响句子的原义:

It should be noted that this is the best we can do。

(5)多使用主动语态的句子结构以明确表达意思

请比较下面两个句子:

Payment of their accounts will be made by Johnsons next week.

Johnsons will pay their accounts next week.

第四条原则:具体(Concreteness)

商务英语写作要求内容书写得具体和明确,因此,尽量使用确定、具体的语言,直接了当地传递信息,说明问题,切忌笼统模糊。

(1)尽可能地提供明确、具体的信息。

(2)使用具体词汇避免使用抽象的词汇,因为抽象的词汇往往令人感觉模糊笼统。

第五条原则:完整(Completeness)

商务英语写作的内容务必完整周密,任何要点的遗漏都可能导致重大损失。

第六条原则:礼貌(Courtesy)

商务英语写作中的礼貌原则,并不是指采用一些客套的句式,而是指一种贯彻于全文的尊重、理解和体谅对方的态度

以下是几条有助于礼貌的写作方法:

使用礼貌友好的词汇

体谅对方的写作态度(You-Attitude)

措辞得体(Appropriate Wording)

避免使用有性别歧视之嫌的词语

及时答复(Timely Response)

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欢迎各位员工及家人参与。 . , . 董事会将于月日星期五下午点在室召开会议。 . 我们的门诊政策有所变动,希望大家注意。 ’. 这个星期三的公司例会宣布成立公司研发部。 . 有关详情请联系张文,电话是。 . 借此机会感谢大家的配合。 . 我们非常希望你能参加我们的结婚典礼,希望能在月日那天见到你。 . . ’. 夫妇很荣幸能邀请您参加庆祝他们女儿大学毕业的花园聚会。 . 我们盛情邀请您和家人参加的周年舞会。 . 希望您能接受邀请,并在月日之前回复。 . . 晚宴开始前在室会有茶点,欢迎前往。 . 请于天内汇款以维持您的信用等级。 , , . 虽然公司已预订在星期六使用会所,但是我们仍能为您提供人的会议室。 . 您要求报销差旅费的请求已被批准,相信您一定很高兴得知这一消息。 . 凭借在饮食业的丰富经验,我们能为顾客提供最好的服务。 . 从您的来信得知,已发现五把椅子在装运过程中受到损坏。 . 我们希望本月底以前收到您应付的金额。 , . 我们希望你们能对货物满意,并期待收到你们更多的订单。 . 对于任何不便之处我们再次表示歉意。 . 如能尽早回复,不胜感激。 . 我们期待与你们的合作愉快而成功。 ’. 请注意公司周年舞会的日期变动。

下面我将罗列有关结果。 . 以下政策立即生效。 . 请于星期五告知你假期里的联系电话。 . 与的合作将对公司未来发展有帮助。 ’. 这份备忘录将展示与上海总公司会议的结果。 , . 我代表公司所有职员衷心祝贺你被委任为诺丁汉办公署的总经理。 . 祝你前程锦绣。 , , . 这是一个了不起的成就,我相信你的家人朋友还有你自己一定会引以为豪。 . 我们知道你为此付出了很多努力,你得奖是实至名归的。 . 祝你和你的事业继续走向辉煌。 . 这是董事会年五月份会议有关决策的报告。 . 目前调查的主要结果可总结为以下几点。 ’, . 这个建议是在我前三年研究的基础上提出的,我相信会行得通。 . 还有些其他方法可以降价。 , , ’. 目前我正在进行该项目的调查工作,已取得了下列成绩。 . 调查表明这类产品的市场正处于成长期。 “”. 我们希望能紧扣贵公司在广交会上展出的“象牙牌”照相机。 . 请告知您能给我们什么样的优惠。 , , . 我们公司希望能进口摩托车,如果贵公司能给我们寄上你们公司最新的产品目录、价格单和出后条款,我们将不胜感激。 . 我们有意采用贵公司现有的部分产品用于家具生产。 . 在此先感谢您对我们提供的帮助。 .

