商务英语3
商务英语900句（201－300）
2006-12-29 点击数: 6453 201 I'd like to know something about your foreign trade policy.
我非常想了解有关贵国对外贸易的政策。
202 It is said that a new policy is being put into practice in your foreign trade.
据说你们正在实施一种新的对外贸易政策。
203 Our foreign trade policy has always been based on equality and mutual benefit and exchange of needed goods.
我们的对外贸易政策一向是以平等互利、互通有无为基础的。
204 We have adopted much more flexible methods in our dealings.
我们在具体操作方法上灵活多了。
205 We have mainly adopted some usual international practices.
我们主要采取了一些国际上的惯例做法。
206 You have also made some readjustment in your import and export business, have you?
你们的进出口贸易也有一些调整，对吗
207 I'd like to know some information about the current investment environment in your country?
我想了解一下贵国的投资环境。
208 We are sure both of us have a brighter future.
我们相信双方都有一个光明的前景。
209 We had expected much lower prices.
我们希望报价再低一些。
210 They are still lower than the quotations you can get elsewhere.
这些报价比其他任何地方都要低得多。
211 I can show you other quotations that are lower than yours.
我可以把比贵公司报价低得多的价目表给你看看。
212 When you compare the prices, you must take everything into consideration.
当你在考虑对比价格时，首先必须把一切都要考虑进去。
213 I can assure you the prices we offer you are very favorable.
我敢保证我们向你提供的价位是合理的。
214 I don't think you'll have any difficulty in pushing sales.
我认为你推销时不会有任何困难。
215 But the market prices are changing frequently.
但是市场价格随时都在变化。
216 It's up to you to decide.
这主要取决于你。
217 The demand for our products has kept rising.
要求定购我们产品的人越来越多。
218 How long will your offer hold good?
一般你们报盘的有效期是多长
219 We have new methods like compensation trade and joint ventrue.
我们有补偿贸易和合资经营。
220 I think a joint venture would be beneficial to us both.
我认为合资经营对双方都是有利的。
221 Please give us your proposal?if you're ready for that.
如果你们愿意做合资经营，请提出你的方案。
222 Here is our contract.
这是我们的合同。
223 Please go over it and see if everything is in order.
请过目一下，看看是否一切妥当。
224 Don't you think we should add a sentence here like this?
难道你不觉得我们应该在这儿加上一句话
225 If one side fails to observe the contract, the other side is entitled to cancel it.
如果一方不履行合同协议，另一方则有权终止合同。
226 The loss for this reason should be charged by the side breaking the contract.
造成的损失必须由毁约方承担。
227 Do you have any comment on this clause.
你对这一条款有何看法
228 No wonder everyone speak highly of your commercial integrity.
难怪大家都极为推崇你们的商业信誉。
229 It is our permanent principle that contracts are honored and commercial integrity is maintained.
重合同、守信用是我们的一贯原则。
230 Anything else you want to bring up for discussion.
你还有什么问题要提出来供双方讨论的吗
231 You may rest assured that the shipment will be duly delivered.
你们尽可放心，我们会按时交货的。
232 We must have your LC at least one month before the time of shipment.
我们必须在船运前一个月收到你们的信用证。
233 The contract contains basically all we have agreed upon during our negotiations.
合同将我们达成协议的内容基本上都写上了。
234 I hope no questions about the terms.
我看合同的条款没有什么问题了。
235 I'm glad our negotiation has come to a successful conclusion.
我很高兴这次洽谈圆满成功。
236 I hope this will lead to further business between us.
我希望这次交易将使我们之间的贸易得到进一步发展。
237 We'll sign two originals, each in Chinese and English language.
我们将要用中文和英语分别签署两份原件。
238 I am ready to sign the agreement.
我已经准备好了签合同。
239 I'm sure you need an original signature, not a faxed copy.
我知道你们需要的是原件，不是传真件。
240 So I will receive and sign it overnight.
那么，我明天就可以收到并且签上名了。
241 We'll still be able to meet the deadline.
我们还是可以赶上最后期限的。
242 I will keep you posted.
我会与你保持联络。
243 What is your hurry?
什么事让您这么着急呢?
