体验商务英语综合教程4考试参考

何兆熊大学英语综合教程2unit4答案

Text comprehension I. B II. 1. T; 2. F; 3. T; 4. T; 5. T. III. 1. “snail mail”. 2. “an essential stepping stone on the road to success”. 3. “the profound relationship between language and culture that lies at the heart of society”. 4. “the means to shape our views of the world”. 5. “to negotiate the boundaries between languages and to compromise in translation”. 6. “to use linguistic skills, to think differently, to enter into another culture’s mentality and to shape language accordingly”. IV. 1. with convenient ways to reach any part of the world. 2. It seems that everyone is able to always get in touch with anyone else if he or she can afford to. 3. is the most important to society. 4. a fundamental skill in today’s world, where different c ultures interact. 5. are finding ways to interrelate different cultures. Structural analysis of the text 1. The last sentence of the 3rd paragraph: “Most fundamental is the profound relationship between language and culture that lies at the heart of society and one that we overlook at our peril.” 2. Paragraph 4: The lack of an exact counterpart of the English word “homesickness” in other languages such as Italian, Portuguese, and German. Paragraph 5: The problem of untranslatability which the early Bible translators encountered. Paragraph 6: English and Welsh speakers make adjustments regarding the color spectrum in the grey / green / blue / brown range; The word “democracy” means completely different things in different contexts; the flat breads of Central Asia are a long way away from Mother’s Pride white sliced toasties, yet the word “bread” has to serve for both. Part One. Vocabulary Analysis I. Phrase practice 1. provided =as long as 假如，倘若 need never be out of touch =can never fail to be reached 从不会失去联系 2. regardless of =no matter 不管，不顾

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Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still

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商务综合英语课程教案 授课时间第周星期第节课次 授课方式（请打√）理论课√讨论课□实验课□习题课□其他□ 课时 安排 6 授课题目（教学章、节或主题）： Unit 10 customer service Teaching objectives and requirements(教学目的、要求): Students arerequired to 1．Master economic vocabulary in customer care and service; 2．Be familiar with ways of dealing with customer complaints； 3．Get to know some best techniques for dealing customer complaints; 4. Learn the skills of dealing customer complaints. Teaching highlights and difficulties(教学重点及难点)： Highlights: 1.grasp ways of dealing with customer complaints. 2.master economic vocabulary in customer care and service. Difficulties: 1.understand the various methods to solve customer complaints. 2. express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and writing activities; Time allotment(教学时数)： 6 Periods Teaching method(教学方法)： 1.Group Discussion 2.Exemplification and demonstration； 3.Task-based teaching 4.Teams-based Cooperative Learning References(参考书目)： 1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社， 2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社， 3.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5. 4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，2011

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Unit 1 Text Comprehension I. Decide which of the following best states the author's purpose. A II. Judge, according to the text, whether the following statements are true of false. T F F F F T T F IV. Explain in your own words the following sentences taken from the text. 1. If she paid no attention to an unpleasant thing, perhaps it would not make her feel depressed. 2. From June to the end of July school closed for the summer vacation. 3. Literally, the author looked up at the monuments with her eyes half-closed because of the dazzling sunshine. Figuratively, the author meant that freedom, equality and democracy were simply distorted images, she could not “see” them clearly. 4. Mother was bright black. Father was brown black. We three girls represent different shades of black between bright black and brown black. 5. Inside the soda fountain, it was so dim and cool that the pain of my eyes was wonderfully eased. 6. No one answered my righteous and stern questions, they remained silent as if they had committed something wrong. 7. My anger was not going to be sympathized or noticed by my family members, because they themselves were similarly angry. Language work I. Explain the italicized part in each sentence in your own words. 1. on the edge of the summer: at the beginning of the summer 2. preparations were found in the air around the house: the atmosphere of excitement could be felt but it was not talked about. 3. a mobile feast: a large and enjoyable meal on the train 4. as if we had never been black before: as if we had never been mistreated before 5. they had contributed to it: they had partially caused it 6. My fury was not to be acknowledged by a like fury: my anger was not going to be noticed by my family members because they were similarly angry. II. Fill in each blank with one of the two words from each pair in their appropriate forms. ?bruise bruised scarred scar ?soaking Dampen soaked dampen ?admit acknowledged acknowledge admitted ?agony anguish anguish agony III. Fill in the blank in each sentence with a word or phrase from the box, using its appropriate form.

