研究生入学考试英语真题一

研究生入学考试英语真题一
研究生入学考试英语真题一

2012年研究生入学考试英语真题(一)

Section Ⅰ Use of English

Directions:

Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D]on ANSWER SHEET 1. ( 10 points)

The ethical judgments of the Supreme Court justices became an important issue recently. The court cannot_____ its legitimacy as guardian of the rule of law______ justices behave like politicians. Yet, in several instances, justices acted in ways that_____ the court’s reputation for being independent and impartial。

Justices Antonin Scalia and Samuel Alito Jr., for example, appeared at political events. That kind of activity makes it less likely that the court’s decisions will be____ as impartial judgments. Part of the problem is that the justices are not _____ by an ethics code. At the very least, the court should make itself_______ to the code of conduct that ______to the rest of the federal judiciary。

This and other cases ______the question of whether there is still a _____ between the court and politics。

The framers of the Constitution envisioned law____ having authority apart from politics. They gave justices permanent positions ____ they would be free to ____those in power and have no need to_____ political support. Our legal system was designed to set law apart from politics precisely because they are so closely _____。

Constitutional law is political because it results from choices rooted in fundamental social ______like liberty and property. When the court deals with social policy decisions, the law it _____is inescapably political — which is why decisions split along ideological lines are so easily _____ as unjust。

The justices must _____doubts about the court’s legitimacy by making themselves _____to the code of conduct. That would make their rulings more likely to be seen as separate from politics and, _____, convincing as law

1 A emphasize B maintain C modify D recognize

2 A when B best C before D unless

3 A rendered B weakened C established D eliminated

4 A challenged B compromised C suspected D accepted

5. A advanced B caught C bound D founded

6. A resistant B subject C immune D prone

7. A resorts B sticks C leads D applies

8. A evade B raise C deny D settle

9. A line B barrier C similarity D conflict

10. A by B as C through D towards

11. A so B since C provided D though

12. A serve B satisfy C upset D replace

13. A confirm B express C cultivate D offer

14 A guarded B followed C studied D tied同济

15. A concepts B theories C divisions D convenience

16. A excludes B questions C shapes D controls

17. A dismissed B released C ranked D distorted

18. A suppress B exploit C address D ignore

19. A accessible B. amiable C agreeable D accountable

20. A by all means B at all costs C in a word D as a result济Section Ⅱ Reading Comprehension

Part A

Directions:

Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET1. (40 points)

Text 2

TEXT2

Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It is not that pink intrinsically bad, but it is a tiny slice of the rainbow and, though it may celebrate girlhood in one way, it also repeatedly and firmly fused girls’ identity to appearance. Then it presents that connection, even among two-year-olds, between girls as not only innocent but as evidence of innocence. Looking around, despaired at the singular lack of imagination about girls’ lives and interests。

Girls' attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletti, an associate professor of American Studies, it's not. Children were not colour-coded at all until the early 20th century: in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What's more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolised femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children's marketing strategy, that pink fully came into its own, when it began to seem innately attractive to girls, part of what defined them as female, at least for the first few critical years。

I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children's behaviour: wrong. Turns out, according to Daniel Cook, a historian of

childhood consumerism, it was popularised as a marketing gimmick by clothing manufacturers in the 1930s。

Trade publications counselled department stores that, in order to increase sales, they should create a "third stepping stone" between infant wear and older kids' clothes. It was only after "toddler" became common shoppers' term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences –or invent them where they did not previously exist。

26 By saying "it is ... The rainbow"(line 3, Para 1), the author means pink _______。

A should not be the sole representation of girlhood

B should not be associated with girls' innocence

C cannot explain girls' lack of imagination

D cannot influence girls' lives and interests

27 According to Paragraph 2, which of the following is true of colours?

A Colors are encoded in girls' DNA

B Blue used to be regarded as the color for girls

C Pink used to be a neutral color in symbolizing genders

D White is preferred by babies

28 The author suggests that our perception of children's psychological devotement was much influenced by ________。

[A] the marketing of products for children

[B] the observation of children's nature

[C] researches into children's behavior

[D] studies of childhood consumption

29. We may learn from Paragraph 4 that department stores were advised ________。

A focuses on infant wear and older kids' clothes

B attach equal importance to different genders

C classify consumers into smaller groups

D create some common shoppers' terms

30. it can be concluded that girl's attraction to pink seems to be _____。

A clearly explained by their inborn tendency

B fully understood by clothing manufacturers

C mainly imposed by profit-driven businessmen

D well interpreted by psychological experts

Part B

Directions:

For questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET 1. ( 10 points)

Part C

Directions:

Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. ( 10 points)

Section Ⅲ Writing

Part A

51. Directions:

。。。。。。。

You should write about 100 words on ANSWER SHEET 2.