244 I'm sorry to burst in on you like this, but I'm really upset.
我很抱歉这样突然地找您,但我真的很心烦。
245 What on earth has happened to trouble you so?
到底发生什么事让您如此发愁?
246 I'm afraid I have bad news for you.
恐怕我有坏消息要告诉您。
247 The woolen sweaters you delivered do not match the sample we provided.
你们交货的羊毛衫和我厂提供的样品不一致。
248 You agreed that we could make a little change in design if necessary.
可你们曾经答应这，如有必要，图案可以稍作改动。
249 Our clients are very critical on quality.
我们的客户对商品的质量是很挑剔的。
250 What do you want us to do?
您看怎么办好
251 Our clients want a replacement.
我们的客户要求换货。
252 It's a bit too hard.
这有点太难了吧。
253 It's only the background color that's not identical.
这仅仅是图案的底色不同而已。
254 It sounds like a reasonable solution.
这个解决办法还比较合理。
255 You are saying you turn on the computer and see nothing?
你的意思是你把计算机打开后什么也看不见
256 I would say that you have a larger problem than just the monitor. 我想你的问题比较大，不只是显示器的问题。
257 Whatever it is, I need this computer to work.
不管是什么问题，我要求把这台计算机修好。
258 Is there any way you could bring it in to be looked at?
你有没有办法把它带过来，让我们看一看
259 If not, our repairman can come to you.
要不然，我们的维修人员可以上你那里去。
260 I would prefer if he comes here.
我倒愿意他去我们那里。
261 Our first bill came yesterday, and we have some questions.
我们昨天收到的第一张帐单，有一些问题。
262 I sure hope I can answer them for you.
我真的希望我能回答你的问题。
263 It does appear that way.
是的，看起来好象是这样的。
264 Let me do some research on this and get back with you tomorrow.
请让我查查看，明天再给你答复。
265 As they are in such a damaged condition, we doubt we will be able to take delivery.
由于它们残损如此严重，恐怕我们无法提货。
266 Do you know the percentage of the damaged portion?
你们知道残损部分的百分比吗
267 We should require a survey report, so that we may know the extent of the damage.
我们将要求出具检验报告，以便我们能了解损坏的程度。
268 You can see for yourselves the damaged condition and the reason why they are unassailable.
你们可以亲眼看到完好无损情况以及货物无法销售的原因。
269 We should make it clear whether the damage was caused in transit or during the unloading process, or by other reasons.
