2019秋东财《市场营销学》在线作业三-16(100分)
2019秋东财《市场营销学》在线作业三-16（100分）
【奥鹏】-[东北财经大学]东财《市场营销学》在线作业三
试卷总分:100 得分:100
第1题,（）是对在规定的时间内提前付款或用现金付款者所给予的一种价格折扣。
A、折扣定价
B、季节折扣
C、现金折扣
D、折让
正确答案:
第2题,顾客让渡价值中的顾客总成本是（）
A、时间成本
B、产品成本
C、货币和非货币成本的总和
D、精力成本
正确答案:
第3题,以（）的企业能更好地辨认新机会和建立具有长远意义的战略方案。
A、企业员工为中心
B、顾客为中心
C、战略为中心
D、产品为中心
正确答案:
第4题,（）就是企业为了使自己生产或销售的产品获得稳定的销路，从各方面为产品培养一定的特色、树立一定的市场形象，以求在顾客心目中形成一种特殊的偏爱。
A、市场细分
B、目标市场
C、市场定位
D、市场营销
正确答案:
第5题,（）由一个产品经理、一个助理产品经理和一个产品助理组成
A、垂直型产品小组
B、三角型产品小组
C、水平型产品小组
D、网络型产品小组
正确答案:
第6题,（）是指企业选择与竞争对手重合的市场位置，争取同样的目标顾客，彼此在产品、价格、分销、供给等方面少有差别。
A、避强定位
B、迎头定位
C、重新定位
D、随机定位
正确答案:
第7题,某汽车制造商给全国各地的地区销售代理一种额外折扣，以促使它们执行销售零配件供应、维修和信息提供“四位一体”的功能。这种折扣策略属于（）
A、现金折扣
B、数量折扣
C、条件品
D、替代品
正确答案:
第8题,____是指影响企业生存和发展的企业营销管理职能外部的各种因素和力量。
A、外部竞争
B、市场营销环境
C、关系营销
D、企业生存空间
正确答案:
第9题,市场定位的实质是使本企业与其他企业（）。
A、严格区分
B、相互联系
C、横向对比
D、建立联盟
正确答案:
第10题,电子购物属于（）促销手段
A、销售促进
B、广告
C、直复营销
D、在线营销
正确答案:
第11题,企业产品组合中所包含的产品项目的总数叫做产品组合的（）A、宽度
B、长度
C、深度
D、关联度
正确答案:
第12题,市场细分就是指按照消费者欲望与需求把一个总体市场划分成若干个具有（）的子市场的过程。
A、共同特征
B、不同特点
C、丰厚利润
D、独特利益
正确答案:
第13题,当商品的市场需求小于供给时，价格应____一些。
A、高
B、低
C、不变
D、不知道
正确答案:
第14题,____是企业营销活动所要满足的有相似需要的消费者群。
A、消费群体
B、细分市场
C、目标市场
D、整合营销
正确答案:
第15题,综合企业的____和____企业业务的分为：理想业务、冒险业务、困难业务、成熟业务。
A、营销机会水平、环境威胁水平
B、企业优势水平、环境威胁水平
C、营销机会水平、企业劣势水平
D、企业优势水平、企业劣势水平
正确答案:
第16题,____的营销组织是营销组织的发展趋势。
A、竞争导向
B、顾客导向
C、产品导向
D、关系营销导向
正确答案:
第17题,成本领先战略普遍适用，对吗？
A、对
B、不一定
C、不对
D、不知道
正确答案:
第18题,（）是指对有能力购买的某个具体产品的欲望。
A、需要
B、欲望
C、需求
D、要求
正确答案:
第19题,（）是指为了实现企业目标，创造、建立和保持与目标市场之间互利交换和关系，而对设计方案进行的分析、计划、执行和控制。
A、市场营销管理
B、市场经济
C、市场需求
D、市场客户
正确答案:
第20题,（）是指市场领导者除保卫自己的阵地外，还应建立某些辅助性的基地作为防御阵地，或必要时作为反攻基地。
A、阵地防御
B、侧翼防御
C、反攻防御
D、收缩防御
正确答案:
第21题,总顾客价值由____构成。
A、产品价值
B、服务价值
C、人员价值
D、形象价值
E、货币价值