Do not sign your own name at the end of the notice. Use "Postgraduates' Association" instead. ( 10 points)

Part B

52. Directions:

Write an essay of 160-200 words based on the following drawing. In your essay, you should

describe the picture briefly,

explain its intended meaning, and

give your comments。

You should write neatly on answer sheet 2.

2012年全国硕士研究生入学考试英语试题National Entrance Test of English for MA/MSCandidates (NETEM) 跨考英语教研室—杨凤芝Section ⅠUse of English Directions:

Read the following text. Choose the best word(s) for each numbered blank

and mark [A], [B], [C] or [D]on ANSWER SHEET 1. ( 10 points)

The ethical judgments of the Supreme Court justices became an important issue

recently. The court cannot_____ its legitimacy as guardian of the rule of

law______ justices behave like politicians. Yet, in several instances,

justices acted in ways that_____ the court’s reputation for being independent

and impartial。

Justices Antonin Scalia and Samuel Alito Jr., for example, appeared at

political events. That kind of activity makes it less likely that the court’s

decisions will be____ as impartial judgments. Part of the problem is that

the justices are not _____ by an ethics code. At the very least, the court

should make itself_______ to the code of conduct that ______to the rest of the

federal judiciary。

This and other cases ______the question of whether there is still a _____

between the court and politics。

The framers of the Constitution envisioned law____ having authority apart

from politics. They gave justices permanent positions ____ they would be free

to ____those in power and have no need to_____ political support. Our legal

system was designed to set law apart from politics precisely because they are

so closely _____。

Constitutional law is political because it results from choices rooted in

fundamental social ______like liberty and property. When the court deals with

social policy decisions, the law it _____is inescapably political —which

is why decisions split along ideological lines are so easily _____ as unjust。

The justices must _____doubts about the court’s legitimacy by making

themselves _____to the code of conduct. That would make their rulings more

likely to be seen as separate from politics and, _____, convincing as law。

1 A emphasize B maintain C modify D recognize

2 A when B best C before

D unless

3 A rendered B weakened C established D eliminated

4 A challenged B compromised C suspected D accepted 5. A advanced B caught C bound D founded 6. A resistant B subject C immune D prone 7. A resorts B sticks C leads D applies 8. A evade B raise C deny D settle 9.

A line

B barrier

C similarity

D conflict 10. A by B as C through D towards

11. A so B since C provided D though 12. A serve B satisfy C upset D replace 13. A confirm B express C cultivate D offer 14 A guarded B followed C studied D tied

15. A concepts B theories C divisions D convenience16. A excludes B questions C shapes D controls17. A dismissed B released C ranked D distorted18. A suppress B exploit C address D ignore 19. A accessible B. amiable C agreeable D accountable20. A by all means B at all costs C in a word D as a result

Section Ⅱ Reading ComprehensionPart A

Directions:

Read the following four texts. Answer the questions below each text by

choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET1.

(40 points)

Text 2

TEXT2

Pretty in pink: adult women do not remember being so obsessed with the

colour, yet it is pervasive in our young girls’ lives. It is not that pink

intrinsically bad, but it is a tiny slice of the rainbow and, though it may

celebrate girlhood in one way, it also repeatedly and firmly fused girls’

identity to appearance. Then it presents that connection, even among two-year-olds,

between girls as not only innocent but as evidence of innocence。

Looking around, despaired at the singular lack of imagination about girls’

