青旅创业计划书范文

青旅创业计划书范文

本旅舍秉承全球青年旅舍——经济，隐私，安全，环保的理念，为大学生提供高品质的住宿服务和低廉价的收费，旅舍安静敞亮，设有单人间、双人间、普通间。旅舍还充满着浓郁的人文气息。

这里是一个真正自己的旅馆！你需要自备床单，被子，如果没有，可以租旅馆提供的床单和毛毯。同时还可以自己做饭。这里提供各种各样的设备，如：锅、碗、瓢、盆、刀、叉、勺。厨房中间一张操作平台，可供多人同时使用。另外，在厨房的某一位置，还摆放着由青年旅馆免费为客人提供的各种调味品。本青年旅舍有洗衣房，而洗衣房里的洗衣机和甩干机可以随便使用，洗衣服时，只要投进硬币即可。

青年旅舍内设施完善，现有房间120余个，单人间35个、双人间45个、普通间20个。单人间、双人间、普通间方便选择。单人间：400元一个月，一张大床。双人间：600元一个月，两张小床。普通间：280元一个月，一张大床。另外我们旅舍有着和其他旅馆相同的地方，就是我们旅舍还有20个房间用于日租，对于一些来这里看朋友的或者住宿时间不长的客户来说是一个很好的选择。单人间10个，周一到周四每间40元，周五到周日每间50元；双人间5个，周一到周四每间45元，周五到周日每间55元；普通间5个，每间30元。单人间和双人间提供热水器和空调设备，则普通间不提供热水器和空调设备。其中配套服务有：提供宽带上网，接受邮件，车棚。月租的用户电费超过30度外的自理。

旅舍共有6个清洁员，二个前台接待，一个总经理。旅舍注册资产50万，拥有固定资产30万。旅舍对入住人员进行登记，并载入系统。

对旅舍来说，经营是前提，管理是关键，服务是支柱。旅舍是服务性行业，

主要靠接待顾客，为顾客提供多功能的服务，使顾客感到亲切、舒适、方便、安全，有一种“宾至如归”感，顾客才会多次光顾消费，从这点上说，顾客是旅舍的真正“老板”，“顾客至上”是旅社必须遵循的宗旨。因此我们旅舍的员工具有良好的素质和从业经验。

二、市场分析

旅舍提供住宿，简易公用的厨房和投币的洗衣机。服务水平属于中级，收费则比一般的旅舍便宜。

1、市场环境分析：近年来随着我国经济的快速发展，我国旅舍业的发展也呈现出勃勃生机。旅舍业是现代服务业的一个重要组成部分，也是一个城市对外的重要形象和窗口。杭州是一个拥有众多高等学府的城市，而且也是著名的旅游胜地，因此来投宿的顾客也会比较多。由于我们旅舍的地理位置在整个高教园区的繁华中心地段，交通比较方便，环境优雅，周围有比较多的娱乐场所和超市，附近还有卫生院，为我们的用户提供了方便。

2、目标市场分析：随着毕业大学生的数目急剧增加，加上目前滨江高教园区附近出租的房子比较紧缺，而且设施并不完善，大多数都是本地居民把自己家的房子空出来出租，相对于来说，卫生和住宿的条件都不怎么好，价格也偏高，对于那些还在实习的应届毕业生来说，昂贵的房租使他们无法承受。而我们的旅舍从这些应届毕业生的实际情况出发，为他们提供了一个价廉物美的生活环境。旅舍服务的对象主要是一些大学生和年轻人，年龄在18——26岁之间，没有稳定的收入来源，不论是年龄层次还是收入水平都是合适的。但从长远来看，服务受众基数不断增加，一些外来务工人员也能承受这个价格。对于一些消费水平比较高的应届毕业生来说，我们又推出适合他们居住的房间。服务定位：服务可以

更加的人性化。

3、产品竞争力分析：该项目的竞争对手主要有两个方面：现实的旅馆竞争和后来者的仿制。我们旅舍周边有几个旅馆，但是住宿环境并不理想，设施条件差，而且价格也比较高，长期住宿价格非常昂贵。相比之下我们旅舍更加有竞争力。想必能受到消费群体的欢迎。对于后来的仿制者：每个旅舍周边的环境都不一样，各自的特色和服务决定市场的份额，因此要先占的先机的情况下，努力发掘自身的特点和完善服务，做到行业的领跑者或者规范的发起人，这样就可以立于不败之地。

