外贸英语函电单元课程设计

外贸英语函电单元课程设计
外贸英语函电单元课程设计

《外贸英语函电》课程单元设计

《外贸英语函电》课程单元设计,是在课程整体设计思路基础上,设计每个学习项目及任务的教学目标、教学内容、重点难点及解决方案,给出具体的教学实施建议,说明教学资源,明确每个项目的详细考评标准。

一、项目1教学设计

【项目名称】客户开发

【项目背景】作为高职外贸类学生,在开发客户的学习中,首先要具备外贸英语信函写作的基本知识,即外贸函电写作的基本原则,外贸函电的格式,外贸函电的内容设计的基本知识。在此基础上,通过教材提供的业务背景,中国纺织品进出口总公司与英国伦敦时装贸易公司的一笔出口业务,学习和掌握不同业务环节函电交流的具体理解,翻译及写作运用。

【任务分解】基于业务能力需要,要完成客户开发工作,就必须具备开发客户与交易磋商的相关知识与能力。根据以上分析,我们将本项目的相关知识分解为两个典型的学习任务:(1)函电写作基础,(2)寻找客户,建立业务关系开发函电,资信调查函的交流写作。各学习任务的教学设计见表1—表2.

表1. 任务1教学设计表

表2. 任务2教学设计表

二、项目2教学设计

【项目名称】业务磋商和合同拟定

【项目背景】中国纺织品进出口总公司在发出致英国伦敦时装贸易公司要求建立业务关系函后,得到了英国伦敦时装贸易公司肯定的回函,并在来函中向中方进行询盘,于是双方就3000打女生丝绸上衣产品进行了发盘,还盘,在还盘,接受发盘,下达订单等一系列交易磋商,最终达成交易的函电往来过程。通过这些过程,学习和掌握不同业务环节函电交流的具体案例,加以理解,进行翻译及写作运用。

【任务分解】在完成客户开发,建立业务关系后,工作围绕交易磋商直至签订合同达成交易展开。根据以上分析,我们将本项目的相关环节分解为五个学习任务模块:(1)询盘与答复;(2)报盘;(3)还盘;(4)支付方式;(5)接受与订购。各学习任务的教学设计见表3—表7.

表3. 任务3教学设计表

表4. 任务4教学设计表

表5. 任务5教学设计表

表7. 任务7教学设计表

三、项目3教学设计

【项目名称】进出口合同的履行

【项目背景】中国纺织品进出口总公司与英国伦敦时装贸易公司经过函电往来磋商,最

终达成以信用证为付款方式的合同后,双方进入合同履行阶段。作为信用证业务,对双方而言,开立信用证是履行合同的关键的第一步。在本业务中,中方适时向英方去函催证,而英方也及时作出了回应。双方在信函写作中,根据各自的立场和业务要求,相互沟通,推进者业务的进程。通过这些过程,学习和掌握不同业务环节函电交流的具体案例,加以理解,进行翻译及写作运用。

【任务分解】在合同履行阶段,工作围绕信用证业务、包装运输、运输保险及交货后的理赔索赔环节展开。根据以上分析,我们将本项目的相关环节分解为五个学习任务模块:(1)信用证业务;(2)包装和装运;(3)保险;(4)索赔与理赔。各学习任务的教学设计见表8—表11.

表9. 任务9教学设计表

表10. 任务10教学设计表

表11. 任务11教学设计表

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每年 per annum||yearly 每月 per mensem||monthly 每天 per diem||daily 每人 per man||per capital 每一个||每一件 per piece 每磅 per lb. 每一包 per b. 每一吨 per ton 每一码 per yard 每一瓶 per bottle 百分之?? per cent||per cent.||percent||?? %

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作文字数要求100-200字! Unit 2 1.C D B B B B D C B B 2.(1) regards, say (2) specialized, with (3) with, by (4) If, interesting, enquiry (5)available (6)popularity (7) finances,to (8) compliance 3.(1)We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2)We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3)We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. (5) For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 1.B B B B A D D C B A 2.(1) Please quote us your best price CIF Shanghai, inclusive of our 3% commission. (2) 如果你方价格有竞争力的话,我们打算订购30万码棉布。 Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. (3)One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. (4)To enable you to have a better understanding of our products, we are sending you by air 5 copies of our catalogue and 2 sample books. (5)In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. Unit 4 1. (1) on ,to (2) to, of, to (3)until (4)to, of (5) to,for (6) by, in, ,in ,for (7) from ,within (8) in (9) of ,on (11) offer, at, on, for (12) of, at, per, on (13) to, reply ,reaching , at (14) by ,for , in, of, at (15) for , offer, of 2.(1).We are studying the offer and hope that it will keep open till the end of the month (2). We believe that you will place a large order with us owing to the high quality and reasonable price of our products. (3).We will allow you 10% discount if you purchase 5000 dozens or more. (4). As to terms of payment, we often require a confirmed, irrevocable letter of credit payable by draft at sight. (5). You are cordially invited to take advantage of this attractive offer. We are anticipating a large order from the United States, and that will cause a sharp rise in price. (6).We will send you a firm offer with shipment available in the early May if you order reaches us before March 10. (7). Because there is a brisk demand for the goods, the offer will be open only for 5 days. (8). We are giving you a firm offer, subject to your reply here by 5 . our time, Tuesday, July 10 Unit5 1.(1) on , fulfill, with , to ,with (2)to,with,on (3)of, from, for, on, terms

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