外文翻译---平面设计的感染力

中英文对照专业文章

平面设计的感染力

平面设计的表现形式非常多,是大家在日常生活中最常见,设计领域中用的最广泛的一种设计。比如在这个互联网飞速发展的时代,人们通过网页了解最新的资讯。网页的布局、色彩的搭配离不开平面设计;人们看的书籍杂志报纸,其封面封底的设计,各版面的排版等等也离不开平面设计;超市周末搞活动打特价,商品买二送一之类的信息都是通过宣传单传递到消费者的手中。宣传单的设计也是平面设计的一种形式。年轻时尚的人们喜欢在周末到电影院看看电影资讯,电影院门口绚丽的电影海报也是平面设计。由此可见,平面设计无处不在,它已经成为人们生活中息息相关,不开缺少的一部分。

正因为平面设计应用的领域非常的广泛,引起了越来越多的人们的注意。越来越多的人们开始学习研究平面设计。各大院校,各个培训机构都推出了平面设计专业,平面设计班。并开设了相关的平面设计课程供学生学习。但学生毕业后走入社会,设计的水平却参次不平,这除了学生的领悟能力有差别外,还有一个更关键的原因,就是设计理念的理解。平面设计的表现方法一般有两种:一种是手绘;另一种是电脑设计。手绘设计成本较低,形式活泼,常在校园内的宣传栏里看到这种设计方法。而电脑设计虽然成本较高,但是可以批量生产,效果绚丽,表现形式更加丰富,是现今在设计领域中最常用的表现方法。也正因为电脑设计成为了主流设计,使得很多学生误以为学平面设计就是学电脑设计,重点是要掌握电脑设计用的软件操作,比如现今流行的photoshop、coreldraw、illustrator等等。而忽视了设计的理念。这无疑使得很多学生的设计作品是图片文字的堆积,展现的是纯熟的软件操作能力。设计作品空洞没有感染力,也不可能与欣赏者产生情感共鸣。

平面设计的组成形式包括平面构成和色彩两大方面,在设计时考虑如何构成,色彩如何搭配是设计成功与否的关键。而这些都需要运用平面设计的原则。平面设计的原则包括一致原则、关联原则、重复原则、延续性原则、协调原则、创造节奏、比例应用等等。而这些原则都必须与平面设计的理念相结合,也就是设计的理念、设计的感性和设计的显现三大方面紧紧的联系在一起。否则设计出来的作品空洞,且缺乏感染力,也很难使欣赏者产生情感的共鸣。

平面设计作品需要有感染力,同样需要与欣赏者产生情感的共鸣。笔者曾为所在学院做了一个招生手册的平面设计,起到了很好的宣传效果,与宣传的对象产生了情感的共鸣。

宣传手册分为六大部分来设计制作。封面封底的设计和院内五个系部(资源工程系、土木工程系、信息工程系、管理资源系、基础科学系)的简介。设计的要求是吸引高考生和家长的眼球,使他们了解学院的各个专业,体现学院的内涵建设,提高学院知名度。这些要求无疑必须使设计作品有强烈的感染力,与高考生

和家长产生情感上的共鸣。才能使高考生和家长信任笔者们学院,报考笔者们学院。要做到(下转第178页)(上接第172页)这些,是从设计的理念、设计的感性和设计的显现三个方面来思考,并设计制作完成的。

设计的理念是感染力的源泉,体现作品表达什么,是“意”的所在。在这个平面设计作品中要表达的是学院的内涵建设、体现学院的风采、强调学院优秀的办学模式等等。

设计的显现是感染力之态,是作品呈现在欣赏者面前的形态。在这个平面设计中分别介绍了五个系的专业特色。根据每个系不同的特点,选择了五个颜色来进行版面设计。资源工程系在设计中选择用土红色来表现。土木工程系根据系部专业的特点选用了土黄色。信息工程系选用了蓝色。管理工程系用的是绿色。而基础科学系则选择用黄色。封面封底用大红色为主色调,搭配上金色。用抽象的几何形态将整体风格统一。

设计的感性是通过作品的感性来感觉体会的,是感染力之在。在欣赏整个设计时,设计的感性得到了很好的体现。红色的封面封底搭配上金色的文字给人很强的视觉冲击力,吸引欣赏这的眼球。同时红色代表了热情和喜庆。预示着学院蓬勃发展的势头,体现出学院的精神面貌。资源工程系是笔者院的重点专业,是学院的特色。土红色正好恰如其分的表现出了其系在学院的重要地位以及专业特色。土木工程系的专业与建筑、土木息息相关,土黄色也很好的体现了这点。蓝色代表了理想,代表了科技信息,用蓝色来设计信息工程系也是恰如其分的。管理工程系用的绿色,象征了生命力、安宁。做为基础科学系的黄色,则让人最先想到的是太阳的颜色,是孕育万物泥土的颜色,是孕育其他专业的基础。整体风格统一用抽象的几何形态来表现,体现出学院的内涵建设和风采。

Graphic design forms very much, is everybody in their daily lives the most common, design of the field with one of the most extensive design. For example, in the rapid development of the Internet era, the people through the webpage understanding of the latest information. Webpage layout, color is inseparable from the graphic design; people read books magazines and newspapers, its cover design, the layout of the layout and so on is also inseparable from the graphic design; supermarket weekend activities on special goods, buy such information is propagated through the single transfer to the hands of consumers. Flyers design is also a form of graphic design.

