商务英语(二)课文英译中

Unit 2

1.The manufacturer, therefore, has to find the balance between designing a separate car for

each market – which would be exorbitantly costly – and designing one car for all markets.

因此，制造商就必须在为每个市场设计一辆不同的车（这当然需要高昂的费用）和为所有市场设计同一款车之间寻求平衡。

2.Such opportunities are not normally available to a company that operates only in one

country or is only just entering a new country.

只在一个国家经营或只进入一个新的国家的公司通常得不到这样的机会。

3.The advent of the Internet and Intranets has the potential to accelerate the process of

mining all markets for relevant information and for features that can be included in new products.

互联网和局域网的来临有可能加快发掘所有的市场找到相关信息和能被用到新产品中的特征的过程。

4.The laboratories co-ordinates their efforts by looking at the possibilities of melding product

ideas arising from different countries.

这些实验室通力协作寻求把产生于不同国家的关于产品的想法加以整合的可能性。5.The product itself may have been developed with reference to observations of present and

potential customers rather than conventional market research.

产品本身的开发也许参考了对现有或潜在客户的观察，而不是常规的市场研究。

6.When Citibank introduced its credit card in the Asia-Pacific region, it launched it sequentially

and tailored the product features for each country while maintaining its premium positioning.

当花旗银行在亚太地区推出信用卡业务时，它在各个国家依次推出并且在维持它的高端定位的同时为每个国家度身打造了一些独特的产品特征。

Unit 4

1.The dramatic success gives the Finnish group, led by Chief Executive Jorma Ollila, an obvious

claim to membership of any league ranking the world’s most respected companies.

令人瞩目的成功让首席执行官约玛.奥雷拉领导下的这家芬兰集团公司得以轻松地跻身于任何一个世界最受尊敬公司的排行榜之中。

2.Focus meant turning Nokia from a sprawling conglomerate, with a promising mobile

business, into a dedicated mobile phone company.

专门化意味着把诺基亚从拥有前景诱人的移动通讯业务的一家业务繁杂的集团公司变成一个专门的手机公司。

3.Out went much of ‘the baggage’ --- chemicals, tyres, cables and television-set manufacturing

were among the businesses offloaded during the early 1990s.

许多‘包袱’都被甩掉了--- 化学品、轮胎、电缆、及电视机制造都是在九十年代初被精简掉的业务。

4.The group has outstripped its rivals, Motorola and Ericsson, because it has allied engineering

excellence with great marketing flair.

诺基亚集团已经超越了竞争对手摩托罗拉和爱立信，因为它把精良的做工和骄人的营销才能结合起来。

5.Moreover, it has kept at the forefront of innovation, shortening product cycles, and

launching new models just when the margins on old ones are starting to dive.

此外，它一直稳居创新的前沿，缩短产品周期并且在旧款产品利润率开始大幅收窄时及时推出新品。

6.But even more advanced technologies are on their way, rivals are snapping at its heels, and

living up to the market’s high-placed expectations will be an ever more daunting challenge.

但是，甚至更先进的技术即将出现，竞争对手们也在紧追不舍，而且不辜负市场高得出奇的期望也将是一个更令人望而生畏的挑战。

Unit 5

1.Like the other 99 companies singled out, SAS is not content to reward employees with a

mere pay cheque. Instead, the company is dead set on making their lives easier.

像其他99个被选出来的公司一样，SAS不会满足于仅用一份工资单来酬劳它的员工。

相反，它下定决心要使他们的生活变得轻松惬意。

2.Indeed, there is little these good employers will not do to take the loa d off their workers’

shoulders.

事实上，为了减轻员工肩负的重担，没有什么事情是这些好雇主们不愿做的。

3.Some even lay on company holidays, whisking workers and their partners off to luxury island

locations.

一些公司甚至提供公司度假游服务，带领员工和他们的伴侣去豪华的海岛度假胜地。

4.For these forward-looking employers the vexed problem of work / life balance --- assumed

to be one of the greatest workplace issues facing us --- is magically eliminated.

对于这些高瞻远瞩的雇主而言，工作/生活平衡这个棘手的问题（被认为是我们面对的最大的工作场所的问题之一）被奇迹般的消除了。

5.These companies are mounting a take-over bid for their employee’s lives with the result that

the issue of balance no longer arises.

