模块4U1reading1教案

Unit1 Advertising

Reading: Advertisements

Teaching aims:

1. To get a general idea of the whole text.

2. To train gist-reading skill and learn the main point of each paragraph of the text.

3. To be familiar with the detailed information about the text.

4. To master the reading strategy for expository writing.

I mportant points & difficult points:

1. Help Ss understand what an ad is, the types of ads and the differences

between commercial ads and PSAs

2. Help Ss understand some key words and phrases

Teaching procedures:

Preparation:

Step 1 Lead-in

The students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements.

Analyses:

Step 2 Reading strategy

Draw the students’ attention to the reading strategy about expository writing.

Step 3 Fast-reading

Ask students to listen to the recording of the reading text and skim the text to get the general idea.

Step 4 Detailed-reading

Let students read the text carefully and work out the main idea of each

paragraph.

Step 5 Further Reading

The true or false statements are designed to check students’further understanding of the whole

Exercises:

Step 6 Post-reading (Consolidation Activity One )

With the question “What’s the similarities and difference s between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the types of advertisements.

E xploration:

Step 7 Discussion

Read and enjoy the following advertisements and decide which are PSAs and which are CAs.

Step 8 Homework

Ask students to retell the reading text.