lives and interests。

Girls' attraction to pink may seem unavoidable, somehow encoded in their DNA,

but according to Jo Paoletti, an associate professor of American Studies,

it's not. Children were not colour-coded at all until the early 20th

century: in the era before domestic washing machines all babies wore white as a

practical matter, since the only way of getting clothes clean was to boil

them. What's more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually

considered the more masculine colour, a pastel version of red, which was

associated with strength. Blue, with its intimations of the Virgin Mary,

constancy and faithfulness, symbolised femininity. It was not until the

mid-1980s, when amplifying age and sex differences became a dominant

children's marketing strategy, that pink fully came into its own, when it

began to seem innately attractive to girls, part of what defined them as female,

at least for the first few critical years。

I had not realised how profoundly marketing trends dictated our perception

of what is natural to kids, including our core beliefs about their psychological

development. Take the toddler. I assumed that phase was something experts

developed after years of research into children's behaviour: wrong. Turns out,

according to Daniel Cook, a historian of childhood consumerism, it was

popularised as a marketing gimmick by clothing manufacturers in the 1930s。

Trade publications counselled department stores that, in order to increase

sales, they should create a "third stepping stone" between infant wear and

older kids' clothes. It was only after "toddler" became common shoppers'

term that it evolved into a broadly accepted developmental stage. Splitting

kids, or adults, into ever-tinier categories has proved a sure-fire way to

boost profits. And one of the easiest ways to segment a market is to

magnify gender differences –or invent them where they did not previously exist。

26 By saying "it is ... The rainbow"(line 3, Para 1), the author means pink _______。

A should not be the sole representation of girlhood

B should not be associated with girls' innocence

C cannot explain girls' lack of imagination

D cannot influence girls' lives and interests

27 According to Paragraph 2, which of the following is true of colours?

A Colors are encoded in girls' DNA

B Blue used to be regarded as the color for girls

C Pink used to be a neutral color in symbolizing genders

D White is preferred by babies

28 The author suggests that our perception of children's psychological

devotement was much influenced by ________。

[A] the marketing of products for children

[B] the observation of children's nature

[C] researches into children's behavior

[D] studies of childhood consumption

29. We may learn from Paragraph 4 that department stores were advised ________。

A focuses on infant wear and older kids' clothes

B attach equal importance to different genders

C classify consumers into smaller groups

D create some common shoppers' terms

30. it can be concluded that girl's attraction to pink seems to be _____。

A clearly explained by their inborn tendency

B fully understood by clothing manufacturers

C mainly imposed by profit-driven businessmen

D well interpreted by psychological experts

Part B

Directions:

For questions 41-45, choose the most suitable paragraphs from the list

A-G and fill them into the numbered boxes to form a coherent text. Paragraph

E has been correctly placed. There is one paragraph which does not fit in with

the text. Mark your answers on ANSWER SHEET 1. ( 10 points)

Part C

Directions:

Read the following text carefully and then translate the underlined segments

into Chinese. Your translation should be written clearly on ANSWER SHEET 2.

( 10 points)

Section Ⅲ Writing Part A

51. Directions:

。。。。。。。

You should write about 100 words on ANSWER SHEET 2.

Do not sign your own name at the end of the notice. Use "Postgraduates' Association" instead. ( 10 points)

Part B

52. Directions:

Write an essay of 160-200 words based on the following drawing. In your

essay,you should

1) describe the picture briefly,

2) explain its intended meaning, and

3) give your comments。

You should write neatly on answer sheet 2.