这些公司正在发起接管员工生活的活动，希望活动的结果是工作/生活平衡的问题不再发生。

6.It might mean the prospect of severing one’s entire life from an employer is so daunting that

it seems easier to stay put.

它也许意味着把自己的生活和公司完全脱离的前景是那么令人恐惧以至于维持现状看起来更容易一些。

7.An employer that tackled the long-hours culture would be reaching the parts that all the

free hairdos, Viagra and guitar lessons in the world will never reach.

一个解决了超时工作文化的公司在工作/生活平衡问题方面是世界上所有免费的理发，伟哥和吉他课程都望尘莫及的。

Unit 6

1.International businesses believe they are not fully prepared to handle a growing number of

threats in an increasingly volatile global marketplace.

许多国际化的公司认为它们还没有为在越来越动荡的全球市场中不断增加的威胁做好充分的准备。

2.According to the company’s annual assessment of risks facing international business,

globalisation and the development of communications technologies have precipitated significant concerns among executives concerning risks.

根据这家公司对国际商业面临的风险所做的年度评估的说法，全球化和通讯技术的发展

已经在关注风险的执行官中引起很大的担忧。

3.These concerns were revealed through a business survey, conducted by the Industrial

Research Bureau, of US and European companies about attitudes to risk and risk management among international business development directors.

由产业研究局所做的关于在美欧公司中国际商业发展主管们对风险及风险管理的态度的一份商业调查揭示了这些担忧。

4.Although executives see globalisation as a driving force behind unprecedented opportunities

internationally, there is real apprehension about a plethora of risks that may stand in their way.

尽管执行官们把全球化看作是前所未有的国际性机会背后的驱动力，但是对也许会阻碍他们前进的过多的风险的恐惧也真实存在。

5.The survey revealed shareholder action as the most critical reputational risk; kidnap as the

most significant security risk; and international sanctions as the foremost political risk.

调查表明股东抵制行动是最严重的名誉风险；绑架是最重大的安全风险；国际制裁是首要的政治风险。

6.Although traditional risks, such as political and extremist terrorism, are decreasing in

incidence---yet not impact---problems such as organised and petty crime are likely to present a specific and harder range of risks than previously.

尽管像政治风险和极端恐怖主义的发生率降低了，但是影响仍然很大。像有组织犯罪和轻微犯罪等问题可能提出了一系列具体的并且比以前更难以解决的风险。

Unit 8

1.You can’t get away from ‘teams’ that are supposed to be able to create something that is

greater than the sum of its parts. Or so the theory goes.

你不可能脱离被认为能够创造超过各个部分业绩总和的团队。或者理论上是这样。2.Other signs of unproductive teamworking are people not always completing tasks assigned

to them or last minute panics to meet deadlines. More often than not, ineffective teams are the result of poor planning.

缺乏效益的团队工作的另外一些标志是团队成员总是不能完成分给他们的工作或者在最后期限前一分钟还在忙乱。通常，低效的团队是糟糕计划的结果。

3.Members must be able to express their opinions freely without fear of retribution, and feel

that suggestions will be taken seriously.

团队成员必须能够自由地表达他们的意见而不用担心受到惩罚，并且认为他们的建议会被认真地采纳。

4.The team might also need to agree whether politically sensitive topics of discussion in

meetings should be kept within the confines of the team or shared with other employees.

团队成员也许也要一致同意在会议中讨论的敏感的政治话题是应该局限于团队范围内还是可以和其他雇员一起商谈。

5. A team made up only of ‘yes men’ can make disastrous decisions that few people honestly

agreed with in the first place.

一个完全由只会说‘我同意’的人组成的团队会做出起初几乎没有人真心赞成的灾难性的决定。

6.Team meetings may not be the most appropriate place for a discussion that involves only

two people, so the team could agree to certain issues being taken ‘off line’.

团队会议也许不是讨论只涉及两人之间问题的合适地点，所以团队可以同意某些问题在会后被私下讨论。

7. A good leader should be able to play to in dividuals’ strengths and compensate for their

weaknesses.

一个好领导应该能充分发挥每个人的优势并且弥补他们的缺点。

8.Lex Service plc delivers a range of outsourcing solutions to the public and private sector.

