产业园项目策划方案.doc

产业园项目策划方案

篇一：文化产业园项目策划书

民族文化创意产业园项目建议书

目录

第一章总论 (2)

一、项目背景....................................................................2二、项目概况....................................................................3三、项目基本运作思路............................................................4四、项目实施的必要性............................................................5第二章宏观环境分析 (5)

一、发展机遇和有利条件..........................................................5二、政策环境....................................................................6三、项目区域环境概况............................................................7第三章

市场分析 (8)

一、国内外文化创意产业发展现状与趋势............................................8二、成都市文化创意产业发展现状与分析............................................8三、成都市文化创意产业存在的问题...............................................10四、文化产业及与相邻区县之比较...........................................10五、成都市创意产业发展规划.....................................................11第四章项目SwoT分析 (11)

一、优势（S）分析..............................................................11二、劣势（w）分析..............................................................12三、机会（o）分

析..............................................................12四、威胁（T）分析..............................................................13第五章项目规划. (13)

一、项目总体规划...............................................................13二、项目定位...................................................................13（一）本项目的宗旨.............................................................13（二）本项目价值目标定位.......................................................13三、产业园功能目标定位.........................................................13四、项目规划思路...............................................................13（一）七个一简述...............................................................14（二）二堂简述.................................................................14（三）三村简述.................................................................15（四）三聚落简述...............................................................15（五）三中心简述 (15)

第六章项目运作........................................................................16第七章项目管理.........................................................................16第八章项目实施计划.....................................................................17第九章财务分析与评价. (17)

一、分析的原则和依据...............................................................17二、基础数据.......................................................................17三、投资估算.......................................................................18四、投资计划与资金筹措.............................................................19五、盈利能力分析...................................................................20六、清偿能力分