外贸函电资料1

外贸函电资料1
外贸函电资料1

建立贸易关系的常用书信 Letters for Establishing Business Relations

Dear Sirs,

We learn from the Commercial Counselor's Office of our embassy in your country that you are a large buyer of table-cloth. As this article falls within the scope of our business activities, we avail this opportu nity to express our wish to establish business relations with you.

Chinese table-cloths are popular for their good quality and fine workmanship. They have enjoyed great re putation in European market. We are sure that by our joint efforts they will also meet with a favorable r eception in your country.

In order to give you a general idea of our various table-cloths, we are airmailing to you by separate cov er a copy of catalog for your information. We shall be glad to send you quotations upon receipt of your specific enquiries.

We hope to hear from you soon.

Yours faithfully

敬启者:

从我们驻贵国大使馆商务参赞处那里获悉你们是台布的大买户.我们经营这类商品已有多年。现趁此机会写信给你,希望与你建立业务关系。中国台布以其品质优良,工艺精湛,式样有吸引力而闻名于世界。它们在欧洲市场已经享有盛誉。相信通过我们的密切合作,业务前景肯定良好。为了使你们对我们的台布有所了解,兹另由航空寄奉最新目录一本,供参考。我们欢迎你们询价。

今天的题目是: Self-introduction

例文如下:

Dear Sirs,

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.

We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present.

Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.

We look forward to receiving your enquiries soon.

Yours faithfully,

Richard

函电 (1) ------ 注解 A

1. owe ...... to ...... 把.....归功于......

例句: We owe your name and address to .......

2. Commercial Counselor’s Office 商务参赞处

3. be in the market for 想要购买....

例句: We are in the market for Groundnuts.

be in the market 要买或卖

例句: Please advise us when you are in the market.

4. avail oneself of ...... 利用.....

例句: We avail ourselves of this opportunity to express our thanks to you for your close cooperation.

5. approach v. 与......接洽

例句: We have been approached by several buyers for the supply of walnuts.

6. state-operated corporation 国营公司

7. handle v. 经营

例句: This shop handles paper and stationery.

8. acquaint sb. with sth. 使某人了解某事

例句: You will have to acquaint us with the details.

9. line n. 行业 ; (一类)货色

例句: We have been for many years in the chemical line.

This is a good line of hardware.

10. enclose v. 随函附上

例句: We enclose a copy of our pricelist.

Please refer to the pricelist enclosed with (or : in) our letter of August 5.

Enclosed please find a copy of our pricelist.

(Or: Please find enclosed a copy of our pricelist.

We believe you will find the enclosed interesting.

enclosure n. 附件 (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.)

例句: We thank you for your letter of April 15 with enclosures.

11. covering 包括......的 , 涉及......的 , 有关......的

例句: Please let us have your pricelist covering your typewriters.

12. sth. be of interest to sb. 使感兴趣 , 有兴趣

例句: This article is of special interest to us.

注意区分: sb. be interested in sth.

13 upon (or : on) receipt of 收到......后 (即......)

例句: On (or : Upon) receipt of your instructions we will send the goods.

14. requirement n. 需要 ; 需要之物

例句: We can meet your requirements for (or: of) Walnut meat.

15. trade n. 贸易 ; 行业

例句: They have been in the wool trade for quite a number of years.

trade v. 从事贸易 ; 做生意 ; 经营

例句: They trade in cotton piece goods with many countries.

16. adhere to = stick to 忠于 ; 坚持

例句: We always adhere to our commitments.

17. principle of equality and mutual benefit 平等和互利的原则

18. both trade and friendship to our mutual advantage 对双方都有利的贸易和友谊

经典句子: (曾经我尝试过在我客户的身上运用此句子,收到的效果不错.)

It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.

1.Importer Writes to Exporter

Dear Sirs,

We have obtained your address from the Commercial Counsellor of your Embassy i

n London and are now writing you for the establishment of business relations.

We are very well connected with all the major dealers here of light industrial product s, and feel sure we can sell large quantities of Chinese goods if we get your offers at c ompetitive prices.