莱克斯服务有限公司为国有和私营部门提供一系列的外包解决方案。

9.The leader must, above all, be skilled in sharing responsibility and delegating work to others,

coaching them to achieve tasks, and providing constructive feedback on how the tasks went.

最重要的是，团队领导必须能熟练地分担责任，给其他人分配工作，指导他们完成任务，并且提出有关任务进展情况的建设性反馈意见。

10.Team members need to be able to see how they are doing against the objectives set at the

beginning of the project.

团队成员要能够看到和项目启动时的目标相对照他们做得怎么样。

Unit 9

1.In the past few years, a new generation of Japanese entrepreneurs has emerged, boosting

hopes that venture businesses are poised to become a new catalyst for the enfeebled Japanese economy.

在过去的几年里，新一代日本创业者已经出现了，这使人们充满希望地认为新创企业即将变成推动羸弱的日本经济的新催化剂。

2.Only now is Japan starting to develop a business environment conducive to entrepreneurial

growth.

只是在现在日本才开始发展一个有利于新创企业成长的商业环境。

3.Of the three main ingredients needed to foster venture businesses – risk money, a structural

framework and an entrepreneur-friendly culture –the country has attracted the first, is improving the second, but needs to move forward on the third.

在培育新创企业所需的三个主要因素（风险资本，结构框架和支持创业者的文化氛围）中，日本已经吸引了第一个，正在改善第二个，但仍需推进第三个。

4.Internet entrepreneurs are also leaving the relative sanctuary of larger companies to set up

on their own, something which is still rare in Japan.

网络创业者正在离开像较大公司这样的避风港并建立他们自己的企业，这在日本还不多见。

5.Japan’s venture capital sector is like a brand ne w race track. The track and stands have been

built, the gamblers have arrived but there aren’t any horses.

日本的风投行业就像一个全新的赛马场。赛道和看台都建好了，赌马者也来了，但就是没有赛马。

6.It has a highly successful scheme to help young people start businesses; entrepreneurship

seems part of the culture; working for yourself commonplace.

它有一个帮助年轻人开办公司的非常成功的计划；创业精神好像是意大利文化的一部分；为自己工作的想法也好像稀松平常。

7.The rest had started from their own or private-borrowed resources and then used growing

turnover to expand.

其他人用自己的资金或者个人借款开办公司，然后把增加的营业收入用于扩张。

8.This was found to aid survival, nurturing financially conservative entrepreneurs, who did not

over-extend and calculated risks carefully.

人们发现这会帮助企业生存下来，培养了在财务方面持保守做法的创业者，他们不过度扩张并且小心地计算风险。

9.Parallel to this is an outstandingly successful government-funded scheme to encourage

young entrepreneurs under 24.

和这种做法对应的是一个用于鼓励24岁以下的年轻创业者，由政府资助的非常成功的计划。

10.In addition, an unsecured ‘loan of honor’ – voluntarily repayable from future profits – has

been introduced in southern Italy to help get over the problems of financing businesses in poorer areas where the banks really could not care less.

此外，意大利南部还采用了无担保‘名誉贷款’（即，自愿用未来利润偿还贷款）以帮助解决为较贫困地区企业融资的问题，在这些地区银行真得要认真审核。

Unit 11

1.When Swissair’s flight 111 plunged into the sea off Nova Scotia, the tragedy bore several

similarities to the loss of Trans World Airlines’ flight 800 two years earlier.

当瑞航111航班在离Nova Scotia不远处坠入海中时，这场悲剧和两年前失事的环球航空公司的800航班有几点相似之处。

2.TWA was accused of incompetence and insensitivity for the way it responded to the needs

of the victims’ families.

由于TWA回应遇难者家属要求的方式不好，它被批评为处理不力和反应迟钝。

3.In contrast, Swissair’s handling of the flight 111 crash has left confidence in the airline intact,

and may even, conceivably, have enhanced it.

形成对比的是，瑞航对111航班空难事故的处理使人们对公司的信心毫发无损，并且甚至可能还有所增强。

4.In a matter of seconds, a reputation that has been built up over decades can be destroyed by

making a mistake at that time.

就是几秒钟的事，因为当时犯的一个错误几十年逐步建立起的声誉可能被毁于一旦。

5.Deputy Director of the National Transportation Safety Board’s office of family affairs says the

speed of an airline’s response is one of th e most important factors in determining how its behavior is perceived.