正确答案:,B,C,D
第22题,准确地选择相对竞争优势是一个企业各方面实力与竞争者的实力相比较的过程。为此，企业需要分析和比较与竞争者在以下哪几个方面的优势与劣势（）
A、经营管理方面
B、财务方面
C、采购方面
D、产品方面
E、市场营销方面
正确答案:,B,C,D,E
第23题,垂直市场营销系统听合约系统有以下几种()
A、连锁店
B、消费者合作社
C、特许经营组织
D、零售商合作社
E、批发商创办的自愿连锁
正确答案:,D,E
第24题,下列选项属于顾客的需要的有（）。
A、表明了的需要
B、未表明的需要
C、令人愉悦的需要
D、秘密的需要
E、真正的需要
正确答案:,B,C,D,E
第25题,下列属于关系营销特点的有（）。
A、高度重视顾客服务
B、高度的顾客承诺
C、质量意味着一切
D、认为非常有必要了解顾客的文化背景
E、企业强调顾客回头率、忠诚度和满意度
正确答案:,B,C,D,E
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Copper ________ electricity. 12. 1.cracks 2.equips 3.strikes 4.conducts 13. I'm firm in my________ that he is a good teacher. 14. 1.behaviour 2.believe 3.beloved 4.belief 15. The sting ________ him in his dislike of bee. 16. 1.confirmed 2.firmed 3.formed 4.confused
东财《大学英语1》在线作业一及答案
请同学及时保存作业,如您在20分钟内不作操作,系统将自动退出。 东财《大学英语1》在线作业一及答案 试卷总分：100 测试时间：-- 单选题 一、单选题（共25 道试题，共100 分。）V 1. Woman: Does the rent include electricity bills? Landlord: ______ A. What a daydream you are having! B. It doesn't usually include the electricity bill. C. I don't think so, I'm afraid. D. I'm not sure. I'll ask if you don't mind. 满分：4 分 2. The professor made his students _______ their essays. A. rewrite B. to rewrite C. rewriting D. rewritten 满分：4 分 3. This article _____ of four parts. A. consists B. consist C. is consisted D. consisting 满分：4 分 4. Mum: Let's go to the seaside some time during the weekend. Daughter: Great. What time? Mum: ______ A. Are you ready? B. You name it. C. During the weekend. D. Take your time. 满分：4 分 5. I ______ great pity on the woman whose baby died. A. gave B. put C. based D. took 满分：4 分 6. Bill: Do you mind my smoking here?Jane: _________ A. No,thanks. B. Yes,I do. C. Yes.I’d rather not.