As to our standing, we are permitted to mention the Bank of England, London, as a re ference.

Please let us have all necessary information regarding your products for export. Yours faithfully,

Notes

https://www.360docs.net/doc/b412636412.html,mercial adj. 商业的,商务的

commercial counsellor 商务参赞

commercial counsellor's office 商务参赞处

commercial attache 商务专员

commercial articles 商品,(报上)商业新闻

commerce n. 商业

commerce department 商业部门

2.embassy n. 大使馆

the American Embassy in Beijing 美国驻北京大使馆

ambassador n. 大使,使节

3.dealer n. 商人

retail dealer (or:retailer) 零售商

wholesale dealer (or:wholesaler) 批发商

deal n. b. 贸易,成交,经营

make (or:do) a deal with... 与...做交易

deal on credit 信用交易,赊帐买卖

4.connected with... 与...有联系;与...有关系

5.light industrial product 轻工业产品

https://www.360docs.net/doc/b412636412.html,petitive adj. 有竞争力的

competitive price 竞争价格

competitive capacity 竞争能力

competitive power 竞争能力

competitive edge 竞争优势

eg.If your price is competitive, we will place an order with you. 如果你方价格有竞争力的话,我们将向你方发出订单。

Your products has no competitive capacity in our market. 你方产品在我市场上没有竞争力。

compete v. 竞争

~with (or:against) sb. in sth. 在...方面与某人竞争

eg.We should compete with other enterprises in the quality of the products. 我们必须在产品的质量方面与其它企业竞争。

~with (or:against) sb. for sth. 为...事情与某人竞争

eg.We must compete against other countries in trade for obtaining larger international marke t. 为了获取更大的国际市场我们必须与其他国家在贸易方面进行竞争。

competition n. 竞争

eg.To enable us to meet competition, you must quote the lowest possible price. 为了使我们能适应竞争,你方必须报尽可能低的价格。

competitor n. 竞争者,竞争对手

eg.We trust that the superior quality, attractive design and reasonable price of our product s will surely enable us to defeat the competitors. 我们相信我方产品的优良质量、诱人设计、合理价格定能使我方击败竞争对手。

7.standing 资信情况,信誉,固定的,永久的

standing cost 长期成本,固定成本

standing orders 长期订单

standing director 常务董事

有关“资信情况”的表达方法还有:

credit standing 信誉情况

financial standing 财金情况

finances 财源,资金情况(常用复数)

8.We are permitted to mention the Bank of England, London, as a reference. 我们已征得伦敦的英国银行同意,把它们作为我们的咨询银行。

9.regarding prep. 关于,与 with regard to, in regard to, as regards 同义,一般可以换用。eg.Regarding the terms of payment, we require confirmed and irrevocable letter of credit. 关于支付条件,我们要求保兑的、不可撤消的信用证。

2.Self Introduction by Exporter

出口商的自我介绍

Dear Sirs,

We write to introduce ourselves as one of the largest exporters, from Chin a, of a wide range of Machinery and Equipments.

We enclose a copy of our latest catalog covering the details of all the item s available at present, and hope some of these items will be of interest o f you.

It will be a great pleasure to receive your inquiries for any of the items ag ainst which we will send you our lowest quotations.

Should, by chance, your corporation not deal with the import of the good s mentioned above, we would be most grateful if this letter could be forw arded to the correct import corporation.

We are looking forward to your favourable and prompt reply.

Yours faithfully,

Notes

1.a wide range of... 大范围的...,各类的...

2.enclose v. 封入

eg.We enclose a copy of our price list. 随函附上我方价目表一份。

过去分词enclosed可作名词用,前面加定冠词。

eg.We believe you will find the enclosed interesting. 我们相信你们对所附之件会感兴趣。

enclosure n. 附件(缩写:Encl. Enc.)

