2020年10月全国电子商务英语自考试题及答案解析

2020年10月全国电子商务英语自考试题及答案解析
2020年10月全国电子商务英语自考试题及答案解析

全国2019年10月高等教育自学考试

电子商务英语试题

课程代码:00888

请将答案填在答题纸相应位置上

一、词汇和语法(本大题共20小题,每小题1分,共20分)

根据句子的意思选择一个正确的答案。答案标在答题纸上。

1.I keep my reference books near my desk for _______.

A.convention B.convenience

C.conference D.confidence

2.Nothing can _______ being unkind to children.

A.adjust B.reason

C.justify D.reassure

3.Prior _______ his departure, he addressed a letter to his daughter.

A.to B.of

C.in D.from

4.It took many hours to _______ the court of his guilt.

A.persuade B.pledge

C.convince D.assure

5.We _______ the shops and the post office as soon as we moved into the town. A.determined B.located

C.specified D.settled

6.They _______ the game because of rain.

A.deserted B.abandoned

C.left D.departed

7.People will not believe a person who always _______.

A.magnifies B.enlarges

C.broadens D.exaggerates

8.There are different _______ of books in a library.

A.cases B.concepts

C.terms D.categories

9.All of my efforts to _______ peace failed.

A.preserve B.conserve

C.persist D.reserve

10.It is for historians to discover and _______ what actually happened.

A.list B.indicate

C.enter D.register

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11.I have never taken anything ______didn’t belong to me.

A.what B.who

C.that D.which

12._______ once is better than to hear a hundred times.

A.To see B.Seeing.

C.See D.Having seen

13.Not until the later 1870s _______ an outlet for her talents and sympathies in charitable work. A.that Anna found B.did Anna find

C.when did Anna find D.when Anna found

14.According to a recent report, _______ that Americans consume has not varied greatly from year to year.

A.the number of sugar B.a number of sugar

C.the amount of sugar D.an amount of sugar

15._______ the men stood together in the churchyard, saying he must be crazy.

A.After the church B.After church

C.After a church D.After churches

16.“How did you find your visit to the museum?”

“I thoroughly enjoyed it. It was _______ than I expected.”

A.far more interesting B.even much interesting

C.so more interesting D.a lot much interesting

17.It _______ for two days and the field was all under water.

A.rained B.had been raining

C.was raining D.would have rained

18._______ with a new method, the material does not break up easily.

A.To have treated B.Having treated

C.Being treated D.Having been treated

19.“Must I come at four o’clock?”“Oh no, you _______ come at four.”

A.can’t B.may not

C.needn’t D.mustn’t

20.It is most important that one of the brakes on your bicycle _______ properly.

A.will work B.has worked

C.works D.work

二、完形填空(本大题共10小题,每小题1分,共10分)

从选择项中选择一个最适合短文的选项。答案标在答题纸上。

People in different countries use different utensils for eating. While the 21 of people use the conventional fork and knife, Chinese people use 22 quite different. They use utensils with which many of us are not familiar. They use two sticks known as chopsticks.

The chopsticks were first 23 of as a simpler, more refined way of eating. Most food

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used in Chinese cooking is cut up in small bite size pieces. This way of 24 food lends itself to using chopsticks. The chopsticks allow a person to eat 25 only one hand, leaving the other one 26 for holding the bowl.

Chopsticks are made from many different kinds of 27 . Most of the people in southern China use chopsticks made from bamboo or wood. Many wealthier people and families in China use chopsticks made of more precious materials, such as ivory or silver. These more elaborate kinds of chopsticks often may be passed down from one generation to 28 .

The Chinese use their eating utensils to let others at the table know when they would like to be 29 . When someone wants to leave the table, he lays the chopsticks across his bowl. The host then 30 the chopsticks, and places them on the table. This means that the guest is free to leave.