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美联英语提供：商务英语-学商务英语到底该买什么书 关于商务英语，那些你不知道的事都在这里 https://www.360docs.net/doc/5614036274.html,/test/fayin.aspx?tid=16-73675-0 学商务英语到底该买什么书 十大主流教材PK：学商务英语 一、《MARKET LEADER体验商务英语综合教程》 内容简介： 《体验商务英语》系列教材为学习者提供了全新的学习方式，即在体验中学习商务英语，进而提高运用英语进行商务交际的能力。该系列教材是在培生教育出版集团出版的Market Leader 和powerhouse 系列教材的基础上改编的，由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。 教材特点：将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式教学提供有力支持。 点评：

作为老牌商务英语品牌的引进教材，极好地保留着美国人的实用主义特点。Market Leader(https://www.360docs.net/doc/5614036274.html,)注重于应用，尤其是每个单元的案例分析十分有利于体验式教学。加上其文章都来自于FT，不但内容精炼，在应用的广泛度和流行程度上也做到了有力保证。该系列教材非常适合公司英语培训、公司英语内训等教学使用，亚洲最大的公司英语培训公司马科里得的首选教材就是这套《MARKET LEADER体验商务英语综合教程》，就是看中它具有MBA特点的案例教学设计。刚刚出版的第三版在应用的贴合度上又有不少改进，非常值得期待。 二、《新编剑桥商务英语》 内容简介： 剑桥商务英语证书(BEC)考试是一种全新的实用型考试，侧重考察真实工作环境中的英语交流能力，专为广大商务英语学习者量身定做，获得全球众多教育机构及企业的认可，并将其作为入学考试或招聘录用的英语语言水平要求。 《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容，如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考；还提供了内容高度凝练、充满趣味而且可以模仿的学习活动，是职场新人和广大师生们最理想的选择 点评：

(完整word版)综合教程5何兆熊unit1-4课文翻译

Unit1 The Fourth of July The first time I went to Washington D.C. was on the edge of the summer when I was supposed to stop being a child. At least that’s what they said to us all at graduation from the eighth grade. My sister Phyllis graduated at the same time from high school. I don’t know what she was supposed to stop being. But as graduation presents for us both, the whole family took a Forth of July trip to Washington D.C., the fabled and famous capital of our country. 我第一次到华盛顿的时候是初夏那时我想我不应该再当一个孩子。至少这是他们在八年级的毕业典礼上对我们说的。我的姐姐菲利斯在同一时间从高中毕业。我不知道她应该不再当一个什么。但当作是送给我们俩的毕业礼物,我们全家在国庆日前往华盛顿旅游,那是传奇而著名的我国首都。 It was the first time I’d ever been on a railroad train during the day. When I was little, and we used to go to the Connecticut shore, we always went at night on the milk train, because it was cheaper. 这是我第一次真正意义上在白天时乘坐火车。当我还小的时候我们总是在夜晚乘坐运奶火车去康涅狄格海岸,因为它更便宜。 Preparations were in the air around our house before school was over. We packed for two weeks. There were two large suitcases that my father carried, and a box filled with food. In fact, my first trip to Washington was a mobile feast; I started eating as soon as we were ensconced in our seats, and did not stop until somewhere after Philadelphia. I remember it was Philadelphia because I was disappointed not to have passed by the Liberty Bell. 学期还没结束前家里就开始忙着准备旅行的事。我们准备了两个星期。父亲拿了两个大箱子和一个装满食物的盒子。事实上,我第一次到华盛顿的旅途可以说是一个移动盛宴一在位子上安顿下来我就开始吃东西直到我们到了费城往后的某个地方才停下来。我记得那是费城,是因为我们没有经过自由之钟对此我很失望。 My mother had roasted two chickens and cut them into dainty bite-size pieces. She packed slices of brown bread and butter, and green pepper and carrot sticks. There were little violently yellow iced cakes with scalloped edges called “marigolds,” that came from Cushman’s Bakery. There was a spice bun and rock- cakes from Newton’s, the West Indian bakery across Lenox Avenue from St. Mark’s school, and iced tea in a wrapped mayonnaise jar. There were sweet peaches for us and dill pickles for my father, and peaches with the fuzz still on them, individually wrapped to keep them from bruising. And, for neatness, there were piles of napkins and a little tin box with a washcloth dampened with rosewater and glycerine for wiping sticky mouths. 母亲烤了两只鸡,然后把它们切成恰好一口一片的大小。她打包了黑面包和黄油切片,青椒和胡萝卜条。有来自Cushman面包店的亮黄色的周围有一圈扇贝形状的小冰蛋糕叫做“金盏花“。有来自牛顿面包店的香辛小面包和岩皮饼,还有包裹着蛋黄酱的冰茶那是一家雷诺克斯大街上圣马可学校对面的西印度面包店。还有母亲为我们准备的蜜桃和给父亲准备的莳萝腌菜,桃子上还有绒毛,单独包装,以免它们碰伤。为了干净,母亲还准备了成堆的餐巾纸和一个小锡盒子里面装有浸了玫瑰水和甘油的毛巾,可以用来擦拭发粘的嘴巴。 I wanted to eat in the dinning car because I had read all about them, but my mother reminded me of umpteenth time that dinning car food always cost too much money and besides, you never could tell whose hands had been playing all over that food, nor where those same hands had been