3.catalogue n. 目录(也可写作catalog)】

latest catalogue 最新目录

catalogue for the standardized parts 标准化零件目录

catalogue of material 材料目录

4.available adj. 可利用的,可得到的,可供应的(做定语时前置后置均可,后置较为常用。)

commodities available for export 供出口的商品

not available 缺货

We will ship by the first steamer available (or:the first available steamer) next mont

h. 货物将由下月第一条便船装运。

This is the only stock available (or:the only available stock). 这是唯一可供之货。

We are sending you under cover a catalog covering the goods available at present. 随函附上一份我方目前可供之货的目录单。

5.inquiry n. 询价,询盘(美国人常用,英国人有时使用enquiry)

6.quotation n. 报价,行情

quotation table (list) 价目表

exchange rate quotation 外汇行情

discount quotation 贴现行情

market quotation 市场行情

quote v.t. 开价

quote a price 报价

quote favourable terms 报优惠价

7.deal with 经营,处理

Our company deals with the import and export of chemical products. 我们公司经营化工产品的进出口业务。

表示“经营(某种或某类商品)”的说法很多,常见的有:handle, deal in, trade in, be in the l ine等。上面的例句可改写为:

Our company handles (or:deals in, trades in, is in the line of) the import and export of c hemical products.

8. forward v.t. 转交,传递

Your letter of November 8 addressed to our Head Office has been forwarded (or:transmitte d, referred, passed on, handed over) to us for attention and reply. 你方11月8日致我总公司的函已转给我们办复。

9.care of=c/o 由...转交,信封上常用。如:

Mr. David Smith

c/o world Trading Co.

由世界贸易公司转交史密斯*大卫先生。

10.favourable adj. 有利的,赞成的,有帮助的

表示赞同某事或表示对某人、某事有利,后接介词to:

We are favourable to your terms and conditions of this transaction. 我们同意你方这个交易的条件。

The market has so changed as to be favourable to the sellers. 市场变为对买方有利。

如果表示对某种行为有利一般接介词for:

The time is not favourable for the disposal of the goods. 现在不是卖货的有利时机。

favourable reply 合意的回答,类似good news, 相当于中文的“佳音”、“好消息”。

favourable price 优惠价格

3.Exporter Writes to Importer

出口商给进口商的信

(1)Dear Sirs,

Your firm has been recommended to us by John Morris&Co., with who m we have done business for many years.

We specialize in the exportation of Chinese Chemicals and Pharmaceutic als, which have enjoyed great popularity in world market. We enclose a c opy of our catalogue for your reference and hope that you would contac t us if any item is interesting to you.

We hope you will give us an early reply.

Yours faithfully,

Notes

1.specialize in 专门(从事),专门(经营)

We specialize in the import an export of Arts and Crafts. 我们专门经营工艺品的进出口。

2.chemicals n. 常用复数,化工产品、化学制品 (=chemical products)

3.pharmaceutical n. 药品,药剂,成药

4.enjoy great popularity 享有盛誉

类似的表达方法有:

The goods are most popular with our customers.

The goods have commanded a good market.

The goods are selling fast (or enjoy fast sales).

The goods are universally acknowledged.

The goods are unanimously acclaimed by our customers.

“畅销品”有如下表达法:

ready seller;quick seller;quick-selling product.

Judging from our experience in marketing our garden tools in Australia, we are rather conf ident that they will soon become quick-selling products in your market. 根据我们在澳大利亚销售园林工具的经验,我们相信这些产品将很快在你方市场上成为畅销品。

5.contact v.t. 与...联系;与...接触

For further details, please contact our local office. 详情请向我们当地的分支机构探询。

contact n. 联系;交往

We have been in contact with that firm for nearly two years. 我们与那家公司有近两年的交往。

(2)

Dear Sirs,

Through the courtesy of Messrs. Freemen&Co., Ltd., Lagos, Nigeria, we come to know your nam e and address. Also we are informed that you are a prospective buyer of Chinese Cotton Piec e Goods. As this item falls within the scope of our business activities, we shall be please d to enter into business relations with you.

We enclose a brochure and a pricelist to acquaint you with our commodities now available fo r export. Quotations and samples will be airmailed to you upon receipt of your specific inqu iry.

Your favourable reply will be highly appreciated.

Yours faithfully,

Notes

1.Through the courtesy of..., we come to know your name and address. 承蒙...使我们得知你公司的名称和地址。

类似的表达方式还有:

We owe your name and address to...