我们要弄清楚货物是否在运输途中受损，还是在卸货过程中受损，或者别的原因。
270 The goods were carefully packed and shipped here in excellent condition.
货物包装得很仔细，装船很小心，在这儿完好无损。
271 Then the damage must be caused at somewhere along the line where the goods weren't handled properly.
那么残损一定是在运输途中的什么地方对货物处理不妥造成的。
272 I would like to present our comments in the following order.
我希望能依照以下的顺序提出我们的看法。
273 First of all, I will outline the characteristics of our product.
首先我将简略说明我们商品的特性。
274 When I present my views on the competitive products, I will refer to the patent situation.
专利的情况会在说明竞争产品时一并提出。
275 Please proceed with your presentation.
请开始你的简报。
276 Yes, we have been interested in new system.
是的，我们对新系统很感兴趣。
277 Has your company done any research in this field?
请问贵公司对此范畴做了任何研究吗
278 Yes, we have done a little. But we have just started and have nothing to show you.
有，我们做了一些，但是因为我们才刚起步，并没有任何资料可以提供给你们。
279 If you are interested, I will prepare a list of them.
如果您感兴趣的话，我可以列表让你参考。
280 By the way, before leaving this subject, I would like to add a few comments.
在结束这个问题之前顺便一提，我希望能再提出一些看法。
281 I would like to ask you a favor.
我可以提出一个要求吗
282 Would you let me know your fax number?
可以告诉我您的传真机号码吗
283 Would it be too much to ask you to respond to my question by tomorrow?
可以请你在明天以前回复吗
284 Could you consider accepting our counterproposal?
你能考虑接受我们的反对案吗
285 I would really appreciate your persuading your management.
如果你能说服经营团队，我会很感激。
286 I would like to suggest that we take a coffee break.
我建议我们休息一下喝杯咖啡。
287 Maybe we should hold off until we have covered item B on our agenda.
也许我们应该先谈论完B项议题。
288 As a matter of fact, we would like to discuss internally regarding item B.
事实上，我们希望可以先内部讨论B项议题。
289 I see. Let's break now.
我了解，让我们休息一下吧。
290 Shall we take a break?
我们是否应该休息一下
291 Let us take a break now.
让我们休息一下。
292 Let me suggest we take a break.
我建议我们休息一下。
293 May I propose that we break for coffee now?
我可以提议休息一下，喝杯咖啡吗
294 If you insist, I will comply with your request.
如果你坚持，我们会遵照你的要求。
295 We must stress that these payment terms are very important to us.
我们必须强调这些付款条件对我们很重要。
296 Please be aware that this is a crucial issue to us.
请了解这一点对我们至关重要。
297 I do not know whether you realize it, but this condition is essential to us.
我不知道你是否了解，但是，这个条件对我们是必要的。
298 Our policy is not to grant exclusivity.
我们的方针是不授予专卖权。
299 There should always be exceptions to the rule. 凡事总有例外。
300 I would not waste my time pursuing that.
如果是我的话，不会将时间浪费在这里。
商务英语课程作业一览表
商务英语课程作业一览表 Introduction Homework 1: In the following four weeks, ask the students to 1. watch some movies and TV series ( choose two from the following four movies : What Women Want, Wall Street I, Wall Street II Money Never Sleeps and Arbitrage and choose one from the following two TV series: The Apprentice and Undercover Boss) 2. read some novels ( choose two from the following two: Money Changer and The Promotion of Du Lala) 3. write reading notes and pull a clip that you have been deeply impressed