东财英语1在线作业二题目和答案2
1、Clerk: Good morning. Can I help you？ Mr. Smith: Yes, I’d like a ticket to New York 9:15 tomorrow morning.？ Clerk: _______？ Mr. Smith: Single, please？ 回答错误 A: Single or two B: Single or return C: Single or double D: Single or back 答案: B 有疑问去论坛 2、Jane: Carol, you look very well.？ Carol: Thank you, Jane. You look Wonderful too. Your weekend tennis must have done you gooD.？ Jane: ________.？ 回答正确 A: That’s very kind of you B: Are you kidding Thank you anyway C: You think so That’s encouraging D: I don’t believe it. You are flattering me 答案: C 有疑问去论坛
3、Salesgirl: Good morning, miss. Can I help you？ Mary: Yes, I’d like half a kilo of oranges, please.？ Salesgirl:________. Anything else？ Mary: No, thank you.？ 回答错误 A: These oranges are for you B: Give you the oranges C: There you are D: Here are you 答案: C 有疑问去论坛 4、____ three days to go before the final exams, shouldn’t you work harder？回答正确 A: In B: On C: By D: With 答案: D 有疑问去论坛
大学英语3作业题及答案
精品文档阅读理解题分第1题 (20) Many a young person tells me he wants to be a writer. I always encourage and such people, but I also explain that there's a big difference between a writerwriting. In most cases these individuals are dreaming of wealth and fame, not the long hours at a typewriter. “You have got to want to write,”I said to them, “not want to be a writer.” The reality is that writing is a lonely, private and poor-paying affair. For every writer kissed by fortune there are thousands more whose longing is never rewarded. When I left a 20-year career in the U.S. Coast Guard to become a freelance writer, I had no prospects at all. What I did have was a friend who found for me my room in a New York apartment building. It didn't even matter that it was cold and had no bathroom. I immediately bought a used typewriter and felt like a genuine writer. and began to doubt After a year or so, however, I still hadn't got a breakmyself. It was so hard to sell a story that barely made enough to eat. But I knew I to write. I had dreamed about it for many years. I wasn't going to be one wanted of those people who died wondering. What if? I would keep putting my dream to test (even though it meant living with uncertainty and fear of failure). This is the shadow-land of hope, and anyone with a dream must learn to live there. ．阅读理解1 (4.0) 分 The passage is meant to _______ . warn young people of the hardship that a successful writer has to experience 、A advise young people to give up their idea of becoming a professional writer B、 show young people it is unrealistic for a writer to pursue wealth C、 D、encourage young people to pursue a writing career 2．阅读理解 (4.0) 分 What can be concluded from the passage? 精品文档． 精品文档 rewarding. ａｎｄ、Genuine writers often find their work interesting A
东财英语1在线作业二题目及答案2
?
1、 Clerk: Good morning. Can I help you? Mr. Smith: Yes, I’d like a ticket to New York 9:15 tomorrow morning. Clerk: _______? Mr. Smith: Single, please
回答错误
A: Single or two
B: Single or return
C: Single or double
D: Single or back
答案: B
?
有疑问去论坛
?
2、 Jane: Carol, you look very well. Carol: Thank you, Jane. You look Wonderful too. Your weekend tennis must have done you gooD. Jane: ________.
回答正确
A: That’s very kind of you
B: Are you kidding? Thank you anyway
C: You think so? That’s encouraging
D: I don’t believe it. You are flattering me
答案: C
?
有疑问去论坛
?
3、 Salesgirl: Good morning, miss. Can I help you? Mary: Yes, I’d like half a kilo of oranges, please. Salesgirl:________. Anything else? Mary: No, thank you.
回答错误
A: These oranges are for you
B: Give you the oranges
C: There you are
D: Here are you
答案: C
?
有疑问去论坛
?
4、 ____ three days to go before the final exams, shouldn’t you work harder?
回答正确
18春东财《大学英语1》在线作业三
------------------------------------------------------------------------------------------------------------------------------ (单选题) 1: This is the house ______ I used to live. A: which B: where C: when D: in where 正确答案: (单选题) 2: He's trying to _____ a way to solve the problem. A: figure out B: make out C: get out D: find out 正确答案: (单选题) 3: Mum: Let's go to the seaside some time during the weekend. Daughter: Great. What time? Mum: ______ A: Are you ready? B: You name it. C: During the weekend D: Take your time. 正确答案: (单选题) 4: It's no use ______ over spilt milk. A: to cry B: crying C: cry D: cries 正确答案: (单选题) 5: He prides _____ on being a member of a good family. A: himself B: he C: him D: his 正确答案: (单选题) 6: Leo: Unbelievable! I have failed the test again!Martha: _____________ This is not the end of the world. A: Good luck. B: Cheer up. C: Go ahead. D: No problem. 正确答案: (单选题) 7: High prices ______ low sales. A: go to B: lead to C: come to
大学英语3第二阶段作业
一、完形填空（共1道小题，共50.0分） 1. Monday is the beginning of the week; it is the day most Americans like worst. The day they ___1___ most is Saturday. Saturday is the ___2___ of the workweek; it is the beginning of the weekend. Life is ___3___ on the weekend; most Americans ___4___ care of their houses, cars and gardens. They sleep ___5___ in the morning. They enjoy the feeling that the time ___6___ to move more slowly. The workweek is for things you ___7___ to do; the weekend is for things you ___8___ to do. Some people may get in a car for a ___9___ in the country. They like to take part in a sports activity out of doors. And on Saturday night they might go to a public eating ___10___ or a film. a. A. like B. dislike C. spend D. leave b. A. middle B. beginning C. end D. day c. A. worse B. difficult C. bad D. different d.