21.A.many B.best C.majority D.most 22.A.utensils B.anything C.something D.them 23.A.regarded B.thought C.considered D.judged 24.A.cooking B.making C.earning D.preparing

25.A.by B.with C.at D.on

26.A.bare B.open C.liberate D.free 27.A.matters B.things C.materials D.substances

28.A.a next B.the next C.other D.next 29.A.forgiven B.absolved C.pardon D.excused 30.A.removes B.moves C.holds D.keeps

三、阅读理解(本大题共10小题,每小题2分,共20分)

阅读下面的短文,从A、B、C、D四个选择项中选出一个最佳答案填空或答题。答案标在答题纸上。

Passage 1

Most animals have little connections with animals of different kind, unless they hunt them for food. Sometimes, however, two kinds of animals come together in a partnership which does good to both of them. You may have noticed some birds sitting on the backs of sheep. This is not because they want a ride, but because they find easy food in the parasites (寄生虫) on sheep. The sheep allow the birds to do so because they remove the cause of discomfort. So although they can manage without each other, they do better together.

Sometimes an animal has a plant partner. The relationship develops until the two partners cannot manage without each other. This is so in the corals (珊瑚) of the sea. In their skins they have tiny plants which act as “dustman”, taking some of the waste products from the corals and giving in return oxygen which the animal needs to breathe. If the plants are killed, or are even prevented from light so that they cannot live normally, the corals will die.

31.Some birds like to sit on a sheep because ______.

A.they can eat its parasites

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B.they depend on the sheep for existence

C.they find the position most comfortable

D.they enjoy traveling with the sheep

32.The underlined word “they” in the last sentence of the first paragraph refers to ______. A.birds and parasites

B.parasites and sheep

C.birds and sheep

D.sheep, birds and parasites

33.The second paragraph mainly discusses that ______.

A.some animals and plants develop their relationship easily

B.some animals and plants depend on each other for existence

C.some animals and plants depend on each other for food

D.some animals and plants live better together

Passage 2

Computer people talk a lot about the need for other people to become “computer-litera te.” But not all experts agree that this is a good idea.

One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-literate.”

David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. The computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the e xperts have to explain in plain language. The computers are becoming “people-literate.”

34.David Tebbutt’s idea on the relationship between people and computer is ______.

A.there should be more computer clubs for experts

B.people should work harder to master computer use

C.computer learning should be made easier

D.computers should be made cheaper so that people can afford them

35.We can infer from the text that “computer-literate” means ______.

A.being able to afford a computer

B.being able to write computer programs

C.working with the computer and finding out its value

D.understanding the computer and knowing how to use it

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36.David Tebbutt started Computertown UK with the purpose of ______.

A.making better use of computer experts

B.improving computer programs

C.increasing computer sales

D.popularizing computers

Passage 3

Some people argue that the pressure on international sportsmen and sportswomen kills the essence of sport -the pursuit of personal excellence. Children kick a football around for fun. When they get older and play for local school teams, they become competitive but they still enjoy playing. The individual representing his country cannot afford to think about enjoying himself, he has to think only about winning. He is responsible f or an entire nation’s hopes, dreams and reputation.

A good example is the football World Cup. Football is the world’s most important sport. Winning the World Cup is perhaps the summit of international sporting success. Mention “Argentina ” to someone and the chances are that he’ll think of football. In a sense, winning the World Cup put Argentina on the map.

Sports fans and supporters get quite irrational about the World Cup. People in England felt that their country was somehow important after they won in 1966. In 1978 thousands of Scots sold their cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played.

So, am I arguing that international competition kills the idea of sport? Certainly not! Do the Argentinians really believe that because eleven of their men proved the most skilful at football, their nation is in every way better than all others? Not really. But it’s nice to know that you won and in one way at least your country is the best.

37.The author’s purpose in writing the passage is ______.

A.to prove football is the most important sport in the world

B.to show sports fans and supporters are sometimes irrational

C.to explain the role of sports

D.to compare international competition with the playing of children

38.According to the passage, Argentina is world-famous because ______.

A.it has larger number of sports fans and supporters

B.it won the football World Cup

C.it occupies a good position on the map

D.it was the place where the finals were played

39.If a sportsman only thinks about winning, he will ______.

A.be successful B.be irrational

C.not succeed D.lose enjoyment

40.The statement which best expresses the author’s attitude towards international games is

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______.