4、进货渠道及原材料的供应状况：我们旅舍的一些一次性生活用品有专门的供应商提供，价格合适，产品可靠。

三、风险应变策略

包括政策环境变化的风险、经济环境变化的风险、社会环境变化的风险，市场变化的风险和自然灾害的风险。

1、外部风险应变策略

政策环境，是由反映党和国家意志的方针策略与反映社会主义建设需要的经济政策构成，如政府间关系、政府预算规模、税法变革、环境保护、货币政策、反垄断等都可能会影响旅舍的行为，一方面会给某些旅舍创造发展机遇，另一方面则可能制约某些旅舍的持续发展。政策环境发生变化的频率高，随意性大，企业时间已变而政策多年不变，“政策歧视”(政策不公平)。该项目是政府鼓励的项目，可以在依法获得许可的情况下，按照政府的规定来运做，并且从现在的情况来看，青年旅舍可以在预见的时间内，是持续伸温的。政府对周边地区的改造也必须是符合发展的。因此该项目在合法经营的情况下，政策风险是非常小的。

经济环境：旅舍能否赢利，在很大程度上受国家经济状况和经济实力的影响，总体宏观经济环境决定了旅舍发展的机会程度，经济不景气会影响对旅舍服务的需求，而优越的经济条件会给旅舍提供扩展的机会。在经济环境中，利率、税率、经济增长率、通货膨胀水平等均是评价旅舍的一些经济指标。

市场环境在企业经营中是最直接最重要的环境。市场资源配置、市场运动规律(进入规则、运行规则、竞争规则、退出规则)，市场需求状态等，从根本上决定着旅舍的生存与发展。对旅舍而言，市场波动如价格的涨落、强势竞争者的进入、新旅舍的出现、资源的短缺等等，可以造成旅舍困境以至陷入一定的危机，尤其在全球经济一体化的趋势下。

社会环境：社会、文化、人口和地理位置因素左右着人们的生活、消费方式，对几乎所有的旅舍产生直接的影响。文化环境对旅舍经营的影响主要表现在市场消费文化(民俗、习俗、宗教影响及消费趋向等)和人文状态(教育水平、人力素质、社会风气等)。旅舍抓不住社会文化环境变迁对旅舍自身的影响，很容易使旅舍陷入困境。

自然环境灾害风险：自然所发生的变化，是不以人的意志为转移，它往往给企业带来意想不到的打击，如地震、海啸、旱灾、涝灾、火山爆发、河流改道等等，这些灾害，常常使遭受打击的企业面临灭顶之灾。

以上旅舍所可能遇到的外部环境风险，其实这些风险是时时存在的，差别就在于不同旅舍的应对策略有所不同，这也就说明了为什么同在一个行业同一样的外部环境，有的旅舍生存的很好，而有的旅舍却举步维艰，所以最重要的是建立一套有效的管理措施，防范外部环境所带来的风险

2、内部风险应变策略

旅舍内部风险渊源之一：急功近利

旅舍急功近利的行为是导致旅舍内部风险的一个主要渊源，具体表现为以下方面：

盲目的扩张倾向。有人认为旅舍越大越好，跨的行业越多越好。这种观点正确与否姑且不论，但盲目的扩张倾向主要表现为以下两个方面：（1）单纯追求生产领域的规模经济。但规模经济并非意味着旅舍的规模越大越好，过于扩张反而使旅舍难以将服务、组织管理等推上一个更高的层次，这样就造成了旅舍内部机能的失调，使旅舍无法形成一个均衡的“有机体”，从而导致旅舍抵御风险的能力大大降低。（2）盲目地搞多元化经营。多元化经营一方面起到分散待业风险的作用，但同时却加重了旅舍内部的风险，这是因为：第一，实行多元化经营的旅舍必须涉入自己原本并不熟悉的产业或产业群，这一面给旅舍带来了在新的领域里进行市场开发和技术开发的风险，另一方面也增加了管理的难度，加重了旅舍的管理风险；第二，多元化经营需要筹措更多的资金，在内部积累有限的情况下，旅舍往往要走负债经营的道路，这样更加大了旅舍的财务风险。

