英语口语报告

Report of the SWOT

11国贸2班

Material collect:瞿辉11212230 PPT design: 徐飞翔11212212 Data summary:沈小飞11212226 Report writing:孙超11212216

DATE:2014.05

1.The rise and development of SF express.

SF EXPRESS was established in 1993 March in Guangdong. The initial stage of business between Shunde and Hongkong day courier service. With the increase in customer demand, service network extends to Zhongshan, Fan Yu, Shun Feng Jiangmen and Foshan etc.. In 1996, with the development of the increase in the number of customers and the domestic economy, and will further expand the network to Guangdong province outside the city. To the beginning of 2010, SF express service network has covered the whole country 32 provinces, municipalities directly under the central government and Hong Kong and Macao, become one of the best national brands Chinese express industry.

SF EXPRESS will operate the concept on "customer success, to promote economic development, National Express industry". Shunfeng actively explore customer s’needs, and constantly introduce new services, to provide safe and rapid circulation channel products for clients, to help customers adapt to the market more quickly, produce new products and adjust the new strategy , shorten the trade cycle, reduce the production cost, To promote the customers’s improvement of competitiveness.

SF EXPRESS establish their own delivery network, especially by self-built and self-support .Since 2002, Group headquarters was established, SF pay more attention to the company's infrastructure and the management idea of a unified national business branch,to vigorously promote the standardization of work processes, to improve the technological content of equipment and system, to improve the staff's professional skills and quality, to try to provide customers with more quality services, to spare no effort to create ‘SF’ —the National express brand.

STRENGTHS.

① speed advantage

Speed is a decisive factor in express delivery market competition. If express delivery enterprises want to get more market share, they must put speed in the first place. It is understood that whether city express or the inter—city express, the speed of private express delivery enterprises are about 50% faster than the EMS .while the SF, is still about 20% faster than other private express. At the same time, SF created their own airline in 2010, and has its own special cargo , it is quite active both at the mobility of the distribution and the efficiency of the transporation of the express delivery. obviously, is speed who creates the success of SF express.

② flexible operation

SF EXPRESS's mode of operation is flexible than China Post Group Corporation and other state-run express delivery. In service mode, private express adapt the door to door service, hand to hand over. SF express also supply The door close send, the customers can also in hand to customers to send and receive mail service. And to send a package, weight, size, delivery

requirements are not too many restrictions.

In Business Hours, flexible private express enterprises more competitive. Two shifts and the operation mechanism, belonging to the around the clock, to ensure that customers express can transit delivery at the first time.

③ corporation culture

SF itself has a set of relatively perfect incentive and rewards system, resulting in a large number of responsibility, motivated employees which have strong sense and experienced, strong self-motivated leadership.SF has a number of advanced equipment , advanced system and a perfect transportation network, which can guarantee high speed and high quality of service.SF has its own noble enterprise vision, namely "customer success, to promote economic development and the development of national express industry". "to become the most trusted and respected speed transportation company".So it has a comprehensive enterprise values.

2 .WEAKNESSES.

① Staff quality is generally low

The quality requirements for practitioners of the private express is generally not high ,and the industry technical content is low, the initial capital investment is less, the industry profit is large,it is easy to access to the market and get cheap labour, Described above results in the express delivery market is not standard. In addition, the management to the private express enterprises is vacuum, some enterprises only pursue short-term benefit, loose management, staff mobility, lost of the promises to customers things always happen, which greatly affected the overall reputation of the private express delivery enterprises.

②Insufficient funds, the financing channel is not clear .

The logistics and express enterprises are relatively large capital investment industry. every year, FedEx, UPS, DHL expend billions of investment expanding and improving its service.And SF EXPRESS completely depend on its own economic strength to maintain the development of enterprises, which restricted the rapid growth of SF to a large degree. Enterprise's economic strength is not strong enough , but the mode of operation that providing for oneself still has a very big restriction. We can know from the National Association of industry and Commerce prepared "development report of Chinese private enterprises", only 4% of private enterprises finance through bank , 2.6% through non bank financial institutions, other channels 2.9%, About 90.5% of private enterprises get money by self-financing channel. Financing has become the bottleneck of private enterprise s’s development to some extent.

③ Express network limited.

EMS as the China Postal Express big boss, than it would with no network advantage in the domestic express delivery. For SF, compared with EMS and

other large private enterprises the biggest disadvantage lies in the network is not sound, in remote or less developed area, Shun Feng express business has not been touched, which more or less reduced the development opportunities of motion.

④The lack of talents

At present, China's express delivery enterprises are lack of the same talents, including private express leader - SF.A table of internal notice from SF means other private express enterprise situation is bad than SF. From the table we can see, Junior high school diploma, 25153 people, accounting for 25.73% of the total; High school/technical secondary school 42384 people, accounting for 43.35%; College 20973 people, accounting for 21.45%; Undergraduate 9256 people, accounting for 9.47%.