A.international games kill the essence of sports

B.international games make sports fans enjoy themselves

C.nations that win in international games prove the best on the sports field at least D.nations that give much attention to international games are world-famous in many ways 四、单词汉译英(本大题共15小题,每小题1分,共15分)

根据给出的汉语词义和规定的词类写出相应的英语单词。答案写在答题纸上。41.步骤,程序,过程n.

42.社区,团体n.

43.足够的,充足的adj.

44.自杀v.

45.全球性地adv.

46.协调,调节v.

47.垂直的,纵的,直立的adj.

48.裁制,缝制v.

49.最小量,最低额n.

50.商议,谈判n.

51.立法的,有立法权的adj.

52.幸存,比……长命v.

53.绝对地,完全地,无条件地adv.

54.古典的,经典的,传统的adj.

55.不起作用的,效果不佳的adj.

五、单词英译汉(本大题共15小题,每小题1分,共15分)

给出下列单词或术语的汉语意义。答案写在答题纸上。

56.online transaction

57.payment mechanism

58.Intranet

59.dot-com enterprise

60.pricing strategy

61.retailer

62.CRM

63.real-time communication

64.electronic bill presentment and payment

65.information retrieval

66.image search engine

67.eProcurement

68.electronic signature

69.site traffic

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70.mobile telephony

六、英译汉(本大题共5小题,每小题2分,共10分)

阅读下面的短文,然后把划线的句子翻译成汉语。答案写在答题纸上。

How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.

The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors -these can affect how you choose to present your site.

(73) Once you have the data gathered, business intelligence applications let you analyze the information to help you optimize your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.

(74) Most important, you are able to compare information in you Web logs against information from internal and external sources. Track Web hits or transactions against fluctuations in your offline sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with.

Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean trends during peak traffic periods that result in server overloads, or identify search criteria that consistently fail to deliver anticipated content.

七、汉译英(本大题共5小题,每小题2分,共10分)

用括号内给出的词,把下列汉语句子翻译成英语。答案写在答题纸上。

76.这本书不但有用而且有趣。(not only…but also)

77.伦敦和纽约是世界上两个主要的金融中心。(financial)

78.我们要尽快做出决定。(imperative)

79.总裁说我们需要实施一个新的计划。(launch)

80.一个公司的老字号并不一定保证其质量。(guarantee)

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2012年10月全国自考中国近代史纲要真题及答案

全国2012年1月高等教育自学考试 中国近现代史纲要试题 一、单项选择题 (本大题共30小题,每小题1分,共30分) 1.资本—帝国主义列强对近代中国的侵略,首先和主要进行的是 A.军事侵略B.政治控制C.经济掠夺D.文化渗透 答案A。ABCD均为侵略中国的手段和方式,但毫无疑问地最主要的是军事侵略。其他方面在军事侵略基础上进行。 2.1860年洗劫和烧毁圆明园的是 A.日本侵略军B.俄国侵略军C.八国联军D.英法联军 答案D 第二次鸦片战争期间英法联军火烧圆明园。C也曾掠夺过,但已是40年后。3.在近代中国,洋务派开展洋务运动的指导思想是 A.“师夷长技以制夷” B.“中学为体,西学为用” C.“物竞天择,适者生存” D.“启迪民智,除旧布新” 答案B A是魏源等的主张。CD是戊戌维新派使用的理论和口号。 4.洋务派创办的第一个规模较大的近代军事工业是 A.江南制造总局B.马尾船政局C.天津机器局D.湖北枪炮厂 答案A BCD也是洋务运动中的军用工业。 5.19世纪90年代,梁启超宣传变法维新主张的著作是 A.《新学伪经考》B.《仁学》C.《人类公理》D.《变法通义》 答案D AC是康有为宣传变法维新主张的著作。B是谭嗣同的阐述变法主张的著作。6.1898年发表《劝学篇》一文,对抗维新变法的洋务派官僚是 A.李鸿章B.左宗棠C.刘坤一D.张之洞 答案D 当时的洋务派官僚、湖广总督张之洞代表守旧势力反对维新变法,引起了中国历史上资产阶级与封建主义的第一次正面论战。ABC也是洋务派官僚。 7.受俄国十月革命影响,在中国率先举起马克思主义旗帜的是 A.陈独秀B.陈望道C.毛泽东D.李大钊 答案D ABCD都是马克思主义的信仰者。但D李大钊则是中国第一个马克思主义者(有文章为证)。A陈独秀为新文化运动的旗手,成为马克思主义者晚于李大钊。B是最早翻译《共产党宣言》(全译本)的人。C是受AD影响而成为马克思主义者的。 8.中国近代史上第一次彻底反帝反封建的革命运动是 A.辛亥革命B.五四运动C.五卅运动D.国民革命 答案B B 1919年五四运动是中国近代史上第一次彻底的反帝反封建革命运动。A 虽也反帝反封建,但不彻底。CD是发生在五四运动之后的革命运动,不是第一次。9.1920年3月,在北京大学成立的学习和宣传马克思主义的社团是 A.新民学会B.觉悟社C.马克思学说研究会D.马克思主义研究会 答案C ABCD均为学习宣传马克思主义的社团。但ABD成立晚于C。D是1920年5月陈独秀在上海成立。A是毛泽东在长沙成立。B是周恩来在天津成立。10.1920年11月,中国共产党早期组织领导建立的第一个产业工会组织是 A.安源路矿工人俱乐部B.上海机器工会C.北京长辛店工人俱乐部D.京汉铁路总工会