after watching videos and reading novels) Unit 1 Job interviews Homework 2: 1.Oral English practice : make a dialogue with your partner. the topic: job interview 2.Paperwork: write an English resume according to your own situation Unit 2 Jobs and Responsibilities Homework 3: 1.Paperwork: group activity: establish your own company and every member should have a position in it, then draw a chart of the company structure and make a written description. 2.Oral English practice : every member describes the company structure and your position and responsibilities before the teaching assistant. Unit 3 On the Phone Homework 4: Oral English practice: make a business call according to the usual six step in post-viewing at page 40 Homework 5: A questionnaire survey Unit 4 At a Meeting Homework 6: Oral English practice: group activity: have a business meeting in English according to the situation in follow-up practice at page 51 or another situation in post-viewing at page 53. The mark of homework may be part of score in final examination Homework 7:
商务英语unit3课文译文及练习答案
第三章市场营销 学习目标： 1、了解市场营销的定义 2、了解市场营销的组合策略 3、掌握市场细分和市场定位的方法 课文一 市场营销概述 大约十年以前，如果你问IBM的高层管理人员他们是做什么的，他们可能会回答：“我们销售电脑的硬件和软件。”由于缺乏市场远见，以产品为中心的IBM 公司没有注重客户的需求。因此，当客户需求改变的时候，IBM却没有进行相应的调整，公司的业绩也大幅度下滑。到90年代初期，大企业的市场份额和蓝筹股价急剧下跌。在这段经济低靡的时期，IBM进行了一场具有重大意义的改革：所有的高层管理人员在与重要客户面谈之后，将客户的问题和要求上报给公司。其实，在计算机市场，客户不但要从公司购买电脑的硬件和软件，更重要的是他们需要购买到能解决大量信息技术问题的方案。现在，如果你要IBM的管理人员给他们的业务下个定义，他们会告诉你：“我们为客户的任何问题提供解决方案。”大公司营销策略的转变取得了巨大的成功。那么，什么是市场营销呢？ 市场营销的定义 美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。 IBM的营销经理们如果想要取得好的销售成绩，他们必须要明白客户的需要就是他们的目标。如果不遵循这一原则，他们生产出来的产品将一无是处，也无人问津。“找到客户的需求并且尽力满足”就是市场营销的主旨，换句话说，就是要“找到一个市场，并为其服务。” 市场营销组合策略 一旦确定了客户的需求，营销人员就应该尽力满足这些要求，有四点需要注意，第一，要求生产出合适的产品，这是物质基础。要使产品能尽量接近客户的要求，企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。第二点是关于交付货物的整个体系：生产者必须及时将货物运至消费者可以购买到的地方。第三点就是消费者可以通过广告被告知这个商品的用途，营销人员应该与客户沟通，并说服他们购买。第四就是这个商品应该有一个合理的定价，既可以让消费者买得起，又能赢得市场竞争。
商务英语课程标准
《商务英语》课程标准一、课程基本情况表
二、课程性质本课程为商务英语专业必修课程。 三、课程定位1．本课程在专业课程体系中的地位作用本课程是商务英语专业的必修课程，它是在学生掌握英语听、说、读、写技能的基础上，增加了商务情景下商务英语的运用，为学生学习其它涉外商务专业课程打好英语基础。 ．本课程与职业岗位工作的关系2本课程更大程度上体现了学习与职业的挂钩，传统英语已经远不能满足现代职业岗位对于多功能人才的需求，尤其是在对外贸易日益频繁的情况下，因此，商务英语也就应运而生，将语言与专业岗位有机融合，更好的适应了社会的需求。．本课程对职业素质养成与职业能力培养的作用3本课程是英语语言能力与国际贸易、商务函电等专业课程的有机融合，使学生的职业素质和能力进一步加强，让学生在日后的工作中具有更强的职业竞争优势，更加适应现代社会对复合型专业人才的需求。4．本课程与前、后课程的关系本课程以基础英语知识和技能为根本依托，要求学习者熟练掌握英语语言及技能运用的基础上，强化商务知识和商务技能的学习和运用，学习者需把商务知识和英语语言的运用融会贯通，同时该课程与其它专业课程也相辅相成，互为基础，对于基础英语和专业课程起着承上启下的作用。 四、课程设计思路1．以就业为导向、能力为本位、职业实践为核心的设计思路本课程本着以学生为中心，充分考虑学生的特点和专业需求，以就业为导向，以“必需，实用，够用”为度，以培养学生的综合能力为本位，以职业实践为核心，以培养高素质的劳动者为目标，以适应当代职业教育和岗位需求的发展与需要。．以理论联系实际、知识点与技能点相结合的设计思路2本课程应创设仿真商务环境，就所需掌握的知识点与技能点进行典型教学，有针对性． 的开展教学活动，让学生在实际情境中掌握和运用所需知识，跨越理论与实际间的鸿沟， 以到达融会贯通的水平。 3．以案例分析、实证分析为主体的设计思路 本课程应安排具体的商务实例，进行情境教学，以案例、实证分析为主线展开教学， 引导学生进入实际案例，身临其境的学习课程知识点和技能点，并进一步在实际商务实例 运用和巩固所学的知识。 4．以业务流程为主线的设计思路 本课程应根据具体的业务或商务活动开展的流程为主线进行教学，并把业务流程分解 为各工作业务模块，使学生以业务流程为依托，熟悉业务操作流程并在其过程中熟练掌握 和运用所学知识和技能。 5．以生产经销电子产品的商贸行业为背景 本课程中涉及的商务活动、商务专业术语、产品专业术语、案例、情景等都是以生产 经销电子产品的商贸行业为背景。 五、课程目标 1．学习目标 通过本课程的学习，学生应在原有英语基础知识上强化商务知识的学习和商务英语语言 应用能力的训练，进而既具备商务基础知识又能不断提高商务英语语言综合技能，为将来
