剖析雅思大作文之广告类话题
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剖析雅思大作文之广告类话题
本文中，扬州沃的雅思托福培训中心的老师将和大家一起来梳理一下历年广告类话题的考点，补充相关的词汇、观点，并提供高分段落。
（一）关键词区分
在进行广告类话题的书写时，中心的老师发现，很多考生对于advertisement以及advertising这两个词一直会出现用法错误的情况。首先我们先来辨别一下这2个极易混淆的单词，我们先来看一下牛津字典对于这2个词是如何区分的。
①Advertisement: a notice, picture or film telling people about a product, job
or service
E.g. She scanned the job/property advertisement in the paper.（她在报纸上
浏览求职广告）
②Advertising: the activity and industry of advertising things to people on
television, in newspapers, on the internet, etc.
E.g. Fiona works in advertising.（Fiona从事广告工作）
通过上述定义和例句展示，相信各位考生能够很明确的看出，advertisement注重的是一则一则的具体广告，而advertising是指广告业的抽象说法，所以大家在写的时候要注意不要把这2个词用错了。
（二）广告的分类
明确了广告的2个易混淆词之后，我们再来帮助大家补充一下广告的具体种类。一般来讲，广告分为两种类型，分别为公益广告(public service advertisement/ non-profit
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advertisement)和商业广告(commercial advertisement)。前者是以社会大众的社会意识为主要市场，而后者主要是商家利用这一媒介来宣传和推广他的新产品。就历年的广告类真题来看，基本还是侧重在商业广告方面，而对于公益广告考官却不是特别看重。了解了这个之后，我们在复习期间的重点就有了。当然各位考生在备考期间，还是可以适当去关注一些广告例子，作为后期写作文的素材。
（三）常考广告话题及思路点拨
在对于词汇和分类都了解得基本差不多的情况下，老师就帮助大家把历年的广告真题总结和分类，并且给予一定的词汇补充和段落展示，希望能助大家一臂之力。
①广告与销量
经典题目：If a product is good or if it meets people’s needs, people will buy it.
Therefore, advertising is unnecessary and nothing more than a form of entertainment. To what extent do you agree or disagree?
题目翻译：如果一个产品好或者人们需要它时，人们就会去买它。因此，广告是不需要的，它只是一种娱乐方式。你在多大程度上同意或者不同意这个观点？
题目解析：仔细阅读完这道题目，很容易能够看出，考官的本意是在比较产品好的销售是和口碑效应有关，还是和广告的宣传存在一定关系。那我们在考虑这道题目时，不能单纯的只承认口碑的作用，广告在一定程度上对产品的销量也是起到很关键的作用的,例如可以给消费者多样的选择以及帮助商家扩大知名度等。那要写好这道题，首先得要了解一个单词，即口碑效应，英文叫word of mouth, a term used to describe the comments of the quality of the products.
段落欣赏：The advertising industry provides a platform（平台）for the business entities（实体）to spread awareness about the products and
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services offered by them. A good advertisement is one which does not just attract the new consumers, but also persuades the loyal（忠诚的）consumers of the rival firms（竞争公司）to shift bases（改变立场）. From the consumers’ perspective（观点）, advertising is important for the consumers as it makes him aware of the various choices that are available.
再如论证口碑效应时，可以用举例论证的形式把口碑效应的作用写得更渗透。One good example can be found in those old days or rural areas, word of mouth was the only marketing technique（市场策略）. It is no wonder that the local people had not any trouble in pursuing their satisfactory goods（满意的产品）.
②广告与儿童
经典题目：Advertising aimed at children has lots of negative effects on children and should be banned. To what extent do you agree or disagree?