2017年考研英语考试真题

2017年考研英语二真题 Section I Use of English Directions: Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) People have speculated for centuries about a future without work.Today is no different,with academics,writers,and activists once again 1 that technology is replacing human workers. Some imagine that the coming work-free world will be defined by 2 .:A few wealthy people will own all the capital,and the masses will struggle in an impoverished wasteland.. A different and not mutually exclusive 3 holds that the future will be a wasteland of a different sort,one 4 by purposelessness:Without jobs to give their lives 5 ,people will simply become lazy and depressed. 6 ,t oday’s unem ployed don’t seem to be having a great time. One Gallup poll found that 20 percent of Americans who have been unemployed for at least a year report having depression,double the rate for 7 Americans. Also,some research suggests that the 8 for rising rates of mortality,mental-health problems,and addicting 9 poorly-educated,middle-aged people is a shortage of well-paid jobs. Perhaps this is why many 10 the agonizing dullness of a jobless future. But it doesn’t 11 follow from findings like these that a world without work would be filled with unease. Such visions are based on the 12 of being unemployed in a society built on the concept of employment. In the 13 of work,a society designed with other ends in mind could 14 strikingly different circumstances for the future of labor and leisure. Today,the 15 of work may be a bit overblown. “Many jobs are boring,degrading,unhealthy,and a waste of human potential,” says John Danaher,a lecturer at the National University of Ireland in Galway. These days,because leisure time is relatively 16 for most workers,people use their free time to counterbalance the intellectual and emotional 17 of their jobs. “When I come home from a hard day’s work,I often feel 18 ,” Danaher says,adding,“In a world in which I don’t have to work,I might feel rather different”—perhaps different enough to throw himself 19 a hobby or a passion project with the intensity usually reserved for 20 matters. 1. [A] boasting [B] denying [C] warning [D] ensuring 2. [A] inequality [B] instability [C] unreliability [D] uncertainty 3. [A] policy [B]guideline [C] resolution [D] prediction 4. [A] characterized [B]divided [C] balanced [D]measured 5. [A] wisdom [B] meaning [C] glory [D] freedom 6. [A] Instead [B] Indeed [C] Thus [D] Nevertheless 7. [A] rich [B] urban [C]working [D] educated 8. [A] explanation [B] requirement [C] compensation [D] substitute 9. [A] under [B] beyond [C] alongside [D] among 10. [A] leave behind [B] make up [C] worry about [D] set aside 11. [A] statistically [B] occasionally [C] necessarily [D] economically 12. [A] chances [B] downsides [C] benefits [D] principles 13. [A] absence [B] height [C] face [D] course 14. [A] disturb [B] restore [C] exclude [D] yield 15. [A] model [B] practice [C] virtue [D] hardship 16. [A] tricky [B] lengthy [C] mysterious [D] scarce 17. [A] demands [B] standards [C] qualities [D] threats 18. [A] ignored [B] tired [C] confused [D] starved 19. [A] off [B] against [C] behind [D] into 20. [A] technological [B] professional [C] educational [D] interpersonal

2018年博士生入学考试英语参考答案

1.These figures boil down to no significance as they are statistically imperfect. A amount to B conform to C contribute to D attach to 2.The researchers are working hard to find the optimal concentration of this drug. A most poisonous B most likely C most famous D most desirable 3.This young lawyer dares to take on the powerful on behalf of the poor and weak. A with the favor of B find good jobs for C assume the responsibility for D accept the challenge of 4.The last traces of respectability had vanished by the time he was convicted and imprisoned. A collapsed B disappeared C perished D scattered 5.Fearful of losing her job for good, this lady decided to talk to the manager directly. A for benefits B by luck C for ever D at hand. 6.An important innovation in this college was the introduction of the seminary method for advanced students. A idea B change C matter D policy 7.This archaeologist made a study of the vast area through which the Roman civilization has been propagated. A extended B terminated C speculated D restricted 8.The investor would suffer a lot from a television series that was heavily invested in but never came off. A was released B proved satisfactory C failed completely D won awards 9.Given the gravity of the situation, the best thing we can do is to declare the company bankrupt. A gravitation B fascination C seriousness D incurability 10.When the symptom occurs, she finds it difficult to manipulate a pencil despite her young age. A utilize B handle C master D dominate Section B : Directions: There are ten questions in this section. Each question is a sentence with something missing. Below each sentence are four words or phrases marked A, B , C and D. Choose one word or phrase that best completes the sentence. Mark the corresponding letter with a single bar across the square brackets on your machine-scoring Answer Sheet. 11.The country once threatened to ___ diplomatic relations with its neighbor if the latter was too friendly to the rebels. A show off B keep off C break off D call off 12.In English leaning, a ___ circle occurs when a student makes more errors after being scolded. A vicious B vigorous C vertical D voluntary 13.Some ancient people were able to tell the time by the shadow ___by the sun on the slate. A thrown B flung C cast D tossed(upward) https://www.360docs.net/doc/f011857156.html,petition compels districts to devote their limited resources to achieving results that compare ___ with other local districts. A significantly B favorably C dramatically D superficially 15.If you don’t know how to ___ your achievements, your parting from this world is going to be a nightmar e. A take hold of B get rid of C let go of D make fun of 16.This country could have as many as 10 million cases of AIDS in 2010 if the ____ is not taken seriously. A episode B epidemic C equivalent D eruption 17.With a wide variety of fresh fruit ___available, canner fruit is no longer so popular as before. A willingly B appropriately C confidently D readily =easily 18.The crisis over parliamentary election illustrated the unpredictable ____that events could take once the coalition troops are withdrawn. A process B line C way D course 19.Decades of ___ might have been partially responsible for our ignorance of development abroad. A insulation B irrigation C integration D isolation 20.There have been some insensible people who attempt to end their pains ____ through suicide. A by and large B once for all =forever C heart and soul D on the whole Part II. Cloze Directions: There are 10 questions in this part of the test. Read the passage through. Then, go back and choose one suitable word or phrases marked A, B, C and D for each blank in the passage. Mark the corresponding letter of the word or phrase you have chosen with a single bar across the square brackets on your machine-scoring Answer Sheet. There is now a new keychain device that lets people turn off most TVs anywhere---- from airports to restaurants. And it is selling faster than 21 . “I thought there would just be a few sales, but we can’t 22 demand,” said inventor Mitch