旅舍内部风险渊源之二：信息管理失误

旅舍内部除了物资资源的流转之外，还有一种信息资源的流转。信息资源的畅通与否是旅舍管理效率能否得到提高的关键，但在实际的信息管理中总是伴随着一些潜在的风险，这主要是由于以下方面的原因造成的：

旅舍预警管理系统的失效。在旅舍债效欠佳时，管理者通常很重视对数据的分析，挖空心思找问题的根源。但在绩效良好时，这些程序则常常被省略或被草草地应付。这主要是因为：一方面，由于业务量迅速扩大，原有的计算机（或其他设备）的内部信息处理系统已不堪重负了；另一方面，如果旅舍整体上已运行

良好，就没必要为取得一个小小的改进而在数据分析上浪费太多的时间。通过对旅舍内部风险渊源的分析，我们发现风险总是以千变万化的形态呈现于旅舍内部，管理者如果没有敏锐的洞察力去识别它，没有有效的手段去控制它，就很可能在旅舍内部埋下祸根。

四、投资收益分析

投资收益是旅舍盈利的重要来源。“不仅是利润，更是服务和问话”。作为这个行业的倡导者，希望本旅舍成为优质服务和行业健康发展的理想和信仰，我们相信，只有在一种公平，理性的经营思路下，不懈地坚持，其结果是大家都希望的双赢局面，从而在总体上促进旅舍的形成和发展。

收入估计：如果入住情况良好，率达80%的话，不考虑到各方面的支出，估计毛利可达3．5万元一个月。

成本费用估计：房租费、装修费、室内设备费、厨房提供免费餐具、调料及各种火杂费、电器费、管理费、员工工资、税费等，估计每月需花费2万。

效益估计：所得的毛利减去成本费用，估计每月可获纯利润1．5万。

投资收回估计：装修费、室内设备费、厨房提供免费餐具、电器费这些都是基础的投资成本费用。所投资的成本费用，估计3年内即可收回。

延伸阅读（英语版）：

I. company overview

Many college students in practice stage, wanted to stay in the local work, but don't live in the school's apartment, and no ability to live in expensive hotels, so the hostel for the convenience of solving the problem of graduate residence, now provide college students youth

hostel. The hostel is located at 123 commercial street, yun village, pui town, binjiang district.

This hotel adhering to the global youth hostel - economic, privacy, security, environmental protection concept, for college students with high quality and low cheap accommodation services fees, hotel quiet clear, have single rooms, double rooms, common room. The hostel is also full of strong humanistic atmosphere.

This is a real hotel! You need to make your own bed sheets, quilts, and if not, rent the bed sheets and blankets. You can also cook your own meals. There are various kinds of equipment, such as POTS, bowls, ladles, basins, knives, forks and spoons. An operating platform in the middle of the kitchen can be used by many people at the same time. In addition, in a certain place in the kitchen, also put the various kinds of seasoning provided by youth hotel free for guest. This youth hostel has a laundry room, and the washer and dryer in the laundry room can be used casually, as long as you put a coin in it.

There are more than 120 rooms in the hostel. There are over 120 rooms in the existing rooms. There are 45 single rooms, 45 double rooms and 20 ordinary rooms. Single room, double room, common convenient choice. Single room: 400 yuan a month, a large bed. Double room: 600 yuan a month, two small beds. Ordinary room: 280 yuan a month, a big bed. In addition our hostel have the same place, and other hotel is our

hostel and twenty rooms for rent, to come here to see friends or accommodation time is not long for the customer is a good choice. There are 10 single rooms, 40 yuan from Monday to Thursday, 50 yuan from Friday to Sunday. There are 5 double rooms, 45 yuan from Monday to Thursday, 55 yuan from Friday to Sunday. The usual five, 30 yuan each. Single and double rooms provide water heaters and air conditioning equipment, and ordinary water heater and air conditioning equipment are not provided. The supporting services include: providing broadband Internet access, receiving email, and parking Spaces. The monthly rent user charges more than 30 degrees of self-care.