题目翻译：针对小孩的广告对于小孩有很多负面影响，因此应该被禁止。你在多大程度上同意或者不同意这个观点？
题目解析：阅读完这道题，考生应该很容易能看出这是专门针对儿童广告而引发的题目分析。要写好这道题目，首先应该明确针对儿童的广告大概有哪些内容，比如食品，玩具，教育培训及学习用品等。然后再考虑这些广告是不是对学生都是不利的，那答案显然是否定的。就拿玩具广告举一个例子，虽然它容易导致小孩与家长关系的紧张或者细小的零件容易使小孩误吞，但玩具在一定方面也会培养小孩的智力及动手能力。所以，要想写好这道题，还是得一分为二去想观点。
段落欣赏：Careful packing（包装）and marketing makes toys more attractive and irresistible（难以抵抗的）for kids. For toys which are too expensive to buy,
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advertisement companies will always portray（描绘）a child pestering（纠缠）his/her parents to get the toy. When kids watch the ad they do the same, this results in a tense（紧张的）environment and unnecessary fights among parents and kids.（玩具广告）
TV advertising has a profound effect（深远的影响）on the eating habits of children, which many times results overeating. The rising cases of children obesity（肥胖）in the US can be attributed towards the number of ads for pizzas, burgers and French fries.（食品广告）
③广告与个性
经典题目：Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?
题目翻译：广告使我们失去了个性以及让所有人看上去差不多。你同不同意？
题目解析：这是2012年10月27日的一道写作考题，难度系数较高，当时很多考生读题之后就一头雾水，基本想不到比较有效合理的观点去论证。首先我们得先去考虑广告为什么会使我们look the same? 其实理由很简单，很多厂商为了鼓励消费者购买产品，会利用明星效应制造一些潮流趋势。再加之青少年缺乏辨别能力会跟风，成年人也会失去方向。在这种情况下，难免会出现类似的情况。但是这种现象也不是绝对的，例如还是有人会有辨别能力或是一些奢侈品即使有人想买，但由于经济状况也会限制购买力。
段落欣赏：Admittedly, glamorous（迷人的）promotion campaigns（活动）designed by manufactures could deliberately（故意）manipulate（操控）consumers’ purchasing behavior towards some specific brands（特定的品牌）of products and therefore creating so called trends or fashions over a
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short period of time.
综上分析了那么多，扬州沃的雅思新托福培训中心的老师希望未来再考到广告类话题时，考生们都能有一定的知识储备，在考场上做到不慌不乱！
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雅思大作文点评:国际旅游利大于弊？ TASK2 Some people think the advantages of international tourism outweigh its disadvantages. To what extent do you agree? Recently, it is reported that tourism covers a growing proportion of gross global production, from which we can conclude that there is an increasing tendency for people to experience the joys of travel. In the circumstances, some people suppose that the benefits from international tourism are more important than its negative effects. But, I hold the opposite opinion with three reasons given in the following text（这句改成as follows是不是好一点）. （66words） 结构分析：这段的写法比较典型，还是受到了培训的影响，最后1句不是直接提出自己的观点，而是引出下文。我想指出的是，这种写法当然是可以的，但是如果把此段下文的3个分论点总结一下，在第1段直接表达出来，效果会不会更好呢？！大家可以尝试一下。此外，第1段稍微有点长，实战中写那么多会不会影响速度呢？！ 语言方面：不错！！！从正确性来说已经很不错了，而且句子还使用了一些从句。我的第1印象是7分起评！ Admittedly, international tourism can bring money and job opportunities to many countries, especially some developing countries, such as Thailand, Philippines, where tourism plays a vital role in domestic economy. However, tourism, with irretrievable damages to the ecosystem, gives rise to serious contamination. In most travel resorts(好像holiday resort比较常见吧，或者你是想说tourist attraction, scenic spots等等？？？), some tourists always abandon rubbish（这个动宾搭配的怎么感觉那么怪！！！）anywhere instead of into the ash-bins. Furthermore, some carve their names on the trees or stones, only for marking（这个很明显是Chinese English了，应该是to mark不定式作目的状语吧）the spots where they used been（？？？这个错误有点低级吧！！！）. Unfortunately, it is not only purely ecosystems which are destroyed（又是chinese english!!!你是不是想说Not only has the ecosystem been damaged, but some ancient monuments are under attack）, but also some ancient
雅思写作话题词汇(全).
