中国民族品牌翻译

姓名: 吴茸茸学号：0807050113 班级：08商务英语1班Brands are often thought to be the product of western advertising industry; however, the first brand can be traced back to the early days of China an Egypt civilization. Marks or symbols can be found on the pottery made by Chinese manufacturers thousands of years ago, and cattle original “brand” in the history.

But now the American people have the high-quality "Cadillac", Japan "Toyota", Germany "Mercedes Benz", which they all are proud of. However, the reality that China's national brands are pale in comparison with those world-class ones can not be denied of. With the arrival of the brand globalization, international competence domestication, and the ever-increasing attach from outside market, one question we need to answer is: how can Chinese brand fight against foreign ones？

Many enterprise head to metropolis for opportunities to preempt the international market，seemingly quite successful but turned out to be very unwise. What we shouldn’t neglect is that China, with a population of 1.3 billion, 20% of the world's population, and the faster increase in consumption than any developed countries, has become the world’s largest market to develop. In particular, with a population of 900 million, the rural market is the real opportunity for China’s national brands. This is also the reason why many foreign strong brands by all means to make a fuss about Chinese rural market.

Quality is the life of a brand, the standard by which consumers to choose a product. The quality of Chinese enterprises’ products is now high and now low, which disappointed consumes, thus seriously affecting the establishment of the brand. Therefore, those national companies who aspire to win the foreign ones, the urgent task is to improve the quality of their products. Enterprises have to realize that for consumers, a product, had 1% defect, would be 100% loses. So only by creating products with better quality than foreign ones national brands can survive in the market.