商务英语总结
Along with the deepening of economic globalization, development and accession to the WTO since the rapid growth of China's foreign trade, China and countries and regions all over the world economic and trade exchanges is becoming more frequent, English is engaged in foreign trade activities of business people for business exchanges and an important tool for communication. Business English trading activities have gradually become an indispensable part. Business English is a business application in the field of language, the language of the salient features of the application is professional and strong, meaning a relatively narrow face, the use of more scientific terms, professional. Many common English words in common, however, business English has its special meaning from the professional early seventies, linguists of the Language in Business English more and more interested in the use of. Pragmatic scientists, sports scientists and conversational analysts from different point of view of business with the characteristics of English language, stylistic features and characteristics of discourse. Business English language has its own characteristics of style, features and pragmatics of discourse characteristics. Business English sentences short, use active voice, present tense and the sentence, such as
商务英语导论结课论文1
Business English and Its Learning Strategies What is business English Business English is English language especially related to international trade. It is a part of English for Specific Purposes and can be considered a specialism within English language learning and teaching. According to Tan Wenru , business English is based on the adaptation to the languages in business life. It contains all aspects that concern business events. It also teaches how to communicate and cooperate with foreigners and studies their lifestyles. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers. Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others, it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. In both of these cases it can be taught to native speakers of English.
体验商务英语综合教程Unit4答案
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer. A ensure B assure C convince D persuade B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned. A offer B present C supply D furnish
商务英语Unit 3 参考答案