雅思写作话题分类词汇 教育与学业 考试频率：★★★★★ Education and study 教育与学业 1、Teaching methods 教学方法 7、Generation gap 代沟 2、Educational facilities 教育设施8、Adolescents’/Teenagers’problems 青少年问题 3、Academic subjects 学校科目9、Studying abroad 留学话题 4、Computer and learning(teaching) 电脑与学习（教学）10、Taking a part-time job 兼职工作 5、Personal development 个人发展11、Parents’/Teachers’responsibilities 父母/教师责任 6、Physical and mental growth 身心成长12、Functions/tuition of university 大学功能/学费 真题重现 In schools and universities, some girls tend to choose arts subjects, while boys choose to study science subjects. What are the reasons? Do you think this trend should be changed? Some people think that the main purpose of school is to turn children as a good citizens and workers, rather to benefit them as individuals. To what extent do you agree or disagree? 分类词汇加油站 1. scope of knowledge 知识面 2.lighten the burden of 减轻了…的负担 https://www.360docs.net/doc/c56145593.html,prehensive knowledge 广博的知识 4.long-distance education 远程教育 5.enrich the teaching method 丰富教育手段 6.teaching\pedagogical methodology 教学方法 7.schooling 学校教育parenting、upbringing 家庭教育8.impart\inculcate knowledge 传授知识 9.multi-media teaching 多媒体教学10.vocational education 职业教育11.down-to-earth, practical 切合实际的12.enlightening 予以人启迪的13.perplexing 令人困惑的 14.the cultural diversity 文化的多元性15.insightful 富有洞察力的,有深刻见解的16.undertake the due obligations 承担责任17.exam-oriented education 应试教育 18.develop our creative mind 培养我们创造性思维19.widen one’s knowledge 拓展知识面20.realize the value of life 实现生命价值
雅思大作文的题目类型以及写作策应的不同
大作文地题目类型以及写作策应地不同 总体分为两种：说明文和议论文 说明文： ( .)个人收集整理勿做商业用途 议论文： .个人收集整理勿做商业用途 个人收集整理勿做商业用途 说明文一般描述地是关于社会现象或者问题，包括了或者是一个趋势地优点或者是缺点，这类 文章通常都是以描述为主，基于事实描述，比较客观，不代有任何地特殊性. 就是一般我们这个社会都能够接受地论点.个人收集整理勿做商业用途 议论文一般针对地是题目中地一个话题 ( )，以及部分人对这个话题地想法( , , 有些人认为... 当另外一些人认为)，然后要求你是不是同意或者是发表你自己地看法（ ; ）. 这类题目通常会在题目中引述一个观点，然后要求你针对那个观点，进行写作. 议论文比较基于主观事实描述，一般来说，文章地主体是以为什么而展开，，作者需要通过解释，论证从而达到一个比 较合理地能够具有说服力地一个层次. 作者要展开自己地想法，并要通过论证，让读者认为你 所写地是正确地，合理地.个人收集整理勿做商业用途 议论文通常只有两种问法： ?? (你从多大程度上同意这个观点)个人收集整理勿做商业用途 》》》题目中一部分人只会提出对于某个问题所产生地一个看法.作者所要进行论证就是你是 否同意这么一个看法 无论是采取同意地，还是不同意地写作手法，再论述地过程中必须从不同角度去验证你为什么 同意或者不同意地理由. （正面论证，反面论证，假设论证，比较论证，例子论证，数据论 证）个人收集整理勿做商业用途 正面论证： . 比较论证： ; .个人收集整理勿做商业用途 假设论证： , .(如果没有电脑，人们找需要地信息将会是十分困难地)个人收集整理勿做商业用途 例子论证： . 数据论证： .个人收集整理勿做商业用途 反面论证：: . . 举例子常用地词汇：句子；句子 短语；短语
雅思大作文范文：旅游业文化保护
雅思大作文范文：旅游业文化保护 本文是雅思大作文范文《旅游业文化保护》，供大家阅读参考。认真研读一定的雅思范文及作文模板可以帮助我们检验自己的写作水平，并能很好地吸收和应用优秀范文里的优秀内容。 范文 There is little room for doubt that tourism is one of the fastest-growing industries in the world. However, its impact on culture remains a source of constant debate. This essay will elaborate on both positive and negative effects of tourism from a cultural perspective. Providing economic incentives for cultural preservation is unarguably one of the main contributions of tourism. To many tourists, culture and history are what they first consider when choosing a destination. Their mindset has been recognised by many tourism sites and money has been subsequently directed toward cultural protection, including the maintenance of key historical sites. Tourism is therefore one of the primary forces contributing to the preservation of a culture. In addition to raising financing, tourism can make an indigenous culture known to the world and rally support worldwide to protect it.