3.OPPORTUNITIES.

①Opportunities of China's accession to WTO

First of all, after China's accession to the WTO, foreign trade will maintain rapid growth in the 20 to 30 years. In 2000 China's total import and export volume exceeded $47 billion , a record annual growth rate of 31.5% of the historical records. By 2006, China's foreign exchange reserves total US $85.37 billion, ranking first in the world. The private express have benefited from foreign trade must also be "drawing effects", the market prospects is good.

Secondly, foreign trade into the stomach to SF EXPRESS has brought new business philosophy, first-class technology and the pursuit of individuality service, providing a learning opportunity for the development of SF EXPRESS.

②Decreasing market shares of EMS

Courier work committee according to the China international freight forwarders association secretary-general Liu Jianxin introduction, in 2001, the China post EMS market share is 33%, in 2005 to below

20%, but also falling at an annual rate of 4% . The current market share of EMS has less than 10%. Go out to the international giant, system power is also growing. Some local business and point-to-point goods transporting the private enterprises have occupied nearly 30% of the domestic market share, the corresponding is that country's postal service's letter business atrophy greatly. EMS shrinking market share motion undoubtedly get wider space for development.

Development of electronic commerce, logistics market has great potential

Into the ninety, with the rapid rise of e-commerce, the number and type of logistics demand. In strong transport demand, driven by rapid growth of express freight traffic. In addition to the Internet as a platform of e-commerce will cause online trading into a geometric growth speed, the solution of the distribution bottleneck need a lot of door to door service, all of these suitable abundant speed luck provides a broad space for development.

④Provides good opportunity express industry rapid growth for increasing development

The express industry in itself is a developing industry, the domestic authorities believe that the next 10 to 20 years, the global express delivery market annual growth rate will reach 12%, and the Chinese market growth is twice that number, is the world's fastest growing regions.

In addition, China's third-party logistics market is still in the primary stage of development. According to statistics, China by the third party logistics processing products account for only 16% of the finished product, by the third party logistics link of industrial raw materials account for only 20% of China's third-party logistics accounts for only 2% of the overall logistics business, and that figure was 8% in the United States, 10% in Europe. As a result, China's third-party logistics market potential is tremendous. The owner enterprise, China in 2004 to the third party logistics further raise awareness, growing customer demand, is expected to the third party logistics

market is nearly 80 billion yuan, an increase of 20% over the previous year. Express industry as an important part of the logistics industry in the next few years, there must be a great development space, the development trend of environment for suitable abundant speed luck provides a good opportunity of development in the future

4.THREATS

The law of post affects the express industry

The law has regulated three points：

In accordance with the postal law of the state regulations of mail and other articles with characteristics of mail deliver monopolized by state-owned postal enterprises, this means that those not on the market at present the postal express delivery company collected letters and articles with characteristics of mail belong to illegal behavior.

The release of a new postal law to produce more fatal blow to private Courier industry. On April 24, 2009 in 8st of the postal law draft submitted, there are three hit the

private Courier lifeblood; Engaged in the business across the province express enterprise registered capital requirement of 1 million; 150 grams of the following letters (including business letters) for the postal enterprise specializing in; The postal enterprises engaged in the business letters, parcels, etc, need to get the postal regulatory approval.

150 grams of the following business letter covers most private express delivery business. If the business shall be exclusively operated by postal, it means that large numbers of private express company will perish, EMS will become the leading role of the market.

Fierce market competition

Express delivery market in China at present situation is the international express delivery giant, state-run express and private express delivery situation of coexistence of multiple private Courier since birth to survive in the cracks. At the same time, between the private courier for the fierce war, at the same time there are a lot of infighting, motion in the fierce competition, really need to pay more

efforts.

5.Discussion on the development strategy of the SF EXPRESS

Over the years, the private courier can in and postal "cat and mouse" game development, mainly relying on two "killer app" : one is the efficient and flexible management to bring two is low. But now, both the "killer app" at a low price for the private courier fight our way out at the same time, also caused damage to the private express companies themselves.

The motion successfully just a few of the many private express delivery, and not in the same starting line for the competitors, most private courier is ignored. Private courier to in the fierce market competition, must foster strengths and circumvent weaknesses, in foreign predators and state-owned giants all have no reaction to come over on the sidelines of rapid growth.

According to the development of private express delivery status, suitable abundant speed luck to be able to

continue to develop, should strengthen the strength, the focus from considering both expand business.They can also express enterprises at home and abroad for reference, the advanced mode of operation and management methods, aiming at the problems itself, active innovation, improve the overall level of the enterprise. In this, the author according to the suitable abundant speed luck facing some problems in the actual work, to study in the future of the enterprise how to further develop the motion over a period of time shall take corresponding strategies, just personal opinion, just for discussion.