自考-电子商务英语-语句翻译大全

1.他已成为各种贸易和商务的强有力的手段It has become a powerful medium and business transactions of all kinds 2.电子贸易指网上财务往来电子商务则指有形式的网上 交易E-commerce refers to financial transactions over the Web and e-business refers to all forms of transactions over the Wed 3.客户服务已经是并将继续是一个主要的竞争因素 Customer service has been and continues to be a major competitive factor 4.电子商务的交易通常涉及几个互动的步骤E-business transactions often involve several interactive steps 5.那将给你以极大的竞争优势That will give you a serious advantage over your competition 6.当你的公司电子商务化后,你与客户之间的关系就改 变了When you become an e-business you transform your relationship with your customers 7.客户关系管理在你的商务程序中起决定作用Your most critical business process is customer relationship management 8.我们必须尽最大可能的利用我们已有的资源We must make the best possible use of the resources we have 9.男孩子们依次被召入会见考官The boys were summoned in turn to see the examiner 10.他做一切事情都不考虑后果He does everything regardless of the consequences 11.这部分我们讨论企业的产品和服务以及行业和因特网 的信息In this section we discuss the firm’s product or service along with information about the industry and internet 12.客户将能够舒舒服服的在家里享用信息,产品和服务 Customers will be able to consume information product and service from the comfort of the homes 13.在因特网上可以直接得到信息产品和服务,这就省掉 了中间商,还会引起经济萎缩The internet allows direct access to information product and service which cuts out middlemen and causes economic deflation 14.投资于该计划的机构在审核该商务计划时会有兴趣了 解公司任何在竞争中取胜Institutions financing the project which going through the business plan will be very interested in knowing how the company is going to beat the competition 15.该计划应对如何达到目标市场做出描述The plan should describe how the target markets are to be reached 16.如果产品是在因特网上提供的无形信息就应该创造某 种定价模式来调节价格If the product is intangible information delivered over the internet one should try to create some sort of pricing model to justify its prices 17.网站最初将包含哪些特点及未来的扩展计划是怎样的 What features will be incorporated in the site initially and what are the plans for future enhancement or expansion 18.你必须有计划的安排这些步骤以便将你的提议变成现 实You must lay out the steps to make your proposal a reality 19.务必打个电话让我们知道你已安全的回家Be sure to ring and let us know you’ve got back safely 20.这家旅馆可以为80位客人提供住宿,此外还有几个可 供客人自己开火的套间The hotel itself can accommodate 80 guests and in addition there are several self-catering apartments 21.需要12个月来实施的战略也不可能成功 A strategy that requires more than 12 months to execute is also unlikely to succeed 22.当一个企业准备建立电子商务时他应该考虑清楚实现 其战略目标的其他可选择的途径When preparing to establish an e-business presence enterprises should explicitly consider alternative ways to attain the strategic objectives 23.我们要在出发前把一切规划好We should get everything planned out before our departure 24.正如把电子商务战略融入整体电子商务战略中是重要 的一样,把商务评价系统融入进来也同样重要Just as it is important to integrate the e-business strategy into the overall business strategy it is equally important to integrate business model 25.那样,最好的途径可能是开发新的潜能,改善现存的 商业过程去实施新的商业模式In such instances the best approach may be to build new capabilities and transform existing business processes to implement a new business model 26.