雅思大作文的写作方法-直接表达法
雅思大作文的写作方法:直接表达法 雅思大作文的写作方法:直接表达法 直接表述观点 Well, do you think people can tell you their real thoughts just through phone? Without person-to-person contact, it is unlikely for you to dig deep into their minds and unlikely to get truth. 大部分情况下，英文是首句中心句，段落其他部分是支持中心句的内容，所以听到首句就是主要意思，因此这种模式相对简单，表示观点的词，比如赞成(support, be for ,go for be on the side of, quite agree with)，中立( mutual, just so so, you can try it, not the best)，反对( not good, be against, not recommend, better avoid )，喜欢(be favor of, like, prefer)，一般态度(its ok, but)，不喜欢(dislike)，必须( must, it is necessary)，依情况而定( it depends)，没必要( not necessary)，等等。 以下举几个直接表达观点的例子，大家可以看一下。 直接观点表达：
Another hazard for your back are the shock waves which travel up your spine when you walk, known as heel strike. A real find for our patients has been the shock-absorbing shoe . A cheap but very effective solution.支持 Finally, a word about the state-of-the-art relief- the TENS machine-a small battery-powered gadget which delivers subliminal electrical pulses to the skin. Our experience indicates that your money is better spent on the more old-fashioned remedies.反对 【雅思大作文的写作方法:直接表达法】 1.雅思写作方法 2.雅思大作文写作方法 3.雅思小作文写作方法 4.常见的作文五大写作方法 5.2015雅思小作文流程图的写作方法 6.雅思大作文主体段写作方法 7.雅思大作文的写作方法:客观利弊法 8.雅思小作文流程图的写作方法「精编」
雅思写作十大话题万能分类题库
雅思写作十大话题万能分类题库 一、教育 1. 教育应该包括哪些内容？ 母题：It is generally believed that education is of vital importance to the development of individuals and the well-being of societies. What should education consist of to fulfill both these functions? (050312) 提示：本题围绕教育的两大功能来展开（个人与社会），准备好这篇文章，即可应付教育类话题中的最大分支—教育的功能，做到以不变应万变。对于社会角度，可以从促进经济发展、增加社会流动性(social mobility)、维护社会稳定这几个方面 来展开，对于个人，可以写改变思维模式、有利于就业和便利生活来写。 子题：大学应当教授理论知识还是实践技能？大学的是应当把学生培养成吅格的公民还是让他们自己得益？准备未来职业最好的方法是上大学还是尽快离校积累工作经验？大学要不要扩招？中学阶段应当提供通才教育还是专才教育？要不要延长义务教育年限？要不要让农村地区的学生更容易上学？老师要教学生如何判断是非吗？ 2. 学校的科目谁来选择？ 母题：Some people think that the government should decide which subjects students should study at the university, while others think that students should be allowed to apply for the subject they prefer. Discuss the two views and give your opinion. (060916) 提示：这类题目采取的策略就是“双批判”，因为题目中提供的两种选择往往都是错误的。 子题1：政府选课or 老师选课？学生选择所有的科目or根据兴趣自行选择？ 子题2：只有学术科目重要，体育和音乐这样的课不重要，你同意吗？要不要学国 际新闻？要不要学历史？要不要中学阶段就学习外语？要不要学数学哲学这类的科目？ 提示：子题2与母题联系不大，需要准备这些科目各自的优点。 3. 什么样的教学方式最好？ 母题：Many people use distance-learning programmes (study material post, TV, Internet, etc.) to study at home, but some people think that it cannot bring the benefit as much as attending college or university. To what extent do you agree or disagree with this opinion? (041113, 081023, 100515) 提示：远程教育最大的好处，就在于三个any：anybody, anywhere, any time. 缺点 是缺乏师生之间以及学生之间的interaction, 缺乏教师的moral guidance, 因为没有 体育课且久坐电脑前，会引发健康问题。 子题：私立学校好不好？留学好不好？要不要分快慢班？小组学习还是单独学习好？ 4. 谁来为学费买单？