19春东财《经济学B》在线作业三
(单选题)1: 引致消费取决于：____。 A: 自发消费 B: 边际储蓄倾向 C: 收入和边际消费倾向 D: 边际储蓄倾向 标准解题: (单选题)2: 某商品的个人需求曲线表明了____ A: 个人愿望的最小限度 B: 即使个人愿望的最大限度又是最小限度 C: 既不是个人愿望的最大限度也不是最小限度 D: 个人愿望的最大限度 标准解题: (单选题)3: 下列哪项不是完全竞争的假定 A: 需求者和供给者都是价格的接受者 B: 消费者掌握着完全信息 C: 商品同质 D: 每个厂商都面临一条向右下方倾斜的需求曲线 标准解题: (单选题)4: 说明失业率与实际国民收入增长之间的关系的是（）A: 奥肯定理 B: 恩格尔定理 C: 菲利浦斯曲线 D: 总需求曲线 标准解题: (单选题)5: 凯恩斯所说的需求拉上的通货膨胀发生的条件是：____ A: 资源得到了充分利用,而总需求仍然在增加 B: 资源得到了充分利用,但总需求并不增加 C: 资源未得到充分利用,而总需求仍然在增加 D: 资源未得到充分利用,但总需求并不增加 标准解题: (单选题)6: 凯恩斯之前的西方经济学信奉____ A: 浴缸理论 B: 萨伊定律 C: 均衡理论 D: 边际理论 标准解题: (单选题)7: 寡头垄断市场形成的最基本条件 A: 对资源和技术的控制
B: 产品差别的存在 C: 某些行业规模经济的要求 D: 以上全不对 标准解题: (单选题)8: 在农业生产中，多用劳动，少用土地，进行的是____经营 A: 粗放式 B: 集约式 C: 资本密集型 D: 都不对 标准解题: (单选题)9: 如果中央银行认为通胀压力太大，其紧缩政策为：( )。 A: 在公开市场购买政府债券 B: 迫使财政部购买更多的政府债券 C: 在公开市场出售政府债券 D: 降低法定准备金率 标准解题: (单选题)10: 市场需求增加时，垄断厂商会 A: 增加产量以增加边际收益 B: 增加产量以提高价格 C: 降低产量以增加边际成本 D: 减少产量以降低价格 标准解题: (单选题)11: 在经济学上，利润通常被认为是哪种生产要素的报酬 A: 劳动 B: 人力资本 C: 企业家才能 D: 以上全不对 标准解题: (单选题)12: 下列关于完全竞争与非完全竞争之间的差别的哪个陈述是正确的A: 如果在某一行业中存在许多家厂商,则改市场是完全竞争的 B: 如果厂商所面临的需求曲线是向下倾斜的,则这个市场是不完全竞争的 C: 如果行业中厂商生产同样的产品,且厂商数目大于1,则这个市场完全竞争D: 上述说法皆不正确 标准解题: (单选题)13: 支持价格和市场均衡价格的关系是____ A: 高于均衡价格 B: 低于均衡价格 C: 等于价格