国家交通安全委员会家庭事务办的副主任说航空公司的反应速度是决定人们怎样评判它的行为的最重要的因素之一。

6.Family members also complained that calls made to special toll-free telephone numbers

went unanswered, that the flow of information was inadequate, and that insufficient attention was paid to their travel and accommodation needs.

家属们也抱怨拨打的专线免费电话无人接听，信息发布不及时，以及对他们的旅行和食宿要求照顾不周。

7.Swissair’s experience could hardly have been more different. Within hours of the loss of

flight 111, a passenger manifest had been issued, fully-functioning hotlines had been set up, and hundreds of crisis counsellors had arrived in New York, ready to receive the grieving families.

瑞航的做法却是截然相反。111航班空难后几小时内就公布了乘客名单，设立了功能齐

全的服务热线，并且几百个危机顾问已经赶到纽约，准备接待悲痛欲绝的遇难者亲属。

8.Friends and relatives were grateful for the way Swissair kept them informed of unfolding

events, and appreciated the airline’s offer of $20,000 for each family to cover immediate expenses.

亲戚朋友们都非常感谢瑞航及时通知他们事件进展的做法，并且感激瑞航为每个家庭提供两万美元用于支付应急的开销。

9.One factor that work ed in Swissair’s favor was legislation passed by Congress requiring

airlines to be much more responsive to the needs of victims’ families after crashes.

对瑞航有利的一个因素是国会通过一项立法要求航空公司在空难发生后要对遇难者家属的需求做出积极的响应。

10.The Aviation Disaster Family Assistance Act required domestic carriers to file detailed plans

for providing accurate passenger manifests, issuing toll-free telephone numbers, and returning victims’ personal effects.

航空灾难救助法案要求国内航空承运商提交详尽的计划以提供准确的乘客名单，公布免费电话号码并且归还遇难者个人财物。

11.Swissair also benefited immeasurably from its code-sharing agreement with Delta Airlines,

the third biggest US carrier, under which the two sell seats on each other’s flights as if they were their own.

瑞航也极大地得益于它和美国第三大航空承运商达尔他航空公司的代码分享协议，按照这个协议双方均可销售对方航班上的座位，就像是自己航班上的位置一样。

Unit 13

1.Mergers and acquisition continue apace in spite of an alarming failure rate and evidence

that they often fail to benefit shareholders.

合并和并购在急速地继续进行，尽管它们的失败率惊人并且有证据表明它们经常并不能给股东带来收益。

2.The collapse of the planned Deutsche-Dresdner Bank merger tarnished the reputation of

both parties. Deutsche Bank’s management was exposed as divided and confused.

计划中的德意志银行和德累斯顿银行合并案的失败损害了双方的声誉。有消息称德意志银行的管理层人心涣散，管理混乱。

3.They do, however, often reward the shareholders of the acquired company, who receive

more for their shares than they were worth before the takeover was announced.

然而，合并和并购经常给被兼并公司的股东们带来回报，他们的股票比宣布收购前更值钱了。

4.Most mergers are based on the idea of “let’s increase revenues”, but you have to have a

functioning management team to manage that process.

大多数的合并都着眼于“让我们增加收入”的想法，但是你必须有一个职能团队来管理这个过程。

5.The nature of the problem is not so much that there’s open warfare between the two sides.

It’s that the cultures don’t meld quickly enough to take advantage of the opportunities.

问题的本质通常不是双方公开翻脸，而是双方文化没有足够快地融合以至于不能利用出现的机会。

6.Merging companies ar e said to ‘tie the knot’. When mergers are called off, the two

companies fail to ‘make it up the aisle’ or their relationship remains ‘unconsummated’.

正在合并的公司被称为‘喜结连理’。当合并被叫停的时候，我们称两家公司没能‘步入婚姻的殿堂’或者说它们的关系仍然没有‘瓜熟蒂落’。

7.Given how heavily the odds are stacked against successful mergers, managers should

consider whether their time and the shareholders’ money would not be better employed elsewhere.

考虑到合并成功的希望是多么渺茫，管理者们应该考虑一下是否他们的时间和股东们的钱用在别处会更好。