Unit 3 Travel Part I Business V ocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. 1 As someone who has _______B________ Emirates in the past year, you will have experienced our outstanding service to the Middle East. A taken B flown C by D via 2 But were you aware that Emirates also flies to an extensive network of major _____A__________ all around the world? A destinations B places C cities D regions 3 By filling in the ______B________ questionnaire, you’ll be helping us with our research on your views as a business traveler, as well as providing an update for our database. A enclosing B enclosed C to enclose D being enclosed 4 This will ______D_________ that we only send out information and offers that are relevant to you personally. A sure B reassure C assure D ensure 5 I do hope you find the information in it interesting and that you take _______D_________ of our free flight offer. A pleasure B use C interest D advantage 6 As a business traveler we need you to tell us about your views, requirements and habits in _______B_________ of business travel. A view B terms C use D flight 7 So by picking up a pen and filling in the attached questionnaire, you will be doing us a great _____A_______ too. A favor B help C assistance D facilitation 8 Delta Air Lines crew suffer 100 verbal and physical ________D________ a month, while cabin crews in some airlines are seeking early retirement at 50 because of their stressful work. A flights B fights C beating D assaults
商务英语典型课程总结
商务英语精读 典型课程总结 大学英语精读是大学英语教学五个模块即精读,泛读,写作,听力和口语中最重要的组成部分,也是非英语专业学生重要的基础课程之一.因此,采用全新的教学模式和现代化的教学手段,对精读进行对全面的改革,显得格外重要.自大学外语教研部成立以来,特别是近三年来我们十分重视大学英语精读课程的建设,投入了大量的精力.根据我校学生的实际情况,在教学实践中,我们在注重教学理论研究的同时,还注意理论与实践相结合和处理知识与能力,学与用的关系;注重传统教学手段与现代化教学手段的结合,改革大学英语精读教学内容和教学方法,即:一个目标,五种能力,一个主题,五个模块和"任务型"教学.通过多年来不断进行的课程建设,使得我校的大学英语精读教学更加系统化,科学化和规范化。现从教学队伍、教学内容、教学条件、教学方法与手段、教学特色等几个方面来总结本学年精读课程教学设计。 一、教学队伍 大学英语教学队伍的整体情况总体来说,大学英语教学队伍的青年教师居多,年龄结构和职称结构还不够合理.因此,多年来我部不断加强教师队伍建设,工作重点放在了青年教师的培养,提高学历层次和教学与科研能力培养上面.近几年来,大学英语教师整体的教学与科研能力得到了全面的提高,在各方面都取得了可喜的成果,已经成
为我校一支朝气蓬勃,团结向上的队伍.逐步建立起一支结构基本合理且年富力强,具有较强的敬业精神和较高教学水平的教师队伍. 二、教学内容 为了能更好的跟上时代的步伐,促进大学英语精读教学改革的深化,我们不断地更新教材和精读的教学内容.从04年起我们把外语教育学与研究出版社出版的《新编大学英语》(1-4册)作为商务英语专业英语精读教材.我们把《新编大学英语》的In-class Reading(课内阅读)作为课文精读模块与快速阅读模块的教学内容,把《新编大学英语》的Preparation和Further Development中的部分内容和听力教材《全新版大学英语听说教程》中的Speaking Tasks中的一些生活英语材料作为单元口语模块的教学内容.把In-class Reading的体裁和学作方法作为课文写作模块的导入话题和教学内容.把《新编大学英语》的课后练习,Quiz和自编教材中的习题作为平时测试的内容.从2006年起,根据我校学生的实际水平和大学英语教学改革的需要,我们选用了大连理工大学出版社的有针对性的普通高等教育"十五"国家级规划教材《综合英语教材》作为商务英语专业英语精读教材.根据新教学模式的要求,我们对教学内容进行整合.把《读写教程》中的Section A和Section B作为课文精读模块与快速阅读模块(Fast Reading)的内容,把《读写教程》的单元话题,Section A和Section B 的Warm-up活动及《视听说教程》的口语训练中的Speaking Out的话题作为单元口语模块的教学内容, 把《读写教程》中的Section A 的体裁和写作方法作为课文写作模块的导入话题和教学内容,把《读
商务英语结课论文
中文部分： 浅谈产品的营销策略 营销不仅是一门科学，更是一门艺术。这不仅仅是理论与实践的一种综合，更是一种升华，升华至无止境的营销世界。——菲利普. 科特勒 一、关于市场营销 菲利普·科特勒，关于市场营销的定义如下：市场营销是个人和群体通过创造并同他人交换产品和价值以满足需求和欲望的一种社会和管理过程。此概念将市场作为营销的起点，而不再是企业。企业以顾客为中心，以整体市场营销为手段，来赢得顾客满意，从而实现企业的经营目标。 可能很多人都把市场营销和推销等同起来，是的，我在之前也是这么认为的，事实上并不是这样，管理大师彼得·杜鲁曾经说过，可以设想，某些推销工作总是需要的。然而，营销的目的就是要使推销成为多余。营销的目的在于深刻地认识和了解顾客，从而使产品或服务完全适合顾客的需要而形成产品自我销售。可见，营销和推销是有一定差别的。 二、主要营销策略（4p策略）及举例 1、产品策略 所谓产品策略，即指企业制定经营战略时，首先要明确企业能提供什么样的产品和服务去满足消费者的要求，也就是要解决产品策略问题。它是市场营销组合策略的基础，从一定意义上讲，企业成功与发展的关键在于产品满足消费者的需求的程度以及产品策略正确与否。 产品策略是企业为了在激烈的市场竞争中获得优势,在生产、销售产品时所运用的一系列措施和手段,包括产品定位、产品组合策略、产品差异化策略、新产品开发策略、品牌策略以及产品的生命周期运用策略。 例如，可口可乐瓶，很多厂商已经注意到，产品的包装直接影响到其市场竞争力，它使你一眼就认出摆在货架上的产品。在包装设计上，也许最著名的就是1915 年由瑞典设计师 Alex Samuelson 设计的可口可乐玻璃瓶。尽管现在大批量的可口可乐已经以罐装或塑料瓶装出售，但在电视广告上可口可乐却永远以玻璃瓶的形式出现，这经典的诱惑曲线几乎与神秘的可口可乐配方同等重要，成为可口可乐的代名词。也正是因为这个神
