快消英语

快消英语
快消英语

[快消品从业人员必懂的英文销售术语]

学习

(KA、TG、MT、CR-TT、OTCR、SKU、DC、DSD、OEM、POP、4P、4C、SWOT、FAB、USP……究竟是什么意思?

许多初入快速消费品、小家电行业销售领域的童鞋,碰到上述英文销售术语时,往往一头雾水,不知是啥意思。本人现将最常见的150余条英文销售术语整理如下,以飨职场新人: DA (Distribution & Assortment)分销

Location:位置

Display:陈列

Pricing:价格

Inventory:库存

Merchandising:助销

Promotion:促销

KA(Key Account):重点客户

GKA(Global Key Account):全球性重点客户

NKA(National Key Account):全国性重点客户

LKA(Local Key Account):地方性重点客户

RKA(Retail Key Account ):零售重点客户

SM(ShoppingMall):大型购物消费中心简称销品茂

HYM(Hypermarket):巨型超级市场,简称大卖场

SPM(Supermarket):超级市场,简称超市

S-SPM(Small-Supermarket):小型超市

M-SPM(Middle-Supermarket):中型超市

L-SPM(Large-Supermarket):大型超市

C&C(Cash & Carry):仓储式会员店

CVS(Convenience Store):便利店

GS(Gas Station):加油站便利店

DS(Discount Store):折扣店

MT(Modern Trade ):现代渠道

TT(Tradiditional Trade):传统渠道

OT(Organized Trade):现代特殊渠道

OP(On Premise ):餐饮渠道

HBR(Hotel,Bar,Restaurant):旅馆、酒吧、餐馆等封闭性通路

WHS(Wholesaler):批发商

2nd tier Ws:二级批发商

DT(Distributor):经销商,分销商

2ndDT:二级分销商

DIST(Distributor System):专营分销商

MW(Managed Wholesalers):管制批发商

PW(Passive Wholesalers):传统批发商

DSD(Direct Store Delivery):店铺直接配送

CSTD(Company Sells Third Party Delivers):我销他送DC(Distribution Center):配送中心

TPL(Third Party Logistics):第三方物流

CRP(Contiuous Replenishment):持续补货

CAO(Computer Assisted Ordering):计算机辅助订货PUR(Purchase):进货

OOS(Out of Stock):缺货

Inventory day:库存天数

SKU(Stock Keeping Uint):最小库存计量单位UPC:通用产品编码

Bar Code:条形码

Slim(Slim):纤细,苗条(包装)

TC:铁罐包装

AC:铝罐包装

TP(TETRA PAK):利乐无菌包装(俗称纸包装) PET:宝特瓶(俗称胶瓶)

POSM(Point of Sale Materials):陈列品

GE(Gondola End):端架

MIT(Marketing Inpact Team):卖场整合性陈列;堆箱TG(Type Genus ):堆头

Island Display:堆头式陈列

Floor Display:落地割箱陈列

Pallet Display:卡板陈列

Strip Display:挂条陈列

Sidekick Display:侧挂陈列

Checkout Display:收银台陈列

Cooler Display:冰柜陈列

Secondary Display:二次陈列

Cross Display:交叉陈列

PG(Promotion Girl):促销员

P-T(Part-timer):临时工,特指临促

POP(Point Of Purchase):门店广告

Price discount:特价

On-Pack:绑赠

Sampling:试吃

Road Show:路演,大型户外促销活动

DM(Direct Mail ):商场快讯商品广告;邮报

PR(Public Relation):公共关系

NP(News Paper):报纸杂志

AD(Advertisement):广告

GRP(Gross Rating Point):毛评点;总收视点(媒介用语)

Loyalty:忠诚度

Penetration:渗透率

Value Share:市场份额

AVE(Average):平均数

WTD(Weighted):加权

NUM(Numeric):数值

PP(Previous Period):上期

YA(Year Ago):去年同期

VOL(Volume):销售量

VAL(Value):销售额

VAL-PP(Value PP):上期销售额

VAL-YA(Value YA):去年同期销售额

YTD(Year To Date ):截至当期的本年累计

MTD(Means Month to Date):本月到今天为止

SPPD(Sales Per Point of Distribution):每点销售额

BTL(Below The Line):线下费用

ATL(Above The Line):线上费用

ABC(Activity based costing):成本动因核算法(又称:巴雷托分析法)U&A(Usage and Attitude):消费态度和行为(市场调查)