商务英语写作的原则和注意的要点

商务英语写作的原则和注意的要点 写作商务信函并不要求您使用华丽优美的词句。您需要做的就是,用简单朴实的语言,准确的表达自己的意思,让对方可以非常清楚的了解您想说什么。一般地,商务信函有以下几个方面的写作原则: 1 礼貌体谅原则(consideration) 2 体谅原则(consideration) 3 完整原则(completeness) 在信函写作中,信息完整很关键,所以商务信函中应包括所有必需的信息。 4 清楚原则(clarity) 5 具体原则(concreteness) 6 正确原则(correctness) 做到这几个原则应该主意一下几点: 一、谨慎选用极易混淆的词语 英译商务合同时,常常由于选同不当而寻致词不达意或者意思模棱两可,有时甚至表达的是完全不同的含义。因此了解与掌握极易混淆的词语的区别是极为重要的,是提高英译质量的关键因素之一,现把常用且易混淆的七对词语,用典型实例论述如下。 1、shipping advice 与 shipping instructions shipping advice 是“装运通知”,是由出口商(卖主)发给进口商(买主)的。然而 shipping instructions 则是“装运须知”,是进口商(买主)发给出口商(卖主)的。另外要注意区分 vendor(卖主)与 vendee(买主),consignor(发货人)与 consignee(收货人)。上述这三对词语在英译时、极易发生笔误。 2、abide by 与 comply with abide by 与 comply with 都有“遵守”的意思.但是当主语是“人”时,英译“遵守”须用 abide by。当主语是非人称时,则用 comply with 英译“遵守”。 双方都应遵守/双方的一切活动都应遵守合同规定。 Both parties Shall abide by/All the activities of both parties shall comply with the contractual stipulations.

商务英语写作七原则

Chapter 2 7Cs Principle: Completeness and Conciseness 7Cs PPrriinncciippllee 11:: CCoommpplleetteenneesss s 7Cs Principle 2 : Conciseness Completeness Conciseness Consideration Correctness Clarity Courtesy Concreteness 1. 7Cs Principle1: Completeness Keep in mind the following guidelines to write completely 1) Try to answer all questions asked. Whenever you reply to a letter containing one or more questions, try to answer all of them--stated or implied. If you have no information on a precise question at the moment, just say so clearly and sincerely, instead of leaving out the answer.If you have unfavorable news in answer to one or more questions, handle your reply with both tact and honestly. When saying no, be courteous and polite, but firm. Eg.1 We can not deliver the goods until May 1. (poor) We can deliver the goods on May 1. Eg.2 We regret to inform you that we deny your request for credit. For the time being we can only serve you on a cash basis. Dear sirs: Many thanks for your order of October 12. After careful consideration, we have come to the conclusion that it would be better for you to approach another manufacturer for the products you desire. To produce the machine required according to your specifications would mean setting up special equipment at our factory. This would not only be impossible to accomplish before the end of this year, but would seriously interrupt our production schedule. We are sorry not to be more helpful, but hope that you will understand our position. Please contact us again. We will be pleased to serve you in the future.

商务英语写作课后参考答案(2-8)

Unit 2 1.(1) c (2) d (3) b (4) b (5) b (6) b (7) d (8) c (9) b (10)b 2.(1) regards, say (2) specialized, with (3) with, by (4) If, interesting, enquiry (5) available (6)popularity (7) finances, to (8)compliance 3. (1) We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2) We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients is in the market for cosmetics from your country. We will appreciate it highly if you airmail the catalogue and price list of the goods available at present. (5) For our credit standing please refer to the Bank of China, Shanghai Branch. Unit 3 1.(1) b (2) b (3) b (4) b (5) a (6) d (7) d (8) c (9) b (10)a 2. (1) Please quote us your best price CIF Shanghai, inclusive of our 3% commission. (2) Should your price be found competitive, we intend to place with an order you for 300,000 yards of Cotton Cloth. (3) One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. (4) To enable you to have a better understanding of our products, we are sending you by air 2 sample books. (5) In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. 3. Dear Sirs, We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mention