评价一个人要充分考虑他的成绩We should take full account of his achievements while evaluating someone 27.有时可以创立一个内在电子商务单位,然后把这单位 分割出去成为独立的法人In some cases it may be desirable to create an internal e-business unit and then spin off the unit as a separate legal entity 28.这一前景理论上可行但实际上吹嘘过度While possible in theory the promise was clearly oversold 29.这当然是重要的,但是董事会层面却远远不能理解 While that is certainly important the understanding needed at the board level goes well beyond that 30.为了获得市场份额,他们必须竭尽全力To gain market share they will go to great lengths 31.然而,他解释说,设立两种对立的定价系统在某些时 候可能导致不良企图的滋生However he explains that setting up two separate pricing systems is likely to generate ill will at some point 32.守住承诺适用于客服务过程的每一步Following through on your promises applies to every step of the customer-service process 33.这就解释了顾客通过同类比较发现的任何差别This will account for any differential a customer uncovers using an apples-to-apples comparison 34.我们要事先准备所有申请材料We must have all the application materials prepared in advance 35.你需要确定顾客需要你的某种产品的原因和你的电脑 怎样才能满足那种需求You need to identify why your customer needs your specific computer and how your computer meets that need 36.在商业中,客户服务对于其成长和繁荣至关重要In any business customer service is vital to growth and prosperity 37.网络让你们建立起确实的一对一的动态关系The internet permits you to build a dynamic relationships that are really one on one 38.它确实需要你重新思考你的整个经营方式和管理企业 的策略It really involves rethinking the entire way you do business and how you run your organization 39.钱本身并不重要,重要的是钱的用途Money is not the end in itself but the application of it is most important 40.一旦有人跟你联系就要回应Once you’re contacted be responsive 41.一开始,这个公司没有管理和业务计划,到现在为止 一切进展顺利At the outset the company had no management and operations plan in place and things have worked out just fine so far 42.我们在销售厂家的婴儿产品的同时也提供生活方式和 健康方面的信息We provide lifestyle and healthcare information along with baby products that we sell for manufacturers 43.这家公司预期1999年实现每月50%的增长The company expected a mouth-to-month growth rate of 50 percent 1999 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A. abandon 抛/放弃,遗弃v. ability 潜力;聪明;才智/能n. abreast 并列地adv. absolute 绝对的;肯定的adj. absolutely 绝对地,无保留地adv. acceptable令人满意的adj. acceptance 接受,答应;承兑n. access(to sth.)方法,通路n. accessible 可接近的,可参观的adj. accessory 附件,附属品n. accidentally 意外,偶然,碰巧adv. accompany跟随;以…为特征/伴奏v. accordingly 因此;所以;于是adv. account 账目/单/户;报告n. 解释v. accurate 精确的,准确的adj. achievement 完成;成就/绩n. activity活力;活动,消遣n. actually 实际地,实在地adv. acupuncture 针灸n. adapt 使适应,改编v. addition 增加的人或事物n. additional 外加的,附加的adj.

address 讨论,处理v. add增加;补充说v. adequate 足够的,充分的adj. administration 经营;政府/行政部门n. adopt 收养,采用vt. adverse 不利的;敌对的;有害的adj. advertisement 公告,登广告n. advertise公布,宣传,暴露v. affair 事情;个人/公共业务;事件n. affect 影响vt. affiliate 使接纳为成员v. 隶属的组织n. affordable 支付得起的adj. aggregate 聚集,集合v. 总计,总量n. 总的adj. aggregation n. agreement 协议,合约;协调n. albeit 虽然,尽管conj. algorithm 算法n. alienate 使某人疏远;转让..所有权v. alliance 结盟;联姻;同盟国n. alongside 靠着…边adv. 在…旁边prep. alternative 可用以代替其他事物的adj. 两个或多个选择/可能性之一n.

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