FGD(Focus Group Discuss):座谈会(市调一种)

Store Check:终端调查,铺市率调查

CR:销售代表

CR-OP:销售代表-餐饮渠道

CR-OT:销售代表-现代特殊渠道

CR-MT:销售代表-现代渠道

CR-TT:销售代表-传统渠道

OTCR:现代渠道销售代表

WDR:批发拓展代表

ADR:客户拓展代表

DCR:分销商合约代表

DSR:分销商销售代表

KSR:大客户销售主任

KAM:重点客户经理

CDM:渠道拓展经理

MDR:市场拓展代表

MDE:市场拓展主任

MDM:市场拓展经理

TMM:通路行销市场经理

TDS:区域拓展主任

TDM:区域拓展经理

LTDM:高级区域拓展经理

UM:业务单位经理(大区经理)

GM(General Manager):总经理

GMDR(General Manager Direct Reports ):总经理直接下属

VP(Vice President):副总裁

FVP(First Vice President):第一副总裁

AVP(Assistant Vice President):副总裁助理

CEO(Chief Executive Officer):首席执行官

COO(Chief Operations Officer):首席运营官

CFO(Chief Financial Officer):首席财务官

CIO(Chief Information Officer):首席信息官

Director:总监

HRD(Human Resource Director):人力资源总监

OD(Operations Director):运营总监

MD(Marketing Director):市场总监

OM(Operations Manager):运营经理

PM (Product Manager):产品经理

BM(Brand Manager):品牌经理

4P(Product、Price、Place、Promotion):4P营销理论(产品、价格、渠道、促销)

4C(Customer、Cost、Convenience、Communication):4C营销理论(顾客、成本、便利、沟通)

4V(Variation、Versatility、Value、Vibration):4V营销理论(差异化、功能化、附加价值、共鸣)

SWOT(Strengths、Weaknesses、Opportunities、Threats):SWOT分析法(优势、劣势、机遇、威胁)

FABE(Feature、Advantage、Benefit、Evidence):FABE法则(特性、优点、利益、证据) USP(Unique Selling Propostion):独特销售主张

3A(Avalible、Able、Adsire):买得到、买得起、乐得买

PDCA(Plan、Do、Check、Action):PDCA循环管理(计划、执行、检查、行动)

OEM(Original Equipment Manufacturer):原始设备制造商,俗称“贴牌”

ODM(Original Design Manufacturer):原装设计制造商

OBM(Own Brand Manufacturer):自有品牌制造商

IPO(Initial Public Offering):首次公开募股

LOGO:商标

Slogan:广告语

FMCG(Fast Moving Consumer Goods):快速消费品

DCG(Durable Consumer Goods):耐用消费品

(完整版)八下英语人教版完成句子练习题

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人教新目标八年级英语下册期末复习完成句子专练

完成句子专练——新人教八下英语期末复习我们才按 时完成了工作。, 幸亏有你的帮助1. your help, we finished the work on time. 我坚信你会很快走出困境。2. the difficult situation soon. I’m sure that you can我想我以同样的姿势一动不动地坐得太久了。3. .for too long without ________ I think I sat_________ ________ ________ ________ 作为一名登山者,阿伦习惯于冒险。4. As a mountain climber, Aron ________ ________ ________ ________ risks. 我想把我在动物医院工作的计 划推迟到明年夏天。5. my plan to work in an animal hospital ________ next summer. I want to________ ________ 6. me such a cute pet dog. Thank you 谢谢你送给我一只这么可爱的宠物狗。网络使我们在家里购物成为 可能。7. The Internet for us to buy things at home. 帮助别人使 我感到愉快。8. me feel happy. 约翰常去看望养老院里的老人并使 他们高兴起来。9. John often goes . ande’s homethe old people at the old peopl 我想把这些书捐赠给贫困山区的孩子们。10. I’d like to to the children in the poor mountain areas. these books ? 这个周末我可以和朋 友们一起去远足吗11. go hiking with my friends this weekend? 我得 整理床铺。, 每天早晨起床后12. after getting up every morning. I

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