商务英语写作试题及参考答案

教学 点 (函 授站 ): 专 业: 年级: 学 号 : 姓 名: 密 封 线 内 严 禁 答 题 试卷号: *********学院2015学年度第1学期 期末考试试卷 考试年级 13.14.15 专业 商务英语 科目 商务英语习作 出卷老师 ***** 商务英语写作 I. Complete the letters with the words given. Change the word forms where necessary. (10points) popular , inquiry, hire, volume, assign, instead of, recommend, cooperation, responsible, branch (1) Dear Sir Owing to the large increase in the ___1___ of our trade with this country, we have decided to open a(n) ____2____here,with Mr. Jackie Black as manager. The new branch will open on 1st July and from that date all orders and ___3____ should be sent to Mr. Black at the above address, ___4___to our London office. We take this opportunity to express our thanks for your ____5____ in the past. We hope the new arrangements will lead to even better results. Y ours faithfully (2) Dear Sir This letter is to ___6___ Tim Steven as an outstanding salesperson. I have known and worked with Tim for more than three years. He is a highly __7____ and creative individual. Form the day he came to work for us, he was a welcome member of our sales team. He willingly undertook any task___8___ to him, whether it involved direct sales or not, and his enthusiastic manner made him____9___with all our customers. I am sorry to lose Tim, but his educational plans call for him to move outside our city . I believe anyone who____10___ him will be truly fortunate. Y ours sincerely II. Choose the best answer for each question. (10 points) 11. After checking the goods against your invoice, we discovered a considerable shortage ______ number. A. of B. in C. for 12. As soon as we receive the signed form, we will add your name to the list of people _______ snow shoveling. A. requiring B. require C. required 13. The report is to be _______ to the Directors as soon as possible. A. prepared B. promoted C. presented 14. I am glad that I feel quite _______ for the position you advertised.

商务英语写作-外贸询盘英语常用语

商务英语写作 外贸询盘英语常用语 询盘 Inquiry (一) Heavy enquiries witness the quality of our products. 大量询盘证明我们产品质量过硬。 As soon as the price picks up, enquiries will revive. 一旦价格回升,询盘将恢复活跃。 Enquiries for carpets are getting more numerous. 对地毯的询盘日益增加。 Enquiries are so large that we can only than allot you 200 cases. 询盘如此之多,我们只能分给你们200箱货。 Enquiries are dwindling. 询盘正在减少。 Enquiries are dried up. 询盘正在绝迹。 They promised to transfer their future enquiries to Chinese Corporations. 他们答应将以后的询盘转给中国公司

Generally speaking, inquiries are made by the buyers. 询盘一般由买方发出。 Mr. Baker is sent to Beijing to make an inquiry at China National Textiles Corporation. 贝克先生来北京向中国纺织公司进行询价。 We regret that the goods you inquire about are not available. 很遗憾,你们所询的货物现在无货。 In the import and export business, we often make inquiries at foreign suppliers. 在进出口交易中,我们常向外商询价。 To make an inquiry about our oranges, a representative of the Japanese company paid us a visit. 为了对我们的橙子询价,那家日本公司的一名代表访问了我们。 We cannot take care of your enquiry at present. 我们现在无力顾及你方的询盘。 Your enquiry is too vague to enable us to reply you. 你们的询盘不明确,我们无法答复。 Now that we’ve already made an inquiry about your articles, will you please reply as soon as possible?

商务英语写作课后习题答案整理

国贸1094班商务英语写作课后习题答案整理 考试题型: 1. 词汇(汉译英)15% 2. 介词填空 15% 3.选择题(课后) 15% 4. 句子翻译 25% 5. 写信 30% 第一单元:商务书信写作的基础知识 1.(1) Shaanxi Machinery & Equipment Imp. & Exp. Corporation (2) 29 ChangleZhong Road Xi’an, China (3) Tel: (86 29) 85332653 (4) Fax:(86 29)85335496 (5) Sept. 9, 20 (6) The Pakistan Trading Company (7) 15 Broad Street Karachi, Pakistan (8) Attebtion: Export Dept. (9) Dear Sirs, (10) Re: (Oil Tools) (11) We thank you for your letter dated……(message) (12) Yours Faithfully, (13) Shaanxi Machinery & Equipment Imp. & Exp. Corporation (Signature) Wang Wei Manager

第二单元:建立贸易关系及信用调查 1.(1)-(5) cdbbb (6)-(10) bdcbb 2.(1) regards, say (2)specialized,with(3)with,by (4) If,interesting,enquiry(5)available (6) popularity (7)finances, to (8) compliance 3. (1) We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2) We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. (5) For our credit standing, please refer to the Bank of China, Shanghai Branch

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