The hostel has six cleaners, two receptionist and a general manager. The hotel has a registered capital of 500,000, with a fixed asset of 300,000. Hostels are registered and loaded into the system.

For hostels, business is the premise, management is the key, service is the backbone. Hostel is a service industry, mainly by the reception customer, to provide customers with multi-functional service, make customer feel warm, comfortable, convenient, safe, there is a feeling of "home", customers will patronize consumption for many times, at this point, the customer is the real "bosses" hostel, "the customer is supreme" is the aim of the hotel that must be followed. Therefore, our hostel staff have good quality and experience.

Ii. Market analysis

Hostel provides accommodation, simple communal kitchen and coin washing machines. The service level is intermediate, and the charge is cheaper than the usual hostel.

1. Market environment analysis: in recent years, with the rapid development of China's economy, the development of our hostel industry has also shown vigorous vitality. Hostel industry is an important part of modern service industry, and also an important image and window of a city. Hangzhou is a city with a large number of institutions of higher learning and is also a famous tourist destination, so there will be more customers to stay. Because of our hotel geographical position in the entire higher education park in the center of the bustling, the traffic is more convenient, elegant environment, surrounded by more entertainment and supermarket, near and institutes, provides the convenience for our users.

2, the target market analysis: with the sharp increase in the number of college students, graduation and the rent house nearby binjiang higher education park is shortage, and facilities are not perfect, most are local residents to keep their house vacant rental, relative to, health and accommodation conditions are not good, the price also is on the high side, for those who are still in the practice of graduates, expensive so that they can't afford the rent. Our hostel provides a cheap and affordable living environment from the actual situation of these new graduates. The

hostels serve mainly college students and young people aged 18 to 26, with no stable source of income, both age and income levels. But in the long run, the service base is increasing, and some migrant workers can afford it. For some recent graduates with high levels of consumption, we have launched a room suitable for them. Service orientation: the service can be more human.

3. Analysis of product competitiveness: the competition of this project mainly has two aspects: realistic hotel competition and imitation of latecomers. We have several hotels around our hostel, but the accommodation is not ideal, the facilities are poor and the price is high, the long-term accommodation is very expensive. Our hostel is more competitive. It must be welcomed by consumers. For subsequent imitators: each hostel surrounding environment is different, their respective characteristics and service decided to market share, so under the condition of the upper hand, trying to explore its own characteristics and improve the service and do the industry leader or a promoter of a specification, so that it can be in an impregnable position.

4. Supply of incoming goods and raw materials: some disposable living products of our hostel are provided by specialized suppliers, the price is suitable and the products are reliable.

Iii. Risk response strategy

Including the risk of policy environment change, the risk of

economic environment change, the risk of social environment change, the risk of market change and the risk of natural disaster.

1. External risk response strategy

The policy environment, it is by reflect the will of the party and state policy strategy and reflect socialist construction need of economic policy, such as the relationship between the government and the government budget scale, the change of the tax law, environmental protection, such as monetary policy, antitrust act that may impact the hostel, on the one hand will create opportunities for some of the hostel, on the other hand may restrict the sustainable development of some of your hotel. The policy environment changes with high frequency, with high arbitrariness, time has changed and the policy has been unchanged for many years, "policy discrimination" (policy is unfair). The project is projects encouraged by the government, can obtain permission in accordance with the law, in accordance with the provisions of the government to do, and from now on, youth hostel in the perception of time, is to keep warm. The government's transformation of surrounding areas must also be in line with development. Therefore, the policy risk is very small in the case of legitimate operation.

Economic environment: can lodge profits, in large part to the influence of the national economy and economic strength, the overall macroeconomic environment determines the degree of hotel

development opportunities, the recession will affect demand for hotel services, and the superior economic conditions will give your hotel provide the opportunity to expand. In the economic environment, interest rate, tax rate, economic growth rate and inflation level are some economic indicators for evaluating hostels.

The market environment is the most direct and important environment in enterprise operation. Market resource allocation, market movement rule (entering rules, running rules, competition rules, exit rules), market demand status, etc., fundamentally determine the survival and development of hostel. For your hotel, fluctuation of market movements, such as price, strong competitors to enter, the emergence of the new hotel, the shortage of resources, etc., can be to a certain difficulties in hostel crisis, especially under the trend of global economic integration.