Young people love fashion over the weekend to have a look the movie cinema, cinema gorgeous movie poster and graphic design. Thus, graphic design is everywhere, it already became the people to live be closely bound up, without missing part.

Because of graphic design application field is very extensive, caused the attention of more and more people. More and more people began to study graphic design. Universities, the various training institutions have launched a professional graphic design, graphic design classes. With the opening of the graphic design course for the students to learn. But after the student graduates entering society, design is the Senate, uneven, which in addition to the students ability to understand differences, there is a more important reason is the understanding of the concept, design. Graphic design performance method generally has two kinds: one kind is hand-painted; another kind is the computer design. Hand painted design low cost, the form of lively, often in the campus publicity column to see this kind of design method. And computer design, although the high cost, but can be produced in batch, the effect of brilliant, form more rich, is now in the field of design, the most commonly used methods of performance. It is because computer design has become the mainstream design, makes many students think to learn graphic designing is to learn computer design, key is to master the computer design of the software operation, such as the popular Photoshop, CorelDRAW, illustrator etc.. While ignoring the design concept. This undoubtedly makes many students' design works is a picture of letters, the show is skilled software skills. Design works of cavities with no appeal, and it is impossible to enjoy empathize.

Graphic design form includes a planar composition and color design in two aspects, considering how to form, how to mix colors is the key to success for design. And these need to apply principles of graphic design. Graphic design principles include principle, principle of relevance, principle of repetition, continuity principle, coordination principle, create rhythm, proportion application etc.. And these principles must be related to graphic design concept of combining, also is the design concept, design sensibility and design show three aspects closely linked. It works out the design is empty, and the lack of appeal, also make it difficult for the listener produce emotional resonance.

Graphic design works need to have appeal, same need and appreciation to produce emotional resonance. The author has a school to do a manual free graphic design, played a very good publicity, and publicity of the object produced emotional resonance.

Brochure is divided into six parts to design. Cover design and hospital department of the Ministry of five ( Department of resources engineering, Department of civil engineering, information engineering, management

resources, basic science department ) brief introduction. Requirement is designed to attract students and parents eye, so that they understand the various professional college, reflect the college 's connotation construction, enhancing the college visibility. These requirements it must make the design work has a strong appeal and the college entrance examination, students and parents have emotional resonance. In order to make the students and parents trust of the college, the academy registering for examination. To do ( next turning 178th page ) (on receive the 172nd page ) of these, from the design concept, design sensibility and design show three aspects, and design completed.

The concept of the design is the source of infection, expression is what works," meaning" place. In the graphic design works to express is the college's connotation construction, reflect the college style, emphasis on academic excellence mode etc..

Design of the show is power of the state, is presented in the works in front of morphology of appreciation. In the graphic design were introduced in five is a professional characteristics. According to the different characteristics of each system, choose five color layout. Department of resources engineering in the design of the choice of red soil performance. Department of Civil Engineering Department of the Ministry of the professional according to characteristics of selected soil yellow. Department of information engineering of the blue. Department of management science and engineering is the use of green. While the basic science department chose yellow. Cover with a big red as the main color, with golden. Abstract geometric forms will overall style uniform. Design perception is through the works of the sensibility to sensory experience, is infectious in. In appreciation of the whole design, design sensibility is well reflected. Red cover with gold text gives a very strong visual impact, attract appreciation of the eye. While red represents passion and festival. Herald of the momentum of vigorous development, reflects the college spirit. Department of resources engineering is the author of the focus of the professional, is the college's characteristics. Red soil is to a proper extent demonstrated its important position in college and professional characteristics. Department of civil engineering and architecture, civil engineering major is closely related to soil, yellow is very good also reflects this point. Blue represents the ideal, on behalf of the science and technology information, use blue design information engineering department is to a proper extent. Department of management science and Engineering in green, symbolizing vitality, peace. As a basic science department yellow, people think of first most is the colour of the sun, is created, the color of mud, is pregnant with other professional foundation. The overall style is unified with abstract geometrical form to represent, reflect college connotation construction and style.