《商务英语写作教程》期末考试复习资料

I. Short Questions:

1.The principles of business English writing:

①To be clear:

Good business writing is clear. It has a definite message, with no confusion about what each sentence is trying to communicate.

②To be concise:

Properly written business papers are concise, expressing ideas in just enough words as is necessary. There’s no unn ecessary long-windedness and beating around the bush.

③To be complete:

A good business paper should be complete, containing all the information the recipients will need in order to effectively understand it.

④To be considerate:

Keep your reader's needs in mind as you write. Ask yourself, 'Why should my reader spend time reading this?' Make it worthwhile for them to do so! We were motivated to survive, to listen and to act. Keep in mind your audience or reader might not be as receptive.

⑤To be correct:

Successfully communicate your message because all mistakes, whether mechanical or factual, have been sufficiently addressed by checking all your information is accurate and timely. Proof read it before you send it! We couldn't afford to make mistakes, our lives depended on it!

⑥To be courteous:

Good business writing takes people into account, so it’s neither callous nor insensitive. There’s a prevailing air of courtesy to everyone addressed, regardless of how high or low their job titles may be.

⑦To be concrete:

Convey your massages concretely, and they should not be abstract.

⑧To be creative:

Use different formats to communicate your message. Q & A format, graphics, Idea lists, etc.

⑨To be credible:

Strive to present yourself from a position of reliability and competence. Write to reinforce your message and make it more believable.

2.The functions of business English writing:

①to promote sales and services

②to handle routine business

③to establish good will

④to respond to complaints

⑤to collect money

⑥to place orders

⑦to make announcement