何兆熊 《综合教程4 》选词填空答案

Unit 1 III 1.Ups and downs: 波折，盛衰，哭了，浮沉 Martins’ upbringing shaped his whole life,with so many ups and downs every now and then. 2.Go through:发生 At that period, South African was going through a period of unchangeable events as the Blacks were fighting for equality. 3. Close an account: The world is changing rapidly, our plans must change accordingly. Otherwise, we should close an account with the harsh market economy.遭遇失败 4. Misfortune: Julia has been made to undergo physical and psychological misfortunes for her inability in having children. 不幸 5. Put through: She wouldn’t want to put them through the suffering of a huge ceremony.经受，经历 6. Throw one’s mind back to: Throwing our mind back to 1978, we should not be surprised about some of Mrs. Thatcher’s comments, bearing in mind the party she belonged to. 回想起 7. Address oneself to: The famous orator addressed himself to the public to promote his newly-published book which could add to his reputation. 向……讲话，着手做……，致力于 8. Yield to: Parley yielded to general pressure from the society and bitterly took the child to a specialist.屈服 Unit 2 1. Stake a claim: Ronald’s success staked a claim for his place in Germany’s world championship team.罗纳德的成功使他在德国 世界冠军队里有一席之地。公开声明对……拥有所有权；证明自 己应该拥有（某物） 2. Be proportional to: Loss of weight is directly proportional to the rate at which the disease is progressing.与……成比例；体 重的降低和病情的恶化直接相关。 3. Attribute …to: Women tend to attribute their success to external causes such as assistance from friends. 把……归因 于…… 4. Sidle up: As I was about to leave the restaurant, a young man sidled up to me and said, ”May I help you?”悄悄地走进，偷偷 地侧身挨近 5. Plow into: A young lady and her little son were seriously injured when a car plowed into them on a crossing.撞上 6. Tread on: My job is to challenge, but not threaten them. So I must be careful not to tread on their toes.我的工作是对他们 提出挑战而不是威胁。所以，我得小心不要伤害了他们的感情。 踩，踏 7. Carve out: Not satisfied with the present position in the company, he is trying to carve out a much greater role for

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教案 Unit 1 Teaching Objectives: 1. Discuss t he qualities about how to be successful in career 2. Learn some words related to careers 3. Expressing of future’s careers 4. Listening for information of interview and Listen to get information of interview trends; Teaching Focuses: 1. Discuss t he qualities about how to be successful in career 2. Listening for information of interview and Listen to get information of interview trends; Teaching Difficulties: Discuss t he qualities about how to be successful in career Teaching Time: 6 periods Teaching Procedures: Starting up More quotations about career: For many people a job is more than an income – it's an important part of who we are. Think not of yourself as the architect of your career but as the sculptor. You have to do a lot of hard hammering, chiseling, scraping and polishing. What is the recipe for successful achievement To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team. Discuss these questions:

综合英语4 ( 何兆熊)Unit1-Unit14 课后翻译

Unit 1 I. Translate the following sentences into Chinese 1. 但我们必须学会同样善于应付短暂而干脆与漫长而艰难的局面。 2. 人们普遍认为英国人最终总是会胜出的。 3. 其他国家认为英国输得一无所有了。 4. 一年前我们孤军作战，许多国家都以为我们被彻底打败了。 II. Translate the following sentences into English 1. 我安排他们在小酒吧见面，但那个小伙子一直都没有来。(turn up) I had arranged for them to meet each other at the pub, but the young man never turned up. 2. 你无法仅凭表象判断形势是否会变得对我们不利。(tell from appearance) You cannot tell merely from appearances whether things will turn out unfavourable to us or not. 3. 那个士兵每次打仗都冲锋在前，从而赢得了国家的最高荣誉。(stand in the gap) The soldier, who stood in the gap in every battle, gained the highest honors of the country. 4. 主席讲话很有说服力，委员会其他成员都听从他的意见。(yield to) The chairman spoke so forcefully that the rest of the committee yielded to his opinion.

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《体验商务英语教师用书.1(第二版)》? introduction? notes on units? unit 1 introductions? at a glance? business brief? lesson notes? unit 2 work and leisure? at a glance? business brief? lesson notes? unit 3 problems? at a glance? business brief? lesson notes? revision? unit a? unit 4 travel? at a glance? business brief? .lesson notes? unit 5 food and entertaining? at a glance? business brief? lesson notes? unit 6 sales? at a glance? business brief? lesson notes? revision? unit b? unit 7 people? at a glance? business brief?

lesson notes? unit 8 markets? at a glance? business brief? lesson notes? unit 9 companies? at a glance? business brief? lesson notes? revision? unit c? unit 10 the web? at a glance? business brief? lesson notes? unit 11 cultures? at a glance? business brief? lesson notes? unit 12 jobs? at a glance? business brief? lesson notes? revision? unit d? text bank? teacher's notes? unit 1 introductions? an interesting man? a famous department store? unit 2 work and leisure? a daily routine? ways of getting to work? unit 3 problems? how old is too old?? how to sack a friend? unit 4 travel? budget hotels? travel dubs? unit 5 food and entertaining? free business lunches? meet while you eat? unit 6 sales? recommending products?

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