Social environment: the social, cultural, demographic and geographical location factors influence people's life and consumption patterns, which have a direct impact on almost all hostels. Cultural environment on the hostel management mainly displays in the influence of market consumption culture, folk customs, customs, religious influence and consumer trends, etc.) and the humanities state (level of education, human resources, society, etc.). The hostel can not grasp the influence of social and cultural environment change on the hostel itself,

so it is easy to get the hostel into trouble.

Natural environment disaster risk: of the change of nature, it is not for man's will, it tends to bring unexpected blow, such as earthquake, tsunami, drought, waterlog, volcanoes, rivers and so on, these disasters, often make a hit companies face extinction.

Above hotel may be met by the external environment risk, actually these risks are everywhere, the difference lies in different coping strategies differ from the hotel, it also helps to explain why in an industry with the same external environment, some hostel live very good, but some hostel floundering, so the most important thing is to establish a set of effective management measures, to prevent risks brought by the external environment

2. Internal risk response strategy

One of the internal risk sources of hostels: quick success

The behavior of the hotel is a major source of risk in the hostel, which is reflected in the following aspects:

Blind expansion tendencies. Some people think that the bigger the hotel, the better the industry. This view is correct or not, but the tendency of blind expansion is mainly manifested in the following two aspects: (1) simply pursuing the scale economy of production. But the size of the scale economy does not mean that your hotel is bigger, the better, too expansion makes hotel service, organization management,

and other hard to a higher level, thus causing the hostel internal function disorder, make hotel cannot form a balanced "organism", which can lead to your hotel's ability to resist risk is reduced greatly. (2) blindly diversifying operations. Diversification on the one hand, help to spread the risk of unemployment, but at the same time increase the risk within the hotel, this is because: first, the diversification of the hotel must be involved in their original is not familiar with the industry or industry group, the side to the hostel has brought in a new field for the risk of market development and technology development, on the other hand also increased the difficulty of management, adding to the hostel management risk; Secondly, diversified operations need to raise more capital. In the limited internal accumulation, hostels tend to take the road of liability management, which makes the financial risk of hostel more large.

Two of the internal risks of the hostel: information management lapses

In addition to the flow of material resources, there is a flow of information resources. Smooth information resources or not is the key to the hostel management efficiency can be improved, but in the actual information management is always accompanied by some potential risk, this is mainly caused by the following reasons:

The failure of the hostel early warning management system. In the

poor performance of hostel debt, managers often attach great importance to the analysis of data and seek out the root cause of the problem. But in good performance, these programs are often omitted or summarily handled. This is mainly because, on the one hand, the internal information processing system of the original computer (or other equipment) has been overwhelmed by the rapid expansion of the business volume. On the other hand, if the hostels are well run, there is no need to waste too much time on data analysis for a small improvement. Through the analysis of the hotel internal risk sources, we found that the risk is always appears in the form of a kaleidoscope within the hotel and the manager if you don't have keen insight to identify it, there is no effective means to control it, it is likely to be in your hotel internal buried the curse.

Iv. Investment income analysis

Investment income is an important source of profit for the hostel. "Not only profit, but also service and questioning." As the advocates of this industry, I hope to become the hostel quality services and industry healthy development of the ideal and faith, we believe that only in a fair, rational management ideas, constantly insist, the result is all hope to win-win situation, to promote the formation and development of the hotel in general.

Revenue estimate: if the occupancy is good, the rate is 80%,

regardless of the expenditure in all aspects, the estimated gross margin is 3. 50,000 yuan a month.

Cost estimate: rent, decorate and modernize the indoor equipment, kitchen provides free tableware, spices, and various miscellaneous fees, electrical fire fee, management fee, employee wages, taxes, etc., estimates it costs 20000 per month.

Benefit estimate: gross profit is estimated to be $1 per month minus cost. 50000.

Investment recovery estimates: maintenance costs, indoor equipment costs, free kitchen utensils and appliances are all basic investment costs. The cost of the investment is estimated to be recovered within 3 years.