We are indebted to... for your name and address.

2.fall within the scope of our business activities 属于我们的经营范围

类似的表达方法有 be within (lie within, come under) the scope of our trade activities; b

e within (lie within, fall within) our business scope (sphere)等。

3.brochure n. 小册子(法语),相当于英语pamphlet

4.acquaint v.t. 使认识,使了解

acquaint sb. with (或 of;that)

In order to acquaint you with our products, we airmailed you two samples this morning. 为使你方了解我方产品,我们今晨寄去两个样品。

5.appreciate v. 感谢,感激(可接动名词,不可接不定式);理解,体会

We highly appreciate your kind cooperation.我们十分感激你方的合作。

We shall appreciate your giving this matter your serious consideration. 请你方对此事认真考虑为感。

We shall appreciate it if you will send us a brochure and sample book by air immediatel y. 如能立即航寄一份说明书和一份样本,不胜感激。

We hope you will appreciate our position. 希望你们能理解我们的处境。

其他用法还有:

It will be greatly appreciated if you will send us your samples immediately. 如能立即寄来你方样品,我们将不胜感激。

Your prompt reply will be greatly appreciated. 如能尽快回复将不胜感激。

4. Self Introduction by Manufacturer

生产厂家的自我介绍

Dear Sirs,

We have learned, from the China Daily, that you are a leading importer o f household electric appliances, and at present you are in the market for E lectric Fans.

We, therefore, take pleasure in informing you that we are anenterprise ma nufacturing vatious electric fans and have recently produced a new mode l of gentle breeze electric fan entitled "Chang Feng" whose quality as wel l as functions has been proved by a scrupulous test, and the designs and c olours have been clearly explained in our illustrated catalog enclosed.

Considering the improvements it offers, we believe you will find our "Ch ang Feng" a very good seller in your market.

If you have interest in dealing with us in "Chang Feng" or other types of t he goods shown in our catalog, please inform us of your requirements tog ether with your banker's name and address.

For our credit standing, please refer to the following bank: The Bank of C hina, Xi'an Branch (address)...

Your immediate reply would be highly appreciated.

Yours faithfully,

Notes

1.leading improter 主要进口商

leading market 主要市场

leading stock 主要股份

2.be in the market for 想要购买

One of our customers is in the market for Chinese Black Tea.我方一位客户想要购买中国红茶。

3.scrupulous test 严格检验

4.illustrated catalog 附有插图的目录

5.refer to sb. for sth. 向某人打听(查询)某事

Please refer to the Bank of China, Xi'an Branch for our credit standing. 请向中国银行西安分行查询我方资信情况。

上述句子也可以写成:

For our credit standing, please refer to the Bank of China, Xi'an Branch. 关于我方的资信情况,请向中国银行西安分行查询。

refer to 提到,谈判,谈及,涉及

We refer to your telex of May 15. 兹谈及你方5月15日电传。

5.Manufacturer Writes to Importer

厂家给进口商的信

Dear Sirs,

We owe your name and address to the Chamber of Commerce, Tokyo, who informe d us that you are in the market for Personal Computers.

We are one of the largest computer manufacturers in our country and have handled wi th various kinds of the products for about 10 years. We approach you today in the hop e of establishing business relations with you and expect, by our joint effects, to enlarg e our business scope.

In order to acquaint you with our business lines, we enclose a copy of our illustrated c atalogue covering the main items suppliable at present. If you are interested in any of t he items, please tell us by fax. We'll give you our lowest quotations and try our best t o comply with your requirment.

Our customers are always satisfied with our products and the service after sale.

And we believe that you will be so too, after we do business together.

Our bankers are the Bank of Tokyo, Japan. They can provide you information about o ur business and finances.

We are looking forward to your early reply.

Yours faithfully,

Notes

1.the chamber of commerce 商会

In almost every town or city of the western countries, there is a chamber of commerce. I

t is an organization of businessmen. One of its tasks is to ge business information and to f ind new business opportunities for its members.