(完整版)体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产
商务英语Unit 3答案
Reading I Brain storm List seven Types of company 1. Sole Proprietorship A type of company in which all profits and liabilities flow through to an individual. 2. Partnership A type of company in which all profits and liabilities are shared by more than one person. 3. DBA - (Doing Business As) When a business conducts its activities using a name other than that of its principal owners. 4. Privately-owned Corporation A company whose stock is held by a limited number of individuals and cannot be bought or sold through a stock exchange. 5. Publicly-owned Corporation A company whose stock is listed on a stock exchange and is usually owned by a large number of individual shareholders. 6. Corporate Charter A document that establishes the existence of a corporation and whose bylaws set organizational and procedural guidelines for its operation. 7. Shareholder The owner of a share of stock in a company. 公司 通过独资、合伙、合资或其它形式经营的组织。 1. 独资 由一名个人独立享有全部利润并承担全部债务的公司类型。 2. 合伙 利润由多人分享，债务由多人承担连带责任的公司类型。 3. DBA 使用所有人之外的名称开展业务的行为。 4. 私有公司 由一定数量的个人控股的公司，不能通过证券交易所交易。 5. 公有公司 股票在证交所上市的公司，通常有大量私人股东。 6. 公司章程 确立公司成立并规定公司运营的组织结构和过程的文件。 7. 股东 持有一定数量公司股份的人。 Comprehension I 1.Having no titles or bosses and 1 objective: to have fun making money. 2. Because of president turning the organizational chart upside down and putting in charge of the company. 3.Getting paid 25% and the profits covering 100% and the dental costs. 4. A shift from financial to human capital, a whittling waway of middle management and a declining supply of workers.
体验商务英语综合教程3第二版 重点词汇
体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度the tendency to always buy a particular brand brand image 品牌形象the ideas and beliefs people have about a brand brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market product lifecycle 产品生命周期the length of time people continue to buy a product
商务英语阅读unit3翻译
Unit1 1. After months of researching Northwestern on the Web and grilling friends, teachers and advisers who had gone there, Maxine pinned her hopes on getting accepted. 经过数月在网上搜索并研究NW大学和仔细询问到访过NW大学的朋友、老师和顾问，Maxine 最终希望自己能被NW大学录取。 2. For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. It turns out the odds of getting into a selective college have never been worse. 对于像Maxine一样正在申请秋季入学的学生来说，他们会沮丧地发现这一梦想难以实现。考入一所名校的机会从未如此渺茫。 3. But admissions directors are already worrying about the shrinking pool of future applicants, especially the sliver of those who can afford to foot the $40,000 annual tab. ---但是招生主管们已经开始担忧申请者数量缩减的问题，尤其是为数不多的每年有能力支付4万美元的那部分申请者。 