2019英语硕士研究生入学考试英语一真题及答案

2019年全国硕士研究生入学考试英语一真题及答案 Section ⅠUse of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) Today we live in a world where GPS systems, digital maps, and other navigation apps are available on our smart phones. 1 of us just walk straight into the woods without a phone. But phones 2 on batteries, and batteries can die faster than we realize. 3 you get lost without a phone or a compass, and you 4 can’t find north, a few tricks to help you navigate 5 to civilization, one of which is to follow the land... When you find yourself well 6 a trail, but not in a completely 7 area, you have to answer two questions: Which 8 is downhill, in this particular area? And where is the nearest water source? Humans overwhelmingly live in valleys, and on supplies of fresh water. 9 , if you head downhill, and follow any H2O you find, you should 10 see signs of people. If you’ve explored the area before, keep an eye out for familiar sights—you may be 11 how quickly identifying a distinctive rock or tree can restore your bearings. Another 12 : Climb high and look for signs of human habitation. 13 , even in dense forest, you should be able to 14 gaps in the tree line due to roads, train tracks, and other paths people carve 15 the woods. Head toward these 16 to find a way out. At night, scan the horizon for 17 light sources, such as fires and streetlights, then walk toward the glow of light pollution. 18 , assuming you’re lost in an area humans tend to frequent, look for the 19 we leave on the landscape. Trail blazes, tire tracks, and other features can 20 you to civilization.

研究生英语考试试卷

General English Qualifying Test for Non-English Major Graduate Students 2008 (A 卷) ******************************考试注意事项*************************** 一.本考试由两部分组成:试卷一(Paper One)包括听力理解、词汇与结构、阅读理解三部分,共70题,按顺序统一编号;试卷二(Paper Two)包括改错、写作。 二.试卷一的答案请按要求在答题卡上填涂,否则无效。试卷二的改错、写作部分请直接在试卷二上答题. Paper One Part I Listening Comprehension (20 points) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about what was said. Both the conversation and the question will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A., B., C. and D., and decide which is the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the center. Example: You will hear: You will read: A. At the office. B. In the waiting room. C. At the airport. D. In a restaurant. From the conversation we know that the two were talking about some work they had to finish in the evening. This is most likely to have taken place at the office. Therefore, A. "At the office" is the best answer. You should choose [A] on the Answer Sheet and mark it with a single line through the center. 1. A. The weather has been warm lately. B. The furnace has broken down. C. The building’s heating system dries the air. D. The woman should put medicine on her lips. 2. A. A furnished house. B. A recent book. C. A refinished cellar. D. A new record. 3. A. They need to turn up ahead. B. She doesn’t know where State Street is. C. There was no left turn at the last intersection. D. The man missed the turn.