2.manufacturer n. 制造商,厂商

manufacture v. n. 制造(品),制造业

manufactured article 人工制品

manufactured goods 制成品

manufactured products 工业产品

of Chinese (home, foreign) manufacture 中国(本国,外国)制造的

Chinese manufactures=Chinese makes 中国制品

silk manufactures 丝制品

the textile manufacture 纺织业

manufactory n. 制造厂,工厂

a hardware manufactory 五金工厂

3.approach v.t. 与...接洽(和contact同义,但被动语态用approach较多)

Please approach (contact) them again. 请再与他们联系。

We have been approached by several buyers for the supply of walnuts. 已有好几家买主向我们联系核桃的供应。

4.joint effect 共同努力

5.covering the main items suppliable at present 包括我方目前能够供货的主要项目。

https://www.360docs.net/doc/b412636412.html,ply with 依照,符合

We hope you will be able to comply with our request. 希望你方能按我方要求办理。

in compliance with 依从...;按照...

Please make us a firm offer in compliance with our request. 请按我们要求发实盘。

7.service after selling 售后服务

8.our bankers are...我方银行是...

The Letters of Enquiries and Replies

询价和回复的信函例文

1.General Enquiry and Reply

一般询价和回复

(Enquiry)

Gentlemen:

We learn from ABC & Co. Ltd, New York that you are a leading exporter in your cou ntry.

We are, at present, very much interested in importing your goods and would appreciat e your sending us catalogues, sample books or even samples if possible.

Please give us detailed information of CIF Guangzhou prices, discounts, and terms o f payment.

We hope this will be a good start for a long and profitable bussiness relations.

Truly yours,

(Reply)

Gentlemen:

We welcome you for your enquiry of March 21 and thank you for your interest in ou r export commodities.

We are enclosing some copies of our illustrated catalogues and a price list giving th

e details you ask for. Also under separate cover, we are sending you some samples wh ich will show you clearly the quality and craftsmanship. We trust that when you see th em you will agree that our products appeal to the most selective buyer.

We allow a proper discount according to the quantity ordered. As to the terms of pay ment we usually require L/C payable by sight draft.

Thank you again for your interest in our products. We are looking forward to your ord er and you may be assured that it will receive our prompt and careful attention.

Truly yours,

Notes

1.CIF 价格术语“Cost, Insurance and Freight”,成本、保险加运费的缩写。通常称作“到岸价”。

2.discount n. 折扣,折价,贴现

allow (or:give, make, grant)...%discount off (on) the prices of goods 按货价给予...%的折扣

If you order for 5,000 sets, we would grant you 10% discount. 如果你方能定购5000台,我们将给予10%的折扣。

We give 10% discount for cash payment. 现金付款,我们予以九折优待。

at a discount 低于正常价格;打折扣;(货物无销路)

The goods are selling at a discount. 该货正以低价销售。

3.terms of payment 支付条件,也可以说 payment terms

4.profitable adj. 有益的,有利的,可获利的

profitable fields of investment 有利的投资场所

profit n. (常用复数)利润

net profits 净利润,纯利润

total profits 总利润

profit ratio (rate) 利润率

gross profits 总利润,毛利

sell sth at a profit 出售某物而获利

5.craftsmanship n. (工匠的)技术,技艺

6.appeal (to) vi. 有吸引力,有感染力

appeal to the most selective buyer 吸引最挑剔的买主

7.L/C payable by sight draft 即期信用证,也可以说L/C available by sight draft

8.assure v. 向...保证,使确信,主要用于以下四种结构:

(1) assure sb. of sth.

We assure you of the reliability of the information. 我们可以向你方保证这信息的可靠性。(2) assure sb. that

We assure you that we shall do our best to expedite shipment. 请确信我们将迅速装运。

(3) be (or: rest) assured of sth (rest 是系动词)

Please (or: You may) be (or: rest) assured of our continued cooperation. 请确信我方仍将继续合作。

(4) be (or:rest) assured that

You may (Please) be (rest) assured that we will contact you as soon as our fresh supply co mes in. 请确信一俟我方新供货到来,我方即与你方联系。

浙江7月高等教育自学考试外贸函电试题及答案解析

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