4. Those who left private schools in the 1980s and 1990s can expect to earn 35% more in life than the average product of a state school, they found, around half of which can be attributed to education, not background. 20世纪80年代和90年代中期的私立学校毕业生能够期望一生的收入比国立中学的普通毕业生多35%，他们发现这其中大约一半可以归因于他们所受的教育，而非背景。 5.The researchers also managed to pinpoint the way private schools work their magic: through better exam results, rather than through networking opportunities or better teaching of soft skills, such as etiquette or leadership. 研究人员也尽量精确地描述私立中学施展魔力的办法：凭借更优秀的考试成绩。而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。 6. One inside thinks this unlikely: many parents have remortgaged to pay fees, and with house prices shaky and banks tightening. their lending criteria, this route is fast closing off. 一位知情人士认为如下的操作不太可能：许多父母通过再抵押贷款来支付学费，但由于不稳定的房价和银行日益紧缩的信贷条件，这条路很快就走不通了 Unit2 1.Such differences in priorities are bound to grow in importance as the BRIC countries—Brazil, Russia, India and China– and other emerging markets gain in economic clout and confidence. --随着金砖四国以及其他新兴市场的经济影响力和自信不断增强，发展重点方面的差异一定会变得越来越。 2. There is a convergence of interests between NGOs trying to improve lives in poor communities and companies keen to reach consumers in markets with huge growth potential. ---非政府组织试图提高贫困人民的生活水平，公司则渴望赢得具有巨大增长潜力的市场中的消费者，二者存在着利益趋同现象。 3.To sign up, companies need only commit themselves to ten broad principles –such as promoting environmental responsibility and working against corruption –and report on their progress once a year. ---要签署加入《联合国全球契约》，公司只需承诺履行十大主要准则，例如提高环保的责任意识，反对腐败，并且每年汇报一次他们所取得的进展。
商务英语实训报告整理完整版
商务英语实训报告整理 HEN system office room 【HEN16H-HENS2AHENS8Q8-HENH1688】
剑桥商务英语实训报告 商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。在国际贸易快速发展的今天，英语在国际贸易中的作用也日益重要，然而商务中的英语与日常英语又有所不同，如果不进行专门的训练，一些商务用语根本不可能很好的掌握。 为了了解商务英语在社会和实际工作中的应用,丰富课程的内容,培养我们理论联系实际的能力,提高在语言应用中分析及解决问题的实际能力。我们学校在这个学期期末组织了商务英语实训。本次实训主要以商务口语，商务阅读以及商务写作为主。实训方式以上课为主。 口语实训旨在使学生更加重视英语口语训练并掌握口语表达的有效技巧，使学生进一步强化英语口语能力以适应职业的需要，从而培养较强的商务英语口语实际交际能力。通过本实训，介绍几种有效提高听力和口语的学习方法，力图克服学生开口难的畏惧心理，最终为学生提高商务英语的应用能力、增强商务环境下的英语口头沟通能力提供具有建设性的语言学习启示，从而建立起具有持续性的语言学习能力。在本次实训中，在进行商务口语练习的过程中，我们在老师的指导下，进行了小组对话练习，对话内容是与商务相关的话题，如当你要招聘一名销售时，你需要考虑哪些因素。在口语练习过程中，我们老师还对我们进行了听力练习，老师强调:在对话中，你是口头信息的传达者，又是口头信息的接受者，所以你只会说或只会听都不行，所以在口语练习中我们要听说并重。在本次口语练习中，老师不断的鼓励和督促我们要开口说话，鼓励我们在课堂上尽量用英语交流。使我们大部分学生都大胆地开口练习，克服了我们在英语学习中的开口难的问题。 商务英语阅读的宗旨是用英语传授经济贸易的基础理论和基础知识，对学生进行全面的、严格的经贸基础理论教育，经贸专业英语语言技能的培训，使学生既掌握经济贸易知识，又能用英语进行经贸工作，阅读有关信息和最新发展的报道。在各种考试中，阅读部分所占的比重是相当大的，所以在这次实训过程中，我们的老师在阅读上花的时间可不少。本部分的练习我们主要是以做题为主，试题主要来源于BEC英语考试的模拟题。但是刚开始时我们都觉得非常难，因为我们不知道商务英语阅读中的技巧，为此老师给我们做了详细的讲解。 积累一定的专业知识和商务背景知识。 商务题材的英语文章的内容往往脱离不了当时或前后的特定的政治、经济和社会背景。如果读者对这些背景知识缺乏了解，即使有很好的英文功底，也不可能很好地理解和领会作者所要传达的商务信息。如果读者能了解一定的政治、经济方面的背景知识就会大大有助于对文章的理解和把握，甚至可以在某些方面弥补语言能力方面的不足。因此，读者应该注意扩大自己的知识面，紧跟当今商务发展形势，广泛涉猎世界政治、经济等方面的知识。 商务英语题材的文章涉及相关的经贸、管理、金融和法律等专业知识，此类文章综合性很强，往往涉及多个专业背景知识，因此，商务英语的学习者必须不断地学习和掌握上述专业基础学科的专业知识，这将在很大程度上有助于读者对商务英语文章的语境分析，增强读者的商务意识和感觉，锻炼读者的商务思维。所有这些都会大大有利于读者对商务英语文章的理解。?