研究生英语期末考试试卷

ad if 命 封 线 密

A. some modern women prefer a life of individual freedom. B. the family is no longer the basic unit of society in present-day Europe. C. some professional people have too much work to do to feel lonely. D. Most Europeans conceive living a single life as unacceptable. 5.What is the author’s purpose in writing the passage? A. To review the impact of women becoming high earners. B. To contemplate the philosophy underlying individualism. C. To examine the trend of young people living alone. D. To stress the rebuilding of personal relationships. Passage Two American dramas and sitcoms would have been candidates for prime time several years ago. But those programs -though some remain popular -increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times. The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was. “There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events. Unlike in the United States, commercial broadcasting in most regions of the world -including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV -is a relatively recent development. A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels. Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce. The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies. “The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. Mr. Sloan estimates that over the last decade, the price of American programs has increased fivefold even as the international ratings for these shows have declined. American broadcasters are still the biggest buyers of American-made television shows, accounting for 90% of the $25 billion in 2001 sales. But international sales which totaled $2.5 billion last year often make the difference between a profit and a loss on show. As the pace of foreign sales slows -the market is now growing at 5% a year, down from the double-digit growth of the 1990’s -studio executives are rethinking production costs. 6. Which of the following best characterizes the image embodied in American shows? A. Self-contradictory B. Prejudice-free C. Culture-loaded D. Audience-targeted 7. The intervention of governments in the 1980’s resulted in __________ . A. the patenting of domination shows and movies B. the emergence of new commercial networks C. the promotion of cable and satellite pay-television D. the intense competition coming from the outside 8. The phrase “on a shoestring” (Para. 6) most probably means __________. A. in need of capital B. after a fashion C. on second thoughts D. in the interests of themselves 9. The main reason why American dramas and sitcoms are driven out of prime time is that ____. A. they lose competitiveness B. they are not market-oriented C. they are too much priced D. they fall short of audience expectations 10. American studio producers will give thought to production costs __________. A. if they have no access to popular shows B. because their endeavors come to no avail C. since bidding wars are no longer fierce D. as international sales pace slows down Passage Three How shops can exploit people's herd mentality to increase sales 1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is,how ants,bees or any social animal,including humans,behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour in Rome,Zeeshan-ul-hassan Usmani,a computer scientist from the Florida Institute of Technology,described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance,by placing everyday items such as milk and eggs at the back of the store,forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes,also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information,and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.

博士研究生入学考试英语考试大纲(可编辑修改word版)

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2018年全国硕士研究生入学统一考试英语二真题及答案

2018年考研英语(二)试题及参考答案 Section I Use of English Directions: Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) Why do people read negative Internet comments and do other things that will obviously be painful? Because humans have an inherent need to 1 uncertainty, according to a recent study in Psychological Science. The new research reveals that the need to know is so strong that people will 2 to satisfy their curiosity even when it is clear the answer will 3 . In a series of four experiments, behavioral scientists at the University of Chicago and the Wisconsin School of Business tested. Student’s willingness to 4 themselves to unpleasant stimuli in an effort to satisfy curiosity. For one 5 each participant was shown a pile of pens that the researcher claimed were from a previous experiment. The twist? Half of the pens would 6 an electric shock when clicked. Twenty-seven students were told which pens were electrified, another twenty-seven were told only that some were electrified 7 left alone in the room, the students who did not know which ones would shock them clicked more pens and incurred more shocks than the students who knew what would 8 subsequent experiments reproduced, this effect with other stimuli 9 the sound of finger nails on a chalkboard and photographs of disgusting insects. The drive to_10_is deeply rooted in humans. Much the same as the basic drives for_11_or shelter, says Christopher Hsee of the University of Chicago Curiosity is often considered a good instinct-it can _12_New Scientific advances, for instance-but sometimes such_13_can backfire, the insight that curiosity can drive you to do _14_things is a profound one. Unhealthy curiosity is possible to 15 , however, in a final experiment, participants who were encouraged to 16 how they would feel after viewing an unpleasant picture were less likely to 17 to see such an image. These results suggest that imagining the 18 of following through on one’s curiosity ahead of time can help determine 19 it is worth the endeavor. ” Thinking about long-term 20 is key to reducing the possible negative effects of curiosity. Hsee says “in other words, don’t read online comments”. 1. [A]Protect [B] resolve [C] discuss [D] ignore 2. [A]refuse [B] wait [C] regret [D] seek 3. [A]hurt [B] last [C]mislead [D] rise 4. [A]alert [B] tie [C] treat [D] expose 5. [A]message [B] review [C] trial [D] concept

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