Enhancing the quality of staff, strengthen the team building

Suitable abundant speed luck to development, the pursuit of higher goals, improve service sense, must improve staff quality. In actual operation at the grass-roots level, because a large part of the staff to express the concept of fuzzy, not form a basic industry quality, thus in the work thrown by pressure phenomenon of illegal operations, the disadvantages of this phenomenon appears is because

enterprise lacks to the cultivation of staff quality and teamwork. Enterprise shall do a good job in the relevant motion to conduct some training courses, formulation and strictly implement the rules and regulations and the constraint employee behavior, take the reward system to motivate employees work enthusiasm.

Differences in market positioning, tap cooperation partner

Shock to face foreign rivals, motion should implement differentiation market positioning, to play to the strengths as far as possible, avoid the competitor advantage projects. Can carry out characteristic management, expand business areas, improve the added value of service. In the aspect of the service can provide users with more comprehensive and more humanized service. Make influence on market segment, such as fresh food and drug characteristics such as express delivery business, use the differentiated business model for brand cent, widen the channel of the profit.

Along with market competition intensifying, cooperation opportunities in the field of various industries will be greatly increased. Should further motion and the source of express delivery enterprises and large e-commerce sites, strengthen the competition of domestic and international express delivery customers. To strengthen cooperation, share advantage, give full play to the suitable abundant speed advantage, and achieve win-win partners.

The improvement of management mechanism, improve the enforcement

Scattered management system and resource utilization of disadvantages greatly restrict the development of motion, the integration of enterprise resource becomes imminent. Resources integration is a means of enterprise strategic adjustment, the purpose is to through the organization system arrangement and operation management to enhance enterprise's competitive advantage, improve the level of customer service, express delivery service in China market basically is still in a scattered, lacerate,

closed and disorderly competition state, the motion to organize and coordinate, the enterprise internal functions are related to each other but separated from each other, the enterprise external both in common mission and has independent economic interests of the partners into a system for customer service, achieve economies of scale as a whole. At the same time, while motion has a relatively perfect system of enterprise, department of management, but relatively lack of order of enforcement, many original intention is good not to timely implementation of enterprise strategy, and thus missed the many potential development opportunity, suggest to department supervision, to ensure the full implementation of the execution.

④Speed up the construction of information network, improve the competitiveness of enterprises

Although in many private express enterprises, the speed of motion network construction has been in a leading position, but still lags behind that of the EMS and foreign investment. The rapid response network system can

reduce the enterprise's capital operation, reduce the cost for labor. Foreign express already realized the technology of information, have advanced sorting and processing center, processing speed, by contrast, these are all motion is trying to do, but the gap is still there. Motion to increase investment in science and technology, and through high-tech to speed the delivery of goods level, increase the rate of management, reduce operating costs.

6.Inclusion

In motion "to achieve customer, promote the development of economy, national express industry" as its mission, actively explore customer needs, continuously launch new services, products for clients to provide fast, safe circulation channels.

In order to provide customers with more convenient and safer service, suitable abundant speed luck network adopts the way of the self-built, self-supporting. After more than ten years of development, already has more than 60000 employees and more than 4000 motion platform has its own operating vehicles, more than 30 primary branches, more than 2000 self-built outlets,

service network covering more than 20 provinces, municipalities directly under the central government and Hong Kong and Taiwan, more than 100 cities.

Provide to customers with more quality express service, suitable abundant continue to invest a huge sum of money to strengthen the construction of the foundation of the company, improve the technological content of equipment and system, improve the staff's business skills, their own quality and service consciousness, with the most comprehensive network, the fastest speed, best service to build core competitive advantages, to shape this with excellent national brand "motion". To become "the most trusted and respected speed transport company".

Motion will be located in the management idea "to achieve customer, promote the economic, the development of national express industry", and actively explore customer needs, continuously introduce new services and products for clients to provide fast, safe circulation channels, help customers faster and better respond to the market: the launch of new products and

adjust the strategy, shorten the trade cycle, reduce operating costs, improve customer competitiveness. At the same time, motion not only contribute to national development tax, also solve the employment pressure of the society, for the sustainable and healthy development of the national economy has made a positive contribution.

Suitable abundant speed luck all adopt the self-built, proprietary way to build their own speed transport network, especially the group headquarters was established in 2002, more committed to strengthening the company's infrastructure: a unified national various outlets management concept, vigorously promote the standardization of work processes, improve the technological content of equipment and system, improve the staff's professional skills and quality, to provide customers with more quality services, spare no effort to shape the "motion" the national speed transport brand.

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